Learning by MovingBy

Marcel EkkelVicky LoWalter ChanMrinalini RubinQuentin So

Vision and Scope

Service The kind of an organized activity on weekly/daily

basis for kids which is fun, high in learning (discovering), outdoor and high in physical activity

Target Group◦Children 9-12 year old

Vision and Scope

Biggest Problem Today Children take lot of classes in the evening and

don’t have time for outdoor physical activities In limited time, they play video games or other

mobile games indoors Parents lack of understanding on how to keep

their kids busy indoors and outdoors Money constrints

Problem StatementHow to enhance the exploratory

and discovery capabilities in children (9-12 years) through outdoor physical activities.

User ResearchTarget Group

◦Children (9-12 years)Research Sample

◦Parents with children of age 8-12 years old

◦Children of age 8-12 years oldResarch Location

◦The Pacifica Shopping Mall (Lai Chi Kok)◦Had lot of learning centers with children

and parents◦2-March-2013 3:30pm-4:30pm

InterviewQuestion

◦How do children spend time after school?

◦What activities they do in free time? Why?

◦What activity you do with children? Why?

◦Do you think your children are getting enough outdoor physical activities? Why?

PersonasPersonal Information

◦ Name: Susan◦ Age: 35 years old◦ Location: Pacifica

Quote◦ It is important to have balance of academic and

physical activity.Back Story

◦ I am a financial consiltant and have a busy working life most of the time. I’m at home late at night. So I’m really cherish the weekend time and a short moment at night with kids, though it’s hard to have a balance life.

Personas Motivation

◦ Concern: Mainly time and safety issue as I don’t have too much time while I would spend time with family on weekend. I would like to ensure the kids are safe and that’s the reason I didn’t take kids to the outdoors so often. But if there is any chance to do so, I would participate with our kids.

Frustrations◦ Not enough time.(parents) ◦ Play video game (kid)

Ideal Expeience◦ Place: Located not far from town◦ Safe◦ Physical Activities◦ Learn kind of academic knowledge => first hand kowledge

ServiceLearn by MovingIt provides the playground based,

learning activity combined with physical activity for children

Primary Student (focuing on 9-12 years)

The original idea is by www.learninglandscapework.com. We want to adopt for Hong Kong Community.

Pre Service PeriodAdvertisement

◦Website, BrochureSocial Media

◦Facebook, Twitter, Parenting Forums

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Post Service PeriodCustomer Relationship Management

◦Newsletter to inform customes about other outdoor activity excursion send photos, feedback form.

Social Media◦Open FB group and allow sharing.

Word-of-Mouth◦Learning by playing, getting physical

exercise, allowing other parents to have a look.

ExpectationPlayMeet FriendsHave FunSafety EnvironmentLearn Something Aligned to

CirriculumBe ActiveEasy Drop-off / PickupRapid Response on QuestionsQualified Staff

ExperiencePlay with FriendsLearnBe activeSupervised

SatifactionHappiness

DisatifactionInjury