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KNOW YOUR AUDIENCE Determine audience knowledge, attitudes, likes and dislikes Use check sheet on pages Visit audience work sites. Read articles written about the audience. Interview a number of the people who will be in the audience. Arrive early and mix with the audience. Determine length (maximum attention minutes
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Lecture Six
Oral PresentationsChapter Fifteen
PRESENTATION BASICS
• WHY ARE YOU GIVING PRESENTATION
• TO WHOM ARE YOU SPEAKING
• WHERE WILL PRESENTATION BE GIVEN
• WHEN WILL PRESENTATION BE GIVEN
• WHAT IS THE PURPOSE
KNOW YOUR AUDIENCE• Determine audience knowledge, attitudes, likes
and dislikes• Use check sheet on pages 329 - 330• Visit audience work sites.• Read articles written about the audience.• Interview a number of the people who will be in
the audience.• Arrive early and mix with the audience.• Determine length (maximum attention 20 -30
minutes
CONSTRUCTION BASICS
• INTRODUCTION– Tell them what you are going to tell them– Relate subject to audience
• BODY– Tell them– Support each main idea with sub points support each
sub point• CONCLUSION
– Tell them what you told them– Relate subject to audience– Establish Goodwill
EFFECTIVE INTRODUCTIONS
• Open with a clear statement of purpose• Avoid humor or trite remarks• Avoid apologies• DO
– Use a startling or shocking statement– Present a hypothetical statement– Use historical events– Ask a question or questions– Refer to a current event– Use a quotation
PACKAGING INFORMATION
• COMPARISON• DEFINITIONS• EXAMPLES• ILLUSTRATIONS
(More Detailed Than Examples
• STATISTICS• STORIES• TESTIMONY
PERSUASIVE PRESENTATIONS
• PRESENTATION PATTERN– Scientific/Problem
Solving• Define the Problem• Examine Cause and
Effects• Enumerate and
Evaluate Options• Recommend
PERSUASIVE PRESENTATIONS (2)
• STATE THE CASE– Introduction– Thesis Statement– Supporting Contentions– Close
• Reiterating Proposition• PSYCHOLOGICAL-
PROGRESSIVE – Arouse,
Dissatisfy,Gratify,Picture,Move
PERSUASIVE VARIABLES
• SOURCE– Competence, Trustworthiness, Education, Occupation,
Experience, Likability, Similarity, Gender.• MESSAGE
– Indirect or Explicit– Refute Arguments– Provide Concrete Examples
• CONTEXT– Importance, Recency, Media, Persistence
INFORMATIONAL MESSAGES
• ARRANGEMENT OF INFORMATION– CHRONOLOGICAL– SPATIAL– TOPICAL– CLASSIFICATION– SEQUENTIAL– PROBLEM/ SOLUTION– COMPARATIVE– ADVANTAGES/
DISADVANTAGES– CAUSE/EFFECT
VISUAL SUPPORT
• CHARTS AND GRAPHS• VIDEO • ELECTRONIC MEETINGS• OVERHEADS• COMPUTER GENERATED GRAPHICS• SLIDES• FLIP CHARTS
PRESENTATION BASICS
• NOTE CARDS– Don’t Read– Use 5 x 7 or 4 x 6– Don’t Try to Hide Them
• TIME• STAND UP STRAIGHT• MOVE• GESTURE• USE APPROPRIATE VOICE• DEAL WITH QUESTIONS (Page 213)• PRACTICE• CLEAR CLOSE (Brief Summary of Points)
SHOW TIME
• WARM UP• MAKE A STRONG POSITIVE
ENTRANCE• ESTABLISH CONTACT • WORK ON WARMTH AND
SPONTANEITY• CLOSE STRONG AND CORDIAL