Leightons Talking Points (Summer 2016)

TO SEE. TO HEAR. TO LIVE

Summer 2016

THE LATEST NEWS ON HEARING AND SIGHT CARE AT LEIGHTONS

INSIDEEssential insightNew technologyMeet the teamand much more...

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F or ten years, Leightons Hearing Care has been expertly testing people's hearing and providing life-changing digital hearing solutions. We've built our business mainly through word of mouth, based on our renowned service, which continues to reflect the enduring principles of 'Listen, empathise, educate and delight' defined by my grandfather when he began Leightons Opticians in 1928. To celebrate our first decade, we've completely refreshed Talking Points magazine, including moving to the Berlina format, which we feel is the ideal way to deliver our news and the latest from the world of hearing and optical.

This relaunch edition is full of interesting

features, encompassing everything from the latest

hearing technology breakthroughs, to top tips for

healthy eating and looking after your eyes and

ears. We introduce some new expert members of

our growing audiology team, and highlight some

of our latest services, including our Ultimate Eye

Examination, which uses pioneering technology

and longer consultation time, to provide the best

care for your whole family.

You'll also discover a fascinating feature about

the short film we produced in connection with

Sideways Cornwall. Filmed in central London

using specialist equipment, it reveals the effects

of hearing loss in noisy situations.

Please take a few moments to watch the film

online at www.leightons.co.uk/hearing-care/

hearing-loss/ and we'd love you to help us

raise awareness by sharing it with others, to

enable more people to live their lives to the full.

We hope you enjoy our new issue, and we look

forward to hearing your feedback. Happy reading!

Ryan Leighton, CEO

LEIGHTONS | talking points 3

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Ryan

Welcome TO

W e're delighted to bring you the new edition of our magazine highlighting all the latest news from the Hearing and Optical team here at Leightons. Inside you'll find a wealth of features, from important insights about your hearing and eye health, to a roundup of the latest technology we offer. We hope you enjoy this issue, and we look forward to welcoming you into our stores very soon.

4 LEIGHTONS | talking points

A closer look at the latest innovations now available at Leightons.

F irst, a few words about technology at Leightons. With so many high street alternatives, why come to us for your hearing aids? Well, the fact is that while other providers may claim to offer up-to-date technology, that's not always the case. By contrast, when you discuss your options with a Leightons audiologist, you can rest assured that you're being offered the very latest technology from leading manufacturers, including:

Phonak Venture products (which have superseded Phonak Quest and Phonak Smart)

Oticon Alta 2 Pro/Nera 2 Pro/Ria 2 Pro products (which have replaced Oticon Alta/Nera/Ria and Oticon Agil/Acto/Ino)

Widex Unique products (which have replaced Widex Dream and Widex Clear)

Coming soon is the Oticon Opn, the worlds first hearing aid that connects to the internet via the If This Then That service (IFTTT.com) which can connect a range of everyday devices.

With Leightons you'll benefit from the very latest and best products, which, coupled with our unique expertise and experience, will help you maximise your hearing capabilities.

Audibly big. Visibly small.

We're proud to offer the latest range of custom fit

hearing aids from renowned Swiss manufacturer Phonak.

The Virto V (Venture) range offers groundbreaking audio

performance in the industrys most discreet designs.

1. AutosenseThese hearing aids automatically analyse incoming

sounds in real time, providing the most appropriate

settings for maximum speech understanding, without

the need for manual adjustment. Dedicated settings for

speech in car, speech in loud noise, comfort in echo

and music, provide unparalleled audibility in even the

most challenging listening environments.

2. Binaural VoiceStream TechnologyThe full spectrum of sounds is streamed between the

two hearing aids, giving maximum speech understanding

and improved sound quality. This gives more signal

and less noise and particularly improves the quality of

speech in windy conditions.

3. Phonak CROS II CustomThe only custom solution for single-sided deafness,

with better clarity and much improved battery life over

previous CROS systems.

4. AccessoriesPhonak Virto V aids can be used with a range of helpful

accessories, whether you want to stream audio from the

TV, stereo or phone directly into the hearing aid, or even

use your smartphone as a remote control.

New solutions for single-sided deafness

In the past, customers with single-sided deafness were

often disappointed to find no specific solution for them.

Happily, with the new CROS systems, that's no longer

the case. CROS stands for 'contralateral routing of signal'.

By wirelessly sending sounds from the deaf side to

the better hearing ear, the wearer can hear speech from

both sides with equal clarity, making struggling in noisy

environments a thing of the past. The Phonak CROS II

system offers the greatest improvement yet for people

with single-sided deafness. Here are some of

the benefits:

StereoZoom allows speech to be picked up in any

direction and heard above the background noise.

Battery life is better than ever, thanks to the Venture

chip with more efficient wireless processing.

CROS II is available in discreet behind-the-ear models,

or custom made in-the-ear solutions.

AutoSense Accurately and precisely adapts to provide a seamless listening experience. Move from one environment to the other, no button

pushing needed.

Binaural VoiceStream Technology Control both hearing instruments with

one touch of a button. Focus on what's important - your hearing.

Phonak CROS II Custom The smart solution for single-sided deafness

with a range of colour choices available.

Accessories Useful add-ons link to your hearing aids

to help you hear more in difficult or challenging situations.

The best of both worlds

For those customers concerned about combining hearing aids with glasses, spectacle hearing aids

offer a smart solution. Joining forces with Starkey Hearing Technologies, we combine our two areas

of expertise hearing and vision care to bring you the highest quality spectacle hearing aids.

These innovative products contain up to four separate microphones in each arm of the spectacles,

which preserves the directionality that many hearing loss sufferers are missing, to provide

maximum speech clarity and a natural sound. Rechargeable batteries add to the convenience of this

cosmetically appealing solution.

Wider sound from Widex

At Leightons, we're proud to provide the latest and most innovative hearing solutions, which is

why we offer Unique, the next generation in hearing aid technology from Widex. Over decades

of market leading performance, Widex has built a solid reputation for first class solutions

incorporating their trademark Widex sound. With Unique, Widex offers benefits that take hearing

to the next level, including:

A wider sound picture, letting you comfortably hear both soft and loud sounds.

The best wind noise reduction system available, so you can hear speech clearly, even in

windy conditions.

Automatic detection of your listening situation, to ensure you hear the right sound at the right

time, in the right place.

Widex Unique is available in a full range of styles and power levels, from discreet micro

custom devices for mild to moderate hearing losses, to elegant behind-the-ear options for

more severe prescriptions.

Listening effort

Hearing loss affects not just what you

can and can't hear, but also your ability

to listen. A hearing deficit can require an

increase in concentration to 'fill in the gaps'.

Many people do this by lip-reading,

using the context of conversation and

observing physical gestures.

People with inadequately treated

hearing loss often find that they become

increasingly tired as the day progresses.

By evening it may be easier to avoid

conversation altogether rather than

continuing to strain to hear, and as a

result they can often feel distant and

socially isolated.

By correcting hearing loss with up-to-date

hearing aids that are correctly set by an

experienced hearing professional, we can

greatly reduce the strain of listening.

Free Hearing Assessment

At Leightons we're with you every step of the way, to help you achieve your full hearing potential, from offering the best technology available, to providing our unrivalled

aftercare service.

Call us on 0800 40 20 20

or email us [email protected]


Find out how we can help with this common hearing problem.

aboutALL

TinnitusT innitus is a sensation of sound in the head or ears. This sound has no external source, but includes the sensations of ringing, buzzing, hissing and whistling. These sounds can be continuous or intermittent and can vary in loudness. Around 10% of adults have tinnitus, and while some people are able to manage their tinnitus well, others find it can affect their quality of life, causing stress, anxiety and sleep deprivation.

