Leader Publications Media Kit

www.LeaderPub.com Leader Publications • 217 North 4th Street, Niles, MI 49120 • 269-683-2100 • 888-725-0108

Off The Water | The place to be entertained.

LEADER PUBLICATIONS

Why Leader Publications?10 Reasons to Advertise With Us

ReachLeader Publications reaches more than 60,000 households each week through its diverse products.

QualityHigher income, higher education, top-earning adults are avid newspaper readers.

ImmediacyNewspaper advertising is among the fastest forms of advertising with extremely short deadlines that allow ads to be tailored and reach potential customers very quickly.

FlexibilityNewspapers, unlike most media, allow the advertiser to build an ad in many sizes.

TrustMore than any other medium, consumers believe respected and reputable businesses use newspapers.

Target MarketingNewspaper advertising can be targeted to specific demographics, sections, regions and zip codes.

SelectionLeader Publications offers options ranging from preprinted inserts to daily campaigns to niche products that encompass the full array of advertising opportunities.

EnvironmentThe editorial environment of newspapers adds credibility and legitimacy to the brand being advertised.

ValueWith a much greater return on investment compared to other media, newspaper marketing costs just pennies per customer.

Proven ResultsNewspaper advertising works! Newspapers create traffic, move merchandise and establish brands.

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Reach New CustomersA Snapshot of Our Audience

Who is Reading?Reader Reader Marketage demographics demographics18-20 ...............................................................00% ............................07%20-24 ...............................................................04% ............................09%25-34 ...............................................................13% ............................15%35-44 ...............................................................22% ............................17%45-54 ...............................................................25% ............................19%55-64 ...............................................................21% ............................15%65-74 ...............................................................13% ............................09%75+ ..................................................................02% ............................09%

EducationSome High School or Less .................................04% ............................16%Graduated High School .....................................34% ............................33%Some College ...................................................37% ............................32%Graduated College ............................................19% ............................11%Completed Post Graduate .................................06% ............................08%

IncomeUnder $25,000 .................................................16% ............................24%$25,001 - $49,999 ...........................................28% ............................29%$50,000 - $74,999 ...........................................24% ............................20%$75,000 - $99,999 ...........................................16% ............................13%$100,000 - $149,999 .......................................12% ............................10%Over $150,000 .................................................04% ............................04%

82.4%83.9%

of local households regularly read productsfrom Leader Publications

of readers say they use Leader Publications to make decisions about purchasing goods or services

Subscription Papers

East & West Zone Leaders

Off The Water

Inserts

Programs

Online

InterestSections

Classifieds

www.leaderpub.com Leader Publications • 217 North 4th Street, Niles, MI 49120 • 269-683-2100

LeaderPublications

Leader Publications Product Wheel

Paid / USPS Delivered community newspapers

• Niles • Buchanan • Dowagiac

• Edwardsburg• Cassopolis

Free Weekly Arts & Entertainment product

Rack distributed to 20+ zip codes

Digital opportunities include:• Social Media

• Website• Newsletter

• Interactive Contests

Annual Discounted Opportunities to stretch marketing dollars

• VIP • Power Coupons• Business Builder Plan

• Multi-MediaPackages

Target Niche Markets• Horizons • Living 50 Plus• Home Improvement• Festival Guides• Sports & more!

Full-Service Print & Deliver program for fliers,

brochures, sales material, and more. Print & MailCommercial Printing

5 lines or more go in every day, every paper and online

Free Weekly Shopping Guide delivered to 14 zip codes in Michiana

Diversify Your MarketingOur Product Wheel

The Leader Sales Shopper is published in two zoned editions and delivered each Sunday to more than 36,000 homes in Berrien, Cass and Van Buren counties in Michigan as well as parts of St. Joseph County, Indiana. It is the only way to reach the entire market of Michiana!

The Total Market - 36,700 households Open Rate: $19.50 per column inchMultiple paper and contract rates available

The East Zone - 16,500 households Open Rate: $9.20 per column inchDelivered each weekend in Cass County, Michigan Multiple paper and contract rates available and Northern Indiana

The West Zone - 20,200 households Open Rate: $13.50 per column inchDelivered each weekend in Berrien County, Michigan Multiple paper and contract rates availableand Northern Indiana

A weekly newspaper with a unique mission to deliver free news relevant to the entertainment, dining, shopping and culture in Southwest Michigan and Northern Indiana.

