Lebanon: Koraitem Rue Madame Curie, Tel: +961 1 780200 - Fax: +961 1 863267P.O.Box: 113-6194 hamra - beirut 1103 2100UAE: Tel: 971 4 2941441 - Fax: 971 4 2941035 - P.O.Box: 55034 Dubaiwww.alhasnaa.com - alhasnaa@alhasnaa.com

98yearsin the service of Women

1909.1910.1911.1912.1913.1914.1915.1916.1917.1918.1919.1920.1921.1922.1923.1924.1925.1926.1927.1928.1929.1930.1931.1932.1933.1934.1935.1936.1937.1938.1939.1940.1941.1942.1943.1944.1945.1946.1947.1948.1949.1950.1951.1952.1953.1954.1955.1956.1957.1958.1959.1960.1961.1962.1963.1964.1965.1966.1967.1968.1969.1970.1971.1972.1973.1974.1975.1976.1977.1978.1979.1980.1981.1982.1983.1984.1985.196.1987.1988.1989.1990.1991.1992.1993.1994.1995.1996.1997.1998.1999.2000.2001.2002.2003.2004.2005.2006.2007.2008.009.2010.2020.2030.2040.2050.2060.2070.2080.2090.3000.4000.5000.6000.7000

The contents of this catalogue are the copyright of Al Hasnaa Publishing Company

Since1909

Profile

1909.1910.1911.1912.1913.1914.1915.1916.1917.1918.1919.1920.1921.1922.1923.1924.1925.1926.1927.1928.1929.1930.1931.1932.1933.1934.1935.1936.1937.1938.1939.1940.1941.1942.1943.1944.1945.1946.1947.1948.1949.1950.1951.1952.1953.1954.1955.1956.1957.1958.1959.1960.1961.1962.1963.1964.1965.1966.1967.1968.1969.1970.1971.1972.1973.1974.1975.1976.1977.1978.1979.1980.1981.1982.1983.1984.1985.196.1987.1988.1989.1990.1991.1992.1993.1994.1995.1996.1997.1998.1999.2000.2001.2002.2003.2004.2005.2006.2007.2008.009.2010.2020.2030.2040.2050.2060.2070.2080.2090.3000.4000.5000.6000.7000

AL HASNAA KEEPS UP WITH THE AGE

N ot content with being the first specialized women’s magazine in the Arab world when it was established in 1909 at the dawn of the Twentieth century, Al Hasnaa has always looked forward towards the third millennium. Throughout its 98 year history, Al Hasnaa has mirrored the Arab woman and reflected her

dreams and aspirations. Its pages have highlighted issues of women’s rights and liberalization, and painted the way towards modernism with the brightest colors.

A l Hasnaa has crossed many milestones and overcome numerous obstacles in its long history to partner the Arab woman in her march forward. It pioneered modernity, overcame taboos to delve into controversial topics and issues, and opened wide the portals of knowledge. All this whilst maintaining the values, traditions

and unique culture of oriental society.

T he long road came to full fruition in 1998 when Al Hasnaa joined the family of Al-Iktissad Wal-Aamal Group and thus gained access to a much wider readership in the Arab world, not only amongst women, but also husbands and children. And as it prepares to celebrate its first centenary in two years time, Al Hasnaa looks forward to

increasingly effective interaction with Arab society.

A l Hasnaa promises and delivers…

Watch out for it.

AL HASNAA KEEPS UP WITH THE AGE

98 years in the service

of our readers

Profile

1909.1910.1911.1912.1913.1914.1915.1916.1917.1918.1919.1920.1921.1922.1923.1924.1925.1926.1927.1928.1929.1930.1931.1932.1933.1934.1935.1936.1937.1938.1939.1940.1941.1942.1943.1944.1945.1946.1947.1948.1949.1950.1951.1952.1953.1954.1955.1956.1957.1958.1959.1960.1961.1962.1963.1964.1965.1966.1967.1968.1969.1970.1971.1972.1973.1974.1975.1976.1977.1978.1979.1980.1981.1982.1983.1984.1985.196.1987.1988.1989.1990.1991.1992.1993.1994.1995.1996.1997.1998.1999.2000.2001.2002.2003.2004.2005.2006.2007.2008.009.2010.2020.2030.2040.2050.2060.2070.2080.2090.3000.4000.5000.6000.7000

• TRADITION: Al Hasnaa’s reputation is built on its long tradition and history. The last 98 years have been more than enough to gain the trust of more than one generation of readers.

