Lean Launch Padprep for Week 7:Key Activities

Tues 2/10 & Wed 2/11/15

Title of Presentation

LLP Week 2

Adapted from Steve Blank’s Lean LaunchPad Coursehttp://steveblank.com/2011/03/08/a_new_way_to_teach_entrepreneurship

LLP Week 3

LLP Week 4

& LLP

Week 5

LLP Week 1 – Overview of the whole canvas

LLP Week 6

LLP Week 7

Title of Presentation

Key Activities

What must your business do to make the business model work? For example:• Intellectual property?• Technology development?• Production?• Supply chain management?

• What are your hypotheses about key activities? • Internal or external sources?• Costs

• What experiments will you design/carry out to verify these hypotheses?• Who should be interviewed?• What will you ask?

Title of Presentation

Preparing for Next Class: Key Activities

A Slight Course Pivot: http://blogs.umass.edu/leanlaunchpad/2015/03/09/a-slight-course-pivot/

Watch Course video lesson 7: https://www.udacity.com/course/viewer#!/c-ep245/l-48673791/m-48734293 and lesson 8: https://www.udacity.com/course/viewer#!/c-ep245/l-48758017/m-48719304

SOM pp.160-175: Resources SOM pp. 267-269: Can We Make Money (revisit) SOM pp. 434 – 456: Metrics that Matter (revisit) Review Mark Leslie’s slides:

http://www.slideshare.net/markleslie01/0110-business-model02

Note: These materials encompass the Key Resources and Cost blocks in the BMC.

Leave campus: go talk to at least 10 potential customers (target 15).

Hypothesis Testing

Title of PresentationTitle of Presentation

Next Class: Key Activities

• Teams present their updated business model to the class: • Slide 1: Title Slide. Tally # Interviews so far and this week. • Slide 2: Primary value proposition, customer segment, and MVP• Slide 3: Business Model Canvas, with changes highlighted in red and

invalidated hypotheses marked.• Slide 3: What were your hypotheses about Activities?• Slide 4: What experiments did you run to test them?• Slide 5: Diagram of revenue and activities timeline (what do you need to

do before you generate revenue?)• Example: https://steveblank.files.wordpress.com/2011/05/financial-

and-ops-timeline.jpg• Slide 6: What are the metrics that matter for your business model?• Slide 7: Did anything change on the right side of the canvas?• Slide 8: What did you learn??