There are many ways to take control of your tinnitus and reduce its impact

on your life. Although there is no cure, you can manage the symptoms by

wearing hearing aids, or through sound therapy.

If you have hearing loss, wearing hearing aids can help reduce your

awareness of tinnitus. Hearing aids amplify the sounds you would not

usually hear and therefore tinnitus often appears reduced or absent whilst

the hearing aids are worn. The Oticon Alta2 Pro Ti goes further than this,

employing built-in tinnitus management technology to keep the effects of

tinnitus at a minimum.

Sound Enrichment Therapy involves listening to sounds to help focus your

attention away from your tinnitus. Together with your hearing professional,

you can find the sound therapy that gives you the most relief.

Here to help

If you'd like more information about your tinnitus, with

advice and methods to help you reduce its effects, why not arrange an appointment with your Leightons Hearing Care

professional today?

Call us on 0800 40 20 20

or email us [email protected]



Meet three of the newest recruits to our Hearing Care team.

WHO'S

atLeightonsnew

Anna-Retha Rafferty

Our new Audiologist Anna-Retha studied speech

therapy and audiology at the University of

Stellenbosch in South Africa, before gaining a

wide range of experience here in the UK.

I worked in South Africa in a rural area

providing basic care and developing services

where there was none. I then moved to the

UK to broaden my horizons, and worked as

a locum fora couple of yearsin different

locations and departments. This was during

thebig change from analogue to digital

hearing aids, which gave me an amazing

opportunity to see how different counties and

hospitals managed and provided hearing care

throughout the UK. Ithen decided to work

permanently at a well-known LondonNHS

trust.As well as providing me with broad

experience, this gave me condence to use my

wide range of assessment skillsto deliver high

quality, individualisedcare to each patient.

"My number one priority has always been to

make a difference. Toimprove quality of life

for my patients, as well as their families.

Much of this relies on a good relationship

between the patient and the professional

looking after them. My approach has always

been patient centred, and Leightons' longer

appointment timesmean that there's always

enough time to listen. This makes it easierto

explore personal preferences and individual

requirementsand enable patients to really trial

different options. Being able to choose from

the best technology from the top hearing aid

manufacturers worldwide helps me support

patient choices and deliver a betterongoing

long-term hearing solution.

Natasha Bone

Having joined the Leightons team in 2013 as an

optical assistant obtaining a level two Diploma in

optical retailing skills in 2015, Natasha decided to

follow her passion and take on the challenge of

further education and a career change at the end

of last year. She recently passed her exams to

become a pre-registered hearing aid audiologist,

embodying Leightons' ethos of investing in

people and patient centred care. Transitioning

from optical to hearing, she benefits from the

full support of the Leightons team. Her main

focus has always been patient centred care, and

she has plenty of experience of working with

patients to improve their quality of life.

"Training to become a hearing aid audiologist

is one of the most challenging

yet rewarding things I have undertaken.

The incredible support and experience

extended from the Leightons Hearing Care

team enables me to follow my passion in

helping others by improving quality of life

through exceptional care and service.

With the time, support and resources available,

every day is a pleasure. I'm lucky

to have the time to listen to my patients'

concerns and questions regarding their

hearing, and to have the ability to offer

continued support and care to make sure we

meet all their needs."

Cathryn Brett

A member of the British Society of Hearing Aid

Audiologists and the Health & Care Professions

Council, Cathryn qualified as a Hearing Aid

Audiologist at Anglia Ruskin University,

Cambridge. Since then, she has built up a wealth

of valuable experience in the private sector.

I'm passionate about providing the best

possible solutions and support for those with

hearing loss.Working at Leightons means

I have the time to spend with each patient,

not only enabling me to carry out thorough

clinical testing but also to match the most

suitable state of the art hearing aids in line

with lifestyle and personal preferences.

