The legacy continues

Beyond

Legacy of the European Year of Cultural Heritage

Framework for Action on Cultural Heritage Including Sustainable Cultural Tourism

November 2019

• To encourage the sharing and appreciation of Europe's cultural heritage as a shared resource;

• To raise awareness of common history and values;

• To reinforce a sense of belonging to Europe.

Objectives of EYCH 2018

© European Heritage Label

Results

• 37 countries

• 38 stakeholder organisations

• 19 Commission’s DGs

• EU institutions/bodies

• Over 23 000 events reaching 12.8 million people

• 14 000 labelled projects and events. incl. over 900 EU funded projects (Creative Europe, H2020,Erasmus +, Interreg, etc)

• The social media campaign reached some 18 million people (FB/Insta=10.9 million and Twitter = 6.9million).

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The European approach to cultural heritage

People and communities

Holistic and integrated approach

Participation / sharing responsibilities

Value awareness / generation

Regenerative development

Cultural Heritage Counts for Europe report (2015)

EU policy framework on cultural heritage (incl. EU Framework for Action)

European Landscape Convention

Faro Convention

Davos Declaration on Baukultur

CoE Strategy 21

LEGACY of the EYCH 2018

Momentum: engagement of

stakeholders, Member States and EU

institutions

Common direction at European

level, primarily in EU policies and

programmes

Inspiration for Member States,

Regions and cities, organisations,

networks

In all 24 EU languages here!

European Framework for

Action on Cultural

Heritage

European Framework 4 key principles - 5 areas - 14 clusters - over 65 actions

Holistic

Mainstreaming / integrated

Evidence-based policy making

Multi-stakeholder

Cultural heritage for an inclusive Europe:

Participation and access for all

Cultural heritage for a sustainable Europe:

Smart solutions for a cohesive and sustainable future

Cultural heritage for a resilient Europe:

Safeguarding endangered heritage

Cultural heritage for an innovative Europe:

Mobilising knowledge and research

Cultural heritage for a stronger global partnership:

Reinforcing international cooperation

WeAre#EuropeForCulture - REvivEU project - 10 pop up exhibitions. Mix physical/digital – aimed to be highly interactive

EU-UNESCO project for schools & young people. (Young Heritage Professionals Forum in Zadar Croatia on 20-24 May and Workshop for Pilot School Project Teams, 26-29 October 2019 in Vienna, Austria)

Toolkit for teachers, On-line game and e-Twinning guide on cultural heritage presented at the Education Summit 2019

Network of European Heritage Label sites to be launched soon

Cultural heritage for an inclusive Europe:

Participation and access for all UPDATE

• Maximising impact of culture, creativity and cultural heritage for local development (with OECD) to start early 2020

• Second edition of the Cultural and Creative Cities Monitor (JRC) – 190 cities - launched 8 October 2019

• Promoting 55 recommendations of the OMC group on Sustainable Cultural Tourism (see next slide)

• Horizon 2020 call on “Innovative approaches to urban and regional development through cultural tourism” – evaluation taken place – 3 projects commence early 2020.

Second call opened 5 November 2019 (IA Innovation action) https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/opportunities/topic-details/transformations-04-2019-2020

Cultural heritage for a sustainable Europe:

Smart solutions for a cohesive and sustainable future

UPDATE

Work Plan for Culture 2015-2018

Every four years, EU Member States agree the themes on which the OMC should focus in the Council Work Plan for Culture Mandate for SCT OMC

Identify ways to create a European tourism offer based on tangible and intangible cultural heritage as a competitive factor in order to attract new forms of sustainable tourism.

Explore how digitisation of cultural content and digital services can foster the expansion of trans-European tourism networks and further the development of itineraries, including small emerging destinations, also taking into account contemporary arts activities, festivals and cultural events.