10,000 copies all year Open Rate: $9.00 per column inch13,000 during tourist season Multiple paper and contract rates available.

The Niles Daily Star offers the best source of local news and events for Niles and Buchanan. Delivered afternoons Monday through Friday by the U.S. Postal Service.

1,600 households Open Rate: $5.00 per column inchMultiple paper and contract rates available.

The Dowagiac Daily News is a historic and revered publication reaching more than 75 percent of the households in the city. Delivered afternoons Monday through Friday by the U.S. Postal Service.

1,200 households Open Rate: $5.00 per column inchMultiple paper and contract rates available.

Providing news that cannot be found anywhere else, the Cassopolis Vigilant is a per-fect complement to The Dowagiac Daily News in Cass County. Mailed weekly and received in homes each Thursday.

500 households Open Rate: $5.00 per column inchMultiple paper and contract rates available.

Serving the bedroom community of Edwardsburg, just north of the Indiana state line, the Edwardsburg Argus covers everything going on in the community. Mailed weekly and received in homes each Thursday.

600 households Open Rate: $5.00 per column inchMultiple paper and contract rates available.

Off The Water | The place to be entertained.

What Does It Cost?Overview of Products and Rates

East Zone Leader16,500 households weekly

West Zone Leader20,200 households weekly

Off The Water13,000 copies weekly in-season, 10,000 off-season

Niles Daily Star1,600 households, Monday through Friday

Dowagiac Daily News1,200 households,Monday through Friday

Cassopolis Vigilant500 households weekly

Edwardsburg Argus600 households weekly

Covering MichianaDistribution Map for Leader Publications

Find Your NicheUnique Sections To Get Your Message Out

JANUARYChoices in EducationThis section highlights southwest Michigan and Northern Indiana’s opportunities from primary school through college, including public, private, charter, home school, vocational, and pre-graduation.

FEBRUARYHorizonsThe Michiana community is made up of unique people with stories to tell. With more than 30 original local stories each year, readers pick up Horizons over and over again to find out more about the people who make our area special.

MARCHLiving 50 PlusA great information and entertainment resource for senior citizens who want to enjoy their golden years. This publica-tion prints 5 editions annually.

High School Sports - SpringGet in the swing of local high school sports with Leader’s preview. Published before each sports season, the section highlights local high school teams and athletes.

Spring Home ImprovementA great tool for homeowners preparing for spring and all the projects that come with it.

Niles Chamber GuideA complete member directory for the Niles Chamber businesses and the services they provide.

APRILBest of the BestYou and your customers get to promote your business by voting for the year’s best businesses and services. Always a popular section!

Dowagiac Chamber GuideA complete list of Dowagiac Chamber members along with events and festivals.

MAYYMCA Day CampsThe Niles-Buchanan YMCA programs and schedules for the upcoming sessions.

High School YearbookSenior classes from Niles, Brandywine, Buchanan, Dowagiac, Cassopolis, Edwards-burg and Cedar Lane will be featured along with the Athletes of the Year.

Summer FunSouthwest Michigan is a destination for many traveling from Chicago and Indi-ana. “Summer Fun” offers everything you need to know about festivals, wine tours, antiquing, golfing and summer events.

Coloma-Watervliet Chamber GuideA complete list of members and their businesses, along with highlights from the Coloma and Watervliet communities.

JUNEExposing Greatness Expo GuideThis section highlights the popular and growing Expo that focuses on local businesses and services.

YMCA Summer ProgramThe Niles-Buchanan YMCA programs and schedules for the upcoming sessions.

Living 50 PlusA great information and entertainment resource for senior citizens who want to enjoy their golden years. This publication prints 5 editions annually.

Answer BookWho, what, where and how in Michiana, the Answer Book offers an easy-to-read publication for getting your business and services in front of current and prospective residents of our area.

JULYCass County FairThe Cass County Fair program of events. A great way to promote your business.

