Established in 2009 by Mike Leavitt, three-

time elected governor of Utah and former

member of President George W. Bush’s Cab-

inet, Leavitt Partners is a specialized health

care consulting firm that gathers, analyzes

and distills health care intelligence.

Leavitt Partners trusts the management of

its online presence to the digital marketing

pros at Alexander’s.

Leavitt Partners needed a way to expand its

digital footprint. The team at Alexander’s

created a strategy using several websites

and social media platforms to help the firm

maximize the reach of its online publish-

ing. Alexander’s also developed editorial

calendars and contributed to the creation

of online content ranging from articles to

white papers, and image to video sharing.

The Alexander’s digital marketing team

successfully expanded the virtual reach of

Leavitt Partners, creating greater awareness

for the consulting firm as well as its individ-

ual team members.

ANATOMY OFTHE PROJECTSummary of things created

· Internet presence strategy

· Online newsroom

· Corporate blog

· News release development and distribution

· Social media platform optimization

· Email newsletter set-up and management

· Online publishing calendar

· Content development

· Ongoing social media management

· Search optimization

· Maintenance of an effective corporate digital footprint

· Analytics and reporting

· Firm brochures and proposals

Consulting FirmLEAVITT PARTNERS

CLIENT DESCRIPTION CREATIVE SOLUTION RESULTSLeavitt Partners now owns 90 percent of first page Google search results for the firm and its founder.

Leavitt Partners and its principals are frequently called upon by journalists for inclusion in articles about health care and food safety. Recent articles are cataloged in the firm’s online newsroom.

Sign-ups for the firm’s email newsletter increased their email distribution reach by more than 1,100 percent.

The firm’s new LinkedIn group has thousands of members with active participation from hundreds.

Any online search for the firm and its principals yields at least a handful of search results pointing to sites and content authored by Leavitt Partners.

CLIENT SOLUTION

245 South 1060 West | Lindon, Utah 84042 | 801.224.8666 | Alexanders.com

“Our digital presence is largely due to the

efforts of Alexander’s online marketing

experts. They help us with search placement,

social engagement and content development so

it’s easy to find us, our services, team members

and news online. We’re grateful for their

professional, creative, successful contributions

to our firm’s digital footprint.”

–Rich McKeown President and CEO

Leavitt Partners