Awareness raising of importance of sustainable cultural tourism

• Building on 55 recommendations for sustainable cultural tourism

• https://europa.eu/cultural-heritage/toolkits/sustainable-cultural-tourism-recommendations_en

New definition

Sustainable cultural tourism is the integrated management of cultural

heritage and tourism activities in conjunction with the local community creating social, environmental and economic benefits for all stakeholders, to achieve tangible and intangible cultural heritage conservation & sustainable tourism development

Cultural heritage for a sustainable Europe:

Smart solutions for a cohesive and sustainable future

UPDATE (continued)

Summary of Recommendations

• Urgently establish a European Over-Tourism Task Force comprised of the main stakeholders to monitor cultural heritage destinations at risk or in a state of over-capacity and to report annually on trends

• Break down silos that exist between stakeholders by mainstreaming, collaborating, and creating synergies at the various levels.

• Promote community ownership through training, discouraging seasonality by offering activities and pricing structures that encourage longer stays in the low season, and promoting lesser known sites and cultural heritage practices to take pressure off the known “hot-spots”. (Example - World Heritage Journeys – next slide)

• Develop digital tools and technology to facilitate remote access; the continuous assessment of visitor impact; carrying capacity guidelines; new interpretation techniques (AI); marketing and business intelligence.

Urgently establish a European Over-Tourism Task Force

comprised of the main stakeholders to monitor cultural

heritage destinations at risk or in a state of over-capacity and

to report annually on trends

Break down silos that exist between stakeholders by

mainstreaming, collaborating, and creating synergies at the

various levels. In particular, the working group identified

collaboration within the Directorate Generals of the EU, the

ministries of the member states (especially economics,

cultural, and regional affairs), and the use of bottom-up

approaches and tools, where applicable, in policy design,

strategic planning and management, that involves the relevant

partners

Promote community ownership through training, discouraging

seasonality by offering activities and pricing structures that

encourage longer stays in the low season, and promoting lesser

known sites and cultural heritage practices to take pressure off

the known “hot-spots”. Overall, supporting local communities

by consultation, engagement, incentivisation and encouraging

a participatory approach to development, was seen to be

paramount.

Develop digital tools and technology to facilitate remote

access; the continuous assessment of visitor impact; carrying

capacity guidelines; new interpretation techniques (AI);

marketing and business intelligence.

World Heritage Journeys

• Supported by the European Union (DG GROW), showcases UNESCO outstanding cultural heritage in a travel platform that promotes sustainable tourism development across Europe.

• Implemented in partnership with National Geographic - 34 World Heritage sites through four different thematic itineraries; Royal Europe, Ancient Europe, Underground Europe and Romantic Europe.

• Aims to develop a greater understanding of Outstanding Universal Value. Cultural heritage is the primary focus - combining both built heritage, with historic and existing intangible cultural heritage expressed through the community’s living cultural values.

• By including both iconic and lesser-known sites presents Europe’s World Heritage sites from a new perspective and encourages visitors to “travel differently”

• A travel web platform showcasing different itineraries as well as activities and attractions

• Each of the 34 participating World Heritage sites are committed to the development of sustainable and high-quality experiences – to spur investment in culture and community-centred creative industries.

• See visitworldheritage.com

• 2 ESPON Studies:

• Economic impact of material CH - presented at the

European Week of Regions and Cities, 09/10/19

• Cultural Heritage as a Source of Societal Well-

being in European Regions – under evaluation, kick-

off March 2020 (tbc)

• Peer-learning scheme on cultural heritage for cities and

regions (2020-2021, Creative Europe) call closed on 23

September 2019, currently being evaluated, to start 1st half

2020

• Workshop on the adaptive re-use of our built heritage for

a greener Europe at the European Week of Regions and

Cities, 09/10/19 (ACE-EAC)

• Task Force meeting on Circular business and

financial models for cultural heritage adaptive reuse in

cities (Brussels, 21/11/19)

• Climate heritage mobilisation - Edinburgh 24-25 October

link

Cultural heritage for a sustainable Europe:

Smart solutions for a cohesive and sustainable future

UPDATE (continued)

• Study on Safeguarding cultural heritage from natural and man-made disasters link

• European Quality principles for EU-funded interventions with potential impact upon cultural heritage (ICOMOS) link

• DG ECHO Civil protection: Projects PROMEDHE and Culture Cannot Wait

Cultural heritage for a resilient Europe:

Safeguarding endangered heritage UPDATE

Pilot project Open Micro-business models of family owned heritage houses link

• Final conference 24/09 Brussels

• Final study and Online business model toolkit

• Regulation (EU) 2019/880 on the

import of cultural goods (April 2019)

• Study on illicit trade of cultural goods in Europe (July 2019)

• Pilot project ‘Protecting Jewish Cemeteries of Europe’ underway - 2nd call under evaluation

Cultural heritage for a resilient Europe:

Safeguarding endangered heritage UPDATE (continued)

Horizon 2020 REACH symposium, Brussels - March 19

Dublin Platform on the Future of Cultural Heritage (social

innovation), April 2019

Launch of several H2020 platforms, e.g. NETCHER (network and

digital platform for cultural Heritage enhancing and re-building)

Community of Innovators in cultural heritage (H2020) -

bridges gap between research, market and society, November 2018

Joint EU-CoE project on the Faro convention: 2 Seminars:

Madrid, December 2018 and Maastricht, May 19

Declaration of cooperation on advancing digitisation of

cultural heritage, signed by 25 Countries, Digital Day, 9 April 19

Prague Platform on Cultural Heritage and Digital, 8 October 19

Urban Innovative Action call for local authorities on Culture

and Cultural Heritage, DDL Dec 2019

Cultural heritage for an innovative Europe:

Mobilising knowledge and research UPDATE

Cultural heritage for an innovative Europe:

Mobilising knowledge and research UPDATE (continued)

• Voices of Culture Brainstorming Report on heritage professions (2017)

• Open Method of Coordination Report on skills, training and knowledge transfer in cultural heritage professions (2019)

• Erasmus+ Sector Skills Alliances Blueprint for Skills

• Pilot Project FLIP 2

UPDATE

Policy:

• EU Foreign Affairs Council conclusions – April 2019

Projects at regional and bilateral level:

• Silk Road Heritage Corridors-ongoing- 3,4 M €

• 3 Heritage conservation projects with Iran- various stakeholders from the sector- 3 M €

• Protecting Cultural Heritage and Diversity in Complex Emergencies for Stability and Peace- Iraq, Libya, Syria and Yemen- with UNESCO- 1 M€

• Transcultura- including Caribbean Cultural heritage routes- with UNESCO- 15 M €

• European Houses of Culture- EUNIC- 750.000 €

• UNESCO Expert facility- 1,7 M€

Events:

• Conference on Restoration strategies for cultural heritage damaged by earthquakes- EU Delegation Mexico- October 2019

• Global Cultural Leadership Programme Oct 2019- Brussels

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•

Cultural heritage for a stronger global partnership:

Reinforcing international cooperation

• New Commission expert group established by the

European Framework for Action on Cultural Heritage

(“Cultural Heritage Forum")

• Members: • European organisations active in the field of culture and cultural heritage and

individuals appointed in a personal capacity (via public call for applications)

• Member States' authorities with responsibilities for cultural heritage policies

• Relevant international organisations.

• It will meet at least once a year

• Commission's services participate

• First meeting held on 15-16 October 2019

Cultural Heritage expert group

Extract from the mission letter to Mariya Gabriel,

Commissioner-designate for Innovation and Youth:

“You should ensure the full implementation of the New European Agenda for Culture. You should develop ways to strengthen Europe’s commitment to preserving and protecting our cultural heritage, notably by making the most of digital technologies.”

https://europa.eu/cultural-heritage

Thank you

EAC-EYCH2018@ec.europa.eu

#EuropeForCulture

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