No. 3 - 2015

Interview Alumni Peter Schmauss

Minor Arts and Culture

Changes inLeisure ManagementETFIWhat do you know about it?

My name is Annika Mueller and I had the great honor to be the main responsible person for this magazine. Nevertheless, I was pretty happy that I could have asked Solange and Mirella for help during the last weeks and the many other people who checked articles for me too. The ’At Work’ module was a really challeng-ing module but I have learned a lot during the last weeks. Currently, I am looking forward to finishing my education in Leeuwarden and going on Grand Tour in September.

Thanks again for all the people who helped me.

Meet the editor

It is time for the next edition of the Leisure Magazine. This is the third edition of the magazine of the aca-demic year 2014 – 2015. The magazine is a special edition in connection with ETFI. The topic of this edi-tion is ‘Future and Scenario Planning’ and it includes different articles and interviews focused on this topic. Besides information about ETFI, the magazine includes different articles and interviews of students, tutors, and alumni’s.

Thank you to all the people who contributed for this edition, without the help of many people it would not be possible to publish this magazine. A special thanks goes to Mirella Hekimova and Solange Henry who were involved in all the articles for ETFI and who made the connection with the Leisure Magazine and ETFI possible.

If you would like to get some further information about the Leisure Magazine you can always send an email to: secretariat.LT@stenden.com.

Preface

2

50

14 2

20

32

Dean speaking 4ETFI 6Interview Martin Groters 8 Changes in Leisure Management 10Internship 12EFTI Carnival Futures 14Column Amber 17 Getting to know - Roel de Vries 20Minor Arts and Culture 22Interview Alumni 24Story of my Day 26Interview Lectureship 30Leisure Projects 32Progess Test - Student Prespective 34Study Start Week 36Royal Guests 39Young Enterpreurship 40MentorProgramma 44 Exchange & Grand Tour 48Event Calendar 52

Table of contents

24

4

The Dean SpeakingDear readers,

I am always a little bit skeptical when people are trying to

predict the future. In my opinion, one thing that is for sure

certain about the future is that it will be different from the

present; nothing is fixed or permanent. In Buddhism, this

is explained in the concept of impermanence which plays

an important role and is one of the three marks of exist-

ence. About 20 years ago, I learned about this concept of

impermanence (anicca) which meaning is also very helpful

in my daily life.

According to the set of beliefs of Buddha, life is compara-

ble to a river. It moves from cause to cause, effect to effect,

one moment to another, one state of mind to another state

of mind. The river we jumped in yesterday, is it the same

river today? It seems to be the same river but the water

in the river today is completely different from the water we

jumped in yesterday. Therefore, the river of yesterday is

not the same as the river of today. When Confucius was

standing on the river bank, watching it flow by, he said:

‘Oh, it flows like that – day and night, never ending’.

In case you wonder how the understanding of the con-

cept impermanence is helping me in daily life? Well, that

is very easy… if you are sad or angry, just remember that

this state of mind is impermanent; it will be different in the

future. Today’s opponent can be your friend tomorrow.

Circumstances you struggle with today can be a piece of

cake tomorrow. That is the good thing of impermanence,

everything is possible!

But what is the connection between the concept of

impermanence and education, especially our Leisure

Management education? I think, education should provide

solutions and prepare students for the demands new cir-

cumstances are constantly asking for. Education is con-

tra-productive if it does not adapt these new conditions.

Flexibility and innovation should therefore be in the genes

of every school. Students should be awaken to renova-

tions and innovations in their environment, to future trends

and developments, to the changing nature of existence!

Enjoy the magazine, Martin Groters

‘Flexibility and innovation should

therefore be in the genes of

every school.‘

HESTIA STUDENT LOUNGE - A Home away from Home...by Jumana Schriefer

Not your average student organization but a student lounge especially for you to kick back and pursue certain activities.

Hestia is a place where you can relax during classes if your own home is too far away, it is a place to conduct CBL and study sessions when all the rooms have been booked at Stenden, and most importantly it is a place to meet your fellow students. During your time here you have access to free WiFi, spacious working space, comfortable couches and most importantly, FREE COFFEE! Tea is also an option.

We offer a range of opportunities for you to earn study points. These include giving workshops in anything you can come up with; whether you are good at making sushi or painting, you can then pass your knowledge on to others. Another great way of earning a study point is organizing events, such as dinner parties. Events that the Hestia organizes annually include Halloween parties, a Thanksgiving dinner, and Christmas markets, with many more to come!

Hestia also offers language courses for Dutch, Arabic, French, and other languages. However, which language is currently taught depends on students that offer to teach it, at this moment in time we are offering Dutch, 8 sessions per module.

When wanting to contact us for any reason whatsoever, especially to reserve one of the house sides for a party, dinner, BBQ etcetera… all you have to do is write a mes-sage on our Facebook page:

www.facebook.com/hestia.student.lounge or write us an e-mail: info@hestiastudentlounge.nl

Hestia is hosted by 4 students that also study at Stenden, our backgrounds include; Russia, Germany, Vietnam, and Qatar. This gives the Hestia an International feel to make all the students feel even more surrounded by different cultures. We are responsible for the language courses, events, marketing, and finances of the Hestia. We are two students from MEM, one from IHM, and one from Leisure Management therefore it makes it easier to collaborate with all the different studies.

Our opening hours are from 11:00 until 18:00 during the week, closed on weekends unless the house has been reserved. Feel free to pass by!

Maybe this is not the first thing that comes to your mind if you think of research. Research could actual-ly be very interesting and helpful for everyone, in the field of Leisure and Tourism! Let’s see why…

Nowadays, the world is changing rapidly. Keeping up to date with trends and planning the future have become essential for companies, especially in field of Leisure and Tourism. There are companies which specialize in research and offer it as a service. The European Tourism Futures Institute (ETFI) is one of them.

ETFI is an institute which specializes in the field of research and scenario planning, in the Leisure and Tourism sector. Scenario planning is a strategic method, which is unique because it is not forecasting but fore-sighing, which basi-cally means to be prepared for what might eventually happen in the future and anticipate it. As a semi-consultancy company, ETFI offers time and knowledge, in order to help companies improve their per-formance in businesses. The institute works on a local, as well as a European level.

The institute has several keynote speakers, who are giving lectures on topics related to trends in Tourism and Leisure industry. Furthermore, ETFI has a unique journal which consists of a huge amount of data. The journal aims is; to update and inspire the Tourism industry about the future of the field.

ETFI consists of a team of researchers with different expe-riences, qualifications, and skills. The research team works together with PhD, interns, national, and international professionals.

Research is super cool?!

ETFI

6

by Mirella Hekimova

The knowledge center is part of the School of Leisure and Tourism as well as part of the Centre of Expertise in Leisure, Tourism, and Hospitality (CELTH). CELTH is an initiative of three uni-versities of Applied Sciences in the Netherlands (one of which is Stenden), which were appointed by the Ministry of Education and Economics. The aim of CELTH is to sup-port the development of the three fields.

7

Stefan Hartman and Edou Hilverda also work for ETFI. They were asked to tell more about the company and their input for ETFI.

‘We often involve students and interns in our research. Our research is always related to Leisure and Tourism. Lately we are trying to connect more with the Hospitality sector. The most interesting part of the job is preparing research and its approach. We spend half of the time indoors, writing, and half of the times outdoors, conducting field work. In ETFI, we promote innovation, and the only way to this is by doing research. Everybody thinks that research is boring but research is actually the tool for something what can be really cool. The opportunity of innovating or improving things is the drive, and when you need the approach, research makes a lot more sense. Maybe this is something we should show more to students.’

‘I think, if you are

involved in research,

you are actually involved

in innovation.‘

‘If you know what the goal of your research is, it makes it more interesting, accessible, and easier to talk about.‘

Stefan Hartman, Researcher at ETFI & Coordinator Leisure LAB

‘ETFI is focusing on future trends and developments in the industry. Moreover, ETFI contributes to the knowledge transfer between the industry and the school of Leisure and Tourism which is important.‘

‘Research is never a

goal; research is a tool

of anticipating future

development and changes.‘

‘The Leisure industry is constantly changing and compa-nies need support in adjusting to these changes. I, as a business developer of the company, am trying to look for trends and developments in the field in which ETFI oper-ates. So every time there is a chance, I try to acquire new research projects that are interesting for ETFI, the industry, and our students. ‘

Edou Hilverda, Business Developer at ETFI & Research Lecturer

Interview with Martin Groters

8 8

What are the future plans regarding the Course of Leisure Management at Stenden; are there any important changes in the program?

We are working on it now. We are rewriting our curriculum and we will start with the new curriculum in September 2015.

What are your plans and what will it look like?

All modules will be revised more or less. We are looking at them critically. Maybe we will shuffle around some cases a bit, create some new tasks, add certain things to the modules, and remove a thing or two from the modules. We are right in the middle of this process at the moment.

There is a new national competence profile, we wrote it last year together with colleagues from Breda, Amsterdam, and Rotterdam. Theo de Jong, Maaike de Jong, and I have contributed to this professional profile at the national level. Based on that new document we are rewriting our curriculum. We changed the order of the competencies into a more logical one, but also the content of the com-petencies. We pay more attention to competency 3 and 4 because they are typical leisure competencies, which make us different from other BBA courses, like Tourism or Media and Entertainment Management. Competence 3 is the ‘Imagineering competence’; you learn how to create valuable experiences, and com-petence 4, which is ‘Directing in networks‘, is all about connecting to all kinds of stakeholders, for example politicians, entrepreneurs, local populations, artists, and regional governments.

How will the course then be organized?

In the first two years of the program, the Associate Degree, In the first two years of the program, the Associate Degree, we will be focusing more on competency 3, on the Imagineering process, creating experiences, and in the Bachelor degree, the third and fourth year, we will focus on the strategic, innovative, and directing in networks competences.

The future of the Leisure Manager will be more and more about being responsible for making policies and strategy related decisions with other people in the industry.

Is there a big difference between students who graduate now with the old program and students who will graduate in the future?

Well, the differences are not that big. We will shuffle a bit in the essence of the curriculum. We want to focus less on economics and more on social sciences and humanities in the program. This means, more sociology, more psycholo-gy, more history and politics, arts and culture, and a bit of philosophy. I really like the German term ‘Bildung’ (educa-tion), this is what I want. I want more ‘Bildung’ in my pro-gram. I would like the students, future Leisure Managers, to know more about people, know about different cultures, understand that there are differences between people, and know why people behave the way they do. That is really important for the future of Leisure Managers and so the course will in fact have become broader after the changes are implemented.

There will also be important changes with regard to the economy which we will be incorporating into the program in the future, because there is a bigger attention to alter-native business models these days. You see changes in the leisure markets that people need to come up with different business models. For example, in the arts sector subsidies are being reduced by the government, or in the sports sector all the municipalities in the Netherlands are receiving less subsidies from the government. In general, people have to think of other ways of earning money and new ways of organizing their organisations.

It means that Young Entrepreneurship and Leisure Projects will still be part of the program?

Yes, those are important elements of our program, but we will be organizing things a bit little bit differently. We will change the content of the program, but also the way we offer it. We want to give students more responsibilities, more freedom to choose what they want to do, and what they want to learn.

by Annika Mueller

The Future of Leisure Management

D

9

Now, the curriculum is quite structured, it tells the stu-dents you have to do this or that, we tell you which tasks you have to do, there is little space for individual learning routes.I want to organize it in a much more open way. We have already started with it in the practical line, so Young Entrepreneurship, Leisure Projects but also ‘At Work’ in the third year. However, the ‘At Work’ module will dis-appear, and there will be a new module which is called ‘Leisure Networks’. This module especially focuses on the fourth competency, ‘Directing in networks‘. In this module students learn everything about social innovation, creative networks, and new business models. During this semester you have to work on two research assignments.