It doesnt stop there I believe that on-going

care and support is essential to ensure that

each patient has a personal and tailor-made

after care service which will continue

to improve their quality of life.

I'm very committed to raising awareness of

the impact of hearing loss and have a special

interest in links between untreated hearing

loss and an increase in the risk of falls and

developing dementia.

What does hearing loss sound like?

That's a question that most people couldn't answer. Hearing loss has long been

misunderstood and stigmatised in our society, which is one of the main reasons

many people do not consider wearing hearing aids.

At Leightons we know how hearing loss can affect an individuals quality of life,

and we're determined to help remove the stigma associated with it. To help change

the way the public understands this important health issue, we decided to show

them what the world might sound like for people with hearing loss. We felt that the

best way to demonstrate this would be through film, and so we teamed up with

Sideways Productions to make a short video.

A Sideways look

A small but perfectly formed video production company based in Cornwall,

Sideways has lots of parallels with Leightons. Like us, they're an independent

company with a high focus on quality, service and innovation but most importantly

they also believe in the power of people, placing the customer at the centre to

everything that they do. As they say:

We want to work with brilliant people to help them to change the world.

Lights, camera, action!

On a bitterly cold December day, a team of our Audiologists took to the busy streets

of London to shoot the short film. The concept was to simulate how varying degrees

of hearing loss (mild, moderate and severe losses) could impact upon different sonic

environments. These are ordinary, everyday environments where those who have

entirely normal hearing may take their ability to hear well for granted.

To give the video a new dimension and to make it sound as realistic as possible,

we recorded using a binaural microphone, using a recording method that utilises

two microphones positioned inside the ears of an artificial human head.

The microphones interact with each other and the artificial ears and head

We've teamed up with Sideways Productions to shoot a short lm.

Bringing

toLIFEhearingloss


'colour' the sound in a realistic way, to create a three-dimensional, stereo

interpretation of sound, that when listened to via headphones is very similar

to how we hear the world in everyday life. At the end of a busy day of

filming, our audiologists then manipulated the sound in a recording studio to

accurately simulate the varying degrees of hearing loss.

Challenging misconceptions

Many people wrongly believe that hearing loss needs to be quite pronounced

before it can adversely affect an individuals ability to hear in these situations.

But that's definitely not the case, and as the video highlights, even the

mildest of hearing losses can blur important speech cues that people need

to accurately discriminate speech. Important consonants can blur or mesh

into the background noise making it extremely difficult to understand each

individual word within a conversation.

People often think that having a hearing loss just makes the world slightly

quieter, not understanding that the range of sounds that individual hears

can be completely different. In addition to the important information lost in

everyday speech, often the common environmental noises such as birdsong,

footsteps, or important signals and alerts have gradually subsided from an

individuals audible range over many years.

Sound in focus

The most common scenarios that people with hearing loss find

difficult are noisy or group environments. Hearing conversations on

busy streets, in shops and on public transport can be challenging at

the best times, even for those with no hearing loss. So our short film

focuses on four types of auditory scene:

1) The busy street, filmed in Westminster and Piccadilly Circus.

2) A noisy caf, filmed in a busy London coffee shop

3) Public transport, filmed on the London Underground.

4) Natural setting, filmed in Wandsworth Park.

Experience the results

We're delighted with the video, which is available to watch on our website at www.leightons.co.uk/hearing-care/hearing-loss/

and will work best if experienced through headphones. If you know anyone who would benefit from watching it then please feel

free to share it far and wide.

Behind the scenes We decided to pull back the curtain for just a few minutes and talk about what weve learned so far from producing this short film. Our behind the scenes film helps to shed more light on the subject of hearing loss and to reveal more about why and how we made it. Learn more at www.leightons.co.uk/hearing-care/hearing-loss/



mattershealthy

Eating Right For Your Eyes Sake. Trust Me, Im a Dietitian it is not all about carrots and spinach!

