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Leff & AssociatesLeff & Associates
Contact Information: Mitch Leff(404) 861-4769http://www.leffassociates.com
Public Relations, Media Training, Online Media Resources
Who We AreWho We Are
Leff & Associates offers clients a full range of public relations services, with a specialty in strategic counsel, program development and media relations.
We have expertise in consumer products, business to business, sports marketing, special event marketing, education, healthcare, technology and telecom.
Our staff has more than 30 years experience in public relations agencies, corporate communications departments, television production and reporting and non-profit business.
It’s Simple:It’s Simple:
We Are the Media Relations ExpertsWe Are the Media Relations Experts
Who We Are – Mitch Leff, PresidentWho We Are – Mitch Leff, PresidentMitch Leff is a 25 year Atlanta public relations veteran and is recognized as one of the strongest and most effective media relations specialists in Atlanta. He has provided public relations services for some of the world's most prestigious companies, including The Coca-Cola Company, AOL Time Warner, the National Football League and UPS.
His media relations expertise has resulted in stories for his clients across Atlanta and Georgia and in the nation’s most influential media, including CNN, NBC News, the Wall Street Journal, USA Today, the Los Angeles Times, the Chicago Tribune, BusinessWeek, Newsweek and many others.
Mitch offers clients a full range of public relations services, with a specialty in strategic counsel, program development and media relations. He has expertise in consumer products, business to business, sports marketing, special event marketing, education, healthcare, technology and telecom.
•He began his career with Cohn & Wolfe Public Relations, rising to become Media Relations Director for the Atlanta office, at the time the largest public relations agency in the southeast. •He spent several years with the Atlanta offices of Edelman Public Relations and GCI Group, before becoming director of public relations for Turner Learning, the educational division of Turner Broadcasting System, Inc. There he was responsible for public relations and public affairs for educational programs across a number of Turner networks and entities.
Mitch is a member of the board of directors of the Boys & Girls Clubs of Metro Atlanta and has served on the organization's marketing committee since 1990. He is a member of the Public Relations Society of America and the Atlanta Press Club. He also serves on the marketing committee for the Atlanta Region of the Boy Scouts of America.
Our PhilosophyOur Philosophy
We work in partnership with our clients to achieve results that meet their business goals.
The cornerstone of our business is that all public relations activities should be targeted to support
specific company objectives.
Our Key MessagesOur Key Messages
We Know the MediaWe Know the MediaWe Build RelationshipsWe Build RelationshipsWe Achieve ResultsWe Achieve Results
Building Your Communications Plan
Implementing Your Communications PlanImplementing Your Communications Plan
Current ClientsCurrent Clients
Recent Media PlacementsRecent Media Placements
2013 Media Reel (click)
Atlanta and National Media Placements (click)
Additional Agency Additional Agency ResourcesResources
Media TrainingMedia Training
Hitting Your Mark:A Media Training & Message Delivery Workshop
In today’s world of global media and Internet communications, millions of people can get news about your company and form positive (or negative) opinions … in the time it’s taken you to read this sentence.
“Hitting Your Mark” is a complete media training program focusing on preparing clients to deliver their messages clearly and effectively to all their target audiences. Our sessions are designed to train companies and their representatives to deliver -- effectively and succinctly -- specific messages designed to reach specifically defined objectives.
Hitting Your Mark sessions include:
How The Media Works
Conducting An Effective Interview
Preparation
Giving an Effective Interview
Special Types Of Interviews
Interactive Role Play
Evaluation
Online Media ResourcesOnline Media Resources
LeffsAtlantamedia.com is an online resource designed to help companies work more effectively with Atlanta media.
Leff’s Atlanta Media (http://www.leffsatlantamedia.com) includes all the information needed for a company to effectively deliver information on events,
products or important issues to the city’s many media outlets, plus a comprehensive directory of media, media relations guidelines and other
resources.
Online Media ResourcesOnline Media Resources
Mitch’s Media Match (www.MitchsMediaMatch.com) is an online service for Atlanta and Georgia-based media that matches their story assignments and story concepts with
local sources and experts.
Additional Past ClientsAdditional Past ClientsAER Energy Resources
American Israel Chamber of Commerce
Around the Rings
Atlanta SuperBowl Host Committee (1994, 2000)
Best Friends Animal Shelter
Blue Cross Blue Shield
Cartoon Network
The Coca-Cola Company
Hasbro
Home Depot
Invesco
Kodak
LBi
Lowes
MAP International
Mastermind Marketing
MATRIX Resources (staffing)
MDI (staffing)
The National Football League
Prodigy Services Company
RTM Restaurant Group (Arby’s)
Sanders Financial Management
St. Jude Hospital
Turner Broadcasting System (Turner Learning, 1990 Goodwill Games)
Turner Construction
tvsdesign
UNICEF
United Parcel Service
United Way of Metro Atlanta
Contact UsContact Us
Mitch Leff, PresidentMitch Leff, President
Phone: (404) 861-4769Phone: (404) 861-4769
Email: [email protected]: [email protected]
Twitter: @MitchLeffPRTwitter: @MitchLeffPR
Facebook: Mitch Leff, Mitch’s Media Facebook: Mitch Leff, Mitch’s Media Match, Leff & AssociatesMatch, Leff & Associates