We want to give students more responsibilities; we call it demand oriented education. Students should have more responsibility for they own learning process; they should be given the freedom to work on cases or projects which they think are important. We want to take the responsibly away from us, from the teachers, and give it partly back to the students.

Can you give an example of how you want to reach this goal?

Take for example a module in the second year, in which we work with case-based modules. At the moment we, the lecturers, have decided on which problems you have to work. In the future you will be able to bring in your own cases. Not every student wants and needs to learn the same thing. During the 8 weeks you will be able to organ-ize your own lectures, you have to think ‘What do I need’ in order to hand in the cases. We can organize consultation hours, so you can go to teachers and ask them what you need to know, they can give you advice on books and literature. So instead of organizing it all for you and giving you literature etcetera, we hand over the responsibly to you and you can go to the teachers and organize your own learning programme. Our role is to facilitate your learning process and help you with making the right choices.

So we want to turn it around which is quite another way of thinking, which we will have to get used to here at Stenden. You work individually on the competences and in the end you demonstrate that you have reached the right level.

Does it mean PBL and CBL will not be part of the schedule anymore?

In PBL and CBL we give students some responsibility but in a really structured way, but I want to make it more open and flexible, in order to make it more creative. Also here, students should be able to bring in their own tasks. Same for the workshops, we could organize workshop days, on which students themselves can decide which workshops they deem necessary to follow. If students do not want to do stress management in the current module, they can do it in the next module, because they will be working with a yearly schedule.

‘We are likely to underestimate the quality and willingness to

learn of the students.’

We should give them more responsibilities, because they can do things well themselves without our guidance. We at Leisure Management like to treat students like adults, like responsible people and to give them the responsibility that goes with it. If you treat students like children, they will act like children.

It sounds like you have a lot of things to change in the future.

You have to because society is changing too. Take for example the trend of the digitalization and flexibilization of education. Distance learning, online lectures, flipping the classroom, knowledge sharing between students, self-as-sessments, goobrics, chatrooms, design labs etcetera. Unfortunately, Stenden is not leading the way in the whole process of innovation of education. However, this is the future and I wish that I had done it yesterday. For exam-ple, if you cannot join a lecture, you could watch it in the evening online, and ask questions to the lecturer online, this is happening already in a lot of universities. Another important change is the cooperation with leisure organi-sations in the region, students work on real life cases in cooperation with the industry. This is something which we are already doing quite well, but we have to expand it even more. In the future it will be a much more blended way of learning, and we need to be ready for it.

But will not it take a while to imple-ment it?

It will be slow process; it might take some years. We also have to coach the teachers in the process. We will take it step by step, but the leisure team is open minded and ready to go for it. These are my ideas of changing from a supply to a more demand driven curriculum. The leisure field is changing, the field of education is changing, so we have to change as well. Leisure Management is always at the forefront of change, we have always been innovators. Thank you for asking these relevant and precise questions.

10

Program Leisure Management: A Make Over

by Mijke Bos and Theo de Jong

This edition’s main theme is ‘The Future’. The Future of Leisure in general, the future of our students but also the future of our program Leisure Management. At this specific moment, our team is working on a ‘Make Over’ of the program Leisure Management. A revision, an update, changes for the better! Our Academic Dean, Martin Groters, commented earlier in this magazine on these changes. Below we try to summarize it briefly.

Why a Make Over?

Our society and market change rapidly. We need to deliv-er professionals who are able to make a difference in the future. Therefore, being able to adapt our program to these changes is very important.

We regularly do that already by evaluating and updating cases, and the contents throughout each study year. However, every five years we make tremendous changes. These changes are based on the Leisure Management Educational Profile.

What is the Leisure Management Educational Profile?

The educational profile contains a description of the sector for which the program trains its students and the compe-tencies that a graduated Leisure Manager should possess. These competencies reflect the standards of, for instance, the so called Dublin Descriptors, as well as the national profile of a Bachelor of Business Administration study.In the Netherlands, there are currently four ‘HBO’ institu-tions (University of Applied Sciences) which offer Leisure Management studies:

• Rotterdam University of Applied Sciences (Rotterdam)• Inholland Universities of Applied Sciences (Diemen) • NHTV Breda University of Applied Sciences (Breda) • Stenden University of Applied Sciences (Leeuwarden)

The Leisure Management Educational Profile is revised by the Academic Deans of each program in close collabora-tion with alumni and leaders of the Leisure industry.

The profile consists of 10 competences. On Istenden, you find this little booklet which contains information on these competences, your future working field, and future jobs:

www.istenden.com/study/leisuremanagement

What are the mentioned changes then?

• Simplification of our program;

We do recognize that some assignments demonstrate a kind of overlap. We want to create more cohesion within the program by integrating certain skills and assignments. For example, some assignments of Business Economics will be integrating and interrelating in a case within PBL.

• Different focus Personal Professional Development (PPD, Dutch: SLB)

PPD nowadays is very much focused on your progress in your study. Did you pass your tests? How are you doing with your grades? Do you need coaching sessions for a specific study subject?. In future, we would like to con-centrate more on your professional development, instead. What are your talents? How do you perform as a profes-sional? and How can you use your strengths and talents in your future job?. This means that your practical working will become more important. In this case, you will work on your practical experiences in Young Entrepreneurship and Leisure Projects. Your coach of this practical setting will be your PPD coach as well.

• More demand-driven education

We realized that if students have the freedom to choose their own study content and their way of learning, it increases their ability to acquire and increase knowledge. Therefore, in year 2 and 3, we want to offer more flexibility in our program. For example, in year 2, Leisure Projects will be a half-year project, instead of a one-academ-ic-year-project. In the other half of the year, you are able to do an internship of one day a week at an organization of your choice.

‘In future, we would

like to concentrate more

on your professional

development.‘

In year 3, you will work individually on your own product or paper which demonstrates your vision on the role of leisure in our society. This will be a kind of exercise for your final thesis in year 4. You are able to choose your own topic and way of expressing this vision.

As said before our educational profile consists of 10 competences. Some competences will be revised more than others.

Some highlights:

• More focus on competence 4: Directing within networks

At the moment, we offer the 3rd year module ‘At Work’. This module will be replaced by ‘Leisure Networks’ which will focus on cooperation, networks, and connec-tion between organizations. All companies nowadays are connected with each other. If you operate alone, it is hard to survive. Besides, a Leisure Manager needs to communicate with different disciplines; environment, cre-ative industry, business organization, and citizens. This demands certain skills and a conceptual way of thinking. This will be introduced by a diversity of real life cases. • Different focus competence 3: Marketing mean-

ingful leisure experiences

Less attention will be given to traditional marketing. Although the marketing mix and traditional market research always will be relevant, more time will be spend on brand value creation, lifestyles, and neuromarketing.

• Working space which facilitates your development

As we said before, networking, connecting people and organizations will be one important asset of a Leisure Manager. We want to stimulate that by letting you work in network environments. Therefore, we create new working-places, for example, in the Kanselarij and the Blokhuispoort where start-ups and freelancers will sur-round you. Instead of working in the traditional Stenden atmosphere, you will elaborate some assignments within these innovative working places. Moreover, we are work-ing on a FutureLAB; a creative working environment that facilitates networking, concept development, and proto-typing.

In short, all these changes will contribute to a program that facilitates to make a difference in the quality of life of your social-economical environment.

Mijke BosTeamleader & Chairperson Curriculum Committee

Theo de JongProjectleader Course Document Leisure Management

Manon Boerema is a fourth year student, who did her minors in Heritage Tourism and Adventure Tourism in Leeuwarden. Since she has started studying she was looking for an internship outside the Netherlands in order to improve her English and experience a differ-ent country. In the coming article she will describe her internship at ‘All in One Tours’ in London. She started her internship a month and a half ago, and what she will continue to do for another five and a half months.

To how many companies did you send your internship application? And how far in advance did you start?

I sent out 4 applications, all to companies in London. I started working on my application letter about 4 months in advance.

Why did you decide to apply at ‘All in One Tours’ in London? I decided to apply at ‘All in One Tours’ because I had the feeling that the company had a pleasant atmosphere. The people who know me know that this is very important for me. Besides that, their website had impressive photos and summaries of trips they organized. I also had a little help from the internship coordinator of Tourism Management who told me that this was a great company.

‘I started this internship because I wanted to own my own campsite, with all kinds of additional services and now I am starting to get to know the tourism sector more

and more.‘

1212

Internship of Manon Boeremaby Annika Mueller

13

Can you describe your internship a bit; what is the function of your company and what are your tasks and responsibilities?

‘All in One Tours’ is a company that gets hired by tour operators from outside the U.K. For those compa-nies we create tailor-made trips in London but also in the rest of the U.K. Because we are based in London we have a finger on the pulse of all new things to do. Trips we put together can be for both pleasure, and business. Overall we provide tailor-made and personal trips created by a multi-lingual team.

What does a normal working day at ‘All in One Tours’ look like?

My working day consists of the normal office hours, 5 days a week, for now. I am not sure how busy it will get during summer. The tasks differ; sometimes providing packages to hotels that are normally too expensive to post, setting up files for new trips, creating itineraries, and booking groups into hotels and attractions. Besides that we also get to see new attractions and musicals, after the visit we write our own reviews about them. So the next time we put a trip together we know if sites, musicals etcetera are appealing for certain groups.

How do you spend your time when you are not working?

Well everyone knows that London is a very big city so after work and on the weekends there is enough to discover. And ‘All in One Tours’ is very close to the city center, now when the sun is still shining after I am off work, I sometimes stroll along the river. On the weekends there are many different markets all over the city. For my internship I also went to see the musicals ‘Beautiful and Let it be’, and I went on a Bus Ghost Tour. When you are in London for a bit longer than just for a holiday, you also discover the non-touristy things like street art tours and many dif-ferent parks and pubs.

You might already know the topic of your Bachelor thesis, could you tell us a little bit more about it, also when you are planning to write it, during your internship or afterwards?

I have already started with my thesis and am planning on finishing it during my time here in London. The topic is totally different though from my internship. It is about a First-Aid organization, and how they can improve their ‘company’ on a management and organizational level.

What are your future plans when you finish with your internship in the UK?

I started this internship because I wanted to own my own campsite, with all kinds of additional services and now I am starting to get to know the tourism sector more and more. And I still want to continue with this ‘dream’. But of course this will not be possi-ble right after graduation. I am not actually anchored to a certain country so I will just see what happens and where the jobs are that I like. But I do want to keep looking in the direction of the tourism industry.

Carnival Futures:Notting Hill Carnival 2020

14

by Solange Henry

The Notting Hill Carnival, the largest street event in Europe, started 51 years ago when the British social worker Rhuane Laslett decided to add a steel band procession, a tradition of the Trinidad Carnival, to it Is predecessor, the Notting Hill Fayre. This addition led to joy and excitement amongst the Caribbean immi-grants causing spontaneous jumping and dancing in the streets of the of the Notting Hill area. Since then, the Notting Hill Carnival has become a multicultur-al event including, Trinidadian, Brazilian, Jamaican African, and British influences of food, music, dance, and masquerade.

Although the global appetite for the Caribbean Carnival continues to grow, the Notting Hill Carnival has been expe-riencing some challenges. Since the 2008 financial crisis it Carnival Association has been receiving less funding and increased restrictions. In addition to this, the UK’s immi-gration policies have changed meaning the core segment of the festivals participants is ageing and rapidly shrinking.

These situations have raised many concerns about the preservation of the Notting Hill Carnival’s traditional art form. Therefore, the Carnival Futures: Notting Hill Carnival 2020 was an important step to describe the possible futures of this event.

The King’s College in London asked the assistance of ETFI to provide their expertise on scenarios and future study and take part in the unique study.