ETERNAL YOUTH: Al Hasnaa addresses a woman of varied interests in different walks of life. A woman of permanent youth, no matter how old she is.

A DISTINCTIVE EDITORIAL STYLE: Al Hasnaa’s editorial style is simple, concise and direct.

CONTEMPORARY: Al Hasnaa’s design and layout are modern, animated, and alive with high quality photographs and drawings such as to portray the new Arab woman to the fullest and realistically.

OPENNESS: Al Hasnaa stands apart in its openness and objective coverage of different ideas and life styles.

PIONEERING: Aware of the social, political and cultural obstacles that hold back the advancement of women in the Arab world, Al Hasnaa has been a leader in promoting a new image and vision for the Arab woman.

COURAGE: Al Hasnaa has gained a reputation of courage and audaciousness in breaking taboos, and raising women’s and social issues that were previously left unspoken.

CONSTANT RENEWAL: Al Hasnaa is a magazine that always renews itself to serve Arab womanhood in all its cultural diversity through a common language, the language of Al Hasnaa.

More than a Magazine…

A Way of Life1

2

34

56

7

8

amedium

Forum

1909.1910.1911.1912.1913.1914.1915.1916.1917.1918.1919.1920.1921.1922.1923.1924.1925.1926.1927.1928.1929.1930.1931.1932.1933.1934.1935.1936.1937.1938.1939.1940.1941.1942.1943.1944.1945.1946.1947.1948.1949.1950.1951.1952.1953.1954.1955.1956.1957.1958.1959.1960.1961.1962.1963.1964.1965.1966.1967.1968.1969.1970.1971.1972.1973.1974.1975.1976.1977.1978.1979.1980.1981.1982.1983.1984.1985.196.1987.1988.1989.1990.1991.1992.1993.1994.1995.1996.1997.1998.1999.2000.2001.2002.2003.2004.2005.2006.2007.2008.009.2010.2020.2030.2040.2050.2060.2070.2080.2090.3000.4000.5000.6000.7000

A l Hasnaa has always chosen to be the standard bearer and voice of Arab women. As part of this role and in advancing a stronger, educated, committed and able Arab woman, Al Hasnaa Magazine is organizing the New Arab Woman Forum in cooperation with Al-Iktissad Wal-Aamal Group, the leading conference organizer in the Arab World.

T he Forum will be held in Dubai on October 23 and 24, 2007 and will bring together more than 500 personalities and leaders in various fields.

T he Forum aims at following up the transformation underway in the role and world of Arab women, as well as to discern future trends and challenges. The full program promises a lively discussion of all major issues and aspects in the life of Arab women.

Towards A New Arab WomanA Forum on Leadership and Social Responsibility

EDU

CATE

D. DARING. FREE

1909.1910.1911.1912.1913.1914.1915.1916.1917.1918.1919.1920.1921.1922.1923.1924.1925.1926.1927.1928.1929.1930.1931.1932.1933.1934.1935.1936.1937.1938.1939.1940.1941.1942.1943.1944.1945.1946.1947.1948.1949.1950.1951.1952.1953.1954.1955.1956.1957.1958.1959.1960.1961.1962.1963.1964.1965.1966.1967.1968.1969.1970.1971.1972.1973.1974.1975.1976.1977.1978.1979.1980.1981.1982.1983.1984.1985.196.1987.1988.1989.1990.1991.1992.1993.1994.1995.1996.1997.1998.1999.2000.2001.2002.2003.2004.2005.2006.2007.2008.009.2010.2020.2030.2040.2050.2060.2070.2080.2090.3000.4000.5000.6000.7000

