-
8/4/2019 LED Project of Product and Brand Management
1/23
Product and brandManagement
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
2/23
Evolution of Television
-
8/4/2019 LED Project of Product and Brand Management
3/23
led tv is the latest version of television which
give high quality of sharpness. LED TVs change the way you think
about TVs.
LED TVs are slimmer, brighter, and moredetailed than any
traditional LCD TV.
The best LED TVs will actually be able to dim the
backlight in dark portions of a movie, resulting ingreater
detail and contrast.
LED backlights allow the TV to be built to aslimmer standard.
This is especially importantwhen mounting the TV to a wall, which
isprobably the most popular way to mount a TV.
Introduction
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
4/23
Sony
Samsung LG
Sharp
Mitashi
Koryo Onida
Akai
Videocon
Competitorsare
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
5/23
Samsung is the leading brand with40% share in the Indian
market
followed by Sony 30% and LG 26%.
Market share
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
6/23
Brand
Name &
Logo
Via
Led
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
7/23
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
8/23
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
9/23
Inspire the world for innovation
Vision
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
10/23
Mission
To be a company which givingvisualization with real touch of
digitalization.
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
11/23
Full HD
BluRay Support Digital Noise Reduction
High contrast ratio
PC input
USB 2.0 with Multiple AV Format Multi Language On Screen
Display
Powerful Sound Output
In-build GZ
Brand
Features
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
12/23In-build GZ Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
13/23
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
14/23
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
15/23
This product for upper middle classand upper class people.(for
highend)
Between age of 15 to 35
For youth
In urban area only
Segmentation
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
16/23
This product is mainly for the people who
loves gaming and entertainment so thatswhy the target audience
would be youth,who passionate about games.
college boys who like to play and watch
movies.
Target
Audience
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
17/23
Positioning
Why only Watch?
Lets play
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
18/23
DistributionChannel
exclusive distribution arrangement
THE DISTRIBUTION CHANNEL WE USE IS.
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
19/23
Pull strategies
Advertising in news paper
Magazine advertising
Television Ads
Web-Site Promotion
Promotion
Strategy
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
20/23
Projected sales - 1000 unit
Fixed cost - 3 cr ie 30000 per unit
Variable cost1.5 cr ie 15000 per unit
Other expenses0.5cr 5000 per unit
Promotional, launce and contingencies 1 cr
Total cost - per unit 60000
Selling price - 150000
Sales revenue for first quarter year 15cr
budget
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
21/23
Pricing
Strategy
Price skimming strategy
In initial stage we place price of the product
high, as product well-known in market will decriesthe price.
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
22/23
Future Plans
Vias plans to create an aspirationaldigital lifestyle for the
Indianconsumer with the introduction ofinnovative products, that
represent
the absolute high end of technologyand design.
Future
Plans
Atish Kamble
-
8/4/2019 LED Project of Product and Brand Management
23/23
Thank you
Atish Kamble
