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LEARNING OUTCOME ONE
WHY VIDEOS? THE NEED
FOR A MUSIC VIDEO
Professionals discussing the importance of music videos.
According to Chris Parr ( former VP of Music Programming and Talent Relations for CMT in Nashville),music videos educate and introduce music and artists to consumers as without the visual aspect of music, a lot of people would be oblivious to the artist and music that they watch and listen to (especially the younger and modern demographic).
For example, to quote Chris Parr ‘a lot of people who may not have grown up listening to country music or find themselves searching it out, music videos are an entry point’.