Calender

february march april may june july august september october november december

januar

y

Al Hasnaa special calendarfor the years 2007-2008

September issue:• Special Fashion• Special Ramadan• After summer: intensive beauty care• Back to School

October issue:• Makeup trends for fall/winter• Special Jewelry• Special interiors• Spas at home

November issue: • Special file on cosmetology • Beauty: all about the neck and chest

December issue:• The festive season• Eclat express (makeup and care

beauty products)• Top 5 makeup artists (best tools

and products)

February issue: • Special Valentine• Special Fashion• Leisure & activities – Winter sports

March issue:• Spring/summer makeup trends• Mother’s Day : beauty after having

a baby• Women's Day• Tourism : plan your vacation ahead

April issue:• Special wedding• Fitness & health• Must have skin care, make up, 20’s,

30’s, 40’s

May issue:• Getting your skin ready for summer

(perfect legs, great bottom…)• Outdoor decoration• Kids activities

June issue:• Special Basel and Geneva• Fun in the Sun• It is hot… what to change in your

beauty product. • Father's day

July issue:• Special Men’s Beauty• Special Hair Care

August issue:• Summer beauty commandments

february march april may june july august september october november december

januar

y 2007-2008Al Hasnaa special calendarfor the years 2007-2008

Research

1909.1910.1911.1912.1913.1914.1915.1916.1917.1918.1919.1920.1921.1922.1923.1924.1925.1926.1927.1928.1929.1930.1931.1932.1933.1934.1935.1936.1937.1938.1939.1940.1941.1942.1943.1944.1945.1946.1947.1948.1949.1950.1951.1952.1953.1954.1955.1956.1957.1958.1959.1960.1961.1962.1963.1964.1965.1966.1967.1968.1969.1970.1971.1972.1973.1974.1975.1976.1977.1978.1979.1980.1981.1982.1983.1984.1985.196.1987.1988.1989.1990.1991.1992.1993.1994.1995.1996.1997.1998.1999.2000.2001.2002.2003.2004.2005.2006.2007.2008.009.2010.2020.2030.2040.2050.2060.2070.2080.2090.3000.4000.5000.6000.7000

Monthly ReadershipAverage Issue Readership - Recent Reading

AL HASNAA… THE MAKING OF LEADERSHIP

The objective of National Media Analysis NMA is

to provide a “common currency” for the advertising transactions in the Lebanese market.

Another objective of the

study is to provide vital information about matching markets with the media, allowing detailed analysis by demographic criteria that define specific target markets.

Ipsos Stat Uses a standard

method of collecting data, offering accurate results for a wide range of vehicles within a single survey. Nonetheless, it is our opinion that NMA represents one of the best designs available in the light of current knowledge, experience and budget allocated, and in terms of repeatability, stability and breadth of acceptance in the region.

Hasnaa Readers ProfileEducatioanlBackground

Average Family Monthly INCOME

By Age

By Region By Gender

Re Recency of Reading

Frequency of Reading

Source of Last Copy

Languages read & spokenby Hasnaa Readers

1909.1910.1911.1912.1913.1914.1915.1916.1917.1918.1919.1920.1921.1922.1923.1924.1925.1926.1927.1928.1929.1930.1931.1932.1933.1934.1935.1936.1937.1938.1939.1940.1941.1942.1943.1944.1945.1946.1947.1948.1949.1950.1951.1952.1953.1954.1955.1956.1957.1958.1959.1960.1961.1962.1963.1964.1965.1966.1967.1968.1969.1970.1971.1972.1973.1974.1975.1976.1977.1978.1979.1980.1981.1982.1983.1984.1985.196.1987.1988.1989.1990.1991.1992.1993.1994.1995.1996.1997.1998.1999.2000.2001.2002.2003.2004.2005.2006.2007.2008.009.2010.2020.2030.2040.2050.2060.2070.2080.2090.3000.4000.5000.6000.7000

