7/28/2019 Lena Zimmer - Keeping Up With Social Media

1/7

Reaching new audiences with

social media

Lena Zimmer

@lena214Luke Treadaway as Christopher in The Curious

Incident of the Dog in the Night-Time.

Photo by Manuel Harlan.

7/28/2019 Lena Zimmer - Keeping Up With Social Media

2/7

One Man, Two Guvnors UK tour

Challenges Several venues

3 different casts

Long tour

Lots of other noise

Cast confirmed very late

What we did

Did it work? Next steps

International tour

7/28/2019 Lena Zimmer - Keeping Up With Social Media

3/7

Port by Simon Stephens

Aims

Reach a younger

audience

What we did How we did it

How is it going?

What have welearned?

7/28/2019 Lena Zimmer - Keeping Up With Social Media

4/7

7/28/2019 Lena Zimmer - Keeping Up With Social Media

5/7

Port by Simon Stephens

Aims

Reach a younger

audience

What we did How we did it

How is it going?

What have welearned?

7/28/2019 Lena Zimmer - Keeping Up With Social Media

6/7

#askaplaywright

7/28/2019 Lena Zimmer - Keeping Up With Social Media

7/7

Make it easy

Make it measurable

Experiment, adjust, evaluate and make

new plans