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Search Engine Optimization
Learning ObjectivesDefine Search Engine OptimizationList the four steps of Search Engine
OptimizationFind at least two Web sites that can help you
with SEO
King GoogleSearch engines control the information … the world
Google MonsterDon’t be eaten
Google the thousand pound gorillaYou WILL play there game. Or you won’t play.
Search Engine Optimization (SEO) Search engine optimization (SEO) is the
process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.Paid: Google Addwords
jljenk
SEOMay tools Many paid servicesMuch information
IT IS NOT THAT HARD… JUST TIME CONSUMING.
Where to startGoogle of course…
http://www.google.com/support/webmasters/bin/answer.py?answer=35291
Nice tools at:https://adwords.google.com/http://tools.seobook.com/ (many other sites)
Where to startSubmit site:
http://www.google.com/addurl.html.Tools:
Install Web master tools (jljenk): https://www.google.com/webmasters/tools/home?hl
=en Submit site map
Install Google Analytics
2. On Page Optimization
From Google
Use meta tagsUrlTitlesHeadersLinks
What to put in tags?1. Select the right key wordsChoosing the right key wordsGoogle Add words:
https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&__o=kt&ideaRequestType=KEYWORD_IDEAS#search.none
Google Add Word ToolsExcel Analysis High and Low
3. Get people to link to youPage Rank
Alogrithm
How do you get people to link to you?Know someone?Good and unique content?Write articles?Schools and government are great! (credible)
4. Social InteractionFacebook on your app or Web site
http://developers.facebook.com/docs/guides/web/
http://developers.facebook.com/docs/plugins/BlogsEmailTwitter about Web site
Social Interaction – Viral!
Bigger than winning the lottery!
Next classSwitching gears … databaseReading:
RT Chapter 4 (Data and Knowledge Management) pp. 122-132