For the carnival futures: Nothing Hill 2020, three work-shops were conducted. The results of these workshops form the basis of the scenarios. • A workshop with the carnival organization focusing on

establishing the core values of the Notting Hill Carnival community.

• A workshop with the carnival visitors aimed at identifying the unique selling points for the visitors

• A workshop with strategic experts focused on the exter-nal driving forces change and key uncertainties.

Carnival organizers

Representatives of this workshop were individuals respon-sible for the actual operations of the carnival. These par-ticipants are also known as the ‘carnivalists’. The carniv-alists were asked to share a personal valuable moment of a carnival experience in the past. Next, they were asked to identify the characteristics which made that moment valuable and the possible implications the carnival would have if those aspects were to be ignored or nurtured in the next seven years ahead. Following a list of core values was setup and the degree to which they were worried about the future of that value.

Core values of the Notting Hill Carnival

14

Unique selling point of the Notting Hill Carnival

Source: ETFI

15

Carnival visitors This workshop was for the public and comprised 3 main overlapping groups of participants

Notting Hill Carnival public

The participants were asked to share a valuable carnival experience and list three core values of their experience. Those who have never been to carnival were asked to share how they imagine the carnival as they would like it. Next, the lists were combined and each participant ranked the core values according to their perceived importance and their perceived worry about the durabil-ity of the core value.

Strategic expertsVarious organizations with expertise concerning the strategic position of the Notting Hill Carnival we repre-sented in the workshop. These organizations were part of a network of organizations either currently shaping or which could potentially shape the environment in which the Notting Hill Carnival operates. Each group identified the most important driving forces that affect the future of the Notting Hill Carnival, together with the possible directions to which the implications of the force might lead.

Notting Hill Carnival organization network

DESTEP-analysis of driving forces of change

15

Unique selling point of the Notting Hill Carnival

Source: ETFI

Source: ETFI

Source: ETFI

Source: ETFI

SCENARIO A - CULTURAL CELEBRATION

SCENARIO B - TOURIST SPECTACLE

SCENARIO C - INTERNATIONAL ARTS FESTIVAL

SCENARIO D - CULTURAL FUSION

Four Scenarios for Notting Hill Carnival Futures 2020

Source: ETFI

Why should you go to class?

‘Did you not understand the question or were you just not paying attention?’ My class suddenly wakes up. They stare at their shoes or continue to stare at their screens. It is so silent, you can hear a pencil drop. Then some girl from Indonesia mumbles something that sounds like an answer. My teacher smiles at me and continues his lecture. It is obvious my remark did not make any difference.

Every month I sit in a classroom with fellow students from Asia, Russia, and Europe. They pay € 13,000 to follow this course, and yet they seem to be more focused on their devices. And I am sure YOU know what they are doing! Facebook, YouTube, send-ing emails. Everyone is busy busy busy with doing something else. ‘Why are they not paying attention?’ I ask myself every month. ‘Why do they pay so much money to just sit there and do something else? Why are they not inspired?’.

Dear Leisure Management student, do YOU have the answer? Because you do the same during lec-tures. Some of you sit in your classroom somewhat tuned out. Is it not a waste of your money? You could spend your annual € 1,906, to travel, or buy a small car. So my question is: Why?

I think I know the answer. Are you thinking the same? It is because our educational system is outdated. Sitting and just listening for 1.5 hours to somebody speaking is soooooo not interesting.

Research shows students are able to listen and focus for no more than 15 minutes. But that is not all. Do you want to know the 7 marketing P’s? You Google it. Do you want to hear how to calculate a breakeven point? You watch a tutorial on Youtube. Wikipedia knows it all or otherwise someone on Facebook does. So why go to class?

The answer is complicated. But hey, is life not com-plicated? My answer is that you should go to class to develop your skills. That you cannot learn through YouTube. But this means that we as lecturers have to ensure that our classes are interactive and full of sharing, inspiring, doing, and practicing. So col-leagues; are we up for this? Can we present inter-active and inspiring lectures? And students; do not forget: this is YOUR education! So ask questions, give feedback, and propose to do a case study or group assignment. After all, YOU are the custom-er. You pay us so should you not expect the best? So hide away your screen or use it to translate and research during lecture, and keep yourself active! Let us work together in becoming (and staying) inspiring. After all, is that not what we all want?

Amber Herrewijn

Lecturer and coordinator of Event Management & Msc student International Event Management

17

Column by Amber Herrewijn

18

The Stura is always busy with future planning. Right now we are working on a sport event for the February starters and we are trying to organize a winter sport trip for next year. Moreover, we are looking for some new Stura members for our team.

Sport Event for February Starters

We are planning a sport event for the new February stream and their coaches so they can bond together. We organ-ized a Dodgeball tournament for the first year international stream in September, this was a huge success so we wanted to do it again. Instead of another Dodgeball tour-nament, we are planning a Tampon hockey tournament with the Dutch and English stream. This will be in week seven of the third module, for the February starters it will be their first module of course.

Winter Sport with Stura

It is still in an early stage but we are planning a winter sport trip for all Leisure students next year. We knew this was organized by other schools and we would like to introduce this to our education. Especially because we have the Sport Management minor and we know a lot of people who are eager to go on a winter sport vacation. If you would like to join us next year keep an eye on our Facebook page!

Looking for Staff

For the first time since we have started, we had to say goodbye to one of our Stura LM members. Tabea Konnerth went to South Africa for a half of a year. Because she was part of our marketing department, we are now searching for a new talent for our marketing team. Our event team wants to expand as well, because we would like to organize more, so we would like to add two people within our team. Students who have started in February are welcome to join Stura. The reason why we would like February starters is because we would like to have differ-ent students from different streams, who can present the Leisure Management education. Of course other talented people are also welcome in our wonderful team.We have more planned for this school year but that will be announced later on.

So follow us on Facebook and you will be up to date with all our events.

You can find our Facebook page under the link: https://www.facebook.com/SturaLeisure

Future Plans Stura LMby Jauke Holthuis

TEDxStendenUniversity is an independently organ-ized event focused on ‘Ideas worth spreading’. The event has been created by and for the community of the Stenden University of Applied Sciences. TEDxStendenUniversity offers a platform to unleash potential among students, staff, alumni, and rela-tions. The aim is to offer an interesting and diverse program of speakers and artists from within and out-side the Stenden community to contribute to a sus-tainable society. TEDxStendenUniversity is directed by International students of Leisure Management. TEDxStendenUniversity is based on its mission: ‘Unleashing potential in students, staff, and sur-rounding communities’ and its vision: ‘Serving to make it a better world’.

TEDxStendenUniversity gives people the opportuni-ty to hear new ideas and opinions on different topics.It gives them a new inspiring view on themselves and the world.

This year the event will take place on the 4th of June 2015 in Stenden University. This day will represent the theme of ‘The Perfect World’. The idea around the theme ‘The Perfect World’ is how we as indi-viduals would like to see the world and how we see our ideal selves. The day will be set up in a relaxed environment with acoustic music as background, social interactions, idea spreading games, delicious food, and the opportunity to get inspired by other individuals.

Check out our website and like our Facebook page for all our updates about the event.

www.tedxstendenuniversity.comwww.facebook.com/tedxstendenuniversitywww

TEDxStendenUniversity

4th of June

How would you describe yourself?

I consider myself as a friendly, rational person with many interests. I think before I act and I always try to be respectful and tolerant towards everyone. Besides that, in company I try to be funny almost all the time, turning back to being serious at the right moment (I hope).

What are yout facorite activities? Well, I have been thinking of putting them in order of importance, but I just cannot.

So here they are:

I am a DIY man: I like to build, restore, maintain and renovate old things, the odd jobs. Whether it is an old car, bicycle, or amplifier from the sixties, I will always try to fix it or to renew it. Building a woodshed, a henhouse, or a greenhouse also belongs to the possibilities. I hate asking other people to do it for me, that is probably the reason why I am trying to handle everything myself (not always with success, but one learns a lot).

Next to that I like to walk. Hiking in the wild (not too wild, is Scotland wild enough?), binoculars at hand for some rare birds or animals and you will not find me for the next decade. A few days ago I spotted some wild swans in the fields of the national park just behind our farm, makes me happy like a child.

Reading papers (books only if I have time (holidays!)) is one of my daily favorites, especially articles about arts and culture or science.

Gardening! I just cannot wait for spring, but even in winter it keeps me busy by reading books about it or preparing the earth, starting in February. We have a kitchen garden as well, so we eat many fresh vegetables from June to October. I love to see things grow from seed to plant.

Then there is the painting. I used to do it more than now-adays, but once a week I paint with my 82 year old father, upstairs in my parents’ house, where we have our atelier.

I am interested in languages, so I try to master at least a few words of the language of the countries where we spend our holidays. Czech was not easy, though, and the few words I learned I forgot almost immediately afterwards.

Before I forget it; I like to run two times a week, 7 kilome-ters, it keeps you healthy, wealthy, and wise (if you do the other part as well).

Only once a month, but still alive: Making music. I play guitar, sing, and do the blues harp (only when trying to cover Neil Young or Bob Dylan) with two old friends. I used to do that a lot more, about ten years ago. I played in a band with Martin Groters and Harm Timmerman (Media). We even recorded two albums! Well, this is part one. It is about 10% of my favorite activities. To be continued...

What did you want to become when you were a child?

I wanted to be a birdwatcher, as I thought my neighbor earned his money with that. It probably never occurred to me, as an 8 to 10 year old boy, that the man had a full time job in a bookshop.

Where do you most want to travel, but have never been?

To the past! The Middle Ages or the Renaissance look very interesting to me. But ok, the real answer is probably the South Pole and then see icebergs, penguins, and whales!

20

by Annika MuellerGetting to know - Roel de Vries

If you could do anything you wanted right now, what would it be?

Be a painter and a writer and go and live abroad, proba-bly in France or The United Kingdom (although Berlin is a good alternative!).

What was your biggest success up until now?

Buying and reconstructing the farm we live in now, is cer-tainly the best decision we ever made, therefore also the biggest success.

What does your perfect day look like?

Suppose I am home alone and it is winter: Wake up early, run for 7 kilometers, walk the dogs, then go outside to work in the sheds, the garden or in the house itself (there is always work around here), go back inside, light the fire, and read a paper. In the meantime prepare some dough for my homemade bread, drink coffee, go back outside to finish the work, pick up the eggs from the chicken, clean the henhouse, fill it with fresh hay, walk the dogs, feed the cats, and eat a few slices of bread. Now bake the bread in the oven, maybe a cake as well, take a coffee break, and prepare for dinner while cleaning the house, because everything should be neat and clean when my wife returns from her work. Receiving her with joy and having dinner ready completes the picture. In the evening: Sit, talk, and look at the flames in the woodstove. Try to read a bit, walk the dogs and voila, the day is over.

What really makes you laugh?

Humour by free association (‘association libre’). It can emerge at every moment between at least two persons. Both should be more or less susceptible to this kind of humour. For example: Two people look at a bird flying in the direction of the hospital. One of them says: ’Think it’s going for a visit to a brother or sister in the hospital.’ The other one saying ’No, this is a surgeon bird, doing plastic surgery to all kinds of birds, making them look a bit older.’ ’Older? I think you mean younger.’ ’No, no, don’t you know? Every bird wants to look as interesting as an owl. They want to look old and wise so they make them look older.’ ’Oh, I see. And you’ve been there already, haven’t you?’ ’Yes, indeed. But as they have still little experience with humans they made a mistake and made me look 10 years younger. I thought you’d notice.’ ’Yes, I did. But I always estimate your age 10 years higher, so to me it makes no difference, but finally your face matches your age now. Congratulations.’

It is humour that creates itself. The next remark could only be made by hearing the previous one. So instant creativity (and humour is being creative!) plays an important role here. Also the fact that you do not know what is coming next, the unexpected part of it, can make it very funny. It has no meaning but fun and other people probably will not understand

What really makes you angry?

