www.meetp ie . com

LEADING MEETINGS INDUSTRY MEDIA

THE HIGHEST CIRCULATION

UK MEETINGS MAGAZINE

SOURCE: *Audit Bureau of Circulations (ABC) - annual period ending June 2017

The highest circulation UK meetings magazinewith 49% more reach than our nearest competitor

*SOURCE: Google Analytics - March 2018

Visited by conference and event professionals worldwide achieving an average of 50,646* unique users per month.

mobile website

Delivering news and promoting search engines including

24,609*16,503*

CONFERENCE & INCENTIVE TRAVEL

CONFERENCE NEWSCONFERENCE & MEETINGS WORLD : No ABC independently

verified circulation figure

The events industry’s leading portal

Six issues per year

Four issues per year

5%Scotland

2%Northern

4%Yorkshire8%

North West

6%East

Midlands

8%Midlands

3%East

Anglia

29%London

26%SouthEast

6%SouthWest

2%Wales

1%Northern Ireland

M eetings & Incentive Travel reaches a carefully targeted audience of corporate,

association and intermediary event organisers throughout the UK. Each issue of the magazine is sent to more than 17,000 requested readers. The balance of the circulation is rotated through the remaining sections of the database, totalling more than 30,000 named UK buyers. Unlike other meetings magazines, the printed copy of M&IT is not sent free of charge to SUPPLIERS or ADVERTISERS other than voucher copies, ensuring the highest quality buyer penetration.

UK circulation

Attendance of largest eventLess than 50 16%51 – 100 16%101 – 200 16%201 – 500 18%Over 500 34%

Type of eventConference/meeting 90%Training 55%Corporate hospitality 44%Product launch 35%Incentive travel 27%

Buyer profile

Where past events were heldUK 95%Europe 38%North America 21%Africa/Middle East 19%South America 16%Asia 19%Australasia 14%

Readership profile

Corporate buyers Intermediaries Association buyers

18%Intermediaries

19%Association

buyers

63%Corporate

buyers

Source: Audit Bureau of Circulations (July 16 – June 17)

Audited average circulation

24,609

THE BRITISH MEETINGS & EVENTS INDUSTRY SURVEY 2017/18

The following data is taken from The British Meetings & Events Industry Survey (BMEIS) 2017/18. It is the definitive buyer-side market research study and provides valuable information on the buying trends, forecasts and characteristics of nearly 350 event

organisers, from the corporate and not-for-profit association sectors.

The survey was undertaken by The Right Solution – the results analysed are based on online completions and telephone interviews with the respondents.

Average annual events budget

£131,151£188,043

Average daily delegate rate

£43.62£52.39

Average 24hr delegate rate

£127.55£151.05

Mean number of events per organiser

3234

Percentage of residential events

Average number of delegates

Meetings Industry Trade Shows attended

35% 27%

238at MAIN annual event

292at MAIN annual event

Organisers’ preferred venue incentives

43.1%

15.7%

13.7 %

56.8%

32.1%

24.1%

23.5%

15.7%

7.4%

Added value items within the costs agreed such as audio visual, organiser’s office etc

Discounts on multiple bookings

Discounts on long-term contracts

Other

62.7%

11.8%14.2%

Cash incentives

Incentive gifts/awards

5.9%

3.7%

Subvention available from the destination or venue

5.9%5.6%

Discounts on exchange rates

17.6%

6.2%

2.0%

2.5%

0.0%0.6%

The Meetings Show

IMEX, Frankfurt

IBTM, Barcelona

Corporate organisers Association organisers

More Fewer No Change

Volume of events expected in next 12 months

45% of corporates and 26% of associations held

events outside the uk

82% of corporate organisers and 75%

of association organisers say that BREXIT would not affect the number of events they organised

15.6%20.3%

15.6%11.6%

64.1%

72.8%

Access (road, rail links)

Price/value for money

Location (area of country)

