Lecture 1 Understand the Problem

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Session 1Understand the Problem

1. why start with the problem?

a. information

b. assumptions

c. focus on experience

2. your assignment for next class

overview

Session 1Understand the Problem

Correctly understanding and defining* the design problem is one of the most important steps to any project.

If you begin a project by correctly understanding the problem, it will increase your chances of success later. But, if you start your project with an incomplete understanding of your client’s problem... you increase the chances for failure later.

Laboratorio Desarrollo de Producto . Fall 2010

Understand the Problem

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Correctly understanding and defining* the design problem is one of the most important steps to any project.

If you begin a project by correctly understanding the problem, it will increase your chances of success later. But, if you start your project with an incomplete understanding of your client’s problem... you increase the chances for failure later.

*don’t expect your client to do it for you.


Understand the Problem

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what’s her story?

and now what’s her story?

1. You don’t get ALL THE INFORMATION at the start.


why start with the problem?

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Make sure you are prepared to ask your client A LOT of questions about the design problem.

“The internet is not working! My computer must be broken. I need to go buy a new one!”


let’s imagine...

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your friend you

...

“My TX33 phone is not selling, design a new shapeso it looks nicer, and shiny metal like the iPhone!”


let’s imagine...

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your client you

TX33 phone

“My TX33 phone is not selling, design a new shapeso it looks nicer, and shiny metal like the iPhone!”


let’s imagine...

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your client you

assumptions:1. solution = a new phone2. solution = nice shape + shiny finish

TX33 phone


2. It is easy to make incorrect ASSUMPTIONS about the

problem and the solution.



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Identify the assumptions (the client’s and yours) that are being made about why the problem exists and how it could be solved. Then, re-write the design challenge so that no assumptions are included.


exercise time.

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Design a vase.

Diseña de un florero.


exercise 1

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Design a way to enjoy flowers in the home.

Diseña una manera de disfrutar de las flores en el hogar.


exercise 2

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each design challenge makes you think differently

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‘Design a vase’ focuses on form.


each design challenge makes you think differently

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‘Design a way to enjoy flowers in the home’ focuses on experience.


identify assumptions and focus on experience

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How could we re-write this challenge:

Design a chair.



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1.

Design a method for supporting the body to eat dinner at home.



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2.

Design a way for people to temporarily rest in public spaces.


2. It is easy to make incorrect ASSUMPTIONS about the

problem and the solution.

3. Most design challenges make us think TOO NARROWLY.



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Re-write the design challenge so that no assumptions are included, and so the solution space is larger and focuses on EXPERIENCE.

Due Dates

DDP-401:

DDP-501:

DDP-601:

DI-0701:

Objective

Steps

Student Participation

AssignmentDeliverable Format Understand the Problem

Understand the design challenge in a deeper way by identifying assumptions and re-writing the challenge.Write questions for the brief that you would like answered. You will be asked to share these questions in class with our client.

Use the 3 sheet format presented in class, and fill in all the blank areas.As a guide, refer to lecture slides on identifying assumptions and re-writing the design challenge.

Individual Assignment

12.813.8

13.8

12.8

Pdf with 3 sheets, submitted to RoadMap.Bring a copy to class.

Write the current design challenge:


your assignment - sheet 1 (client)

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List all the assumptionsmade in the current design challenge:

1.2.3.4.5.6.7.8....

Re-write the design challenge without assumptions and focusing on experience:


your assignment - sheet 2 (client)

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What do we know about the problem/challenge:

-----------

What do we NOT know, but need to know from our client to understand the problem/challenge better:-----------

Client Name:Client Website:


your assignment - sheet 3 (competition)

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What do we NOT know that we need to know in order to understand the problem/challenge better:-----------

Competition Name:Competition Website:

What do we know about the problem/challenge:

-----------

Questions ?

Documents

Lecture 1 Understand the Problem