This is Bonus Video 2.2 in the course:

Learn How To Write Copy

How To Write Headlines

That Sell

• How To… • Here’s How… • Learn How To… • Ask A Question • The Lists • Numbers • Attention …………… (target market)! • Quick and easy ways to…

Summary: The 8 Headline Formulas

Why DON’T people buy…

• Why does one company get sales while another doesn’t?

Q: What do they do differently?

A: They address the inner monologue that their target market has…

So what, who cares…

• Identify the inner monologue that consumers have about your product:

• So what, who cares? • What’s in it for me? • What’s good about that? • Why is that of value to me? • Why you and not someone else? • What will I get by buying this from you compared to

another?

Why do people buy anything?

The Top 13 Reasons Why People Buy

1. Make Money 2. Prevent Losing Money 3. Save Time 4. Avoid Effort 5. Attract The Opposite Sex 6. Escape Physical Pain 7. Prevent Stress 8. Gain Praise Or Recognition 9. Protect The Family 10.To Have Peace of Mind 11.Be More Comfortable 12.Be Clean 13.Improve Health

The Top 13 Reasons Why People Buy – Baby-sitting

1. Make Money 2. Prevent Losing Money 3. Save Time 4. Avoid Effort 5. Attract The Opposite Sex 6. Escape Physical Pain 7. Prevent Stress 8. Gain Praise Or Recognition 9. Protect The Family 10.To Have Peace of Mind 11.Be More Comfortable 12.Be Clean 13.Improve Health

The Top 13 Reasons Why People Buy – Lawn mowing

1. Make Money 2. Prevent Losing Money 3. Save Time 4. Avoid Effort 5. Attract The Opposite Sex 6. Escape Physical Pain 7. Prevent Stress 8. Gain Praise Or Recognition 9. Protect The Family 10.To Have Peace of Mind 11.Be More Comfortable 12.Be Clean 13.Improve Health

The Top 13 Reasons Why People Buy: Dog

grooming

1. Make Money 2. Prevent Losing Money 3. Save Time 4. Avoid Effort 5. Attract The Opposite Sex 6. Escape Physical Pain 7. Prevent Stress 8. Gain Praise Or Recognition 9. Protect The Family 10.To Have Peace of Mind 11.Be More Comfortable 12.Be Clean 13.Improve Health

The Top 13 Reasons Why People Buy: Hair

dressing

1. Make Money 2. Prevent Losing Money 3. Save Time 4. Avoid Effort 5. Attract The Opposite Sex 6. Escape Physical Pain 7. Prevent Stress 8. Gain Praise Or Recognition 9. Protect The Family 10.To Have Peace of Mind 11.Be More Comfortable 12.Be Clean 13.Improve Health

The Top 13 Reasons Why People Buy: Mints

1. Make Money 2. Prevent Losing Money 3. Save Time 4. Avoid Effort 5. Attract The Opposite Sex 6. Escape Physical Pain 7. Prevent Stress 8. Gain Praise Or Recognition 9. Protect The Family 10.To Have Peace of Mind 11.Be More Comfortable 12.Be Clean 13.Improve Health

The Top 13 Reasons Why People Buy: Financial Plan

1. Make Money 2. Prevent Losing Money 3. Save Time 4. Avoid Effort 5. Attract The Opposite Sex 6. Escape Physical Pain 7. Prevent Stress 8. Gain Praise Or Recognition 9. Protect The Family 10.To Have Peace of Mind 11.Be More Comfortable 12.Be Clean 13.Improve Health

How to write effective headlines

• The 4-Step Process…

Step 1: What are you selling?

• Product • Service

Step 2: Who is the target market?

• Working mums with children under 13 • Busy home-owners with big gardens • Retirees with inadequate retirement funds • Female SMSF property investors • Wine snobs who don’t know about wine • Women with hard-to-fit feet

Step 3: What needs does it solve?

• * check the Top Reasons Why People Buy list

• Save money • Save time • Avoid effort • Etc.

Step 4: Identify their problems

• What ‘keeps them awake at night’ about this issue?

• What bothers them? What gives them pain?

• If they could ‘wave a magic wand’ over the issue, what would the solution be?

Case study:

• 1. What are we selling: Baby-sitting service • 2. Target market: Working mums with children

under 13

• 3. What need does it solve: Peace of mind.

The Top 13 Reasons Why People Buy – Baby-sitting

1. Make Money 2. Prevent Losing Money 3. Save Time 4. Avoid Effort 5. Attract The Opposite Sex 6. Escape Physical Pain 7. Prevent Stress 8. Gain Praise Or Recognition 9. Protect The Family 10.To Have Peace of Mind 11.Be More Comfortable 12.Be Clean 13.Improve Health

4. Identify their Problems/Needs:

• “I would love it if I could find a baby-sitter who: • was a safe and qualified driver • was reliable and turned up on time • got down on the ground to play with kids • lives locally • has first-aid training • is willing to do some cooking and cleaning • could do an occasional sleep-over

Here’s how to overcome psychological ‘resistance’ to purchasing Key: Identify the beliefs about why the target audience thinks it’s not right for them… They’ll think: • “they cost too much” • “they won’t be available when I need them” • “they’re probably won’t do sleep overs”

Copy to attract working mums:

Here’s how to find a local babysitter who drives a car, turns up on time, knows CPR (and will put a load of laundry on too!)

Dealing with psychological resistance…

Here’s how to find a local babysitter who drives a car, turns up on time, knows CPR (and will put a load of laundry on too!)

Our babysitters charge the same or less as what others charge, are available for long-term appointments and are willing to do sleep-overs.

Here’s How To Get The Cooking and Cleaning Done While You’re At

Dinner With Your Partner.

3 Reasons Why Our Baby-Sitters Are So Popular:

1. They cook and clean when kids are in bed

2. They do sleep-overs 3. They drive and know CPR

(and we charge exactly the same as the others!)

Attention: Working Mothers With School-Age Children:

Do you need a reliable baby-sitter who can also help you cook and

clean?

• How To… • Here’s How… • Learn How To… • Ask A Question • The Lists • Numbers • Attention …………… (target market)! • Quick and easy ways to…

Summary: The 8 Headline Formulas