Leading Industry Transformationto Open Data Centers & Cloud Computing

Nick Knupffer, Leif NielsenData Center Group Marketing, APAC & PRC

More Devices

>15 BillionConnected Devices2

1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast 3. Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

By 2015…

More Users

>1 Billion More Netizen’s1

More Data

>1 Zetabyte Internet Traffic3

Internet and Device Expansion Drives New Requirements for IT Solutions

AUTOMATEDIT can focus more on innovation and

less on management

FEDERATEDShare data securely across public and private clouds

CLIENT AWAREOptimizing services based on device

capability

Intel’s Cloud2015 Vision

20102015

Mission Critical

Infrastructure

Small & Medium Business

WS

HPC/Cloud

Network &Storage

19951995 2000 2005

CPU Volume TAM

2010 2015

Networking*

Storage

High-Performance Computing

Cloud

Small & Medium Business

Infrastructure & Mission Critical

Workstations

3%

10%

15%

35%

10%

15%

12%

8%

12%

12%

20%

26%

11%

11%

Forecast

Data Center Processor Growth

>2X In 5 YEARS

* Reported in ECG

Transformation from SERVER to DATA CENTER

Source: Bain ‘08

Intel Share of Annual Data Center Spend

2%

Source: Bain ‘08

eCareme Technologies, Inc.

Technical Advisor to the Open Data Center Alliance

Solutions Available Today To Make It Easier To Build And Optimize Cloud Infrastructure

Proven, Open, Interoperable SolutionsOptimized For IA Capabilities

Build A Cloud:HP ProLiant SL* & Enomaly Elastic

Computing PlatformHuawei SingleCLOUD*

IBM* CloudBurstJoyent SmartDataCenter

Microsoft System Center VM Manager Self-Service Portal 2.0*Nimbula* Cloud Operating System

& Nimbula Director*Novell* Cloud Manager

Parallels* Elastic IT Solution Developer Cloud

Powerleader Power Rack Server* with Microsoft*

Red Hat* Cloud FoundationsUbuntu Enterprise Cloud

Univa UD*VMware VCloud* Director

Enhance A Cloud:Balanced Compute Model with NetSuite

& Gproxy DesignCisco* Virtualized Multi-Tenant Data

CenterCloud Gateway Security on Intel

Platforms Cloud On-Boarding with Citrix

OpenCloud*Dell & VMware* Policy Based Power

ManagementEMC* Atmos* Scale-out Storage Usage

ModelsNetApp* Unified Storage and

NetworkingParallels* Trusted Compute Pools for Cloud Computing

VMware Enhanced Server Platform Security

Intel® Cloud Builders

Other brands and names are the property of their respective owners.

Easing Cloud Deployments via Proven, Interoperable Solutions for ITwww.intel.com/cloudbuilders

The Mobile Internet Runs On IntelGrowing Our Data Center Business

= 1 Server~600

= 1 Server~122

Source: Intel and 3rd Party Analysis

2003 2005 2007 2009 2011

90 nm 65 nm 45 nm 32 nm 22 nm

STRAINED SILICON

HIGH-k METAL GATE

TRI-GATE

22nmA Revolutionary

Leap In Process Technology

37%Performance Gain at Low

Voltage*

>50%Active Power Reduction at

Constant Performance*

Process Technology Leadership

The Foundation For All Computing Source: Intel*Compared to Intel 32nm Technology

Invented SiGe

Strained Silicon

2nd Gen.SiGe

Strained Silicon

2nd Gen. Gate-Last

High-k Metal Gate

Invented Gate-Last

High-kMetal Gate

First to Implement

Tri-Gate

70% of CIO’s have cloud security top of mind1

1. Goldman Sachs Equity Research, January 2011

on Intel TXT

Ecosystem Building AroundBetter, Faster, Stronger Security on Xeon®

Intel® Advanced Encryption Standard New Instructions

(Intel® AES-NI)

Intel® Trusted Execution Technology (Intel® TXT)

Intel TXT can also be used to monitor and assess the security environment in real time, so customers can establish and maintain “trusted resource pools.” With this foundation, sensitive and business-critical workloads can be deployed — and migrated — with confidence. Vmware Whitepaper “More Performance and Stronger Security for Miss ion-Critical Enterprise Computing”

on AES-NI

Oracle Database 11g Release 2 Transparent Data Encryption shows 10xspeedup in AES encryptionOracle press release http://www.oracle.com/us/corporate/press/173758

Summary

Intel Has The Right Solutions To Enable The Connected World

Cloud Computing Is Not Only Inevitable, It Is Imperative

Innovation Starts With The Best Transistors

The User Experience Is The Driving Force In Our Industry: Both Device And The Cloud