All kinds of violence. Stop.

University of life experience, which do you feel best prepares you for life?

I think it comes down to, indeed, experience. So do not stay in your home town, but move, see the country, the world. Meet other people, other cultures, see the unex-pected, and try to see how small, but nevertheless, how valuable your own part is in this world. Reflection might be one of the keys to prepare you for life.

Minor Arts and Cultureby Gedy van Dijk and Jorrit van der Waal

The third year is a year full with decisions you need to make. For example, you have to decide where you want to do your internship, maybe also where you want to work in the future but before it comes to these decisions you have to choose for a minor. If you are curious about managing cultural organizations, such as pop music festivals, music halls, museums, or theaters you can follow the minor Arts and Culture.

22

23

Arts and Culture Management

The leisure branch is divided into five main sectors. These sectors are Sports, Media, Tourism, Recreation, and Arts and Culture.

Of course the most important sector for us is the Arts & Culture one. When a community is developing, it generates social agreements; these agreements manifest. On the one hand, in norms, values, laws etcetera, and on the other hand, it generates a common identity. In general, this identity can be called ‘culture’. Within this ‘culture’ people need to express themselves; they want to tell stories or show their opinion.

To express themselves, the human being can appeal to many senses, for example: Vision, sounds, taste, tactile sense, smell etcetera. The people who feel this urge to express themselves, we call ‘artists’.

Basically, Arts & Culture are inseparably connected. ‘Art’ is the broadcast channel of a ‘culture’, whether it is in music, poetry, painting, sculpting, performance, stage play, movie, food, or one of many more. Artists always find a way to express themselves.

To channel these expressions, organizations like theatres, museums, pop stages, and others emerge.

During the minor in Arts & Culture Management you will get acquainted with the particular management processes in these artistic organizations. Besides that, you will also do research in the current supply of art and performance.

The artistic organization will be observed from three differ-ent perspectives:

- Company perspective: Running the company, pro gramming, target groups, financial management, subsidy, marketing, and (non) profit suppliers of cultural products.

- Cultural policy: Substantive and operational aspects, like requirements for subsidy, dissemination of culture, cultural vision, and cultural and education.

- Artistic expression: Studying art appreciation of cur-rent offerings in theater and music, and the visual arts forms, from different perspectives like artistic experience and observation based on the history of art, theatre, and music.

During this module you are going to experience ‘live’ art forms by visiting performances and museums. And of course we will have a fieldtrip to a foreign cultural city as well. Supported with a big variety of experiences in our fieldtrip program, you will learn more about the importance of arts and culture within urban recreation.

If you have any question send your email to: jorrit.w.van.de.waal@stenden.com.

23

Peter Schmauss

Peter Schmauß was a Leisure Management student at

Stenden who graduated 2010. He is 33 years old and

originally from Nuernberg, Germany. Since four years,

he has been working at SPORTFIVE. SPORTFIVE is an

international sport rights marketing agency located

in Germany. In the following article he describes his

past experiences as a student at Stenden and his new

tasks at SPORTFIVE.

24

Why did you decide to study Leisure Management?

I always wanted to work in the sport sector. In 2009 a Sport Management study was not common at all in Germany. Sport Management studies were not really offered in Germany, hence, I decided to do it in Leeuwarden. For me it was important to learn not only theoretical knowledge, but also to apply it into practice. Therefore, the study Leisure Management with the minor Sport Management, was exactly what I was looking for. Another reason why I have studied at Stenden was the great equipment and the facilities of the university. And of course the small learning groups in PBL which guaranteed a qualitative learning.

What do you remember the most about the study?

I remember the most the practically relevant project assign-ments. For example, we had to find a main sponsor for SC Heerenveen, we visited the Kölner Haie (an ice hockey team from Germany), we organized the Leisure Plaza (a sports fair), and I had to be a tutor and accompany new students. I also liked the great tutors from Stenden like Theo de Jong, Jeroen Vliet, Mark van Driel, and Robert Blink.

Was it easy to find a job after you graduated?

I always wanted to work in the company where I am work-ing now. After I finished my internship at the SPORTFIVE Team at FC Augsburg, it took half a year until I got an offer in the SPORTFIVE company in Hamburg. Unfortunately, it is not so easy to find a job in the sport industry but in the end it worked out.

Can you describe the company you are working for and what your responsibilities are?

As Germany’s leading sport rights company, SPORTFIVE covers the whole spectrum of sports marketing. SPORTFIVE does stadium advertising, jersey sponsor-ships, hospitality programs, marketing services, and advertisement of media rights. Due to the subsidiaries, Zächel International and VIP Sports Travel, SPORTFIVE also offers comprehensive services for premium sport events. Valuable partnerships are so important for us, that we take care to develop them and we put all the commit-ment in it. All in all, sport is the optimal tool to establish partnerships between people and brands.

My task is to provide direct support to the SPORTFIVE Vice President Football Germany. In addition, I am respon-sible in particular for the integration of new projects and teams in the SPORTFIVE portfolio (the last were: FC Carl Zeiss Jena, VfR Aalen, or Viktoria Köln). And I am the con-nection between our headquarters and the colleagues, who are distributed at 16 different locations in Germany. In case they have a problem, they can contact me, and I will forward it to the right department and vice-versa.

Interview Alumniby Annika Mueller

Reiner Calmund (German Football Manager) and

Peter Schmauss

25

‘I also liked the great

tutors from Stenden

like Theo de Jong, Jeroen

Vliet, Mark van Driel, and

Robert Blink.‘

25th Anniversary of SPORTFIVE

P. Hasenbein (Managing Director SPORTFIVE) and

Dr. R. Rauball (President of Borussia Dortmund)

Which project was the biggest you worked on and which project are you most proud of?

Some of my biggest projects were to design the spon-soring concept for the current main sponsor of the 1. FC Nuernberg. Furthermore, I also played a part in the con-tract extensions with Bayer 04 Leverkusen, FC Augsburg, Karlsruher SC, and I worked on the development of a sponsorship concept for Roda JC Kerkrade in coordi-nation with Jan van Halst, a former Dutch professional soccer player, who works more or less for SPORTFIVE in the Netherlands.

Are the things you learned during your Leisure Management study or especially within the Minor Program relevant for the work field?

A lot of the things I have learned I could use in my job. In my opinion, Stenden prepares you for your life in general, to quickly interpret situations and to respond appropriately. Not all situations in your later working life can be covered while studying.

What are your future plans?

I want to continue to work on my career in the company where I am working now. I can also imagine eventually changing from the marketer side directly to the manage-ment of a soccer club. I want to continue to work on my career in the company where I am working now. I can also imagine eventually changing from the marketer side direct-ly to the management of a soccer club.

26

Story Of My Day by Alexandra Buesken, Veronika Eck, Tabea Hoerdemann, and Annika Mueller

Leisure LAB is the last module of the second year. In this module you learn a lot about innovations, sustainability, the future of your leisure life, and work. Within one of the assignments for CBL and the Module Assignment you are asked to write a diary entry of your life in 20 years. The challenge is to con-nect the new innovations, which are most likely to be there, to your leisure life, and work. Next to that you also need to show your day of the future with an act or a speech in front of all students. One example of a diary entry can be read now.

Today I woke up at 05.00 am due to the gently shaking of my bed and the smell of freshly brewed coffee, which is my favorite air conditioning smell. On my glass screen, I saw that I had slept for 7 hours and talked about my urgent need for a holiday during sleep. I really like this! Sometimes I am so excited to hear what I talked about in my sleep that I wake up earlier than I actually wanted to. I woke up alone. Ben was already in the laboratory because they are currently testing a new cure for HIV. He is working a lot. I always wonder how he can do all this without being totally stressed out. He is just amazing!

I got up and left the bedroom. At that moment, I heard our electronic household help ‘Elli – Speed’ like I do every morning. Elli informed me that the weather was rainy but 21°C and gave me my clothes for the day. My sports clothes had already been packed. Thanks to her! :-)

In the shower, I read about the huge storm on the East-coast of America.

It is somehow really horrifying to see what is happening all over the world and I just see myself sitting here in Germany, living the good life, and nothing really disturbing happens to me. I think I am really lucky to have this life!!

I got dressed and waited to get my breakfast served. Elli had already printed my whole pre-workout meal.My house started playing music and turned on the air-conditioning. These songs always get me in the right mood for doing sports, no matter what time of the day it is!The screen recommended me a list with all the tasks Elli should do today. I transferred it to her system and she started with the tasks. My watch reminded me that it was time to leave because my friend Tania was already waiting outside.

We got into the car, had an awesome pedicure and a sport-shake. Tania told me happily that she and her hus-band are planning to go on a space vacation this year. That is so cool! It is Ben’s birthday soon maybe I can get one of these cheap day-trip offers for us as well. I mentioned that my friends from LA will leave around 2 pm tomorrow and will be here at 4 pm. I am so looking forward to it! I will show them around and I think they will be so excited to see all this. They have never been in Germany, not even anywhere else in Europe!

In the gym, Tania suggested to show me Vancouver during our running session. In the virtual-reality-room we explored Vancouver. What a fantastic trip! Tania already knew all the nice places in Vancouver and I definitely have to go there sometime and explore everything in real life!

27

It seemed so nice and beautiful! After the gym, Tania left and I went to work.

I gave my colleagues a short briefing on our interactive screen. Everything I did they followed and rechecked on their devices. Laura, my co-worker, looked awful today. I do not know what is going on with her! I think her household help needs an upgrade and she should definitely change her hair-program. Maybe, I will recommend her mine. I will think about that another time…but if I ever see her like this again, I am not sure if I can hold myself back, really does not she even think about these things herself?? :-/ :-/

Later, I had a talk with my extremely good-looking Mexican client, Antonio. Although I was still sitting in my office, it felt like I was right next to him, relaxing on the beach. I informed him about the tickets sold for the real life- and vir-tual-reality-visitors for his upcoming concert in Germany. We discussed some of the show elements and his accom-modation. I think the show will be a success.

I have to tell you a secret, you know... I think Antonio is a really good-looking guy. I would so like to get to know him a bit more. Yeah, I know I have a husband and of course I love him! But Antonio could be a very good friend, though…

After work, my watch told me to buy some groceries because the fridge was empty. So I went to the mall, got all the food and for the fun of it I went shopping for a bit.There is this new fancy sports shop in the mall; there, a drone screened my body to design a fully customized shirt for me with a perfect fit. This shirt is so amazing, I love it!

It cannot only measure my pulse and body temperature but also my running speed and the calories I burn. Awesome!! I think I will practice more sport now and go running out-side more often. That is what I wanted to do anyway…I think running outside, exploring the nature is really inter-esting and somehow relaxing. There is a different feel to having this screen around of you, knowing you are not really in the real nature, but yeah… when you run you do not realize it. But after my workout, I feel there is some-thing missing…mmh….maybe it I s the fresh air… I do not know.

28

Anyway, after shopping, my car picked me up from the mall and we returned home. At home, ‘Elli Speed’ wel-comed me. Every task she had to do was done.Ben still was not home, yet; so I decided to relax for a while. I changed the glass walls to a beach scenery and the house automatically played some calming wave sounds and sprayed the smell of salt and warm sand.It felt so great – if only Antonio would have been next to me. :-)

At six, I met Ben for dinner at a romantic Italian restaurant in the city. We quickly ordered our food and some wine straight from the table. Two minutes later, a couple of serv-bots came over and brought our dinner. We shared some antipasti and a huge vegan pizza. It was sooooo delicious! I still feel full!!

To end the day in a nice way, we went to the 14D cinema to watch the latest James Bond movie. During the advertisement, our cokes and nachos popped up from underneath the seats.

The movie was incredible! So much action, surprises, and so talented actors all combined in one movie! Incredible!

At home, we felt so tired and immediately went to bed. I was already surprised that Ben had not fallen asleep during the movie. He is such an awesome husband!

Now lying here, I am getting a massage from my comfy bed. The best things you could imagine happen to you lying in your bed at night! This is what I am looking forward to every evening and it does not get boring! :-) :-)

Well, that is it for today I think. Enough thoughts for the day!

You can go to sleep now as well :-)

Have a good night, my dear diary!

29

Surprise yourself and your environment with the flavors of Friesland!The 'Taste of' products from Leisure Up will let you experience different countries and themes in a delightful way. Meet our newest product 'Taste Of Friesland'. A box richly filled with a delicious tasting of typical Frisian treats, including a recipe from master chef Albert Kooi. Ideal as a gift, or for your own use! More info? Or do you want to order the Taste Of Friesland? Surf to the adres below. www.facebook.com/leisureup.tasteof

Taste of Friesland Order now for only €14.95

Advertisement

Advertisement

What is your role and function here at Stenden?

I am a professor here at Stenden University; I give several lectures on different topics such as introductory lectures on development of tourism in the area, landscapes and recreational values, and evaluation of natural resources. Besides my lectures, I try to stimulate groups of students to do research. I come up with some topics which are interesting to research and assign these to students. I also work with 4th year students who are conducting their final dissertation by giving them guidance in the necessary areas.

I enjoy sharing my experience with the younger genera-tion and it inspires me to learn from them as they look at things from a very fresh and innovative perspective. Students have their own opinions and those are always very interesting to know and important take into account. For me, that is the main advantage of working at Stenden University.

What is your relation with Leisure and Tourism?

It is like the relation between man and nature. I ask myself questions such as; why do people go to nature? Is it to relax and have a nice time? What do people think about nature management? Are they of opinion that it should be restricted, limited, or should they have the freedom to go everywhere? How do they look at nature protection measures? I am of opinion that when you are protecting an area, it should be based on people who go there. They should also be supportive of nature protection. These are important aspects to research, and hopefully Leisure Management students can help me with that.

Introduction I am a trained biologist. I did my doctorate studies at the University of Amsterdam. In 1985, I got a job at the Dutch society for the preservation of the Wadden Sea area. I still work for this organization, however, in 2007, I received the opportunity to become a professor here at Stenden University. I work at Stenden University once a week giving lectures and conducting research on the sustainable development in the Wadden Sea area. I am also chief editor of the Wadden Magazine of the Wadden Sea Society. I am very interested in tourism, lei-sure, and sustainability developments for the Wadden Sea areas.

30

Interview with Hans Revierby Solange Henry

‘Sharing my knowledge and experience with the younger generation and in turn, learning from them, is my greatest

advantage working at Stenden University.‘

You have different functions (member of the international Wadded Sea Forum, Lector Mariene wetlands Studies (Stenden & Hanze, chief editor of the Wadden Magazine of the Waddenvereninging)), how do you manage these different tasks?

My schedule is sometimes awfully busy, but I try to con-centrate one day a week for my responsibilities at Stenden University, and the rest of the week I concentrate on other responsibilities. Sometimes there is an overlap between the tasks I am working on, but it has its benefits. For instance, if I am writing an article for the magazine about tourism development, I can make use of the data we have here at Stenden University. The ecological knowledge that is within the Wadden Sea society I work can also be used for research projects here at Stenden University, so in that way my functions influence each other.

What are wetlands?

‘Wetlands’ are areas where the transition between land and sea is not too distinct. For instance, the Wadden Sea area is under influence of the tidal movements of the sea: One part of the day it is without water and when the high tide comes in, it becomes wet again. From a biological point of view, all over the world, wetlands are the richest areas for different species. Wetlands are inhabited by a number of animals, insects and all kind of plants. Therefore the term wetland is often used for the Wadden Sea area.

I refer to my research as wetlands studies because I do not only concentrate on the Wadden sea area, but also on other areas similar to the Wadden Sea area. These are found in the UK, France, Spain, Costa Rica, South Korea, and China. They cope with the same issues as we cope with here in the Netherlands.

These areas need to be managed in such a way that the people who live there are protected, while nature is being protected at the same time. Hopefully we could learn something from other areas in the world and other areas could learn from the developments here in the Netherlands.

The research projects you work on are they conducted with students or only with other researchers/ lectors?

I conduct research mainly with Tourism Management stu-dents and I have also worked with Media & Entertainment Management students on marketing and communication projects for the Wadden Sea area. I am also interested in working more with Leisure Management students. For instance, some people in the area would like to develop an Information Centre and maybe that is something that Leisure students could work on. Leisure Management stu-dents are also welcome to write a dissertation on a topic related to the Wetlands or the Wadden Sea area.

‘I would like to work

more with Leisure

Management students in

the future.‘

31

By Tabea Hoerdemann and Annika Mueller

With the start of the second year it was also the start of Leisure Projects. First of all, we did not know what to expect. We were happy that we survived Young Entrepreneurship and now there was something else we had to plan…an EVENT??? None of us had any idea how to do that.

In the first module we came together as a group, and we had to agree upon an event we want to plan. To be honest, as February starters and as International stu-dents we did not have a lot choices. Our options were limited to either the KIKA Cabrio Tour or the Arts Therapy Conference. One fact was sure, none of us wanted to plan a conference for Arts Therapy.

Unfortunately, we were out of luck: The Arts Therapy Conference was assigned to us. Confronted with some-thing completely out of our area of expertise, we asked ourselves the questions: Arts Therapy, what is that? These are the people who paint and dance the whole day, aren’t they?

It took us a while until we were able to focus on the new project and until we discarded at least some of our prejudice. However, after a while we saw that planning a conference of the study Arts Therapy is not as bad as we had expected.

To come to this point, we had to pass through different modules and phases and overcome several obstacles. In the first module, we got to know each other, we got to know our two clients (who sometimes gave us the feeling that they want to recruit us for the study Arts Therapy :-) ), and we divided the positions within the group. We got to know the ‘lovely’ book of Verhaar, which we all learned to dislike.

To our surprise, we got told in the second module that we will not get any subsidies for our conference and that we cannot achieve everything we wanted because there was no money. Because of the lack of money the date of the conference was postponed, from November 2014 to January 2015. We learned that it is important to be strict with people to keep their deadlines and push them in order to get things done.

The third module came but the conference seemed pretty far away although it was not so far away. We were facing some problems; things were not organized due to a delay from different people and the problems which occurred with ‘MeetingU’, the online registration. There was a time where we really thought that there will not be any conference.

Arts Therapy ConferenceLeisure Projects

32

‘At the end we were really happy that

we got this project and we could not

have imagined working for a better project.‘

33

MeetingU, was opened too late, we were scared that no people would come. We had to give up the goal to have 250 participants which was a setback for us.

Nevertheless, after all the delays, obscurities, and obstacles the conference really did take place. It was a special moment for us. We worked on something for a year, we were responsible for it, and due to your organization, ambition, and motivation it really worked out. The majority of the participants were satisfied, our clients, and our Leisure Project coach were happy, but most of all, we were relieved that everything went the way we imagined.

We can say that Leisure Projects gave us the opportunity to improve our weaknesses and work on our strengths. It gave us the possibility to create an event from the beginning onwards. In the end, the year of Leisure Projects provided us with a huge learning experience.

We can say that we had a great group. Everybody had his or her part within the team, and we worked closely together with all involved parties. We miss the weekly Wednesday meetings in our project room on the Arts Therapy floor because all in all, it was a busy and tough year but it turned out to be a very successful and unforgettable one.

‘We have learned

a lot for

our future jobs.‘

The Student Perspective

Progress Test -

34

by Solange Henry

In the previous magazine Progress Test has been explained ’as a longitudinal feedback orientation assessment tool which tests whether the (cognitive) learning goals of the whole curriculum are master sufficiently. The test is admin-istered simultaneously to all students of the program.’ Moreover, ’the idea is that the difference between stu-dents’ knowledge levels show in the test scores, meaning the further a student has progressed in the curriculum the higher his or her scores are expected to be’. ’It is mainly for this reason progress testing is applied within Leisure Management instead of administrating separate tests for all subjects.’

The Progress Test is not a favorite amongst Leisure Management students. The preposterous number of questions and the time of the day at which it is set are not the most pleasant. Nonetheless, it is an essential element within the Leisure Management program.

What We Think!

Leisure Management students have positive and not so positive perspectives on the Progress Test. To start off with the not so positive, some students do not see the importance of the test nor do they have the feeling that they learn anything from it. These students faithfully enroll and make the test only because they have to in order to achieve the necessary EC’s to pass the study. Some of these students would even prefer having separate tests for each course at the end of every module to exam what they learned per module.

The students with a more positive perspective on the test feel that during the test it is most evident to them that they gained knowledge during the module or study year.

These students see the importance of the test and value their results. Some believe that the progress test would be even more useful if it was a required exam every module, then they can test their progress regularly.

How To Prepare?

Passing the Progress Test will take some preparation or a matter of luck, and good memory. There are students who prepare, who prepare excessively, and who do not prepare at all. If you are experiencing some difficulties with passing Progress, here are some tips you can use to not only merely pass but to also progress each year.

These are different approaches different students use to prepare for the test.

• Read previous PBL/CBL cases and go over the learning goals – Sara Peters

• Study notes from PBL/CBL cases – Laura Marie Nickel• Meet with your study coach and go over your previous

test results and see what you did wrong, take some notes and study those topics – Annika Mueller

• Summarize the PBL/CBL notes and lectures from the module – Alexandra Buesken

• Ask other students for summaries of the module and study important topics – Durk Horjus

• Study topics you remembered from previous tests - Ivy Laclé

• Check the results of your last test and study the topics you failed – Mara Haverkort

• Do your CBL homework and do not copy it from some-body – Els Brouwer

• Make notes after the Progress Test and write down the questions you remember – Alexandra Buesken

How To Approach The Test?

First of all keep up to date with the norms of the Progress Test these may change over the course of years. From this study year on (2014 - 2015) the Progress Test has changed for all cohorts.

You should…Answer the minimum number of questions belonging to your study year and keep in mind that there is no a longer minimum number of questions per categoryThe norm of successive years can no longer be achieved ahead. Only one norm can be achieved per Progress Test.

TIPS - During the test?

• First answer all the questions you know (sure you know)• The majority of the time your first guess will be right,

follow your intuition – Jumana Schriefer• Then the questions you think you know • Eat before the exam (we can all hear your tummy

growling)• Take a bottle of water with you • Take a chocolate bar with you in case you need some

energy to get through the test • Make sure you answered the norm for the year you are

in!

Do not be threatened by the first person who leaves the room, you know? The one who leaves exactly at 18:30, it is a trap!!! You have 3 hours to take this test so please take your time in doing so.

GOOD LUCK!!!

35

36

The Study Start Week: Much More than a Week of Partying

Most of us attended the Study Start Week (SSW) at least once, maybe even twice, either as tutors or as part of the organization team. In an interview Marijke Hoekstra, Edou Hilverda, and Ingrid van Zanten talked about their experience in the SSW. Marijke Hoekstra was one of the four girls who organized the SSW in February 2015. She was the Day Manager on Wednesday and responsible for the activities on that day. The four organizers were assisted by Ingrid van Zanten and Edou Hilverda, who were organizing the SSW for the fourth time. Ingrid and Edou started organizing the SSW togeth-er. They both were colleagues for two years but did not know each other, but due to the SSW, that has changed. Ingrid van Zanten will be part of the SSW one more time, not with Edou, but with Wilco Camp. For Edou, it was the last SSW because he is seeking new adventures outside the Netherlands.

According to Edou Hilverda, ‘the SSW week is extremely important, it is not only a week of fun, it is a tool. It is one of the success factors we try to offer to the new students to make them feel welcome, to meet the edu-cation, Stenden, and Leeuwarden. The SSW guarantees that you make friends or that you get help from other students’. And Ingrid van Zanten added ‘the SSW makes or breaks your study. The experience you get in the SSW determines the first weeks of your study’.43 Students from the Netherlands, Germany, China, Romania, Latvia, England, Vietnam, Finland, Lithuania, and many more countries, attended the last SSW. More students attended the SSW this year in comparison to past years, hence it can be said that the SSW in February is getting bigger and bigger, although it never will have as many students as the SSW in September.

The organization team started planning for 35 students and then the number suddenly grew to 43. Edou Hilverda said; ‘I am not sure if this is traditionally in Leisure Management, but we have a lot of late intake students.‘ Because of the uncertainty of the exact student number, the first day of the Study Start Week is really stressful for the organization team. According to ‘Marijke Hoekstra, ‘it is quite a stressful moment because it is also the first time where the students see you and you feel everything has to go right’.

At the registration you really see how many people join the SSW. Basically, ‘if the registration goes well, then the rest of the week is a piece of cake’ (Ingrid van Zanten).

In the beginning of November 2014, the organization of the week started. The students primarily plan it alone. Normally, Edou and Ingrid oversee the work; they are more or less the supervisors, but they let the students organize it. This year it was organized by four students, who are in their second and third year, Marijke Hoekstra, Tessa van Dijk, Anouk Timmerman, and Marije Konink. Before the students can start to organize the SSW, they have an application interview. After the interview Ingrid and Edou pick the students who will plan the next SSW. Four students are part of the organization team in February and five students in September. Everybody in this group has a different role, for instance every day has a different Day Manager, if the SSW has four days than there are four Day Managers and one Project Manager for the overall coordination.

by Annika Mueller

37

The Study Start Week: Much More than a Week of Partying

Overview of Activities during the SSW of February 2015

First Day Tuesday

The first day is the educational day; it included the registra-tion, introduction from the organization team, introduction from Martin Groters and other colleagues, a tour through Stenden, and PBL tasks. In the evening they had a dinner at Onder de Kelders and everybody went out for a pub-crawl with some karaoke.

Second day Wednesday

The day started with a visit to Madame Tussauds in Amsterdam. Afterwards, the students could explore the city by themselves. A James Bond themed Pleisure Party took place in the evening.

Third day Thursday

A tour through Blokhuispoort, the old prison in Leeuwarden, was part of the day. The tour was given by a prison guard who has worked there for a long time. Afterwards, the stu-dents went to school and got an explanation of Progress and ELO. A Dogdeball tournament at Rengerslaan and a comedy night was on the agenda too.

The PBL task on Tuesday was connected to a tour through the city because the new students had to get to know Leeuwarden.

The main question of the PBL task was; ‘How do I organ-ize a city walk for the people who are visiting me?’. The students started with the tasks in school, went to the city, and came back to the school to round off the task.

What a lot of students do not know is that every SSW has a theme and most of the activities are based on that theme. The theme in February was ‘Hollywood Movies’. The theme of the SSW needs to be showcased and include all details. For example, during this SSW, Madame Tussauds was the connection to the theme and the Pleisure Party had the name ‘James Bond’.

‘If you want to take the SSW to a next level, it is important to connect it more to a storyline, so

to one central theme on which all the activities are

based.’

Marijke Hoekstra

‘The SSW is always organized by new students and for them it is really a learning project. We always said we do not mind where you want to go as long as you make sure that it fits into the budget or that you get sponsors etcet-era. We really leave it up to them’ (Ingrid van Zanten’). However, different components should be included in the SSW, for example a PBL class, an introduction into Leisure Management, an ELO course, a Progress explanation, and it should be leisure, so that the activities are connected to the study

‘It should be a week with a lot of fun, with a huge social aspect but at the same time it is also our

introduction, it is also the start of your studies.’

Edou Hilverda

Furthermore, he stated ‘everybody sees it as a week of partying but it is just one aspect, the more important part is the study coaching, and establishing your social net-work’ (Edou Hilverda).For Marijke Hoekstra it was a great experience to plan the SSW and she said; ‘The freedom is what I really liked when I was organizing the SSW. Nobody held us back from making decisions. We could make our own decisions and I believe you learn most from that.’ It is also positive that the students know what went wrong or right in their own SSW week and this is something they try to make better. On the other hand, she clearly said that ‘planning the SSW week was a lot of fun but you should not underestimate the amount of work’. She also added that ‘organizing the SSW gives you an impression of the practical side of Leisure Management. Studying theories is of course nec-essary but bringing it to practice is when you find out how much fun your study in Leisure Management actually is and what your future job might look like.

‘I would definitely

recommend organizing the

SSW because it is an

amazing learning

experience I will

never forget. You

can also apply to other

components of your study.

It made me more

assertive and

confident and this

comes in handy in

Leisure Projects’.

You work hard but

you get paid in

experience.’

Marijke Hoekstra

39

Royal Guestsby Solange Henry

From an interview conducted with Sandra Hoekstra, some information was gathered regarding the Royal visit of the Dutch King and Queen.The 17th of February was a day like any other, except at Stenden University Emmen where stu-dents waited in anticipation for the Royal visit from King Willem Alexander and Queen Maxima.

The Royal visit was part of the King and Queens’ interest in the Veenkoloniën, these are regions in the North of Holland in Groningen and Drenthe known for their special soil. Stenden Emmens’ involvement in the Veenkoloniën came to the King and Queens’ interest. His Majesty and Queen Maxima wanted to know more about the students’ involvement and the projects they are work-ing on.

For the past few years Leisure Management has been working on several projects with the Geopark de Hondsrug, this is an organization based on the Hondsrug area promoting special geographical areas in Groningen to Coevorden. Leisure Projects students have organized dif-ferent events to promote these areas. During the previous academic year a survival family event was organized in the Hondsrug area as well as similar areas in Germany.

They are now currently organizing a culinary ‘Flintertocht’, which will be a cycle tour in the Hondsrug territory including different national foods at each stop. Leisure Management and MBO students, from the Alfa-College, run this cycle tour.

In preparation of the Royal visit you can imagine some special procedures had to be taken. The names, address-es, and information of all students and staff were given to the police for a background check of each person. A few students from other schools in the region were also allowed to attend the Royal visit. When the check was all clear they all received a pass, which was required on the day of the event in order to be granted access into the university.

Before the arrival of the King and Queen several security measures were put in place; all students were scanned by security to prevent harmful weapons being taken into the premises, all bags were thoroughly checked by guards and sniffer dogs. Furthermore, it was required that all bags were stored in the library for the duration of the day, how-ever, they were allowed to remove their laptops from their bags. Only after these security measures were complete and they were satisfied, the students were allowed to enter the building.

‘The secret in education lies in respecting the

student.’

Ralph Waldo Emerson

Leisure Management students presented their projects to the King and as you can imagine, having to present in front of royalty, they were nervous. Nevertheless, they were of course well prepared and gave nice presentations despite their nerves. The King was very interested in their projects and asked a lot of questions. He was also very excited that the students are promoting the region and the fact that young people are involved in the cycle tour.

The event was a great experience for Stenden University Emmen especially for the Leisure Management students interested in events and operational management. It was an opportunity to witness firsthand the importance of professionalism, working according to a script and time management. The 17th of February was without a doubt an unforgetta-ble experience for Stenden University Emmen.

Leisure Management students involvedFamily event: Henrieke Schadenberg & Cirsten CreuzeCulinaire Flintertocht: Bart Breukman MBO Students, Alfa-College: Lisa Slijpen & Iris Fetlaar

Photographs by Marcel de Jong

40

40

Young Entrepreneurshipby Henry Hendriks

How do you realize a nice future for yourself?

Probably you have always had a dream, a dream of what you want to be later, or what you want to do. Perhaps you are not always sure how you can reach this. It is not important, because having a dream is great. You can give free rein to your imagination. Or maybe you do not even have such a dream. That is also possible. Through the choice of a HBO study you have made the first step towards a great future, with or without a dream. But what actually is the future? Secretly you may have no idea of what you want to do. ‘Something with events, or sport, or so...’ sounds good to you.

If you check vacancies these days, you may read the following:‘Especially for young professionals, with 0 -1 years work experience, and enterprising track record. You are strongly analytically, you want to fathom the essence, you love puz-zling, and you like to work in a team. Next to that you want to contribute to the company and you are ambitious for a responsible job.’ (Source: www.werkenbijmn.nl)

An enterprising track recordIn this vacancy you can read all the requirements you need to have to be considered for the work and get a job inter-view. This is only one example, but a lot of vacancies are similar to this. These days, companies are asking for entrepreneurial people, who have an enterprising track record. The work-place is more and more concerned with the search for opportunities and possibilities for the company. Employers are looking for people with real-world experience and real-world results. Employees have to think for themselves about their employability and how to present themselves enterprisingly within the company. Young Entrepreneurship gives students the opportunity to gain practical experience in a company and it offers young people chances that can change their life.

Student CompanyWith the program of Young Entrepreneurship the study of Leisure Management helps you to work on your future. Within your Student Company you get the chance to bring theory to practice. You start your own com-pany and experience how to guarantee the success of the company. In addition, you can develop yourself within your function and build your enterprising track record.

No matter if the job is that of a manager, marketing or financial, everyone in the workplace needs to be enterpris-ing. And, that does not happen automatically. In the process of ‘learning by doing’, you may experience that you have insufficient or no knowledge about a busi-ness plan, marketing etcetera. But even these issues are faced by every entrepreneur who starts a company with their own golden idea. The entrepreneur often has no idea what happens on the way to create a successful company, but he or she figures it out by doing. This learning process will give you a push, will motivate you to go in-depth with the things you learn in PBL, and in other different fields of your study. It will help you to make choices on which direction your study should go.

The following was written by a student in her reflection about Young Entrepreneurship:

‘Through Young Entrepreneurship I was

able to plan my path better and more consciously.’

In short, the practical experiences you form during Young Entrepreneurship contribute to the creation and realization of an enterprising track record. It contributes to your good future.

Henri J. HendriksCoordinator Young Entrepreneurship

Young Entrepreneurship - Student Solve The Problemby Marcus Engel

As first year as Leisure Management students, we were given the assignment to create and run our own company. In the beginning, we started our company with ten people. We had several meetings starting off as a motivated and energetic group of young people, which was soon to become a real company’s employment body. A large vari-ety of possible business ideas popped up in our heads, such as creating personalized IPhone cases, producing our own drink, designing T-shirts, or starting our own party organization to throw the best parties of Leeuwarden on a boat or in a rented pub.

Unfortunately, the reality caught up with us and we realized that we do not only lack the necessary starting budget to rent a pub, but we also felt that we want to do more than selling a product. We wanted to create a long-term organization with a real purpose. Moreover, we wanted to take the opportunity to contribute to the success of our own company that will not only last for the first academic year, but will grow further into an established organization. We have created a service with the intention to have real-life learning experience while helping customers to benefit from our motivation and creativity for their own business.

‘StuSolve’ was born. Soon after this, the business plan, which included our mission and vision statement, was handed in according to the set deadline. Some of the next steps were to create a logo and searching for share-holders. Every step was based on the instructions of the Modulebook and the company developed in a good direc-tion based on the theoretical framework we designed.

However, in the time period from setting up a consultan-cy to signing the contract with our first customer, several challenges arose we had to face which the Modulebook did not prepare us for. We went through times of demo-tivation, disorganization, and internal communication problems. Although each member of the YE-group is divided in a specific department with the responsibility to fulfill the tasks according to their position, it seemed to be challenging to stay on track with every deadline and to remember every duty. In addition, three group members have left the edu-cational program and we had to divide their work among less people. This meant intensifying the effort to be able to create a foothold in the business environment.

