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    Leeds UnitedMain Club Sponsor Proposal

    LUFC Board PackMeeting 18thSeptember 2013

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    Leeds UnitedMain Club Sponsor Proposal

    Financials

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    Leeds UnitedMain Club Sponsor Proposal

    Key Statistics 12/13

    Average home league attendance21,572

    Full season tickets sold - 11,156

    Half season tickets sold345

    Average corporate attendance - 839

    Total Player Expenditure - 13.2 million

    Net revenue player sales - 3.9 million

    Exceptional items:

    Police refund - 1.2 million

    Pension - 401,000

    Preference shares redemption - 907,000

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    Leeds UnitedMain Club Sponsor Proposal

    Summary of actual results 2012/13

    Loss after tax 15% smaller than budgeted

    Revenue 6% lower than budget, but gross margin of 78.9%

    better than budget (73.5%)

    Wages & salaries 10% more then budget mainly due to first

    team salaries & change of control bonus

    Administration costs 2% lower than budget

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    Profit & loss for the 12 months ending 30th

    June 2013 - LUFC

    Year to date Prior Year

    Actual Budget Variance Actual Variance

    000's 000's 000's 000's 000's

    Turnover 27,717 29,665 (1,948) 31,081 (3,364)

    Cost of sales 5,844 7,858 2,014 5,582 (262)

    Gross profit 21,873 21,806 67 25,499 (3,626)

    Gross margin 78.9% 73.5% 5.4% 82.0% (3.1%)

    Wages and salaries 20,004 18,101 (1,904) 17,828 (2,176)

    Administrative expenses 8,647 8,818 171 8,536 (111)

    Total expenses 28,652 26,919 (1,733) 26,364 (2,288)

    Operating profit/(loss) (6,779) (5,113) (1,666) (865) (5,914)

    Profit/(loss) on sale of players 3,907 0 3,907 3,698 209

    Profit/(loss) on sale of fixed assets 2 0 2 0 2

    Interest received 0 0 0 11 (11)

    Financing costs

    Depreciation - Fixed Assets 1,431 1,665 234 1,188 (243)

    Depreciation - Trademarks 1 1 0 1 0

    Amortisation - Players 1,817 1,104 (713) 1,174 (643)

    Amortisation - COA 120 120 0 120 0

    Interest paid 1,244 62 (1,182) 90 (1,154)

    Exceptional items

    Non trading expenses 401 0 (401) 0 (401)

    Non trading income 1,152 0 1,152 0 1,152

    Profit/(loss) before tax (6,731) (8,064) 1,333 272 (7,003)

    Deferred tax movement 104 0 (104) (45) (149)

    Profit/(loss) after tax (6,836) (8,064) 1,229 317 (7,152)

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    Leeds UnitedMain Club Sponsor Proposal

    Profit & loss for the 12 months ending 30th

    June 2013 - LCH

    Year to date Prior Year

    Actual Actual Variance

    000's 000's 000's

    Turnover 29,623 33,097 (3,474)

    Cost of sales 6,190 6,559 369

    Gross profit 23,433 26,538 3,105

    Gross margin 79.1% 80.2% (3.1%)

    Wages and salaries 20,298 18,741 (1,557)

    Administrative expenses 9,254 9,004 (250)

    Total expenses 29,552 27,745 1,807)

    Operating profit/ loss) 6,119) 1,207) 4,912)

    Profit/(loss) on sale of players 3,907 3,699 208

    Profit/(loss) on sale of fixed assets 2 0 2

    Interest received 0 11 (11)

    Financing costs

    Depreciation - Fixed Assets 1,431 940 (491)Depreciation - Pavilion 278 604 326

    Depreciation - Yorkshire Radio 24 24 0

    Depreciation - Trademarks 1 1 0

    Amortisation - Players 1,817 1,173 (644)

    Amortisation - COA 194 194 0

    Amortisation - Carriage Agreement 50 50 0

    Interest paid 1,249 98 (1,151)

    Profit/ loss) before tax 7,254) 581) 2,427)

    Deferred tax movement 104 (45) (149)

    Profit/ loss) after tax 7,358) 536) 2,278)

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    Leeds UnitedMain Club Sponsor Proposal

    Key assumptions Budget 13/14

    2013 / 14 (budget) 2012/13 (actual)

    Av Home League

    Attendance

    26,500 21,572

    Season tickets 12,500 11,156

    Corporate sales 889 839

    Match Categories 6 As

    11 Bs

    6 Cs

    10 As

    11 Bs

    2 Cs

    Player Wages 10m (currently 14m) GBP 13.2m

    Exceptional Items Further police refund -400,000

    Rates rebate - 250,000

    Police refund - 1.2mPension - 401,000

    Pref shares - 907,000

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    Leeds UnitedMain Club Sponsor Proposal

