Lilas “Lela” Ashkarian, P.A. CRS, e-PRO, GRI /Author

Your Real Estate RainMaker For Life

SCHMITTREAL ESTATE CO.

A LITTLE MORE ABOUT THE WoW YOU REALTOR…

• Lela is a High-Tech maven. She is a consistent top Producer and a specialist in Luxury Homes and she has sold more than $100 Million since entering the real estate business in 1997.

• Lela’s website www.MyHomesintheKeys.com is promoted across the Internet on real estate websites like

NUMBER1EXPERT.COM, 123MOVERS.com,

Immobel.com, IRED.com, RealEstateABC.com, Homes.com, HarmonHomes.com, Trulia.com, and many more.

• Lela has achieved many milestones and designations of which include Certified Residential Specialist (CRS), e-PRO; Graduate of REALTOR ® Institute (GRI),

NUMBER1EXPERT, is a member of the Coldwell Banker ®

International Diamond Society and has been a member of CBSREC’s Elite Agent Circle since its inception in 2007.

Lilas “Lela” Ashkarian, P.A. CRS, e-PRO, GRI /Author

Your Real Estate RainMaker For Life

My Mission Statement is focused on “What's In It for You“.

In harmony with this purpose, I provide a smooth, understandable, and stress free experience when buying or selling your home. I treat all my clients the way I would like

to be treated. I listen to each person with a true desire to understand their wants and needs. I offer exceptional service and respect and provide a proven marketing plan that solves

the customer’s problem of selling their property. I do what is right, not what is easy by working every day to focus

on your goals. I fully explain all of your options in every situation, which gives you knowledge to make informed decisions.

- Lela

WEBSITE:

One of the areas that set our Team apart from the competition is our commitment to technology. Lela created a dynamic website to service people wanting real estate information.

Visit www.floridakeysproperties.net or www.FloridaKeysLocation.com, www.MyHomesInTheKeys.com to view: Entire MLS Listings, What's New, Loan Qualifier, E-mail Access to us 24 hours/day, Free Reports, Free Property Analysis and much more…

INTERNET:

www.coldwellbanker.com,www.floridakeysproperties.net, www.florida-keys-realestate.com, www.MyFloridaKeysRealEstate.com, www.lelahomefinder.com , realtor.com, www.FloridaKeysLocation.com, www.MyHomesInTheKeys.com www.relibrary.com, www.yahoo.com, www.homeseekers.com ,and many more.

INTERNET:

Your home will be included on the above-mentioned websites and 143 magazines nationwide.

PRINT ADS:

Coldwell Banker Schmitt Real Estate Co is committed to providing a wide variety of print advertising available through fine publications. Placement of print ads will be determined after careful consideration of your target market.

• duPont Registry Magazine• Unique Homes Magazine, includes special Coldwell Banker Previews section• Homes & Land Magazine: Every month on racks countywide• Real Estate Guide: Every month on racks countywide• Real Estate Book: Every month on racks countywide• Keynoter: Every Wednesday and Saturday (Keys-wide circulation)• Free Press: Every Week• Coldwell Banker Previews Virtual Tour• Hot Marketer via Mass Email Out to Targeted Buyers

Lela’s Experience & Expertise

At Work For You• Lela is The number Five in the Entire Florida Coldwell Banker agents. She is the Listing, Selling, Marketing, Promoting

and handling all her customers, clients needs. She answers all her phone calls and emails promptly. Sales Leader for

2008 for Marathon and Middle Keys Region. Lela is ranked In the top 3% Designated and Certified Internet Professional

e-PRO, Certified Residential Specialist (CRS) and Graduate Institute of Realtor (GRI). Buyer's Agent representation.

Author, The Crossing, Visit her website and know more about her and her dedication in life and business. Make the rest

of your life the best of your life. Call Lela Today 305-289-6492 private line, her cell 305-395-0814. Her blackberry is on

from 7a.m.EST till 11:p.m. EST

• 2008 Top Producing Agent For CBSREC Marathon office

• Lela is ranked In the top 3% Designated and Certified Internet Professional e-PRO, Certified Residential Specialist (CRS) and Graduate Institute of Realtor (GRI). Buyer's Agent representation

• There Is An 87% Better Chance To Purchase Or Sell Your Property With Lela Over Any Other Company - Learn More!

• Look no further when searching for the right real estate agent. I have proven results that can make all of your real estate

endeavors lucrative and stress-free. I am confident you won't be disappointed. Here's the top 10 proven reasons why I

am a top expert who can make this sale the best one yet!

• 1. As a result of direct, prompt and highly techno savvy communications skills you have an 87% chance of selling your

home in the Florida Keys

• As a result of my guaranteed customer service 90% of my business comes from my past customers and clients

• I am the Realtor in Monroe County Florida Keys who sells 87% of her listings on the Internet.

• Two out of every five of my customers are referred to me

• My passion for Real estate results in 80% of repeat business

• As a Member of the Elite Circle with Coldwell Banker Schmitt Real Estate, I work with the top 25 Agents Keys Wide

• We are relied upon by all local information resources. Our company market knowledge puts us in the #1 position as

your best resource in the Keys.

Expertise:

• Specializing in waterfront, oceanfront, beachfront, canal front properties in Duck Key, Grassy Key, Coco Plum, Key

Colony Beach. Marathon, Cudjoe, Key West

• Buyers will have full access to ALL homes available on the Marathon, Duck Key, Key Colony Beach and Islamorada

market, even listings not yet on the MLS, through my professional Florida real estate affiliations. - My expert local

knowledge of the Marathon, Duck Key, Key Colony Beach and Islamorada area should be invaluable to buyers, not just

in terms of real estate, but also schools, neighborhoods, the local economy, and more.

• Every local real estate market absolutely has its own trends and opportunities. This can vary greatly, even one

neighborhood to the next. Marathon, Duck Key, Key Colony Beach and Islamorada is no different! It's my job to steer

your buyers into this opportunity. I help home buyers make decisions, and I'll make sure that YOU get the best value for

your house when selling with Lela.

• Negotiating with buyers can be stressful. I will help you negotiate, so that the final contract includes your best possible

terms and conditions. And prior to closing, I will make you fully aware of any and all terms and conditions are in your

benefit.

• Contracts are full of complicated terms and clauses that can greatly affect the future sale of your house.

Thus, I will give you the full benefit of my real estate knowledge and experience.

•

Lela’s Experience & Expertise

At Work For You (Cont.)

• I have learned also to be empathetic, intentionally giving attention and listening to my clients’ needs. This has elevated me and separated me from the crowd.

• The Crossing is authored by Lela Ashkarian and it's about ...The Crossing captures the essence of a young woman on the brink of disaster yet imbued with determination to more than survive, to thrive. From the embattled shores of Lebanon to the palm-studded beaches of Key West, Lela Ashkarian weaves a fascinating and inspiring story of courage, ambition, and transformation. The title symbolizes many successful crossings in her life—spiritual, emotional, financial, and physical—affording the reader an opportunity for self-examination in the mirror of her amazing life.

Lela’s Experience & Expertise

From Life

Here are some of the lessons in “The Crossing” as it relates to how I approach helping my clients buy or sell a house.

Languages:

· French

· Arabic

· Armenian

· English

· Korean

Credentials:

• PA (Professional Associates)

• CRS (only 5% of The National Association of Realtors)

• GRI (Only 3% of National Association of Realtors

• Previews Specialist (Coldwell Banker Upscale Properties International Designation)

• e-PRO (First Internet Professional in Monroe County. Certified since 1999)

Lela’s Expertise & Experience

At Work For You (Cont.)

What sets CBSREC apart from other real

estate companies?

Points of Difference

We are a “Single Agency” company

Single agency means that legally,

Will represent you and your interests above all others including my own

Will provide the full spectrum of representation to you including the fiduciary responsibilities of loyalty, confidentiality and obedience

Will present all offers and counteroffers in a timely manner

Will disclose all known facts that materially affect the value of your property and are not readily observable.

Most other companies are Transactional Brokerages meaning they represent “the transaction”.

