LegoSeriousPlay 2010 for Workshop

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    Serious Play

    Describe Your Business

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    What is LEGO Serious Play?

    Makethingsratherthan justtalking

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    A passionate and practical process for

    building confidence, commitment andinsight.

    Models, metaphors and imagination

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    The hand is connected to the brain.

    To learn something using your hands, a complicatedprocess takes over that generates a powerfulemotional charge.

    Using your hands "releases" thoughts that are stuck inyour head. What you learn in the process of creating

    3-D -- even 4-D metaphors.

    Thoughts that are "built" tend to be expressed ingreater detail and are more easily understood.

    Constructing and communicating through LEGOSERIOUS PLAY allows you to address complex issues

    Provides valuable insight into how your companyworks and how it connects to the outside world

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    It's play with a purpose.

    1. Explore the relationships andconnections between people andtheir world

    2. Observe the dynamics bothinternal and external, to explorevarious hypothetical scenarios, andto gain awareness of the possibilities.

    3. Story making, and playing-outvarious possible scenarios, deepensunderstanding, sharpens insight, and

    socially "bonds" together the groupwho "plays" together.

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    Why does work need play?

    Release thoughts that are locked in the head and the heart.

    See things differently. Ideas come to life with more concrete detailthan ideas expressed through just talking.

    Discussion during play happens on a more level playing field.

    The group at play thrives only when everybody participates, sofrustrations are reduced, team coherence and direction is more solid.

    Play lets you experiment, explore and take risks with ideas withoutfearing consequences that might happen in "real life."

    You generate a wider and more imaginative range of possibilities

    during play than you would during a traditional business meeting.

    People at play are more present, more engaged, more passionate andbetter performers.

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    Why does play work?

    Play is special: if it's routine it's not play.

    Play is voluntary: it can't be coerced or mandated.

    Play is imaginative: you can suspend the rules of the real world.

    Play isn't explicitly productive: direct consequences don't matter.

    Play is unlimited and delimited: play exists for its own sake and isdifferent from work.

    Play happens at an agreed upon location: but it can be anywhere.

    Play has its own rules: it is not constrained by the rules of work.

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    Its Fun !

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    APPLICATION: Project Management

    Kick OffImportant Projects withan Effective and EfficientDiscovery Process

    Create a shared awareness andunderstanding among those involvedin a critical project.

    Explores the opportunities andchallenges of the projectAnalyzes the scope of the businesslandscapePrepares to act with intention in themidst of rapid change

    Develops a set of principles formaking better decisions to make theproject "happen."

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    APPLICATION: Strategic Planning

    Reality-Check Your Strategy

    Once your strategic plan has been subjected tointense scrutiny and analysis, it is time to letexperience take over. The LEGO SERIOUS PLAYReal Time Strategy program is designed toprovide a shared foundation and understandingfor heeding changes in the business landscapeand for making the best decisions when change

    happens.

    Full Insight into the shared Identity of theEnterpriseA comprehensive analysis of the businesslandscape and the nature of the relationshipsSimple Guiding Principles to improve decision-

    making effectivenessIncreased confidence to act intentionally in theface of constant changeA set of pressing, actionable points

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    APPLICATION: Starting New Team

    Give New Teams a Powerful Startwith Real Time Identity

    Every new team needs to develop a unique, strongsocial bond. Real Time Identity helps forge a deeper,shared understanding of each team member's identity.

    On the first meeting of a new team, Real Time Identitydoes more than just break the ice and gets the team togel -- fast!

    Better decision-making for the most effective,efficient and successful team performance.More self-confidenceAn enriched work experience - an atmosphereof increased insight, trust and commitment

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    APPLICATION: Product Development

    Accelerate and Focus theDevelopment

    of Your New Product or Service

    Prepare your enterprise and your team to get your bigideas off the ground more quickly. Use LEGO SERIOUSPLAY's Real Time Strategy to tap the best of yourcompany as it is right now, and cultivate innovation todrive your development process.

    Using the engaging and efficient LEGO SERIOUS PLAYmethodology, teams charged with productdevelopment and innovation can:

    Explore the full range opportunities andchallenges

    Analyze the scope of t

    he business landscape -e.g., competition, partners, customers,

    government, economic climatePrepare to act with intention and innovate inthe midst of rapid changeDevelops a set of principles for making betterdevelopment decisions

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    APPLICATION: Branding Strategy

    Get Everyone on the Same StrategicPage

    Put a company and its branding firm together for twodays with the LEGO SERIOUS PLAY Real Time Strategyprogram, and watch what happens! Imagine a SWOTanalysis, market research, and the combinedexperience and wisdom of the assembled professionalsarticulated in 3 dimensions. Real Time Strategy is apowerful process for uncovering the essence of a brand

    and communicating that meaning.

    Full insight into the Identity of the BrandA complete situational analysis of the businessLandscape and the Brand's relationshipsSimple Guiding Principles to improve decision-

    making effectivenessA shared understanding from all parties on theBrandA set of pressing action points

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    3 Steps and iteration

    1.Challenge

    2.Building

    3.Sharing

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    Practice 1: Make a first model

    For 5 min..

    Make a Meaningless model

    Just Enjoy!

    Assemble, Connect, Make a position

    And Rotate!

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    Practice 2: Make a model of your team

    For 5 min..

    Make a model of your team

    Who is your team?How they are connected?What is their role?

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    Practice 3: Make a model of your business

    For 10 min..

    Make a model of your business

    What is background?What is your purpose?Who is in your environment?

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    Practice 4: Make Your Dream Home

    For 10 min..

    Make Your Dream Home

    Who will be living there?What is needed in environment?