League/LSCMonthly Update

Wednesday, June 16, 2010

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Contents• Top LSC’s• Credit Union Agreement Status• League Best Practices• What’s New

– Shop America– AutoNation– 1st Qtr League Payouts

• Updates– Moving Days– CompleteTax for 2011– New Service from DIRECTV– CU Benefits Express Campaign– Big Savings on a New GM Truck

• 2010 LSC Communication Schedule

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Top LSC’s January – May 2010

Auto Sales Sprint Supporting Credit Unions

Texas 9,227 Illinois 41

Florida/Alabama 3,770 Pennsylvania 31

California/Nevada 2,751 California/Nevada 26

Pennsylvania 2,657 New Jersey 22

New York 2,549 Tennessee 20

WOW!

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Agreement StatusFollow Up With Your Credit Unions!

Program (Thru 5/16/10) Big Ticket Sprint Member Rewards

Sign-Up Level 1,868 N/A 1,854

Endorsement Level 392 833 330

Total Supporting CU’s 2,260 833 2,184

• Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

• Help make sure your Big Ticket endorsing credit unions are paid by

reminding them to:• Provide a copy of their Quarterly Newsletter articles • Insure the new trademarked IIA web banner is prominently displayed

on their CU home page• Second Quarter Materials due by 7/31/2010• E-mail to InvestInAmerica@CUcorp.com

• It’s not too late for credit unions to send in agreements to qualify for 3rd and 4th quarter payouts. Agreements are due by 7/31• Agreements available at:

http://www.lovemycreditunion.org/Invest_in_America_Contracts_487.html

League Best Practices

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The Washington Credit Union League conducted an Invest in America webinar to fully explain the program’s benefits for both credit unions and their members.

If you haven’t heard of Invest in America or given much thought to how this program can help your credit union earn additional income, now may be the right time to take a look. Invest in America was created for credit unions to band together nationwide to promote and support not only their own products and services, but also those offered by collaborative American-based companies.  They are hard at work cultivating partnerships with various U.S. companies and organizations to bring significant discount opportunities to credit unions and their members.  Not sure if Invest in America is right for your credit union?  Through partnerships with great U.S.-based companies like GM, Sprint, FTD and DIRECTV to see why your credit union should join this dynamic enhancement program your members earn discounts and your bottom line improves. 

The Massachusetts, Rhode Island and New Hampshire Leagues sent email blasts to all non-IIA credit unions explaining program merits and requesting enrollment.

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What’s New

• ShopAmerica On-line Mall Now Open!• In first 10 days:

– Over 2,200 unique visitors– 700 members created a ShopAmerica account– Able to shop at 1,200 leading on-line merchants!

• It’s as easy as:– Click – The ShopAmerica logo from www.LoveMyCreditUnion.org– Shop – Members easily shop their favoritemerchants, search by product or take advantage of daily on line specials– Save – Earn $10 or more in cash back and

receive a check

• Details at: http://www.lovemycreditunion.org/Invest_in_America_ShopAmerica_600.html

• Marketing Materials at: http://www.lovemycreditunion.org/ShopAmerica_Marketing_Materials_588.html 

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What’s New

• AutoNation Pre-Owned Vehicle Program– Credit union members will be walked through the entire purchase process

by Personal Auto Consultants, via phone consultations, and by utilizing a customized micro‐site

– Credit union members will decideon how much interaction they wantto have with the dealership– Exclusive credit union financing– Discounts will range from 5% to 15% from publicly published prices– A phased launch will be rolled out beginning this summer– Once the phased launch is complete, the AutoNation Direct credit union

member discount program will be available at over 200 dealerships in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Maryland, Minnesota, Nevada, Ohio, Tennessee, Texas, Virginia, and Washington

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What’s New

Leagues Earn Over $83,000 in 1st Qtr. Big Ticket Income•Checks sent to participating leagues/LSC’s on Monday, June 14, 2010

•Credit union commission pool exceeds $325,000.

•Checks will be sent to endorsing credit unions the week of June 14

•Credit unions earning $50 or more will receive a check•Funds for credit unions earning less than $50 will be held and added to future earnings until their total reaches the $50 threshold

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Encourage Credit Unions to Market “Moving Days” Promotion•Spring and summer are the most popular times to move as members look to get settled in before the school year starts•Credit unions are encouraged to utilize the e-mail template or other means to promote Allied Van Lines (marketing materials found at: http://www.lovemycreditunion.org/Allied_Marketing_Materials_369.html)

Updates

Marketing TipMoving is when members also evaluate their entertainment options so why not promote both Allied Van Lines and DIRECTV together!

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Updates

Promote CompleteTax for the 2011 Tax Season• Now is the time for credit unions to consider CompleteTax for

the 2011 tax season• Credit unions and LSC’s will soon

receive a marketing piece designedto inform credit unions on the benefits of offering CompleteTax over other providers

• Shortly thereafter, credit unions will receive a brief survey to gauge the level of credit union support for the 2011 tax season

• LSC’s are asked to share this information and encourage credit union participation

• Details at: ttp://www.lovemycreditunion.org/Invest_in_America_CompleteTax_451.html

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Updates

DIRECTV Offers Whole Home DVR Service!

• Whole home DVR benefits:– Record and watch shows from any HD receiver with a single HD DVR

– Record 2 shows while watching 2 others

– Manage your DVR playlist from any room

– Get 2 times more DVR space than cable

– Members save by eliminating the need for multiple DVR’s

• DIRECTV is America’s #1 rated satellite TV service (for the past 15 years) and ranked higher in customer satisfaction over major cable providers (for 9 years in a row) and offers the most HD and sports channels

• For complete details visit: http://www.lovemycreditunion.org/Invest_in_America_DIRECTV_567.html

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Updates

CU Benefits July and August Promotion• IIA will use a summertime theme to promote the medical and

lifestyle benefits available through CU Benefits Express• Campaign focused on dental and vision exams as well as

recreational discounts• Opted-in members will receive email blasts • IIA communications (Newsletters, Blogs, etc.) will focus on

increasing awareness• For details visit: http://www.lovemycreditunion.org/Invest_in_America_CU_Benefits_Express_Program_444.html

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GM Truck Promotion

SAVE BIG ON A NEW TRUCK!•GM developed an outstandingmarketing piece available for league and credit union use •The piece does an excellent jobof laying out the total credit unionmember discount when adding the $5,000 public consumer cash onChevrolet Silverado and GMC Sierra•Available through June 30, 2010•It is highly recommended that credit unions are encouraged to utilize this piece to promote the offer withtheir members •Click here to link to this image

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Future League Communications• League Conference Calls will be held the 1st month of each quarter on

Wednesday’s at 3pm EST*– July 14

– October 13

• Access Information– Phone: 888-742-8686

– ID: 9691663

• Monthly updates via PowerPoint Presentation will be emailed on:– June 16

– August 18

– September 15

– November 17

– December 15

*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards