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Legal Assistant Today is the nation’s leading, independent and authoritative trade magazine writ-

ten exclusively for paralegals. For more than 25 years, LAT has provided legal professionals with the information

they need to be more productive and successful in today’s law offices and corporate legal departments. Paralegals

who take their careers seriously read LAT to share ideas, keep pace with developments and trends affecting the

profession, and discover new and valuable resources to streamline the evolving workplace.

Growth, Influence and AuthorityAccording to the U.S. Bureau of Labor Statistics Occupational Outlook Handbook, employment for paralegals and legal assistants isprojected to grow much faster than average for all occupations through 2014. Employers are trying to reduce costs and increasethe availability and efficiency of legal services by hiring paralegals to perform tasks formerly carried out by lawyers. Familiarity withcomputers and possessing technical knowledge have become essential to paralegal work. In fact, paralegals and legal assistants arecontinuing to assume a growing range of tasks in the nation's law offices and corporations.

CirculationThis is not a coffee table publication. Legal assistants and paralegals subscribe to LAT because they want to increase their personalvalue in a competitive job market. Each bimonthly issue has a long shelf life, with 91% of subscribers saying they keep their backissues. LAT is also a shared, firm-wide resource.

PERCENT RECOMMEND / PURCHASE PRODUCTS

Office Supplies 65%

Legal Publications 64%

Software 61%

Online Services 58%

Training Aids 55%

Legal Services 53%

Hardware 42%

® 7,000 to 8,000 paid/controlled subscribers® National circulation

® 99% plan to renew their subscription® 91% keep back issues

REASONS FOR SUBSCRIBING

To keep updated on profession & products 96%

To keep pace with technology 65%

To improve skills 62%

For expert advice 46%

Reader Purchasing PowerLAT readers play a significant role in the law firms where they areemployed. More than 58% work for organizations with 1 to 10 attorneys,and 26% work for organizations with 11 to 50 attorneys. In small- to medium-size firms, paralegals often wear many hats, including office manager, investigator, consultant liaison and human resources director. As illustrated in LAT’s Technology Survey, paralegals are increasingly beingtrained and relied upon by busy employers to make legal technologypurchasing decisions, and are more often than not the ultimate end user.

Reader Profile

Editorial MissionAs the leading, authoritative and independent magazineserving the paralegal community, LAT’s mission is to provideintelligent, thought-provoking and practical material to itsreaders, such as: career and technical information to helpreaders excel in the workplace; coverage of national news,trends and professional happenings that affect paralegals;and colorful yet informative pieces on unique areas andpeople in the profession. We encourage our readers to reachout to us with their thoughts, questions and suggestions. LAT pledges to work tirelessly to benefit its readers in the most professional and unbiased manner possible.

Editorial Highlights® Career Advice® Legal Research & Writing® Manager’s Desk® Corporate Comment® News & Trends® My Specialty

® Litigation Corner® Pro Bono Spotlight® My Opinion® Ethics Roundtable® Student’s Workshop® Legal Teams

® Feature Articles: Theme-focused, how-to andanalysis pieces, national surveys, and paralegal profiles.Plus, practice-tested forms provided in every issue.

® Tech Center: What’s New, CreativeComputing and Reviews (legal-specific products).

