LeaUM Vietnam’sLeaUM Vietnam’s2011 2011

Content

• About LeaUM Vietnam

• Digital Marketing Platform 2.0

• Digital Marketing Platform in Vietnam

• Founded in 2008, LeaUM Vietnam’s - Leading future

innovation and Unlimited Connecting for Marketing

platform is Vietnam’s leading Social Media & Digital

Marketing Company.

• Youthful, passionate, dynamic, constantly innovating and

help you push back technological boundaries.

About LeaUM Vietnam

• Vision: Become Top 2 media conglomerate in the world in 50 years.

• Mission: Contribute to value creation for customers through

differentiation strategies.

• Value: LeaUM Vietnam – Customers is not KING, LeaUM Vietnam always

put our people on top and the customer will become KING.

• Business Philosophy: Understanding Social - Creativity value – Our unique

difference to success.

About LeaUM Vietnam

About Us – Our Business Approach

Brief

Research Concept

---Beginning

Redaction Concept_V1

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End

Brainstorming

corrections

Concept _V1

Corrections Concept_V2

Brainstorming

corrections

Concept _V2

Action Concept

_V1---

Beginning

Redaction Action

Concept_V1---

End

Brainstorming

Corrections Action

Concept_V1

Corrections Action

Concept_V2

Brainstorming

corrections Action

Concept_V2

Digital Marketing

Strategy Planning_V1

---Beginning

Digital Marketing

Strategy Planning_V1

---End

Quality control

on V1

Approval

Beginning

of the V1

end

Corrections Digital

Marketing Strategy

Planning_V2---

Beginning

on V2---

End

Quality control

on V2

Brainstorming

final version

approval

Masterdelivery

(*) Before a proposal is sent to you, it must go through 21 steps internally

Adapter NetworkAdapter Network

Strategy Online Strategy Consultation

Online Media Planning

Analysis and Reports Service

Competition Management

Marketing Programs

TechnologyWeb Application Development

web Application Integration

Application Architecture and system Design

Comprehensive and Scale Product Database Development and Design

Web Enabling TechnologiesCreative

Digital Brand Development

Digital Information Design

Rich Media Design

Broadband Media Streaming

Content Development

Attract ProspectsEngage Visitors

Strengthen Reach

About Us – Our Marketing Service Approach

Media buys and Consultancy

•Planning and Buys

AdNetwork buys and Consultancy

•Suggest proper channels for advertising

•Suggest payment methods base on the needs of the Brand

Community Seedings

•Go and feed the information that Brand wants to convey their

audience in a form or “Human media”.

•Increase the trust to the target audience when people talks about

brand.

Media Services

Content Management•Every websites need its news to keep their audience coming back. This service is to provide the support of content feeding in order to keep the site live.

Google, Facebook, Youtube Media buys•Brand can take advantages from these are strong social and search media when it can reach to a larger audience.•Consult in keywords, channels, targeting solutions and design ad creative• Building an Interactive Customer Community

Third Party Tracking•Provide tracking service to banner, microsite, website

After Campaign Review and Evaluate

Media Services

SEO & SEM

•SEO – Search engine optimisation: this service is to increase

the exposure of the site to search engine. Therefore, audience

can easier find what they look for.

•SEM – Search engine marketing: this service is to advertise

directly to the internet users at sponsored area of the result

page. The ad only appear according to its keywords list

attached to the advertisment.

Media Services

Widget Production

•Widget is a desktop application which can be downloaded and used to increase the engagement between Brand and its Audience.•This example is Tet widget for Pepsi was showing Pepsi’s news, audience’s profile and status of sending wishes to friends.•Widget application can expand more to calendar, remider, notes, or news feeding.

Production• Interactions from target forums to website.

• Interactions from websiteto target forums.

• Members no needs sign-up.• Needs 1 account/ID for all sites.

• No regular banners, no advertisement• A part of contents, more Engagement, more Interaction.• Filtering info fit with member’s Interests.• Daily automatically updating info •. Weekly email fit with member’s interests.

• Connecting everyone with his/her own interests

Add-on Digital

An Add-on

Production Game Development

Our customers

Digital Marketing Platform 2.0

What’s Happening?What’s Happening?Who’s Thriving?Who’s Thriving?

Web 2.0: The Highs & Lows• 2000: Google launches keyword advertising• 2001: Wikipedia• 2002: Friendster, RSS 2.0, Xbox Live• 2003: mySpace, Second Life• 2004: “Web 2.0” coined, Google IPO, flickr & Gmail launch• 2005: GoogleMaps, YouTube, Xbox 360 • 2006: Wii, Facebook goes public• 2007: iPhone, Google announces Android & buys Doubleclick, Facebook announces

Platform, Amazon launches Kindle eReader• 2008: ???

