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Leadership: The headlines
Real estate is now a team
sport
Leadership = influencing people
and their efforts towards
organisational objectives
Those who excel at leadership have the most
profitable businesses
Real Estate is now a
team sport
Why is good leadership important
Financial Success
Business Growth
Staff Stability
Personal Goals
Leadership is work, not a reward
Quality of leadership in real estate
66% 66%
Principals who feel qualified to lead
82% 82% OF PRINCIPALS ARE DELUDED!
16%
Financial performance IS a leadership goal
11% LEADERSHIP DESPITE POOR $ PERFORMANCE
Housekeeping: Who We Surveyed 508 agents
8
18% Management
27% Principals
6% Property Manager/ Admin//Marketing
49% Sales Agents
Experience and age snapshot
PRINCIPALS • 72% in industry 10 years + • 12% less than 5 years • 76% over 40 • 22% under 40 • 2% under 30
SALES AGENTS • 33% industry 10 years + • 48% less than 5 years • 54% over 40 • 46% under 40 • 22% under 30
Principal training levels
31% 31% NO FORMAL TRAINING
Leadership styles
29% Of agencies experiencing growth higher
than 10% used an Affiliative style
of Leadership
32% 27% 0%
6 Practices of Great Leadership
Envision Expressing your purpose and goals
Engage Motivating & connecting your people
Embody Walk the talk of your values, standards and ethics
Empower Getting rid of obstacles and letting potential shine
Evaluate Taking stock of your results & how you’re feeling
Encourage Helping your people – and yourself – to keep going
How are we showing up to our teams?
69% LEADERS ARE AUTHENTIC 56% ARE GOOD
LISTENERS
60% LEAD BY EXAMPLE 58% LEADERS LIVE &
BREATHE CORE VALUES
What teams think of leader skills
Vision & Strategy
67%
Admin & Management
53%
Work Life Balance
50%
Empathy & making time
68%
How good are we at owning our sh*t?
64% TAKE RESPONSIBILITY WHEN THINGS
DON’T GO TO PLAN
57% INITIATE TOUGH CONVERSATIONS
WHEN NEEDED
68% DO THEIR FAIR SHARE & SET
THE TONE
How good are we at engagement discipline?
How good are we at empowering?
Good habits, poor scrutiny
When it comes to leadership . . .
Only around one third of us are disciplined and committed to good leadership practices, especially if there is a risk that they will make us uncomfortable
We’re great at doing the free people engagement and conversations that fit into our existing routines
We’re okay at doing things that cost money (training, conferences) or require consistency.
Good leadership is not just anecdotes
On your business discipline?
WHERE DO YOU NEED TO DO THE WORK?
On yourself?
On your team building?
What should you be doing?
• GET REAL: Ensure your team agrees with you on your strengths as a leader
• GET DISCIPLINED: Identify your weaknesses and set structures/practices to strengthen leadership muscle
• DEMONSTRATE ALIGNMENT: Show your team how daily & weekly practices will create the business results you all want
• DEMONSTRATE COMMITMENT: Keep doing it. Don’t give up after a couple of weeks.