Research

Distribution Data

$1909.1910.1911.1912.1913.1914.1915.1916.1917.1918.1919.1920.1921.1922.1923.1924.1925.1926.1927.1928.1929.1930.1931.1932.1933.1934.1935.1936.1937.1938.1939.1940.1941.1942.1943.1944.1945.1946.1947.1948.1949.1950.1951.1952.1953.1954.1955.1956.1957.1958.1959.1960.1961.1962.1963.1964.1965.1966.1967.1968.1969.1970.1971.1972.1973.1974.1975.1976.1977.1978.1979.1980.1981.1982.1983.1984.1985.196.1987.1988.1989.1990.1991.1992.1993.1994.1995.1996.1997.1998.1999.2000.2001.2002.2003.2004.2005.2006.2007.2008.009.2010.2020.2030.2040.2050.2060.2070.2080.2090.3000.4000.5000.6000.7000

Al Hasnaa Advertising Rates for 2007

Rate Card (USD)Saudi Arabia 19200United Arab Emirates 5114Kuwait 2400Bahrain 1200Qatar 807Oman 712Total 29433Lebanon 21942Jordan 2712Syria 3207Other Arab Countries 950Europe & USA 800

Total 29611

TOTAL MONTHLY CIRCULATION 59044

Circulation Breakdown 2007

(S\R)

TypeFull Page

IFC-DPS

2nd Double

Back Cover

Inside Back Cover

International Rate Lebanese Rate

Facing Index

1st Double

DPS

Inside Front Cover

Gate Fold

55006500

1280011000105009000

8000

14000

11000

6500

17002000

45003800

3400

3500

5500

3600

4500

2500

TECHNICAL REQUIREMENTS

Double Page SpreadTrim size 43cm x 28cm

Bleed size 43.5cm x 28.5cm

Full PageTrim size 21.5cm x 28cm

Bleed size 22cm x 28.5cm

Half Page UprightTrim size 10.75cm x 28cm

Bleed size 11.25cm x 28.5cm

Half Page AcrossTrim size 21.5cm x 14cm

Bleed size 22cm x 14.5cm

*Special sizes, wraps and inserts are available upon request.

Frequency: monthlyPrinting: Offset, positive, emulsion side down, 175 Lpi screen

Prepress Department currently supports: Adobe InDesign CS2, Acrobat 7.0, Adobe Photoshop CS2, Adobe Illustrator CS2, Macromedia FreeHand MX, QuarkXPress 6.0.

Supply all fonts used in your file, place bitmap pictures at 100% scale. All files must be either in CMYK, grayscale (scanned at 300dpi).

Do not use LZW compression, JPEG file formats or JPEG previews for EPS files. All type in finished EPS graphic files (such as logos, fonts, etc.) must be converted to shapes. Provide current full-size colour proofs of their files. It is recommended to supply both composite and separated versions.

We do not guarantee a colour match with colour proofs made on an uncalibrated device. Although many consumer colour printers create pleasing colour, most of these devices are not capable of providing an accurate calibrated colour proof.

Use Pantone, TrueMatch or AGFA process swatch books for an accurate representation of process.

contactUS

LEBANON (head office)Al-Iktissad Wal-AamalMinkara Center, Mme Curie St.P.O.BOX: 113/6194 BEIRUTTEL: + 961 1 780200 - 353577FAX: + 961 1 780206 - 354952E-mail: alhasnaa@alhasnaa.com

SAUDI ARABIAAl-Iktissad Wal-AamalRIYADHAl Nimr Center, Al Olayah Rd

3rd Floor, Office No 302P.O.BOX: 5157RIYADH 11422 TEL: + 966 1 293 2769 FAX: + 966 1 293 1837E-mail: alhasnaa@alhasnaa.com

JEDDAHAdham Trade Center, Al Madinah Rd 1st Floor, Office No 105TEL: + 966 2 651 9465FAX: + 966 2 651 9465

