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Have a bite of our unique culture and Futurice LSC tools - the tools that we use to ensure business, customer and employee satisfaction. WHAT? Lean Service Creation (LSC) is a method Futurice uses to create world-class digital services for its clients worldwide. It’s a method that combines user insights, business needs and continuous, quick iterations – using the best parts from Design Thinking, Lean Startup and Agile Development. TO YOU? – Yes! LSC Crash Course is valuable for managers and business owners, as well as developers and product developers. Basically, it’s for everybody, because the digital world will demand your whole organization to change. HOW? The LSC Crash Course is an intensive one-day, learn-by-doing design sprint. During the day you will familiarize yourself with LSC tools, sharpen your skills in user insights gathering and validate concepts with minimal, lovable products. AFTER THE COURSE? We promise that the course will give you new ideas and tools for your daily work. You can start to do service creation the Lean way – and you will know what it takes for your organization to succeed. NEXT COURSES: 26.11.2015. Course at Futurice new premises in Kamppi. Course language English or Finnish based on attendees. Pricing: 1100+ alv. per person. Interested in a course customized to your companies needs? Please contact us and lets have a meeting. Read more: http://futurice.com/services/lean-service-creation-training SIGN UP: Hanno Nevanlinna, Director of Culture, Service Innovation Coach, 050 3374037, [email protected] Juha Pesonen, Lean Service Creation Coach, 050 5452100. [email protected] LEAN SERVICE CREATION CRASH COURSE 26.11.2015

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Page 1: LEAN SERVICE CREATION - fl-cdn.scdn1.secure.raxcdn.com...Lean Service Creation (LSC) is a method Futurice uses to create ... design sprint. During the day you will familiarize yourself

Have a bite of our unique culture and Futurice LSC tools - the tools that we use to ensure business, customer and employee satisfaction. WHAT? Lean Service Creation (LSC) is a method Futurice uses to create world-class digital services for its clients worldwide. It’s a method that combines user insights, business needs and continuous, quick iterations – using the best parts from Design Thinking, Lean Startup and Agile Development. TO YOU? – Yes! LSC Crash Course is valuable for managers and business owners, as well as developers and product developers. Basically, it’s for everybody, because the digital world will demand your whole organization to change. HOW? The LSC Crash Course is an intensive one-day, learn-by-doing design sprint. During the day you will familiarize yourself with LSC tools, sharpen your skills in user insights gathering and validate concepts with minimal, lovable products. AFTER THE COURSE? We promise that the course will give you new ideas and tools for your daily work. You can start to do service creation the Lean way – and you will know what it takes for your organization to succeed. NEXT COURSES: 26.11.2015. Course at Futurice new premises in Kamppi. Course language English or Finnish based on attendees. Pricing: 1100€ + alv. per person. Interested in a course customized to your companies needs? Please contact us and lets have a meeting. Read more: http://futurice.com/services/lean-service-creation-training SIGN UP: Hanno Nevanlinna, Director of Culture, Service Innovation Coach, 050 3374037, [email protected] Juha Pesonen, Lean Service Creation Coach, 050 5452100. [email protected]

LEAN SERVICE CREATION CRASH COURSE 26.11.2015

Page 2: LEAN SERVICE CREATION - fl-cdn.scdn1.secure.raxcdn.com...Lean Service Creation (LSC) is a method Futurice uses to create ... design sprint. During the day you will familiarize yourself

IMMERSION - To know where you are and to build on top of others work. : :

Customers Competitors

Competitors Domestic & Global:

Hottest start-ups:

How could current business be disrupted:

Hot names:

Inspiring services:

Public debate around the topic:

LEAN SERVICE CREATION

CONCEPT AND VALUE PROPOSITION

Insert concept sheet here:

Insert concept sheet here:

Insert concept sheet here:

Pain relievers

Gain creators Products & services

Gains

Pains Customer jobs

Value proposition:

Pain relievers

Gain creators Products & services

Gains

Pains Customer jobs

Value proposition:

Pain relievers

Gain creators Products & services

Gains

Pains Customer jobs

Value proposition:

LEAN SERVICE CREATION

CUSTOMER ENGAGEMENT- How do we make people advocate the service

Key activities: What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams?

Key resources: What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?

Key partners: Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?

LEAN SERVICE CREATION

€ BUSINESS MODEL & MARKET SIZE - Making sure there is the business

Who pays whom? How much?

What is the revenue model?

How are customers paying today? How much?

Cost structure?

Key elements for EBIT?

LEAN SERVICE CREATION

Total addressable market:

Potential target market:

1st year sales:

Plan for 1st month sales: How much? How? To whom? Who?

CONCEPTING - Looking at the details..

[Insert landing page proto here]

STEPS

Wireframes:

BEFOREHAND USING THE SERVICE AFTER USE NOTICE, UNDERSTAND, BE TRIGGERED DECIDE TO USE, FIRST USE, HELP WITH PROBLEMS RELATIONSHIP BUILDING, STIMULATING RE-USE

SUPP

ORT

EXTERNAL PROCESS What happens in the ecosystem?

FRO

NT O

FFIC

E

ACTIVITY What happens here?

BAC

K ST

AGE

INTERNAL PROCESS What do your employees or system do behind the scenes?

SERVICE BLUEPRINT

LEAN SERVICE CREATION

TOUCH POINT What do the user and employee use for this?

USER

ACTIVITY What does the user do in this step?

EXPERIMENTING - Finding the answers before building it..

OUR MAIN ASSUMPTIONS

DO YOU THINK? DO YOU KNOW? DID YOU CHECK?

HOW TO EXPERIMENT SUCCESS CRITERIA KEY FINDINGS IF

THE

CO

NCEP

T/BU

SINE

SS W

ON’

T W

ORK

IT FA

ILS D

UE T

O:

LEAN SERVICE CREATION

WHAT TO MEASURE - MVP is out. What to measure to make it rock.

[Insert label here]

OUR MAIN ANALYTICS

[Insert label here]

[Insert label here] [Insert label here]

Other:

LEAN SERVICE CREATION

FAKE ADVERTISEMENT - The value proposition prototype

FAKE

IT T

ILL

YOU

MAK

E IT

.

Picture

Headline Copy

Caption

The first prototype to measure actions in solution interviews.

•  Is it clear and focused?

•  Is it written in consumer language?

•  How is it inspirational? Does it generate emotion? What is it that would motivate people about this proposition?

•  Is it fact based?

•  Will it make the target consumer react because it has touched a nerve and is relevant?

•  Does it really stand out? Is it different? What key elements are different? (Simplicity, price, looks…)

•  What are the proof points that back up the value prop and give substance to the proposition?

•  Does it fit with your brand?

•  Does it address the agreed business objective?

•  Is it actionable and does it lead to inspiring and differentiated communication?

ADVERTISEMENT THE FIRST PROTOTYPE

FAKE

LEAN SERVICE CREATION

SEGMENTATION - Choose who you aim to serve.

Why/why not?

Main segment?

Segment name:

Why/why not?

Main segment?

Segment name:

Why/why not?

Main segment?

Segment name:

LEAN SERVICE CREATION

Problem assumed to be worth solving:

Description:

Problem assumed to be worth solving:

Description:

Problem assumed to be worth solving:

Description: