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Leadership Leadership PresentationPresentationCarly FiorinaCarly Fiorina
Polly RosemondPolly Rosemond Personal Personal BackgroundBackground
Chris BarrilleauxChris Barrilleaux Vital StatisticsVital Statistics
Steve HaikSteve Haik Style & PracticesStyle & Practices
Marc MergenMarc Mergen Critical Issues Critical Issues
Todd GallatiTodd Gallati Future PredictionsFuture Predictions
April 20, 2002
Meet Meet Cara Carleton“Carly” Cara Carleton“Carly”
FiorinaFiorina
One of the Most Powerful Women in American Business
Today
Personal BackgroundPersonal Background
September 6, 1954, in Austin, September 6, 1954, in Austin, TexasTexas
Joseph T. Sneed, federal judge Joseph T. Sneed, federal judge
Madelon, artistMadelon, artist
Ninth girl named Cara Carleton in Ninth girl named Cara Carleton in her familyher family
Married to former AT&T VP Frank Married to former AT&T VP Frank FiorinaFiorina
Family
Ghana, England, North Carolina and Ghana, England, North Carolina and CaliforniaCalifornia
BA Stanford University, 1976BA Stanford University, 1976 Attended UCLA Law School, 1977Attended UCLA Law School, 1977 MBA University of Maryland, 1980MBA University of Maryland, 1980 M.S. MIT Sloan School of Business, 1989M.S. MIT Sloan School of Business, 1989 Honorary Fellow of London Business Honorary Fellow of London Business
School, 2001School, 2001
Personal Personal BackgroundBackground
Education
Secretary - Shipping Department at Hewlett-Secretary - Shipping Department at Hewlett-Packard Company (HP) in 1976Packard Company (HP) in 1976
Teacher - English teacher in Bologna, ItalyTeacher - English teacher in Bologna, Italy
Account Executive - at AT&T in 1979Account Executive - at AT&T in 1979
Vice President - Network Systems division, Vice President - Network Systems division, which later became Lucent, in 1989 which later became Lucent, in 1989
President - Lucent’s Global Service Provider President - Lucent’s Global Service Provider Business in 1994Business in 1994
President and CEO of HP in 1999President and CEO of HP in 1999
Personal Personal BackgroundBackground
Work Experience
PassIon
SuccessSuccess
Carly on passion
Source: CEO Exchange with Jeff Greenfield PBS
Founded by Bill Hewlett and Dave Packard in 1939 in 1939
88,000 employees88,000 employees
540 sales and support offices 540 sales and support offices and distributorships in 120 and distributorships in 120 countriescountries
Hewlett PackardHewlett Packard
Company
Revenue/ Earnings
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
1996 $31.6 $2.1
1997 $35.5 $2.5
1998 $39.4 $2.7
Revenue Earnings
$ In Billions
Hewlett Packard 1996-1998Hewlett Packard 1996-1998
Pre Carly Era
Took over CEO spot in 1998
1999 and 2000 revenue and 1999 and 2000 revenue and earnings are upearnings are up
2001 revenue is down by 7 %2001 revenue is down by 7 %
2001 earnings are down by 2001 earnings are down by 60 %60 %
Hewlett Packard
Carly’s Era
Millions
Hewlett Packard 1999-2001Hewlett Packard 1999-2001
Carly’s EraRevenue / Earnings
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
1999 $42.3 $3.1
2000 $48.8 $3.5
2001 $45.2 $1.4
Revenue Earnings
$ In Billions
Influence and Master ChangeInfluence and Master Change
Challenging Minds and Capturing HeartsChallenging Minds and Capturing Hearts
Setting People FreeSetting People Free
Everyone Born to LeadEveryone Born to Lead
Leadership Styles & Leadership Styles & PracticesPractices
In the words of Carly
RadicalRadical Iron FistIron Fist Appetite for riskAppetite for risk Shock TherapyShock Therapy Personal TouchPersonal Touch Customer Customer
FocusedFocused
Leadership Styles & Leadership Styles & PracticesPractices
About Carly
Self Proclaimed “Change CEO”Self Proclaimed “Change CEO”
Compelling VisionCompelling Vision
Appeal to Their BrainsAppeal to Their Brains
Keep the best, invent the restKeep the best, invent the rest
"I Make the Decisions Now”"I Make the Decisions Now”
Carly’s Leadership StyleCarly’s Leadership Style
Transformational Charismatic
Leadership
Carly on leadership
LEADERSHIP
Source: CEO Exchange with Jeff Greenfield PBS
Critical Issues
The Mega Merger The Mega Merger
Employee ConfidenceEmployee Confidence
Customer ConfidenceCustomer Confidence
Shareholder ConfidenceShareholder Confidence
The Proxy Fight with W. The Proxy Fight with W.
HewlettHewlett
HP and Compaq
Critical IssuesCritical Issues
Compaq has still to show that it Compaq has still to show that it integrated Digital Equipmentintegrated Digital Equipment
Global PC market slowingGlobal PC market slowing Lack of focus on services Lack of focus on services
(#1 growth engine for IBM)(#1 growth engine for IBM)Failed PWC mergerFailed PWC merger
Too much overlay in synergiesToo much overlay in synergies
The Mega Merger
Critical Issues Facing Carly
Carly on change
Source: CEO Exchange with Jeff Greenfield PBS
CHANGE
Employee Confidence Employee Confidence
Project a shared vision of one Project a shared vision of one united companyunited company
Keep the trust of the employeesKeep the trust of the employees Implement the needed change Implement the needed change
requiredrequired Manage the new expected Manage the new expected
behaviors and beliefs behaviors and beliefs
Will Carly be able:
Customer Confidence Customer Confidence
New HP will be easy to do New HP will be easy to do business withbusiness with
HP and Compaq are one company HP and Compaq are one company with one contact personwith one contact person
Continued support of the new HPContinued support of the new HP Promised synergiesPromised synergies
Will customers understand:
Shareholder Confidence Shareholder Confidence
Achieve new targets that meet or Achieve new targets that meet or exceed announced synergy exceed announced synergy figuresfigures
Realize synergies and minimize Realize synergies and minimize revenue lossrevenue loss
Acknowledge compelling growth Acknowledge compelling growth strategystrategy
Will Carly be able to :
The Proxy Fight The Proxy Fight
I will get you at
the end!
Over my father’s dead
body!
What is Carly Saying:
Carly FiorinaCarly Fiorina
Carly Speaks
COMMUNICATION
Source: CEO Exchange with Jeff Greenfield PBS
Has successfully completed the merger of HP and Compaq
Will be named most powerful Will be named most powerful business woman in the World for business woman in the World for year 2003year 2003
HP stock prices soar and splitHP stock prices soar and split
Future predictionsFuture predictionsPart I
Future predictionsFuture predictions
Walter Hewlett wins proxy fight
Carly will be replaced by Walter Carly will be replaced by Walter HewlettHewlett
Carly writes #1 bestseller entitled Carly writes #1 bestseller entitled “Walter and Me”“Walter and Me”
Part II
Q&AQ&A