U.A.E. (Regional office)Al-Iktissad Wal-AamalP.O.BOX: 55034DEIRA - DUBAITEL: + 971 4 294 1441FAX: + 971 4 294 1035E-mail: alhasnaa@alhasnaa.com

KUWAITP.O.BOX: Al-Iktissad Wal-Aamal22955 SAFAT13090 KUWAIT

TEL : + 965 2409552 FAX: + 965 2430698

QATARAl-Iktissad Wal-Aamaloffice # 16 ,Bin Towar center,TV roundabout ,Doha , QatarP.O.BOX: 747 Doha-QatarTEL: + 974 4877442FAX: + 974 4873196Mobile: + 9745112279E-MAIL: alhasnaa@alhasnaa.com

Al hasnaa Offices

France MRS. VICTORIA TOWNSEND 85 AVE. CHARLES DE GAULLE92200 NEUILLY SUR SEINEFRANCETel: + 33 1 40883574 Fax: + 33 1 40883574 vt22@wanadoo.fr

JAPANSHINANO INT´LAKASAKA KYOWA BLDG1-16-14 AKASAKAMINATO - KU, TOKYO 107JAPANTel: + 813 35846420Fax: + 813 35055628

MALAYSIAMRS. Shalie ChengPublicitas International Sdn BhdS105, 2nd Floor,Centerpoint, Lebuh Bandar Utama,

Bandar Utama47800 Petaling Jaya, SelangorMalaysiaMobile: +6012 287 3022Tel: + 603 7729 6923Fax: + 603 7729 7115E-mail: scheng@publicitas.com

RUSSIAN FEDERATION CISLAGUK CO.KRASNOKHOLMSKAYA NABEREZHNAJADOM 11/15, APP. 132109172 MOSCOW,RUSSIAN FEDERATIONTel: + 7 495 911 2762, 912 1346Fax: + 7 495 912 1260, 261 1367

SOUTH KOREABISCOMRM 521, MIDOPA BLDG.145, DANGJU-DONG.CHONGNO-GU, SEOUL. 110-071KOREA

1916 SEOUL, 110-619 KOREATel: + 82-2 739 7841Fax: + 82-2 732 3662

SWITZERLANDLEADERMEDIA S.A.CASE POSTALE 166,ROUTE D´ORON 2CH-1010 - LAUSANNE 10,SUISSETel: + 21 654 40 00Fax: + 21 654 40 04

TURKEYAl-Iktissad Wal-Aamal I. E. MURAT EFEEMLAK BANKASI BLOKLARI C-4NO. 15 34330 1. LEVENT - ISTANBULTURKEYTel: + 90 212 281 31 69Fax: + 90 212 281 31 66E-mail: turkey@iktissad.com

UNITED KINGDOMTONY BEESTONPOWERS INTERNATIONAL LTDGORDON HOUSEGREENCOAT PLACELONDON SW1P 1PHTel: + 44-207 592 8325Fax: + 44-207 592 8326E-mail: tbeeston@publicitas.com

U.S.A, CANADA, PUERTO RICOAD/MARKET INTERNATIONAL 136 EAST 36TH ST. NEW YORK, NY 10016 Tel: + 1 212 213 8408 Fax: + 1 212 779 9651E-mail: info@admarketintl.comWebsite: admarketintl.comTHE MARCOM BUILDING 105 WOODROW AVE. SOUTHPORT, CT 06490 Tel: + 1 203 319 1000 Fax: + 1 203 319 1004

INTERNATIONAL MEDIA REPRESENTATIVES

Lebanon.Saudi Arabia. UAE. Kuwait.Qatar.France.Japan.Malaysia.russia.southkorea.switz

erland.tu

rkey

.uni

ted

king

dom

.USA

.can

ada.

Lebanon.Saudi Arabia. UAE. Kuwait.Qatar.France.Japan.Malaysia.russia.southkorea.switz

erland.tu

rkey

.uni

ted

king

dom

.USA

.can

ada.

Lebanon.Saudi Arabia. UAE

. Kuw

ait.Q

atar

.France.Japan.Malaysia.