Upload
singh-nitin
View
231
Download
0
Embed Size (px)
Citation preview
7/30/2019 Leather (Nitin Singh)
1/17
ProductPresentationLeather IndustryIndian leather Products/Goods
2012
NITIN KUMAR SINGHForeign Trade Development Centre
BATCH: July, 2012 (Evening)
7/30/2019 Leather (Nitin Singh)
2/17
7/30/2019 Leather (Nitin Singh)
3/17
India is the largest livestock holdingcountry - 21% large animals and 11%small animals.
A source for 10% world leatherrequirement.
About 2.50 million workforce (30%women)
Annual production value is over U$ 4billion.
Annual export value is over U$ 2 billion
Export growth CAGR 8.20% (2000-04). Promising technology inflow and FDI.
High priority to occupational safety andwork environment.
Compliance to environmental
standards Immense potential for future growth
(domestic as well as export).
7/30/2019 Leather (Nitin Singh)
4/17
Leather Footwear
Footwear Components (ShoeUppers, Soles etc.)
Leather Garments Leather Goods (Including Harness
& Saddlery, Leather Gloves etc.)
Finished Leather
7/30/2019 Leather (Nitin Singh)
5/17
7/30/2019 Leather (Nitin Singh)
6/17
The reason for selecting this as product forthis presentation is that the product iswidely and easily available in the industryand India owns a good share of leatherproducts in the world trade.
According to Council for Leather Exports(CLE) officials, leather goods form animportant segment of India's leatherindustry. The production capacity isestimated to be 63 million pieces annually.
Some of the products that aremanufactured in the country include trunks,suitcases, vanity-cases, executive-cases,briefcases, school satchels, traveling bagsand luggage, hand bags, shopping bags,
wallets, purses, pouches, passport andcredit card holders, diary covers, leatherbelts, caps. The country also producesleather upholstery items such as sofa andcar seat covers.
7/30/2019 Leather (Nitin Singh)
7/17
Predominantly, most of the
manufacturing units for leather goodsare located in cities like Kolkata,Chennai, Mumbai, Kanpur, Bangaloreand Pondicherry.
Kanpur is popularly known as theLeather City of the World. Kanpurleather traders export leather goodsin large volumes throughout theworld. These massive amounts ofleather products are shipped to NewDelhi and other major cities in Indiaby the Kanpur leather traders. Fromthese places, they are exported toother nations of the world. Kanpur
leather traders are involved inmanufacturing, exporting, andsupplying of all types of finishedleather products.
7/30/2019 Leather (Nitin Singh)
8/17
7/30/2019 Leather (Nitin Singh)
9/17
India could well become a globalsourcing hub for leather goodsand accessories.
India is the fifth largest exporterof leather goods and accessories
in the world.
India is the fifth largest exporterof leather goods and accessoriesin the world.
The Foreign Trade Policy goal isto double the share in the worldexport in next 5 years.
7/30/2019 Leather (Nitin Singh)
10/17
The way to earn more profit is to make
sale in large quantities and to sale inlarge quantities the price should beminimum and competitive as well.Therefore, the only make maximumprofit is to give the best to the
customers at the lowest possible price,which will eventually increase the salesvolume as well as the demand for theproduct in the industry or the worldtrade.
the industry is expected to attain a sizeof $5.4 billion by 2014 from thecurrent level of $3.8 billion.
he industry is witnessing 13-15 percent growth at present, this pace mayslow down in the months ahead due tothe crisis in western markets.
7/30/2019 Leather (Nitin Singh)
11/17
7/30/2019 Leather (Nitin Singh)
12/17
Quantity (number of shoes) = 5000
aw Materialost
5,000 X 20 1, 00,000
abor Cost 5,000 X 10 50,000
verhead Cost 5,000 X 2
10,000
dministrativeffice Overheads
5,000 X 1 5,000
ackaging andabeling
5,000 X 1 5,000
rofit Margin5%)
42,500
orwardingxpenses 5,000 X 0.50 2,500
ocumentation 2,000
xport Creditsurance
3,000
isc/Inspectionxpenses
2,500
7/30/2019 Leather (Nitin Singh)
13/17
7/30/2019 Leather (Nitin Singh)
14/17
Advertisements o the website Creation of website
Participation in the trade fairs
Approaching agents (or Export
through agents)
Business visits to foreign markets
Opening overseas office
Follow-up on enquiries circulatedby export promotioncouncils/chamber of commerceor other trade promotionagencies
7/30/2019 Leather (Nitin Singh)
15/17
USA Germany
UK
Italy
Hong Kong
7/30/2019 Leather (Nitin Singh)
16/17
7/30/2019 Leather (Nitin Singh)
17/17
Packaging and Labeling Focus on Augmented Products
Research and Development
Discounts
Innovation with uniqueness