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Lessons Learned from the Tech Sector
Leading-Edge Workplace
Strategy:
Genentech
Donna ColbournProgram Manager, New Work Environments
DTZ
Antonia CardoneSenior Vice President
www.sig.org/eval
Leading Edge Workplace Strategy:Lessons Learned from the Tech Sector
March 10, 2015
Antonia Cardone, DTZ
Donna Colbourn, Genentech
3
Who is DTZ?
1784 1913 1993 1994
1853 1987 1993 1998
1999 2002 2006 2011 2014
2012200720051999 2014
Beginnings inBirmingham
London merger
Expand into Europe,DTZ brand emerges
UGL listed on ASX
Beginnings in London
LSE Float China foundationsestablished
UGL expands intoproperty services
DTZ equity exchange with Asian partners
DTZ growsasset management business in France
UGL expands property services into APAC
UGL acquires leading USFM firm
Rebranded to single global
brand
CT acquired by TPG consortium
UGL expands property services in Australia
UGL adds UScorporate RE
DTZ Holdings plc acquired by UGL
DTZ acquired by TPG consortium
Our core services include workplace and strategic
consulting, tenant representation, agency leasing,
project management, integrated property and
facilities management, capital markets, valuation,
investment and asset management, and building
consultancy.
A global leader in real estate services & integrated property solutions
4
Who is ?
Roche Group
pharmaceutical operations
South San Francisco
35 years
human genetic information
5.5 M SF
61 buildings
~12K population
5
Leading Edge Workplace StrategyLessons Learned From The Technology Sector
Agenda:
1. What are the techies doing? Tech sector workplace drivers
2. Do we have to work here? Approaches to mobility
3. Really, there’s a process? Developing a workplace strategy
4. A New Workplace Model Genentech case study
5. It’s a wrap… Close + Q&A
6
Leading Edge Workplace Strategy
To join:
Text DTZmarketing674
to 22333 once,
then for each question
text your answer: A, B, C, etc
When we’re done, reply: LEAVE
Polling Questions
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Workplace 101Definitions: traditional & creative
Traditional Office= Enclosed office or cubicle
+ meeting rooms
= Variety of work settingsCreative Office
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9
10
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1. What are the techies doing? Tech sector workplace drivers
Finishes
Locations
Spaces
Work
Amenities
Furniture
Recruiting
People Technology
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13
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Central and Wolfe campus
Apple
Samsung Nvidia
Alibaba
Amazon
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2. Do we have to work here?Approaches to mobility
Work here policy1.
Work here almost always2.
Flexible work policy3.
Workanywhere4.
No there there5.
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What are workplace strategies? Mostly occur in composition
On Site Assigned
individually assigned workspace for anchored employees
Sharedtwo or more employees sharing a single assigned workspace
Group Address designated group of spaces available to a specific group
Free Address range of workspaces available for first-come, first served
Hotelingless than 1 seat: person so staff reserve their seat
Distributed: Off SiteSatellite Office
full service, alternate office environment, conveniently located
Home Office with connectivity and an appropriate working environment
Virtual Office work anywhere, anytime
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3. Really, there’s a process?Developing a workplace strategy
LeadershipEngagement
Business Strategy
Data Collection
WorkplaceProgram
Work Styles
ChangeManagement
Campaigns
Goals Discovery & Diagnostics Change & Implementation Workplace Implications
Allocations
LaunchEngage
Communicate
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Why Now?
External factors
• New technologies.
• Changes in workforce demographics.
• An increasingly global work force.
Internal factors
• Desire to create more energy.
• Need to better utilize technology to adapt
to changing work practices.
• More efficiently use real estate resources.
STATUS QUO?
4. Genentech: A New Workplace Model
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Our approach
This isn't about a building.
It's not about desks and rooms and walls.
It's about the way we work.
We're designing an approach that
inspires breakthroughs, nurtures collaboration, and
supports choice.
We're building a way to work better.
Breakthrough - Collaborate - Experiment - Focus - Choice
Genentech Workplace
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Workplace research activities
Choice & Collaboration
Survey
Online survey to understand
individual, team, and department
collaboration and work styles .
Enablers Workshops
Work session with a sub-group of
the Work Practices participants to
answer “what things will support
your ability to do the work essential
for the achievement of the
outcomes defined by your senior
leaders?”
Business Intent
Interviews
Conversations with senior leaders
to answer “what outcomes will
indicate that your business has
been successful?”
Work Practices
Workshops
Work session with managers and
individual contributors to answer“what will you need to do in order to
achieve the outcomes defined by
your senior leaders?”
Space Utilization &
Observation
Observed work patterns of spaces
in use, including individual and
common space types.
Pre / Post Survey
Online survey to evaluate how well
the new work environment
supports the key work practices.
Genentech Process
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Defining the NWE model
Work Environment
Sets of enablers that create full
solutions
Key Success Factors
Key Work Practices and Conditions
for successful work
Desired Outcomes
For Customers, Employees and
Shareholders
Social
Technology
Places
• Leverage technology
• More informal interactions
• More individual work
• Time & distance no longer a factor
• Break down silos
Genentech
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NWE elements
Genentech
Social Technology Places
Neighborhood
RemotePartner
location
Customer
location
Elsewhere
on campus
Shuttle
Formalized team agreements to help us work together:• How we find each other
• Our core work hours
• When we need to be face-to-face
• How to get more done informally with less formal meetings
A series of tools to support the change in work practices:• Checklist for Work On the Go
• Tips for Working Offsite
• How to Address Common Concerns
A network of places to enable choice in where to work based on work activity:
A focus on mastering technology to support new work practices:
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New building features
Tallest building on
campus (7 stories)
Meets or exceeds energy
directives, including
LEED Gold certification
1500 Occupants
1st New Work
Environment full building
implementation
FLEX LAB Scientific
Modeling
Genentech
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1 Wing of 2nd Floor – Detailed View
2nd Floor
• 6 office floors each with 2 wings
• 5 neighborhoods per wing
• ~20 seats per neighborhood for ~30 people
• Total of ~150 people accommodated per wing
New building plan
Genentech Space Overview
Spaces # Seats
Studio work area 5 58
1-Person breakaway 14 14
2-Person breakaway 7 14
Team room 2.5 15
Total Work Seats Per Wing 101
Conference rooms 6 42
Laptop bars 2 12
Additional work areas 4 15
Collaboration areas 5 20
Additional Seats Per Wing 89
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Genentech Look and Feel
Add link to video here
Roll the video
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5. It’s a wrap…Closing…
Key takeaways, as idioms…
Horses for courses
Not “all men are created equal”
Trust the process
The secret to getting ahead
is getting started
Best practice
Engage
Learn Clarify
CREATE
Coach
With DTZ, create a workplace that inspires success…
Antonia Cardone
Senior Vice President, Workplace Strategy
415 601 8877
Donna Colbourn
Program Manager, New Work Environments
Workplace Effectiveness
Genentech, Inc.
650 467 3507
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Workshop # 9
Leading-Edge Workplace Strategy: Lessons Learned from
the Tech Sector
Donna Colbourn
Genentech650 467 3507
Antonia Cardone
DTZ415 601 8877
Speakers:
www.sig.org/eval