Free Wi-Fi

Capacity of conference facilities

Quality of food

Quality of service

Availability

Parking on site

Quality of conference facilities

Dedicated technical support

Reputation

Previous experience of venue

Cleanliness of venue

Relationship with venue staff

Internal/external perceptions of the venue

and/or destination

Quality of bedrooms

Technical capability and expertise of staff

Staff awareness of needs

Compliance with your industry criteria

Team building activities available

Meeting environmental and green concerns

Leisure facilities

Recognised brand

Knowledge capital and local academics/experts

Key influencing factors

49.0%71.0%

39.2%61.7%

56.9%29.6%

33.3%38.9%

31.4%40.7%

31.4%24.7%

37.3%17.3%

25.5%21.0%

15.7%24.1%

19.6%16.0%

9.8%12.3%

7.8%12.3%

9.8%9.9%

9.8%4.9%

5.9%8.6%

9.8%3.1%

9.8%0.6%

5.9%2.5%

3.9%1.9%

2.0%3.7%

2.0%0.6%

2.0%0.0%

0.0%1.9%

0.0%1.2%

0.0%1.2%

Meetings & Incentive Travel

(M&IT)

Conference & Incentive Travel

(C&IT)

Conference News

Event

Conference & Meetings World

Publications consulted

52.9%

21.7%

43.1%

19.9%

15.7%

13.7%

11.8%

7.5%

7.8%

8.1%

Corporate organisers Association organisers

Trends & Spends fast facts

The agency view

TRENDS & SPENDS SURVEY 2018The data below is taken from M&IT’s annual Trends & Spends Survey, published

in May 2018, which analyses the overseas activities of the UK’s leading professional event management companies, looking at key trend indicators including budgets,

prices, duration, destination market share, origin of participants and other information critical to professional destination marketing organisations.

Thank you to the participating agencies

Ashfield Meetings & Events, Avenue Events, Avventura, BI Worldwide, Carlson Wagonlit Travel, Crown, drp, FIRST, FreemanXP, Ground Handling, Jack Morton Worldwide, Parallel Blue, Penguins, Purple Dog, The Climate Group, Top Banana, TTA, Venues & Events International, Worldspan

“With a vast amount of options to consider worldwide, Germany, Vienna and Rome still remain popular in bookings, due to their hub locations, good properties and competitive rates.

“One of the biggest trends is that clients are now willing to consider wild card options for the major European hubs, such as The Hague for Amsterdam and Palma, Sitges and Malaga instead of Madrid and Barcelona. Standalone and funky venues are also on the increase.”

“When we speak to our clients about international bookings, for them it’s about cost versus value. Although clients want to see cost savings, it’s important they can see where we can add additional value to their bookings. This is where our relationships with suppliers becomes invaluable and the ability to negotiate those additional extras for our clients to help make their meeting a success. “We saw a mix of international bookings in 2017 and from client briefs it was more about the location and convenience if a meeting, or for reward programmes they want a genuine, unique experience.”

Groups Participants Delegate nights Average group size Average duration

Long haul 574 57,849 162, 363 101 3 nights

Short haul 732 92,413 525,776 126 4 nights

Total groups: 1,306 Participants: 150,280 Delegate nights: 688,139

“There is constant pressure on budgets and delivering extra value for money. Hotels have to be smart in how they face up to this challenge in order to win events looking at the opportunity holistically. Second tier destinations and more ‘affordable’ countries are becoming popular as long as flight access is sufficient to provide relatively easy travel to the destination.

“There is a trend around creating an experience for the event or sense of destination. This translates either into immersive activities or the food and beverage option.”

