Target & Market Sagmentation

Reach millennials, ages 20-36,

Early generation Z, ages 15-19

Pay attention to

trends

Products for

everyone

Pricing

Penetration pricing

stratergy

Varying product

costs from

affordable to high

end

Marked up by

at least 50%

to ensure

adequate

profit is made

Determined by

competition and

wholesale based

Placement

72.4% of revenue

coming from our

website and

tradeshows

And approximately

27.6% from out of

network and other

sales

Promotions

Direct Marketing

Open Houses

Social

Media

Product and Positioning

Unique products with

Bermuda inspired designs

Allows customers to find

seasonal niche and

popular items

Reasonably Priced

Quality Products

1

2 3

4

Business Risks

Not Meeting Sales Goals

Focus on marketing our product and creating business contracts

High Costs

An aggressive research effort to lower prices across all products and

passing savings on customers