RiverfestAn annual community event that brings festival-goers from across the Midwest. This publication serves as the official Riverfest program guide and is available at the festival.

AUGUSTBerrien County FairThe Berrien County Fair program of events. A great way to promote your business.

YMCA Fall ProgramThe Niles-Buchanan YMCA programs and schedules for the upcoming sessions.

High School Sports - FallGet in the swing of local high school sports with Leader’s preview. Published before each sports season, the section highlights local high school teams and athletes.

SEPTEMBERLiving 50 PlusA great information and entertainment resource for senior citizens who want to enjoy their golden years. This publication prints 5 editions annually.

ApplefestThe Four Flags Apple Festival is an annual community event that draws thousands from the Midwest and beyond. This section serves as the official Apple Festival program and comprehensive guide to all the fun.

Fall Home ImprovementA tool for homeowners preparing for the cold months ahead and those indoor home improvement projects.

OCTOBERLiving 50 Plus - Social SecurityA great information and entertainment resource for senior citizens who want to enjoy their golden years. This publication prints 5 editions annually.

Hunting & FishingOutdoor sportsmen make up a tre-mendous amount of our readership in

southwest Michigan. This publication features insightful articles for and about this targeted group of readers.

Just Say No Coloring Book“Just Say No” is a national campaign to assist the local schools in teaching students to understand the dangers of drug abuse. Leader Publications provides this interactive publication to the students in the classrooms and is supported by local advertisers.

NOVEMBERThanksgiving Leader ExtraThis Leader Publication is delivered on Thanksgiving and places your business in front of 40,000+ readers that are making plans for Black Friday and Christmas shopping. Don’t miss this opportunity!

Holiday GuideThis glossy holiday shopping magazine is a great way to bring consumers to your business and ring your cash register.

DECEMBERPower CouponsLeader’s top advertising program allows you to save more than $8000 on the most effective marketing plan to grow your business.

High School Sports - WinterGet in the swing of local high school sports with Leader’s preview. Published before each sports season, the section highlights local high school teams and athletes.

YMCA Winter/Spring ProgramThe Niles-Buchanan YMCA programs and schedules for the upcoming sessions.

Living 50 PlusA great resource for those 50 and over. This publication prints 5 editions annually.

Letters to SantaA fun section to read, Letters to Santa are submitted from area children.

Living50plusSocial Security edition october 2013

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Fall Sports2013

7 INTERCOLLEGIATE SPORTS TEAMS ARE JUST PART OF THE REAL COLLEGE EXPERIENCE!

Four Flags Area Chamber of Commerce

2013 DIRECTORY

Building a Better Business Community

NilesMichigan

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Let Judd Lumber Rental Center take care of the hassle and maintenance!

View our entire catalog online at JuddLumber.com! Delivery & Set up Available.

Call (269) 782-5134Purchasing new equipment not in YOUR budget? We rent Tents, Tables, & Chairs!!

Equipment!Backhoe, Mini-Loaders, Trenchers, Aerial Life Rentals, Earth Augers,Sod Cutters, Log Splitters, Tillers, Brush Cutters, Turf Rakes, Edgers, MORE...

Tools!Paint Sprayers, Floor Sanders, Tile Cutters, Makita Power Tools, Floor Nailers, Concrete Hammers, Saws, Core Drills, Drywall Sanders, MORE...

Party Rentals!Tents, Tables, Chairs, Bounce House, Obstacle Course, Coolers, Port-A-Johns, MORE...

162ndANNUAL

CASS COUNTY

July 28-August 3, 2013

Membership Directory 2013

Celebrating

50Years

Greater DowagiacChamber of Commerce

Rates per thousand Open Rate 26 Weeks 53 weeks*

Single Page $40.00 $30.00 $20.00

4 Page $55.00 $49.00 $35.00

8 Page $60.00 $51.00 $45.00

12 Page $65.00 $57.00 $50.00

16-20 Page $70.00 $62.00 $57.00

24-28 Page $72.00 $66.00 $62.00

32 Plus $75.00 $67.00 $60.00

Minimum insertion charge: $200.00 *Black Friday, extra edition of The Leader

Insert Deadlines

Niles Daily Star / Dowagiac Daily News:Monday .................................................................................................................... Friday 5:00 pmTuesday .................................................................................................................Monday 5:00 pmWednesday ........................................................................................................... Tuesday 5:00 pmThursday ......................................................................................................... Wednesday 5:00 pmFriday .................................................................................................................. Thursday 5:00 pm