JOB TITLE

Paralegal/Legal Assistant 66%

Senior Paralegal/Legal Assistant 11%

Paralegal/Legal Assistant Manager 7%

Other 15%

SOFTWARE USED

Word Processing 97%

Legal Online Service 78%

Time & Billing 62%

Document Management 56%

Case Management 54%

Litigation Support 52%

Accounting 51%

Document Assembly 49%

Trial Presentation 45%

Electronic Discovery 43%

Knowledge Management 32%

TOP 10 SPECIALTY AREAS IN CORPORATE LAW SETTING

Contracts 33%

Corporate Governance 33%

Litigation 33%

Intellectual Property 16%

Real Estate 16%

Mergers & Acquisitions 15%

Securities 10%

Labor 8%

International 5%Asset-based Lending 2%

Other 30%

TOP 10 PRACTICE AREAS IN LAW FIRM SETTING

Litigation 49%

Personal Injury-Plaintiff 21%

Probate/Trusts & Estates 20%

Corporation & Enterprise 15%

Property & Real Estate 14%

Personal Injury-Defense 11%

Labor & Employment 10%

Medical Malpractice 10%

Family 9%

Business 9%Other 14%

NUMBER OF ATTORNEYS AT FIRM / COMPANY

0 to 1 11%

2 to 10 47%

11 to 50 26%

51+ 16%

WORK ENVIRONMENT

Law Firm 69%

Corporate Legal Department 19%

Government 6%

Other 6%

Marketing Solutions Display AdvertisingWe offer you a highly targeted, responsive audience and are willing to work with you in any number of ways to get your message across to our readers. Choose from a variety of sizes, frequencies and placements to suit your budget.

Beyond Display Advertising

Electronic Discovery Vendors Directory. One of our most requested topics, e-discov-ery is taking center-stage in today’s workplace. This annual directory is dedicated to provid-ing practical material and technical information. Each listing is a 1/4-page in size and con-tains your full-color logo as well as contact information and a 150-word description.

Success Stories. A full-page testimonial ad, Success Stories is a great opportunity for you to present a specific client’s experience with your product or service. LAT will custom-design your story page using your copy and logo.

WebStop. Introduce LAT readers to your company via the Internet. This special directorydisplays a four-color screen shot of your Web site home page along with a 50-word descrip-tion, your company name and Web site address. With 97% of our readers surfing theInternet, you’ll see a substantial increase in online traffic. The WebStop Directory is printed in each issue of LAT and is posted to our Web site at www.legalassistanttoday.com.

Legal Tech Showcase. Once a year, this unique advertising showcase allows you to present in-depth company and product information in a full-page, four-color format. LAT will custom-design your Showcase using your copy and logo.

Legal Products & Services Directory. A directory featuring various companies that provide products and services to the legal community. Each listing includes a bold custom heading, your contact information and a 50-word description of your product or service.

Inserts, E-serts or Polybagged Outserts/Postcards. Utilize LAT to deliver your direct marketing materials to the desks of our readers. Or, polybag a CD-ROM demo version of your software program. You’ll generate direct response with this cost-effective means of placing your brochure, postcard, coupon, Rolodex card, etc., in front of a responsive readership.Inquire for custom quotes. Sample required.

Direct Marketing ServicesEnhance your display advertising campaign with a direct mail effort using the LAT mailing list. Weutilize a targeted direct mail program to capture paid and trial subscriptions from a national audience of receptiveparalegals. Select your list by demographic, geographic and other key factors that pinpoint your ideal target audience.

Reprint/E-print ServicesWe can reprint any LAT article or even your own ad message for you. From single sheets to multi-page brochures to digital “E-print” PDFs, we’ll customize a reprint to meet your needs. Reprints are an inexpensive way to develophigh-quality promotional materials. Use them for customer and prospect meetings, to supplement trade showhandouts, as distributor support vehicles or for promotional mailings. We’re happy to give you a free quote.

3M Post ItAbacusLawAbraham Lincoln University

School of LawAmerican Alliance of ParalegalsAmerican Institute for

Paralegal StudiesAmicus AttorneyBillQuick — BQE Software Inc.Blumberg Excelsior Inc.California University of

PennsylvaniaCaseSoft Inc.Corporate Legal Solutions

Corporation Service CompanyCT CorporationCT SummationDataflight Software Inc.DepoNetElmo USAEsquire Deposition ServicesEsquire SolutionsFios Inc.First American Corporation

UCC DivisionGovernment Liason ServicesImage Capture Engineering Inc.InData CorporationIPMA

IPRO TechKelley Law ServicesKroll Ontrack Inc.LeapLawLegal Support PersonnelLexisNexisMajor Legal ServicesMedical Research ConsultantsNalsNationalDepoNational Court Reporters Inc.Needles SoftwareNFPAPat Taylor & AssociatesRobert Half Legal

Set DepoSpecial CounselSpellex CorporationTabs3 & Practice MasterTASATechLaw Inc.Thomson WestTransPerfect Translations Inc.TrialWorksUCSD ExtensionUSlegalformsWashington Online

Learning Institute

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