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Business Communication

CP2022 - Lecture 10

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CP2022 - Multimedia Internet 2

Overview How computers and

communication systems (ICT)

integrate information processing,

storage and

transmission using

different media types in a business

context

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Need for Communications Worldwide business communications forms an

interlinked network of companies andorganisations

The global supply chain

Survival and growth is made possible bycomplex interaction between people and between people and computers

both inside companies and between different companies

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Infrastructures All forms of communication require some kind of

infrastructure

Virtually every type of business (whatever size)needs access to the telephone Growth of mobile phones has created new ways of

working

Most companies/organisations use a range ofcommunications types

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Communication types in

businessTypes of communication in business

face to face discussion

phoneletter, memo, reports, etc

telex (decreasing)

video, CD-ROM/DVD and now

electronic mail, video conferencing, internetadvertising and multimedia networking

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Business Sizes and types Self employed -> multinational

corporations

Specialised / wider scope Sectors:

Manufacturing, Retail, Banking and

finance, Distribution etc. All transact business between

themselves and customers/suppliers(the supply chain)

ICT used to communicate orders,messages, money, etc

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Impact of Technology Telephone - significant, almost

impossible to run business without one!

Newer technology has had less timeto make impact Fax was important for transfer of

text/diagrams and signed documents

Email now more prominent Computerised information systems are

vital to most organisations (and many individuals!)

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Impact of Technology Short step: from computers to

store/process information ..to computers as communications interface to

transact business Email use has increased EDI (Electronic Data interchange) use is

widespread (e.g. automotive/retailindustry)

Internet shopping/trading has becomecommon place

Marketing and information searching -ex losion on web

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Types of information

transmitted Computer based communications cater

for most types of information transfer

text, structured (e.g. database),images, audio (sounds +voice), video,video conferencing

multimedia - combines advantages ofvarious types presentations, advertising etc

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Example types of information Text

Email letters, advertising, reports

Structured info Orders (EDI), database of products

Audio Training material, downloaded and streamed music

Image Pictures in advertising literature, catalogues

Video Training material, downloaded films and streamed

events (product launch)

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Example Web

information 3 LIGHT FITTING.

Brass effect 3 lightfitting with white glassdish shades. Height 25.5cm, spread 46 cm. Max60 watt. 3 x golf ball

bulb BC. Cat. No

123/2345.

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The Information Society The

Future? Progress (?) towards a society that is

centred around use + trade of information Embedding the use of information in everyday

life the virtual enterprise is made possible

with multimedia communicationstechnology No need for physical presence in order to

operate

Faster access to the Internet will helpeffectiveness/demand or create more

problems

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Teleworking The ability to work from remote location

(e.g. home) using telecommunicationslinks

based around information processingworkers

modems, broadband, MM equipment

careful planning to ensure appropriateequipment, environment, security/access,and support

positive/negative effects

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Teleworking effectsPositive NegativeHigher efficiency Less f2f contact

Less commuting Social isolationReduced work stress Increased home stress

Less expenditure on transport More expenditure on heating etc

More time freedom No clear home/work divide

Able to work anywhere Need to provide space to work

Able to tune work environment Difficult to tune into corporateethos

(Sloane 2005) p.170

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Some examples of

websites Range of online shopping

www.amazon.co.uk web only www.argos.co.uk web and catalogue shops www.hmv.co.uk web and traditional shops

Information providers www.ieee.org - publication of standards and

research articles (purchase and download)

Manufacturers www.philips.co.uk - Details of new products

and support updates including old products
http://www.amazon.co.uk/http://www.argos.co.uk/http://www.hmv.co.uk/http://www.ieee.org/http://www.philips.co.uk/http://www.philips.co.uk/http://www.ieee.org/http://www.hmv.co.uk/http://www.argos.co.uk/http://www.argos.co.uk/http://www.amazon.co.uk/http://www.amazon.co.uk/

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More example sites www.bizwiz.com The Access Business Online system has

300,000 registered participating companies 186 industry types services to provide information,

communication, and transaction capabilities. Sales, Marketing, Finance, Purchasing, PR, IT

Human Resources, Distribution, Research, Credit & Collections, Accounting, Legal, Business Development, Manufacturing & Engineering, Travel, Security, Web Management, Investor Relations Customer Relations,General & Administrative

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Summary Businesses increasing reliance on

the Web and internet

Communication, promotion,advertising

New opportunities (e-business) Supplement to f2f or replacement

Likely to increase further withgreater use of multimedia

information

Documents

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