Off The Water ............................................................................................... Wednesday 5:00 pmEdwardsburg Argus .................................................................................... Wednesday 5:00 pmCassopolis Vigilant ..................................................................................... Wednesday 5:00 pmThe Leader - East Zone .....................................................................................Monday 5:00 pmThe Leader - West Zone ................................................................................... Tuesday 5:00 pm

Stand Out or Go GlossyPreprint Insert Rates and Deadlines

Want to get an insert or flier in the newspaperbut don’t know where to begin?

Ask about our full-service PRINT & DELIVER PROGRAM

Sides & DessertsCheesy Breadsticks .................

.......................$4.40

Twisted Breadsticks ....................................

....$3.70

Buffalo Cheesy Breadsticks ...........................$4.99

Chips ....................................

...............................75¢

Apple or Cherry Calzone ..............................$4.40

Cinnamon Sticks .....................................

........$4.40

Brownie ......................................

......................$1.99

Wings ....................................

..................6 for $4.99

plain, buffalo or BBQ ...........................12 for $7.99

Dipping sauces .....................................

.............65¢

Pizza sauce, garlic butter, cheddar cheese,

ranch, honey mustard, blue cheese.

Toppings:Green Peppers

Black Olives

Green Olives

Onions

Banana Peppers

Jalapenos

Fresh Tomato

Minced Garlic

Spinach

Fresh Mushrooms

Pineapple

Meatball

Pepperoni

Fresh Italian Sausage

HamBacon

Ground Beef

Salami

Chicken

Anchovies

Feta Cheese

Cheddar Cheese

and Extra Cheese

Specialty PizzasThe Ultimate - 9 toppings for the price of 4! Onions, green peppers,

mushrooms, italian sausage, ham, pepperoni, extra cheese, ground beef

and your choice of olives.

Medium $12.25 .......................Large $15.13...................

... Extra Large $16.92

All Meat - Sausage, ham, ground beef, pepperoni and bacon.

Medium $12.25 .......................Large $15.13...................


Veggie - Onions, green peppers, mushrooms and black olives.

Medium $11.25 .......................Large $13.98...................


Hawaiian BBQ - Sweet Baby Ray’s BBQ sauce, pineapple and chicken.

Medium $11.25 .......................Large $13.98...................


Deluxe - Onions, green peppers, mushrooms, ham and pepperoni.

Medium $11.25 .......................Large $13.98...................


Chicken Alfredo - Alfredo sauce, chicken and parmesan cheese.

Medium $10.04 .......................Large $12.83...................


Bacon Cheeseburger - Ground beef, bacon and cheddar cheese.

Medium $11.25 .......................Large $13.98...................


Chicken Bacon Ranch - Ranch dressing, mozzarella, chicken and

applewood smoked bacon.

Medium $11.25 .......................Large $13.98...................


4 Cheese Pizza - Mozzarella, provolone, cheddar and parmesan chees-

es topped with our italian seasoning.

Medium $10.04 .......................Large $12.83...................


Gyro Pizza - Sauceless pizza with mozzarella, gyro meat, spinach, onions,

feta cheese and drizzled in tzetziki sauce.

Medium $12.25 .......................Large $15.13...................


Regular or Whole Wheat Crust

Cheese Pizza Prices

12” medium $8.25

14” large $10.53

16” extra large $11.97

+ Price Per Topping

$1.00 / $1.15 / $1.20

Buy One Pizza

at regular price,

get a second at

1/2 price!

SaladsGarden ..................

......................................

..$2.99

Romaine lettuce, cheddar cheese, croutons and dressing.

Chicken Salad .....................................

........$3.99

Grilled chicken, romaine lettuce, cheddar cheese and

dressing.

Deluxe ......................................

......................$3.99

Romaine lettuce, onions, green peppers, mushrooms, ham,

pepperoni, mozzarella cheese, cheddar cheese and dressing.