By Helen Bond, State Registered Dietitian

I f theres one certainty in life, its that we dont stay young forever. But that doesnt mean that your eyes cant continue seeing well, no matter what date is on your birth certificate! A little care and attention to what you eat, and how you live your life, will go a long way in keeping your body and your eyes as healthy as they can be - whatever decade youre in.

Dont lose sight of the importance of sight

Most people would agree that their eyesight is the sense

they value more than all the rest, and yet many of us tend

to take good vision for granted - giving little thought to

the diet and lifestyle factors that can contribute to poor

eye health. According to recent research by specialists in

eye care Tha Pharmaceuticals, worryingly 60% of us are

unaware that the foods we eat can affect our eye health,

and one in five incorrectly believe that what we eat cant

affect our eye health at all. The truth is that nutrition can

play a key role in the health of your eyes, and paying

close attention to what you eat, and how much, is crucial

to maintaining healthy vision, and to ward off future

eye problems.

Age-related vision loss

Age-related macular degeneration (AMD) is the leading

cause of central vision loss over the age of 50 an

estimated 600,000 Britons are living with the condition.

By 2020, it's predicted almost 700,000 of us will have

late-stage AMD. AMD can wreak havoc on your ability

to see faces, read, drive, watch TV, and move about safely,

and we still dont have a cure!

Its never too late to look after your eyes.

The good news is that protecting your eyes, inside and out,

is easier than you think - there are many things you can do

to keep them healthy and make sure you are seeing your

best throughout your lifetime.

A healthy balanced diet and lifestyle

Of course, maintaining a healthy weight, not smoking,

keeping physically active and shielding your eyes from

exposure to too much sunlight is always a great place

to start to help protect your sight, and overall health for

the future.

On top of this, two decades of ongoing research, including

the Age Related Eye Disease Studies (AREDS1 and 2) have

shown that good nutrition contributes to vision health.

Certain eye friendly nutrients may help delay the onset

and slow down the progression of eye conditions, such as

AMD, that become more common as we age.

Need for Nutrition

It is important to look at what food you are putting on

your plate - too much processed food, and faddy diets can

easily deprive your eyes of the balance of nutrients they

need to function well. Get back to basics and feed your

eyes with nutritious foods, in the right amounts plenty

of fruit and vegetables; starchy carbohydrates such as

wholegrain bread, rice, potatoes and pasta; meat, fish, eggs

beans and other non-dairy sources of protein; low fat milk

and dairy. Meanwhile keep fatty and sugary foods to an

occasional treat.

Pack your diet with antioxidants

We know antioxidant vitamins and minerals are important

weapons in the fight against optical ageing, by protecting

cells from damage caused by free radicals - highly reactive

substances created in your body by eating, breathing,

and by other factors such as air pollution and smoking.

Antioxidant examples include vitamin C (found in citrus

fruits, blackcurrants, berries, green leafy vegetables),

vitamin E (found in vegetable oils, avocado, nuts and

seeds), zinc (found in meat, poultry, shellfish, eggs, nuts

and seeds), selenium (found in brazil nuts, fish, shellfish,

meat, eggs) and copper (found in nuts, shellfish and offal).

Enjoy leafy greens and brightly coloured veggies

Your mother's advice that carrots can help you see in the

dark may have been more than a ploy to get you to eat more

vegetables. However, this root vegetable, along with sweet

potatoes, mango and papaya, is naturally rich in beta-carotene

(that the body converts to vitamin A) which contributes to the

maintenance of normal vision.

But you have to eat up your greens, too! Dark leafy green

vegetables such as spinach, kale, broccoli and peas are good

sources of lutein and zeaxanthin plant carotenoids are

naturally found as pigments in the macula (the centre of the

retina), and are thought to help absorb harmful wavelengths

of light that can damage the eye.