However, every stressful assignment, every solved con-flict, and every accomplished task has brought us closer together and strengthened our team towards the goal of a student consultancy at Stenden University. After seven months of working as a team we have learned to deal with problems, improved our organizational skills, and have gained a better understanding of what it means to run an entrepreneurial business.

Our plan is to support established businesses with our service by helping them to create a better connection to students and use our network to improve their market-ing and PR system. For this, we offer to run Facebook pages, presentations, and flyers as well as contribute by giving creative and innovative input when needed. Along the way we increase our marketing and management skills while becoming a key element for companies to reach a broader audience, such as students, for their promotional purposes.

The Young Entrepreneurship program has given us the chance to found a student consultancy through which we can actively improve our business expertise while provid-ing a service to larger companies. ‘Thinking outside the box’ was yesterday. Today’s leisure industry demands thinking without boxes. And this message is what our stu-dent group conveys in their consulting service: Any limit to creativity, innovation, and skill is a burden for further development and improvement. The leisure sector is a booming business which expects entrepreneurs to be able to work in teams and manage their employees through every upcoming challenge of every business aspect. We started to learn how to develop a thriving business in this market branch.

‘When you change the way you look at things, the things you look at change.’

Wayne Dyer

Dodgeball

Dodgeball became very popular among students in the US after the movie Dodgeball with Vince Vaughn and Ben Stiller (2004). Dodgeball is similar to Trefbal in The Netherlands, Voelkerball in Germany, or juego del marro in Spain. The difference is that Dodgeball is played with at least four foam balls and there is no backfield. The game is played on a volleyball field (without a net) in a team of six players and with at least four balls. The game requires a lot of technical and tactical skills.

Student Sports Leeuwarden has been offering this sport since 2012 and after a slow start the sport is one of the most popular sports today. Strangely enough Leeuwarden is the only place in the Netherlands where you can play Dodgeball. It is a fast and very energetic indoor sport and loads of fun! It is offered twice a week in sports hall Rengers. Once a year in January Student Sports Leeuwarden organizes the ‘Dodge or Die’ tournament. 12 mixed student teams compete for the title of best student team of the Netherlands. Besides that, there is a prize for the team with the most original outfit.

Feel free to join the training on Monday at 5pm or on Tuesday at 6:30pm.

by Mark Kaspersma

You may have the Leeuwarden Studiestad sportcard already, but sometimes you just do not know what lies behind the name of the different cours and do not know if you should go to the course or not. In the following article we present three of the many sport courses you could follow if you have the sportscard. Remember, all the students who do not have the sportcard yet can get it for a low price which includes a lot of fun.

43

TwerkOut

A lot of people cannot imagine a body without a soul. However, what is a soul without a healthy and trained body, with which you make good use of that soul!

The term Twerk has been used extensively in clubs, in the music scene and among celebrities; it is an act of shaking the bottom part of the body also known as ‘the booty’ up and down in different tempos, based on the beat of the played songs.

TwerkOut is a sport session which offers ladies of any size, the opportunity to explore their twerking ability, in a fun way, as if they were in the club, but at the same time work on toning and strengthening their hips, thighs and abs. It is a mixture of several hardcore toning exercises, such as squats, lunges, and the popular twerk moves. The course varies from very basic moves to a bit more intermediate. Furthermore, it offers girls the opportunity to learn different moves which they can use in clubs later.

All these moves are combined and turned into a great workout that helps to boost the muscles. Sometimes you have to try it out and see for yourself, whether it might be something you could enjoy.

by Amina Al Maawali

Power Vinyasa Yoga

For most people, yoga starts simply as a physical asana (postures) practice, but it can quickly become a way of life. There is much more to yoga than perfecting the chal-lenging poses you see on social media. You do not need to be flexible or vegan, etcetra to practice yoga. Yoga is designed to connect the body, breath, spirit, and mind. In fact, most people who begin practicing yoga find that their lifestyle begins to change gradually without even realizing it.

Power Vinyasa is a dynamic form of yoga, where we con-nect movement with breath. We begin by making people aware of their breathing while introducing small, warming movements. By connecting with your breath, you are able to experience the moment as it is and you are able to move through the different poses with greater ease and strength. Then we begin to build up the flow - adding new postures to the sequence and eventually working our way up to the peak. The peak posture is usually the most challenging in the sequence. After exploring the peak, we bring it back down with more calming, relaxing poses before entering into Savasana. Yoga has so much to offer - whether you want to quiet your mind, tone your body, boost energy, or you just want to try something new. It is a humbling practice that forces you to accept where you are, on and off the mat.

by Shawn McKinney

43

My name is Alexandra Büsken, I am a third year Leisure Management student and cur-rently doing my ‘At Work‘ module.

In the last edition of the Leisure Magazine it was already described how the module is set up and what students can expect from it.This article will tell you more about one of the possible internship companies and how your tasks as leisure students in the @work module can look like.

44

The main goal of the company is to empower young adults. They want to enable every person to ‘develop his/her tal-ents, be provided with guidance and support in (school) career planning and personal development, or increase his/her ambition‘.The ‘mentees‘ to whom I talked speak very enthusiastical-ly about their mentors and the support they get from them. The mentors are teachers, sponsors, guides, examples, and advisors for their mentee. They are the missing link in a young adult’s network between the mentee and the industry.Moreover, the mentors usually concentrate on one mentee and therefore bring along more time and flexibility and can focus more intensively on the young person. They see the progress a mentee makes and acknowl-edge it as in the Dutch principle ‘Erkenning-Herkenning‘ (‘recognition-acknowledgement‘).

Another matter of concern of the company is ‘social enter-prise‘. This means that the company promotes sustaina-bility which especially focusses on the people level of the three levels of sustainability. They use the profit they make to ‘do good‘ in their local society and to ‘change the world for the better‘ to a certain extent.In collaboration with six other companies from Spain, Turkey, Finland, the UK, Lithuania, and the Netherlands, MentorProgramma Friesland created a transnational pro-ject which is called SESAME and funded by ERAMSUS+.The projects plans to improve curricula by adding social entrepreneurial skills and mentoring to it.

Besides mentoring and social enterprise, Mentor-Programma Friesland has established an ‘in-school learn-ing company‘ – Present Promotions. Similar to our Leisure Projects Programme, the interns at this company work in smaller groups and are consulted by MentorProgramma Friesland but also companies or governmental institutions.The interns work on tasks related to their specific field of study like ICT, Communication, Administration, Social Work, or Small Business & Retail Management. Just like Leisure Projects, the internship at Present Promotions provides real-life-situations which are mul-ti-level, multi-sectoral and multi-cultural and provides (practical) experiences which are helpful for the future in the professional work field.

MentorProgramma Frieslandby Alexandra Buesken

Where I work

Together with another Leisure Management student, I work at MentorProgramma Friesland.I have never heard of this company before this module which I think is a pity as they offer a very good and helpful service, especially to young adults.As the name already indicates, this company focusses on mentoring in Friesland. They provide young adults (mentees) with the opportunity to be accompanied by an experienced mentor on their way towards achieving set goals.

44

45

What I do

Like most of the other students in the ‘ At Work‘ module, I work outside Stenden.I always work together with lots of different people, be it the clients (the project managers of MentorProgramma Friesland), the interns of Present Promotions, or other interns from Stenden or NHL, and thereby get to expand my network.The first week was very ‘disorganised‘ and confusing because I had to get to know the company, its employees and our roles and tasks. However, after several working days, the company culture, their way of working and what they expect from me became clearer.

My main task is to develop a concept for an event for the SESAME project which is intended create more awareness about mentoring and social enterprise in Friesland.The event will be attended by people from the industry, education, governments and society who will share their ideas and experiences regarding mentoring and social enterprise.I basically can come up with a whole concept myself which lets me enjoy a lot of freedom; however, it is also challeng-ing as I still have to fulfil the requirements and wishes of the clients.To me, this is very close to the real life of an event/leisure manager and is a good preparation for our internship in the fourth year or our future as leisure managers.

Apart from planning the event, I create several marketing tools for this project such as a logo, a flyer, or a banner together with the other Leisure Management student.It is interesting to be involved in these media activities since our previous modules did not include many media design elements.

My experiences and the knowledge which I gained in Leisure Projects but also in the Marketing or Leisure Experience modules are very helpful for the tasks I have to execute.I can also always count on the help of the student man-agement crew of Present Promotions or the employees of MentorProgramma Friesland.

All in all, I can say so far that this mini-internship is an inter-esting and challenging change in our rather theory-based study programme. It is very close to real working life.

Moreover, I would like to recommend the mentoring pro-gramme to all students who search for more guidance and support in achieving any goal, no matter if it is improv-ing your time management, your presentations skills, or to become more self-confident about your strengths and talents.

Check out their website of MentorProgramma Friesland for more information:http://www.mentorprogrammafriesland.nl

It is 9:00 in the morning as we pull up at the car park of Stenden, home at last! We enjoyed five days of sunshine, great people, fantastic buildings (and bars), and secret missions. The Event Management fieldtrip to London was a huge success!

You absolutely cannot get enough of London. I never real-ised how divers the city is with its rich historical buildings, 270 different nationalities, and numerous sport, entertain-ment, and business events taking place every second of the day. And that is our main reason for visiting:

‘If you are studying Events, London

is the place to be!’

The UK events industry is estimated to be worth about 82 billion Euros. That is more than their agricultural sector all together. The amount of public events are huge (we walked in to a global premier of ‘Insurgent’ that filled the square with thousands of people) and the business events fill the venues, hotels, and restaurants with visitors from across the globe.

We had lectures from British event companies like J.P. Johnson, industry organisation like ICCA, and MPI and other event related companies. Everybody was giving us an insight in their work and projects, most of them oper-ating on a highly international level. We visited the ExCel venue (bigger than RAI Amsterdam), holding large exhi-bitions and congresses. Besides business events, they managed to enter a new market generating huge incomes; the movie business! Just recently film crews shot movie scenes for Mission Impossible 5, renting the entire venue for days!

But of course we also visited London for other reasons. Beautiful buildings, squares and fountains everywhere combined with modern towers and offices.

And: Great pubs! The leisure program of the trip was themed ‘James Bond’ leaving the students with missions to accomplish such as making pictures with fast cars and posting quotes on Facebook. And besides educational and historical activities, we had the taunting job of doing a pub-crawl, laser tagging in a bunker, taking a cocktail master class, and enjoying meals together.

The trip was organised by a team of 7 students taking part in Event Management 2. They organised the coach, the hostel, all the speakers, the leisure activities, communi-cated with students through social media, and designed a beautiful program booklet. The team pitching for organis-ing the next fieldtrip will definitely have a challenge topping this one!

After 5 days, everybody was wrecked. We walked, laughed, danced, listened, and talked, and had a great time. Joining this fieldtrip was like taking a sunbath, leav-ing the three accompanying lecturers with warm, happy, and bright memories. Thank you all Event Management students for a wonderful time and a great experience!

Amber Herrewijn,Coordinator and Lecturer Event Management

Roel Frijling and Marjorein van Houten IHM Event Management Lecturers

The fieldtrip is part of the minor Event Management 1, taking the students annually to Berlin/Munich in module 1 and to London in module 3.

What happens in London ...

46

by Amber Herrewijn

by Amber Herrewijn

47

The third year of the study is full of adventures; as an Exchange student, a freelancer, or a Grand Tour stu-dent you can go to a place anywhere in this world. In the last edition of the Leisure Magazine, Jocye Posthumus described her anticipation to be an Exchange student in Sweden. Now that she actually is in Sweden and informs us about her experience in the new country.

Since January you are an Exchange student in Sundsvall, in Sweden, how do you like it so far?