What’s Web 2.0?“Read/Write/viral/ Real-time feed on Wall”

= The Customer Strikes Back An Add-on

What’s Web 2.0 Application?

An Add-on

Game Game Player Player Game Game Player Player

Banner Banner Ads Ads

Banner Banner Ads Ads Banner Banner

Ads Ads Banner Banner

Ads Ads

What’s Web 2.0 Application?

What’s Web 2.0 Application? Engagement Bar

sample web page

What’s Web 2.0 Application? Engagement Bar Demo

Engagement Bar“Structure”

The Engagement Bar consists of the followings:

Advertiser’s Logo Social Network Buttons Twitter Feed Tab Ad

Advertiser’s Logo:Advertiser’s Logo:

Social Network Buttons:Social Network Buttons:

Twitter Feed:Twitter Feed:Tab Ad:Tab Ad:

Engagement Bar Specifications

CPE “Engagement” is defined in the case of the Engagement Bar Ad unit as follow:

Any click action will be counted as an engagement.

When user click: 1) Advertiser Logo/ 2) Any social network buttons/ 3) Twitter Feed/

4) Tab/ 5) The minimize button

Engagement Bar“User Experience”The Engagement Bar consists of the followings:

Advertiser’s Logo Social Network Buttons Twitter/Facebook Feed Tab Ad

Advertiser’s Logo:Advertiser’s Logo:

Social Network Buttons:Social Network Buttons:

Twitter Feed:Twitter Feed:Tab Ad:Tab Ad:

When user click on the Advertiser logo, a new window will be opened up and link to the advertiser’s landing page.

Engagement Bar can adapt up to a max of 4 social buttons. When user click on any of the social buttons, it will link user to the advertiser’s social network page.

Twitter feed can be called and displayed on the engagement bar. User can click on the URL within the feed.

It can be a standard 336x280 flash animation that user can click on & link to the advertiser’s landing page.

Engagement Bar Specifications

Engagement Bar Specifications & Ratecard

Ad Format : Engagement Bar Ad

Content Dimension : 1100 x 32

File Size : 10 kb

File Format : SWF (FLA)

Video File Size : 1 mb

Video File Format : FLV

In-Page Lightbox or also known as LightboxAd appears after user starts to engage with another In-Page ad formats such as Leaderboard, Rectangular, Skyscraper and etc. CPE: Cost per Engagement.

What’s Mobile 2.0?Talk + Text + Web + Media + Apps

= Mobile Devices

Mobile 2.0 ApplicationsMobile Apps

24/7 sticked to Metro-male

An Add-on

How Mobile Applications works Pop up in Menu Page (Top/Bottom): Pop up in text page (appear in maximum 5s for user to click to see/read).

In “News” Box => “Apps and the City”

Banner

Mobile Display Ad StrategyAcquire Mobile

Interaction2. Results3.

A. User is presented with Graphic/Text ad Banner on mobile sites

A. User is presented with Graphic/Text ad Banner on mobile sites

Graphic Ad

Banners

MOBILE MOBILE INTERNET & APP INTERNET & APP

DISPLAYDISPLAYADVERTISINGADVERTISING

Viral

Identity

B. Upon Clicks, users are directed to Landing pages to interact with Brands; via URL link

B. Upon Clicks, users are directed to Landing pages to interact with Brands; via URL link

Mobile LandingPage Upon Clickson Ad banners

• URL Link to Mobile WAP Page ( mobile sites )

OR

• Customized Mobile landing Page to deliver Campaign messages, with/without OPT-IN leads acquisition

1.

What’s the Social Grid 2.0?one degree of separation

= We’re all just a click away

• Interactions from target forums to website.

• Interactions from websiteto target forums.

• Members no needs sign-up.• Needs 1 account/ID for all sites.

• No regular banners, no advertisement• A part of contents, more Engagement, more Interaction.• Filtering info fit with member’s Interests.• Daily automatically updating info •. Weekly email fit with member’s interests.

An Add-on

• Connecting everyone with his/her own interests

What’s Advertising 2.0?Contextual & Behavioural

Targeting/Real-time Content Banner

= Ad Relevance An Add-on

What’s Shopping 2.0?Customer Ratings, Reviews &

Recommendations

= weCommerce An Add-on

Social Media Platform in Vietnam

An Add-on

Enough Already

The 2.0 World is changing the way we do everything!

LEAUM Vietnam Co.,Ltd(h.o): D1 – 7F , 590 Cach Mang Thang 8 Bdlv , Ward 11, Dist

3, HCM City

(t): (+84 8) 222.11.927 - (f): (+84 8) 222.11.896

(w) www.leaum.com.vn

Mr. Phạm Phú Thành

Social Media Marketing Strategy Leader

(m): (+84) 098.939.1319

(e): phamphuthanh@leaum.com.vn