Points of Difference

Points of Difference

Seller’s “Every Day Until It’s Sold”Proven Marketing Program

The “Every Day Until It’s Sold” marketing program ensures that all available products and techniques are brought to bear on the sale of your property

I carry out my promises through a proven Marketing Action Plan customized to meet your needs .

Points of Difference

Our “Premier Real Estate Success Systems™” (PRESS)

I am supported by a network of the most advanced Business Support Systems to get your property SOLD at the highest price possible under the most favorable terms and within the time this market will allow.

Guaranteed service standards

We develop service standards based on what we hear from our customers, and I put our service standards in writing with the Coldwell Banker Schmitt Real Estate “Seller’s Services Guarantee.”

Points of Difference

Listening to our customers

I continually survey our customers to find out what is important to them. For me, the listening and learning never stops.

Proven Results

COLDWELL BANKER® has the highest overall satisfaction for repeat home buyers among national full service real estate firms*

*J.D. Power and Associates 2007Home Buyer/Seller Satisfaction StudySM.

based on responses from 4,977 home buyers and sellers. Study

conducted for Cendant Corporation by J.D. Power and Associates.

Points of DifferenceKeys-wide Market Share

Jan – Mar 2009Florida Keys MLS Areas 1-28

#

Offices

# Prop.

Listed

# Sales

Sides

Sales

% Mkt.

$ Vol.

Sales

Vol.

% Mkt.

CBSREC 5 946 124 19.3% $57.3M 21.2%

Truman & Co 1 164 33 5.9% $28.2M 10.3%

Schwartz 6 304 44 7.9% $19.5M 7.1%

Exit Realty 3 269 19 3.4% $12.4M 4.6%

C-21 Prestige 9 122 32 22.3% $12.4M 4.5%

C-21 Keysearch 2 172 13 2.3% $11.2M 4.1%

M.K. American Caribbean

1 77 10 1.8% $7.6M 2.8%

Prudential K.W. 2 150 9 1.6% $2.8M 1.0%

Points of Difference

Points of Difference

Top reasons buyers and sellers choose to work with CBSREC:

Personal contactsOur reputationOur signage/marketingCustomer satisfactionThe Coldwell Banker reputation

source: 2008 CBSREC customer surveys

Why Sellers & Buyers Choose CBSREC

Meeting Your Needs

Selling Process

Every Day Until It’s Sold

Program elements: Web Advertising

Multiple Websites exposure as nearly 9 out of 10 buyers search the Internet for homes and information on the process, the following are representative of the nearly 200 sites on which CBSREC listings appear:

Seller’s“Every Day Until It’s Sold”Proven Marketing Program

Realestatefloridakeys.com

coldwellbanker.com

Realtor.com

Coldwellbankerpreviews.com

Openhouse.com

Realestate.yahoo.com

base.Google.com

MSN.com

Trulia.com

Frontdoor.com

Livingchoices.com

Worldproperties.com

Oceanhomes.com

Lakefronthomes.com

Riverfronthomes.com

Century21.com

ERA.com

BHGRealEstate.com

Zillow.com

AOL.com

WSJ.com

VisualTour

State of Florida IDX

Key West MLS

Florida Keys MLS

Move.com

Excite

Personal Retriever, our unique

property promotionsfeature, will alert registered buyers

the second your home

hits the market

Market AwarenessComparison Listings and Sales: Jan-June 2009 Vs 2008

Source: Tri-Services Multiple Listing Service (MLS) Board

Key Largo To Key West

One-of-a-Kind Estate Property

Located in Marathon Florida Keys

Known to Locals as“The Fish Camp”

Presented by:Lilas “Lela” Ashkarian,

Coldwell Banker Schmitt Real Estate Co.

One-of-a-Kind! Beautiful estate property in prestigious Sombrero Beach. Designed & built by award winning D'Asign Source. This home has been featured in Florida Architecture & Miami Design and won a platinum award for Builders overall project in 2004. Tennis court, exotic fruit garden, separate captain & guest quarters, state-of-the-art fish prep & cleaning facilities, 2 docks = 141' & 50'.

Lilas “Lela” Ashkarian, P.A. CRS, e-PRO, GRI /Author

Your Real Estate RainMaker For Life