I really like it here! The city is beautiful, especially when it is covered with snow. The Swedish people are friendly and helpful. But what makes my stay so comfortable and nice are the other Erasmus students who are here. Everyone is so involved with each other it is like one big family. We take care of each other and do fun things together like fika (tea moment of Sweden), dinners, and parties.

What were the biggest changes for you?

The way of living here and back in the Netherlands is not that different. Of course, they speak another language here and have some other food, like vetekake, and semla (both are delicious), but in general I have not experienced big changes yet. I lived on my own in Leeuwarden as well, so I know what it is like to arrange, cook, or do everything on your own. The only big change is that I do not see my family and friends. The landscape and the school system is different too.

What are the difference between the university in Sweden and Stenden?

First, here are less people in school than in Stenden. You never find a crowded library or study landscape. Furthermore, the way of teaching is completely different from Stenden. I was used to the CBL system, were you have to be curious and gather information and literature on your own. Here the teacher explains the theory and gives you assignment and that is it. It is a bit like secondary school again.

‘You meet people from

all over the world.

It is great!‘

In your last article, in the last edi-tion of the Leisure Magazine, you said that you would like to take more courses in Media, are you satisfied with your choice to focus on the courses graphic design, journalism, and photography?

Last week I have finisheded my first course in journalism It was not really as heavy or difficult as I expected. We had to write two assignments a week, but they were not that hard to write. The theory, the teacher explained, was interesting, but we did not do anything with it. No test, no assignment, nothing. I think that is a shame. I would have learned more if there were more depth in the course. I have not started the other courses yet, so I cannot say anything about that. I only heard that graphic design is a tough one.

Is your Swedish language course helping you to communicate with people in your daily life?

Not really yet. I only have learned some standard simple questions and asking sentences like; what is your name, age, where do you live etcetera, and grammar. Unfortunately, it is a part-time course, so we only have one two-hour session in a week. But, I really like the language. It is like a mix of Dutch, German, and some Frisian sounds.

Exchange of Joyce Posthumus

4848

49

Where do you live and was it difficult to find this accommodation?

I am living in a shared apartment with two other girls at the Oscarsgatan in Sundsvall. It was not really difficult to find an accommodation. Mid Sweden University cooperates closely with student housing companies in Sundsvall, named Mitthem/Stubo. Mitthem offers a wide range of accommodations in dif-ferent areas in the city. You can book/arrange your accommo-dation online as well as the renting of furniture (because most of the accommodations are unfurnished).

Would you advice other students to follow the courses at Mid Sweden University?

It is a beautiful school, the people are friendly people, and they are really involved with the international students. If you consid-er studying here, I would really recommend it, especially when you are interested in media. You can meet people from all over the world, for example France, the United States, Italy, Spain, or Finland. It is great! I have not had any regrets about my study abroad.

What are you plans after Sweden?

My last school day is at the beginning of June. After that I will stay here until the end of June to celebrate Midsummer night and travel around in Sweden. I hope to start my internship in the beginning of September and graduate the year after.

Mid Sweden University

50

Grand Tour of Laima Bobrika and Martje van der Meulenby Annika Mueller

Laima Bobrika and Martje van der Meulen are not only changing the country, they are changing the continent. As Grand Tour students they are currently in Bali and will be giving us insights into their lives in another country and in another culture. Since February 2015, Laima Bobrika and Martje van der Meulen have been Grand Tour students of the Event Minors in Bali. Soon they will change the coun-try again because they will continue their study in Bangkok. As February starters, the two of them have been in the same class during their entire studies and now share the same room in Asia. The following article will provide some interesting facts about the way they study in Bali and which experiences they have had during their first half of their third year.

‘Stenden provides such a great opportunity.’

Laima and Martje had one main reason why they wanted to go on Grand Tour to Bali and Bangkok, they wanted to discover a completely different culture. Martje is espe-cially driven by the thought to discover the country where her grandparents worked as volunteers. She heard so many stories from them and wants to experience them herself. Already before her departure, she decided to visit the village in which her grandparents volunteered, and the organization which they developed to help the community.

In the beginning, neither Laima nor Martje knew what to expect from the two different countries and from the study in Asia. However, the Grand Tour lectures everybody gets before the journey helped a lot to be prepared for the six month in Asia. And they can positively say that it is not ‘that dirty and scary as they told us’ (Martje van der Meulen). According to Laima Bobrika, this does not mean that you should not get your vaccinations or take care of your health, though.

In general, there are some differences between studying in Leeuwarden and Denpasar.The CBL classes are more focused on applying the theory instead of researching it. The two like it more because they have the feeling that they learn more how to use their knowledge practically. Moreover, they get tasks which they have to complete every week plus a module assignment. One task for example, was to arrange a conference for Volkswagen in Indonesia, other tasks were related to Apple. A rather big difference to the system in the Netherlands is that they get grades in every CBL session.

The university on Bali is small and they have separate buildings for the International students and for the Balinese people. ‘We have really nice teachers with a huge experi-ence of working in the field and living in diverse cultures’ (Laima Bobrika).

Normally, they go to school twice or three times a week and quite often the schedule is organized in such a way that they have a long weekend. These long weekends they use to travel and experience the different surroundings. For instance, they often go to the beach or try out typically Balinese activities such as working amidst the rice fields.However, they also already see a lot because of to their fieldtrips. ‘We have several fieldtrips to various venues and must-see places in Bali’ (Laima Bobrika).

‘The most awesome part of the study here are the

fieldtrips.’

When they are not traveling or preparing their assign-ments, Laima and Martje enjoy the nice and clean hotel which offers a 24/7 housekeeping service. Moreover, the hotel has great staff who can always be asked for help, for example when they want to visit a new place, when they have questions about the car rental service, or when they are looking for a good restaurant. Last but not least, the hotel pool invites them for a cooling down after a long day of studying although their room of course also possesses an air conditioner ;).

During their first month, both of them noticed that they had some money left over in comparison to the Netherlands because they can live with 1 Euro for food per day; except if they feel like eating in a more luxurious restaurant.

However, Laima Bobrika mentioned that it is ‘not as cheap as we were told’. She also added that ‘depending on where you are having a meal, you can pay 1 Euro in Waroeng, which is not really comfortable and clean, but you can always take away the food, and if you go to a nice place you have to pay around 3.50 Euro.’ The two often take the opportunity to eat breakfast in the hotel even if the choice is not too broad; they can either have omelets, toast, or buns with either coffee or tea.

If you, perhaps the next Grand Tour student, would like to travel as much as they do, they recommend to rent a scooter, ‘it is really handy because you can get anywhere in a second and you can see all of the nice places in a cheap way’ (Martje van der Meulen).

All in all, the two really enjoy their new lives in Bali and they are excited about all the moments which are awaiting them in Thailand.

‘So I would say, just go and study in one of the Grand

Tour destinations and explore the world.’

51

‘King’s Birthday’What: National holiday When: 27th of AprilWhere: In all cities Cost: Free admission

‘Life I Live in The Hague’What: Huge open-air music festival with different bandsWhen: 26th of April 2015Where: The HagueCosts: Free admissionWebsite: http://2014.lifeilive.nl/v

‘Marathon of Rotterdam’What: Largest running event in the NetherlandsWhen: 12th of April 2015Where: RotterdamWebsite: http://www.nnmarathonrotterdam. org/

Are you looking for new experiences, activities, and a lot of fun? Then have a look at the differ-ent events for April, May, and June, which are going on in the Netherlands and in Leeuwarden.

If you would like some further information check out these websites:

http://eventful.com/events?geo=city_id%3A1408317

http://www.holland.com/us/tourism/activities/events-in-holland.htm

Events in the Netherlandsby Annika Mueller

Event Calendar

52

‘Keukenhof’What: Spring park with seven million flower bulbsWhen: 20th of March until 17th of May 2015Where: 30 minutes drive from The Hague, Haarlem, Delft, and AmsterdamCosts: €16.00Website: http://www.keukenhof.nl/en/

‘Life I Live in The Hague’What: Huge open-air music festival with different bandsWhen: 26th of April 2015Where: The HagueCosts: Free admissionWebsite: http://2014.lifeilive.nl/v

‘Oerol Festival’What: Festival that focuses on theater shows, musical performance, and street theater actsWhen: 12th of June until 21th of June 2015 Location: Terschelling Costs: €20.00 PresaleWebsite: http://www.oerol.nl/

‘Tong Tong Fair’What: Biggest Eurasian fair in the worldWhen: 27th of May until 7th of June 2015Where: The HagueCosts: €8.50 for students (until 28th of May), €11.00 (from 29th of May until 2nd of June)Website: http://tongtongfair.nl/

‘PINKPOP’What: Holland’s biggest open-air festivalWhen: 12th of June until 14th of June 2015Where: LandgraafCosts: €180.00 Weekend pass (3 days including camping), €95.00 Day passWebsite: http://www.pinkpop.nl/2015/

‘Limburgs Mooiste‘What: Touring raceWhen: 29th of May until 30th of May 2015Where: LandgraafCosts: Depends on the route, around €30.00Website: http://www.limburgsmooiste.nl/

‘ Delta Lloyd North Sea Regatta‘

What: Largest Dutch sailing race event on the North Sea from Scheveningen to HarwichWhen: 12th of May until 25th of May 2015Where: Different locations, mostly Harwich or ScheveningenWebsite: http://nsr.nl/english/

54

Events in Emmen and Leeuwarden

‘Emmen Metal Festival’What: Metal Festival with 17 bands on two stagesWhen: 8th May 2015, 2pm – 12amWhere: Boermarkeweg 43, EmmenCosts: €30.00 at the door, €20.00 PresaleWebsite: http://www.last.fm/festival/ 1432141+Emmen+Metal+Festival

‘Promised Land Festival’What: Music festival with different artistsWhen: 23th of May until 24th of May 2015Where: Groene Ster, LeeuwardenCosts: €25.00 Early Bird Ticket, €40.00 Early Bird Weekend Ticket Website: http://www.promisedlandfestival.com/

‘ Lauwersloop in Leeuwarden’What: A relay race for studentsWhen: 30th of MayWhere: Rengerslaan, LeeuwardenCosts: €195.00 per team with 18 person (around €10.80 per person)Website: http://www.lauwersloop.nl

54

‘ DeWolff & support: Joe Madman & the Sidewalkers’

What: Psychedelic rock band from the NetherlandsWhen: 17th of April 2015, 8:30pm – 11:30pmWhere: Poppodium Appollo, EmmenCosts: €16.00 Standing place, €21.00 SeatsWebsite: https://www.facebook.com/ events/750540301708827/

‘ DeWolff & support: Joe Madman & the Sidewalkers’

What: Psychedelic rock band from the NetherlandsWhen: 17th of April 2015, 8:30pm – 11:30pmWhere: Poppodium Appollo, EmmenCosts: €16.00 Standing place, €21.00 SeatsWebsite: https://www.facebook.com/ events/750540301708827/

ColophoneEditorsAnnika Mueller

Design & Lay outAnnika Mueller

Coach & clientMijke BosJosé Westerhof

In collaboration withMartin GrotersTheo de JongMijke BosSolange HenryMirella HekimovaYoung Enterpreneurship groupsHenri HendriksMarcus EngelsJauke HolthuisTEDx groupHestia Student LoungeLeeuwarden StudiestadRoei de VriesGedy van DijkJorrit van der WaalHenri HendriksManon BoeremaHans RevierSandra HoekstraAmber HerrewijnEdou HilverdaIngrid van ZantenStefan HartmanMarijke HoekstraPeter SchmaussAlexandra BueskenTabea HoerdemannVeronika EckLaima BobrikaMartje van der MeulenJoyce PosthumusVanessa TraegerWillem BoersmaDinie MiddelbrinkJumana SchrieferSabrina KerthRobbie SomersChristine BriegmannAmanda WillisEdwin Chiu

Contactsecretariaat.LT@stenden.com

55