    Budget 13/14 - LUFC

    2013/14 Prior Year

    Budget Actual Variance

    000's 000's 000's

    Turnover 29,520 28,869 651

    Cost of sales 5,862 5,844 18

    Gross profit 23,658 23,025 633

    Gross margin 80.1% 79.8% 0.4%

    Wages and salaries 15,574 20,004 (4,430)

    Administrative expenses 7,886 9,048 (1,162)

    Total expenses 23,460 29,052 5,592)

    Operating profit/ loss) 198 6,027) 6,225

    Profit/(loss) on sale of players 0 3,907 (3,907)

    Profit/(loss) on sale of fixed assets 0 2 (2)

    Financing costs

    Depreciation - Fixed Assets 1,400 1,431 31

    Depreciation - Trademarks 1 1 0

    Amortisation - Players 2,189 1,817 (372)

    Amortisation - COA 120 120 0

    Interest paid 178 1,244 1,066

    Profit/ loss) before tax 3,690) 6,731) 3,041

    Deferred tax movement 0 104 (104)

    Profit/ loss) after tax 3,690) 6,835) 3,145

    Needs updating from Fa

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    Leeds UnitedMain Club Sponsor Proposal

    Budget 13/14 - Consolidated

    2013/14 Prior Year

    Budget Actual Variance

    000's 000's 000's

    Turnover 30,077 29,623 454

    Cost of sales 6,190 6,190 0

    Gross profit 23,887 23,433 454

    Gross margin 79.4% 79.1% 0.3%

    Wages and salaries 15,771 20,298 (4,527)

    Administrative expenses 8,031 9,254 (1,223)

    Total expenses 23,802 29,552 5,750)

    Operating profit/ loss) 85 6,119) 6,204

    Profit/(loss) on sale of players 0 3,907 (3,907)

    Profit/(loss) on sale of fixed assets 0 2 (2)

    Financing costs

    Depreciation - Fixed Assets 1,400 1,431 31Depreciation - Trademarks 1 1 0

    Depreciation - Pavilion 278 278 0

    Depreciation - Yorkshire Radio 2 24 22

    Amortisation - Players 2,189 1,817 (372)

    Amortisation - COA 120 194 74

    Amortisation - carriage licence 4 50 46

    Interest paid 178 1,249 1,071

    Profit/ loss) before tax 4,087) 7,254) 3,167

    Deferred tax movement 0 104 (104)

    Profit/ loss) after tax 4,087) 7,358) 3,271

    Needs updating from Fay

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    Leeds UnitedMain Club Sponsor Proposal

    Variance analysis

    Ticket office, Retail and Compass catering have a favourable variance alldue to an increase in attendance to 26,500 from 21,572

    Central and First team both have favourable variances due to a decreasein salaries

    Cup matches has an adverse variance based on a conservative budgetmore could be achieved depending on performance

    Revenue and gross profit are approximately the same from 2012/13actual to 2013/14 budget

    Wages & salaries are down by 29% from 2012/13 actual to 2013/14budget

    Administration costs have been decreased by 16% for the 2013/14 budget

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    Leeds UnitedMain Club Sponsor Proposal

    2013/14 Projected cash flow requirement

    Projected cash flow based on three material

    assumption:

    Attendance at 26,500 per game Players wages at 14.5 million

    No external funding included

    Total cumulative cash flow required c4 million

    Average attendance will be challenging

    Cash requirement may increase to c 5 to 7m

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    Leeds UnitedMain Club Sponsor Proposal

    Cash flow overviewJul13 - Jun14 (000)

    Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Total

    Total inflows 3,213.1 4,559.1 1,965.5 1,599.8 2,593.4 2,880.7 3,163.3 1,877.7 3,578.3 2,871.3 3,462.4 3,702.0 35,466.4

    Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Total

    Total outflows (5,712.6) (3,658.1) (3,639.2) (2,406.0) (3,178.1) (3,245.2) (2,529.3) (2,796.7) (2,879.4) (2,401.1) (4,177.0) (2,836.0) (39,458.6)

    Net cash inflow/ (outflow) (2,499.5) 901.0 (1,673.6) (806.3) (584.7) (364.5) 634.0 (919.0) 698.9 470.2 (714.7) 866.0 (3,992.2)

    Opening Balance (actual cash) 229.0 (2,270.5) (1,369.5) (3,043.1) (3,849.4) (4,434.1) (4,798.7) (4,164.6) (5,083.6) (4,384.8) (3,914.6) (4,629.2)

    Closing Cash Balance (2,270.5) (1,369.5) (3,043.1) (3,849.4) (4,434.1) (4,798.7) (4,164.6) (5,083.6) (4,384.8) (3,914.6) (4,629.2) (3,763.2)

    Needs updating from Fay

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    Leeds UnitedMain Club Sponsor Proposal

    Summary of loan monies

    To date, the owners have provided GBP 17.5m of loans to LUFC tosupport the clubs cash flow position

    The amount of support provided has been in excess of what wasanticipated and reflects the fact that the wage bill was increased andturnover was less than expected.

    Seeking Board approval to meet future cash flow shortfall on pro-ratabasis

    Distribution of existing debt % stake Debt

    GFH Capital 53.50% 9.38

    IIB 10.00% 1.75

    Envest 36.00% 6.31

    Al Khal 0.50% 0.09100.00% 17.54

    Distribution of future requirement % stake Debt

    GFH Capital 53.50% 2.14

    IIB 10.00% 0.4

    Envest 36.00% 1.44

    Al Khal 0.50% 0.02

    100.00% 4

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    Leeds UnitedMain Club Sponsor Proposal

    Operational Issues

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    Leeds UnitedMain Club Sponsor Proposal

    Update on Management Structure

    Shaun Harvey

    SH resigned.

    Placed on Garden Leave

    Outstanding financial and employment issues with SH

    Ken BatesKB resigned as chairman on 30th June and become president

    Termination of KB as president due to breach of his services contract

    Retrospective Board ratification requested

    Gwyn Williams

    GW was made redundant from this position as Academy head and technical

    director

    On review of his conduct GW was then dismissed on notice for gross misconduct (

    pornography and breach of confidentiality)

    Seek board ratification on changes

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    Update on Management Structure

    David Haigh

    Following placing of SH on garden leave DH allocated as interim MD

    DH has good relationships with staff and SH to smooth transition

    Following appointment of acting CEO DH to focus on litigation and investment

    DH focusing on Flowers deal

    Salah NooruddinInitially Salah Nooruddin made Vice Chairman of LUFC

    Following 30thJune 2013 made Chairman

    Paul Hunt

    Paul hunt, former deputy CEO of Blackburn rovers appointed as acting CEO

    Temporary contract to move permanent on basis of success

    To focus on operational matters

    Has been known to GFH since summer 2012

    Has been advising as a consultant since 1st

    July

    Seek board ratification on changes

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    Leeds UnitedMain Club Sponsor Proposal

    Aim is to reduce staff cost by 40% which will be broadly

    achieved once settlement costs are paid

    Senior management staff have been let goGW, NP, YA, SH

    Junior staffRedundancy program complete Re-training for Safety Officer position to replace incumbent

    Staff Optimisation

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    Leeds UnitedMain Club Sponsor Proposal

    Increase match day sales

    Outbound sales

    Positive PR

    Group Sales

    Dynamic pricing

    Enhance commercial revenue

    Outbound sales

    Increase marketing

    Improve match day experience

    Increase retail revenues

    Partnership with JD Sports

    Pop up shop in Trinity

    Increase product range

    New Revenue Generation Strategy

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    Leeds UnitedMain Club Sponsor Proposal

    Cost Cutting Strategy

    Closure of Yorkshire radioto save up to 350k per

    annum in cash

    Squeeze Suppliersobtain better terms from key

    suppliers

    Cost Committee

    Individual departmental meetings

    Biggest cost is player wage bill

    Key is to ensure club is meeting FFP requirements

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    Leeds UnitedMain Club Sponsor Proposal

    Football

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    Leeds UnitedMain Club Sponsor Proposal

    Brian Mcdermott appointed in April and steered club away from relegation

    Well-liked by the fans, media and peers

    Presents a positive image

    Engages well with staff

    Thorp Arch appears to be a positive environment

    New Manager

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    Leeds UnitedMain Club Sponsor Proposal

    Football Squad

    Since the end of last season, 7 players have not had their contracts renewed

    as they were not in the plans of the new manager.

    Furthermore, Steve Morison was allowed to go on loan and 60% of his

    wages are being recovered.

    Four new players have arrived (Matt Smith, Noel Hunts, Luke Murphy andScott Wootton)

    The arrivals have increased the wage bill to over GP 14.5m (budget is 10m)

    The manager believes the squad is unbalanced and requires further

    changes:

    Too many left backs

    Too many midfielders

    No pace or width up front

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    Leeds UnitedMain Club Sponsor Proposal

    Shareholders

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    New Shareholding Structure

    LUFC Holding

    Leeds City Holdings

    Limited

    100%

    Leeds UnitedFinancial

    Services Limited

    Leeds UnitedMedia Limited

    Leeds UnitedFootball Club

    Limited

    Leeds UnitedCentenary

    Pavilion Limited

    Shareholder Structure

    GFH 49.8

    IIB 10

    Envest 39.7

    Other 0.5

    Total 100

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    AOB