Leadership ThroughCreativity

Dr Peter KellySchool of Science, Aalto University

Innovation is the act of introducing

something new

Search and Select Strategy

• Market already exists in some form• Undertake detailed analysis to identify

opportunities• Assess market potential on basis of

segmentation and past demand• Assemble resources to exploit the opportunity

What Type of Thinking Do We Use?

NDA

Easier to say nothan contemplateimplications of saying yes

Resource providersconditioned to ask “why” not“why not”

5% of a bignumber is stilla big number

50k – 100k+is easy to findbut then what

We don’t needoutside help

An ability to think up and design new inventions,

produce works of art, or solve problems in new ways, or develop an idea based on an original,

novel or unconventional approach

Does it actuallywork?

When does it work?

Is Creativity Likely to Happen Here?

Or Here?

To get to a more innovative place

we need to creatively explore

Exploration is Inherently Intuitive

What Can We Do With Our Means?

What Are My/Our Means?

• Who I am?• Traits, abilities and attributes of entrepreneur/team

• What I know?• Education, experience and expertise

• Who I know?• Social networks

I want to investmy time doing this because ...

Risk Little, Fail Cheap

Affordable Loss:Risk Little, Fail Cheap

• Put very small amounts of capital and time at risk to explore with an open mind– Is this something I want to do?– Is this something worth doing?– What informative experiments can I set up to

assess riskiness of project?– Risking little implies thinking creatively about how

to bring cost of discovery down while …

• Primary due diligence

Co-Create Solutions With Partners

Co-Created Solution

Co-Creator Mentality

• Actively seek out potential co-creators• Open mind as to what is being created• Co-creators bring new resources and

perspectives to the game• As decisions are made as to what and who are

co-creating – choices are made (business plan)

The Element of Surprise

Who Would Have Thought?

World’s First Jumbo Hostel

New Co-Creation Possibilities

Surprise Encounters

Balancing Thinking Styles

Visionary Leaders Already Do This

Effectual EntrepreneurshipHolds Great Promise

• Where do we spend our time (means)• What do we spend our time doing (affordable

loss)• Who do we work with (co-creation)• Open to and seeking out new perspectives

(surprise)

Some Insightful Reads

Effectual EntrepreneurshipIn Practice

• Working in pairs, your challenge is to co-create a wallet that meets BOTH of your needs

• Use any available materials & give the offering a name

peter.kelly@aalto.fi+358 41 503 4508