Angie Dewey Ashfield Meetings & Events

Anita LoweVenues & Events International

Shaun CaseyBI Worldwide

Long haul by countryDelegate nights

Long haul by city/state/resortDelegate nights

Short haul by countryDelegate nights

Short haul by city/state/resortDelegate nights

Long haul by countryNumber of groups

Long haul by city/state/resortNumber of groups

Short haul by countryNumber of groups

Short haul by city/state/resortNumber of groups

USA 440

UAE 13

Azerbaijan/Canada 11

China/South Korea 10

India/Mexico/Singapore 8

Japan/South Africa/Taiwan 7USA 80%

Singapore 4%Indonesia 2%

Canada 2%China 2%

South Africa 1%Australia 1%

Thailand 1%India 1%

UAE 1%Others 5%

San Diego 22

Dallas 32

Denver 14

Atlanta 23

New York 24

Boston/Washington 21

Orlando 20

San Francisco 19

Indianapolis 16

Chicago 56San Diego 6%

Atlanta 6%

Dallas 5%

Orange County 4%

Washington DC 4%

Chicago 7%

Boston 4%Singapore 3%

National Harbor 3%

Others 55%

New York 3%

Spain 163

Italy 68

Switzerland 55

Germany 117

France 88

Netherlands 36

Austria 33

Portugal 25

Czech Republic 21

Greece/Sweden 20 Italy 29%

Spain 31%

Poland 11%

France 9%

Germany 4%

Finland 3%Czech Republic 2%

Greece 2%Switzerland 1%

Austria 1%Others 7%

Madrid 81

Barcelona 64

Munich 39

Paris 58

Amsterdam 26

Berlin/Rome/Vienna 30

Zurich 25

Lisbon/Prague 21

Frankfurt/Milan 22

Athens 19

Barcelona 10%

Katowice 8%Milan 7%

Amiens 6%

Helsinki 3%Prague 2%

Athens 2%

Madrid 20%

Rome 19%

Wroclaw 2%

Others 21%

Brazil 6

Australia/Oman 5

Thailand 4

Malaysia 3

MEETPIE.COMTop banner

Headline banner

Skyscraper

Mid page unit

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Meetpie.com is the events industry’s leading web portal with more than 50,646 unique visitors monthly to access the latest news, views, venue

information and jobs.

Banners for the web are available in 4 sizes for a minimum of one month.

A new banner appears each time the page is refreshed.

M&IT E-NEWSFLASH

EMAILMARKETING

Full HTML reporting provided

Design creation available

Optional hosting facilities

Reach more than 15,000 named buyers in the UK,

targeting top-quality event buyers.

Segment your campaign geographically, by buyer

type or by industry sector and easily measure your ROI

with instant feedback on your campaign.

M&IT e-newsflash is distributed to more than 27,000 event industry professionals twice per week with

up-to-the-minute news and opinion.

Banners for the e-newsflash are available in 4 sizes and

are for 100% of time.

l An experienced member of the M&IT team will be commissioned to write the supplement

l Introductory briefing meeting with a journalist to determine which aspects of the destination should be covered

l Result is high-quality, purpose-designed sales message, written to sponsor's requirements

M&IT undertakes to sell additional advertising in the supplement in order to increase the final size and impact. For each additional advert page sold, M&IT will offer one free additional page of editorial

For example, for a basic 8-page sponsorship, with an additional 4 advertising pages sold, M&IT will offer the sponsor an additional 4 free extra editorial pages, leading to a 16-page final supplement size

SUPPLEMENT PACKAGEThe ideal way to promote a destination – in print and online

Supplement Editorial Supplement Advertising

AdvertorialsAdvertorials are designed to look like an

editorial page with colour photographs. The client has full editorial control and copy can be written by the client or by a member of the

experienced M&IT editorial team

With a minimum size of eight pages, increasing

in multiples of four pages, supplements are

distributed to the 24,609 readers of M&IT and

promoted on meetpie.com

London strictly business

Is it still a buyers market?

The house rules

How to stop worrying and love your venue

Heavy industries

UK’s engineering & manufacturing hubs

September 2017

Our survey reveals female

eventprofs aren’t any closer

to that magic money tree

PLUS: 2017 AGENCY CHALLENGE REVIEW ITINERARY COSTA RICA SWISS MEETINGS

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M&IT SPECIAL PROMOTIONS

You can review the different offers on this page and if you are interested in a price quote for one or more

special promotions, please contact the sales team on + (44) 1342 306762 or e-mail sales@catmedia.global

M&IT also offers advertisers the chance to opt for high impact special promotions in selected issues.

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Group therapyTeam building venues

Meet and retreatUK’s best spa incentives

Generation BrexFuture eventprofs look ahead

Beat the big event blues

2016 TRENDS & SPENDS

SURVEY INSIDE

May 2017

in this issue...

MEETINGSPLUS: EUROPEAN CONVENTION CENTRE PRICE SURVEY

May 2017

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