Reel in the oil-rich fish

Research has proven there are eye health benefits from eating

fish high in essential omega-3 fats, such as salmon, herring,

mackerel, andsardines. Other less potent forms of omega-3s

can be found in linseeds, flaxseeds, walnuts and chia seeds.

Other nutrients to look out for:

PhytochemicalsIts also worth looking at the naturally occurring plant

chemicals, such as the polyphenol resveratrol. Found naturally

in the skin of red grapes (and consequently red wine), but

also in peanuts and berries. Its antioxidant, anti-inflammatory

properties tallies with emerging evidence of the role of

resveratrol in eye health.

If, for any reason, you arent able to access (or just cant eat

enough) foods high in vitamins or minerals we have food

supplements available such as Macushield or Nutrof Total.

Ingredients

Serves 1

200ml coconut water

3 tsp of cod liver oil

Large handful of baby spinach leaves

Half a mango

Handful of raspberries

Juice from half a lime

1 tsp of sunflower seeds

There is a lot shaking in this smoothie carotenoids lutein and zeaxanthin from the spinach, essential long chain omega-3 polyunsaturated fats from the cod liver oil, vitamin C from the lime, raspberries and mango, vitamin E from the sunflower seeds and potassium from the coconut water.

Method

Score a criss-cross pattern on the mango and then scoop out the flesh with a

spoon. Place all the ingredients, except the sunflower seeds into a blender or

smoothie maker. Whizz together until fully blended. Transfer to a glass and

sprinkle on the sunflower seeds.

Helens top ten eye friendly foods

1 Berries

2 Avocados

3 Red wine (in moderation)

4 Nuts

5 Citrus foods

6 Eggs

7 Kale

8 Oily fish

9 Chia seeds and flaxseeds

10 Lean red meat

smoothieeye

HEALTH

Super


THE ULTIMATEEYE EXAM

With certain eye conditions, the faster you act, the more you protect.

AREA OF EYE VISIBLE ON A STANDARD EYE TEST

Thats why we recommend OCT (Optical Coherence Tomographers)as part of your regular eye test. It can help you detect

sight-threatening issues up to 5 years before traditional testing methods. And many years before you notice any change in your vision yourself.

It can spot early signs of eye conditions, such as: Macula conditions, including Age-related Macular Degeneration (AMD) and Glaucoma.

The sooner we detect them, the sooner we can help you treat them.

To book your Ultimate Eye Examination, give our team a callon 0800 40 20 20 or visit us online at leightons.co.uk

AREA OF EYE VISIBLE ON A LEIGHTONS OCT SCAN

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We're pleased to announce this year's chosen charities for the Leightons Foundation.

BACKsomethingGiving

H ere at Leightons we're committed to giving back to the community we serve, which is why in 2015 we created the Leightons Foundation. As well as the charities that individual branches and members of staff choose to support, each year our Foundation picks two designated charities; one optical and one audiological.

In 2015 we ran events throughout the year in support of Guide Dogs for the Blind and the

National Deaf Childrens Society. This year, we're pleased to announce that our members

have picked The Macular Society and Hearing Dogs for Deaf People as our chosen charities,

for whom a number of fundraising and awareness events will be taking place over this next

twelve months.


BUT YOUR PAYMENT CAN

YOUR HEARING CANT WAIT

Choosing your new hearing device can be a big investment, but to helpyou spread the cost you can use our Hear Now, Pay Later Plan.

Its interest free and it means you simply pay a 30% deposit now then spread the rest into several, easy to pay instalments - paid each month by direct debit.

There are no arrangement fees or hidden extras and if you wantto settle your balance early, you can - with no extra charge.

leightons.co.uk

JUST ONE MORE LEIGHTONS DIFFERENCE

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TIP for hearing aid wearers

Make sure your hearing aids are kept clean

and the microphones and receiver are

clear of debris. Sometimes people dont

realise that a very small amount of wax

can stop their hearing aid from working as

well as it should. To make sure, we always

advise everyone to get their hearing aids

overhauled, cleaned and re-tubed by

their hearing aid dispenser at least every

6 months.

inWORD

ABOUTyourearwaxa

L et's face it, talking about ear wax isn't everybody's idea of a comfortable conversation. But here at Leightons Hearing Care, the sticky stuff is part of life, and we're here to help you keep it under control. The first thing to understand is that ear wax is your ears natural protector, helping to

lubricate, clean and defend against bacteria and water. However, it's also important

to know that as well as looking unsightly, a build-up of ear wax can obstruct your

ear canal and potentially impair your hearing.

Keeping wax in check

Our experienced audiologists offer two methods of removing a build-up of ear wax,

combining our caring personal approach with up-to-the-minute technology.

1. Manual removalIf you have a small build-up of wax near your ear canal entrance, we can carefully

remove it by hand using an instrument like a Jobson Horne probe, which is a long

thin instrument with a hoop or spoon shape at the tip.

2. Water irrigationFor larger quantities of wax in the ear canal, as well as deep or compacted wax that

may not be large in quantity, we use a special micro water jet to expertly dislodge

and flush out the wax. This method is much more gentle and effective than the

syringing method which it has replaced.

Time for a clean pair of ears?

If you're concerned about your ear wax, and would like us to sort it out simply,

painlessly and discretely, please speak to one of our staff, who will be more than

happy to assist. Our prices for the removal of ear wax are 40 for one ear or 70

for both, irrespective of whether its a manual or irrigation method.


Free MOT Service

We also offer a Free MOT service for wearers of Leightons hearing aids, just enquire at your

local branch.

ZEISS quality assurance As one of the world's leading manufacturers of precision

optics, ZEISS combines technical expertise and product

innovation into exceptional visual experiences for millions

of spectacle wearers across the globe.

Better vision means precise vision, and this is exactly what

ZEISS has epitomised for more than 160 years. Every ZEISS

lens delivered to Leightons is supplied with a discreet semi-

visible laser engraving in the form of a Z trademark.

This guarantees the authenticity of your ZEISS precision

lenses and is proof of the exacting production controls

and stringent inspection standards that ensure superior

optical quality.

With a wide selection of spectacle lenses for patients

to choose from, ZEISS offers superior performance and

outstanding value to our patients, with lens solutions

tailored to meet their individual visual, behavioural,

lifestyle and budgetary needs.

Eyewear made for youEvery eye is unique, and at Leightons we do everything

to understand them. Each eye has its very own visual

properties and behaviour. Our dispensers need to know

not only what your new glasses have to achieve, but also

when and where they will be used. Thats why your eye

care journey starts with establishing your vision needs.

You will be questioned about your leisure activities,

and the situations in which you will use your new glasses,

for example: reading, driving, sporting activities or using

a computer.

Individuality is the word ZEISS offers a variety of spectacle lens designs that

incorporate ground-breaking technologies, based on their

extensive consumer vision research.

For example, the digital age has seen a rapid growth in the

use of smartphones, tablets and digital devices, resulting

in new and excessive demands being placed on our near

vision. ZEISS has responded to this challenge by modifying

the near viewing zone of its lenses. All ZEISS progressive

lenses include Digital Inside Technology within the design

to ensure the patients near working distance requirement

is perfectly considered. The result: strain-free and natural

vision when using digital devices and reading printed media.

No two faces are the same, and it is important that your

facial anatomy is considered, to fully benefit from the

optical performance of the lens. ZEISS progressive lenses

also feature FaceFit Technology and take into account

the way you look through the spectacle frame, and how

the frame sits on the nose and ears. The result: progressive

lenses tailored to the individuals facial parameters,

that provide optimum viewing performance and increased

frame choice for the wearer.

New ZEISS DriveSafe Lenses respond to the visual

challenges faced by drivers. This everyday lens design is

optimised for driving, and significantly reduces perceived

glare by up to 64%, to improve visual performance and

confidence for drivers - particularly in low light conditions.

The new ZEISS driving lens has been hugely embraced

by consumers everywhere and recently received special

recognition at the 2016 Optician Awards winning

Lens Product of the Year - one of the highest accolades

available within the optical profession.

Whatever lens type you require, ZEISS individualised

spectacle lenses have a unique distribution of prescription

power, harmonised over the entire lens surface - allowing

sharper, clearer and more relaxed vision.

What makes ZEISS lenses unique?In recent market research, 7 out of 10 spectacle wearers

expressed a strong interest in scratch resistant and durable

lenses to overcome the challenges that daily life presents.

Lens coatings transform standard plastic lenses into

everyday masterpieces. They make them scratch resistant,

dirt-repellent and easier to clean; benefits that make anti-

reflection coatings with multi-performance properties

an essential addition to spectacle lenses.

At Leightons, we have chosen ZEISS DuraVision Platinum

as the anti-reflective coating to equip your lenses with

the best protection possible. ZEISS DuraVision Platinum

features a unique coating technology comprising: anti-

reflective, anti-static, water-repellent and superior hard coat

components. These inherent properties help provide crystal

clear, better vision, with the reduction of annoying surface

reflections; and ensure your lenses are easier to clean and

stay cleaner for longer. But most importantly, they are

the first ZEISS plastic spectacle lenses with anti-reflective

coating to have the same, or even better, surface hardness

than comparable glass lenses.

Everyone is unique - and at Leightons the lenses we

provide are as individual as your unique DNA. Experience

personalised eye care for the first time - and let us help you

find the perfect personal ZEISS lens solution for the first time.

A t Leightons, we believe in doing things better. Our aim is to provide you with the best patient care and help you protect your vision and hearing throughout your life - every step of the way. In order to do this,

we choose our partners and the companies we work with very

carefully, as it is important that they share the same values to

support our desire for excellence.

ZEISS is one of our longstanding and valued partners, as we

share common values for excellence, continuous improvement

and exceptional customer care, along with a passion to offer

the best vision possible to everyone.

ADVERTORIAL


ZEISS DriveSafe Lenses Carl Zeiss Vision International

Lens Product of the Year

WINNER

For further details please contact your local branch of Leightons to arrange a no obligation

consultation on the visual benefits of DriveSafe Lenses by ZEISS.

FREEPHONE 0800 40 20 20www.leightons.co.uk

BRANCHES

ADDLESTONE

ALTON

ANDOVER

BASINGSTOKE

CAMBERLEYCHANDLERS FORD

CIRENCESTER

COBHAM

EGHAM

EPSOM

FAREHAMFARNHAM

FLEETHASLEMERE

HAYWARDS HEATH

HEMPSTEAD VALLEY

HOVE (The Eyecare Centre)

LEWES (Spectrum Eyecare)

MARLOW (Leightons Insight)

POOLE (Leightons & Tempany)

PUTNEY

READING

SOUTHAMPTON

ST. ALBANS

SUTTON

SWINDON

TADLEYTHATCHAM

TOTTON

TUNBRIDGE WELLS

WINCHESTER

WINDSOR (Leightons Eye Windsor)

WOKINGHAM

WOODLEY

FREE HEARING ASSESSMENTGood hearing starts with regular hearing health checks

TO SEE. TO HEAR. TO LIVE

Peace of mind included

At Leightons, our care doesnt stop the minute you

walk out the door. Were here 6 days a week, 52 weeks

of the year, so if you need some advice, or you want to

talk something over, were always here to listen.

For total peace of mind, we provide a 30-day 100%

money back guarantee, all our next generation digital

hearing aids come with a 5 year warranty and 3 years

of free batteries.

But more than this, our specialists are with you every

step of the way. Doing what they do best to help you

to live life to the full.

Documents

Leightons Talking Points (Summer 2016)