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Lionello Lunesu of Microsoft presents his story of how he failed to scale one of his previous companies.
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Lionello Lunesu
1997: Founded COPAC I.T.
Virtual Reality Glider
Founders
Revenue
$10.000
Glider in the news
Revenue
$35.000
Dropped out
U.S.A.
1998: Making Money Is Fun
MaxZilla
$40.000
$50.000
1999: First big deal: MaxFlight
VFC
FS2000 running Virtual Flight Combat
2000: Mondo Bizzarro Ltd.
New company nameRegistered trademarkValuation: $1.000.000 (goodwill)
New projectsTwo new game contractsVirtual Reality Solution System
New office2 modelers, 2 programmers, 1 musician, 1 intern
$140.000(estimate)
®
Hoovers
Eindhoven3D
VFC 4
2001: Reality Strikes Back
Costs
>$14.000/mo.
DebtBy February
~$15.000
RevenueBy November
~$10.000
DebtBy May
~$40.000
2012: What happened?
Biggest client on brink of bankruptcyNo royalty paymentsNo new game contract
Time wasted on useless projectsNo interest for Eindhoven3DNo interest in Virtual Reality Solution System
The new game contracts did not materializeGrew too early, too fastNo stable revenue to cover monthly costs
2002In April 2002, Smithsonian Air and Space Museum featured 15 linked MaxFlight simulators with VFC.