Veggie ......................................

......................$3.99

Romaine lettuce, onions, green peppers, mushrooms, black

olives, cheddar cheese and dressing.

Pasta Bakes ......................................

............$5.99

Cavatappi pasta covered with our homemade sauce, your

choice of two toppings, sprinkled with cheese and oven

baked. Served with a twisted breadstick.

Calzones......................................

..................$5.29

Made with our homemade dough and filled with mozzarella

cheese, up to 3 pizza toppings, and a cup of pizza sauce on

the side!

2013

New Years EveCelebrationDecember 31, 2013Doors Open 8pm-1am*Advanced Purchase is Required. Dress to impress!

Join The Party!

$150 Per CoupleIncludes:Three Course DinnerYour Choice: Prime Rib,

Chicken Chardonnay or Tuscan Tilapia5 Hour OPen BARCall Liquor • Beer • Wine • Soda

Also• Dance Music with DJ Sean• Champagne Toast at Midnight • Noisemakers and HatsCall (574) 272-5220 or stop in today to purchase your tickets!52890 St. Road 933 NorthJust North of Cleveland RoadSouth Bend, IN 46637

FReeBottle of

Champagne!When you purchase tickets by Dec. 1st

plus tax and service charge

PLUS! Play it safe. Book a Room for only $50!

“new Year’s eve 2013”

Oral EvaluationSpecialLimited Evaluation & X-Ray

for $35

Dental Carefor the whole family!

408 E State St • Cassopolis, Mi269-445-8636 • www.cassdental.com

Back to School / Fall Special$99Includes New Patient Exam,

Cavity Detecting X-Rays, fluoride varnish & Cleaning. The cleaning will not go below the gum line.18 & Under.Exp. 11/29/13

New Patient Special$120.99Includes New Patient Exam, Cavity Detecting X-Rays, and Cleaning. The cleaning will not go below the gum line.(For Patients without Insurance)

Pizza TransitFamily owned for over 25 years

269-684-6600215 East Main Street

Niles, Michigan

Visit www.PizzaTransit.comJoin us on Facebook

Store Hours:Monday - Thursday

11:30 am to 10:00 pm

Friday and Saturday11:30 am to 11:00 pm

Sunday 4:00 pm to 9:00 pm

Always fast, free delivery.We accept all major credit cards.

We proudly serve Pepsi products20 oz. $1.152 Liter $1.85

Pizza Transit is not responsible for pits found in cherry or olive products.

Prices subject to change.

Oven Toasted 9” Subson our homemade buns...$4.72

Club - Ham, salami, bacon, american cheese, lettuce and tomato.

Ham - American cheese, ham, lettuce and tomato.

Pizza - Pepperoni, ham, mozzarella cheese and pizza sauce.

Italian Beef - Italian seasoned roast beef, onions, mozzarella cheese, lettuce and tomato.

BLT - Yes, it’s bacon, lettuce and tomato.

Veggie - Onion, black olives, green peppers, mushrooms, lettuce and tomato and American cheese.

Italian Meatball - Pizza sauce, meatballs, moz-zarella, and our own special seasoning.

1/2 and 1/2 Special1/2 of any sub with 1/2 of a garden salad.

Voted Best Pizza in Michiana

2011 and 2012

DINE IN • DELIVERY • CARRY OUT

Scan to Like Us on Facebookand keep up with our specials and promotions.

www.LeaderPub.com Monthly RatesTop Leaderboard (728x90 pixels) $10/per Thou.Middle Leaderboard (300x100 pixels) $6/per Thou.Big Block (300x250 pixels) $8/per Thou.

*Minimum 10,000 Impressions, includes a link to your website.

Peel Down - Exclusive Run of Site $500/mo.

Top Leaderboard (728x90 pixels)

Big Block

(300x250 pixels)

Big Block

(300x250 pixels)

Big Block

(300x250 pixels)

Top Leaderboard (728x90 pixels)

Bottom Leaderboard (728x90 pixels)

Tile 1(125x125 pixels)



Leader Publications News UpdateDaily Newsletter Cost per dayTop Leaderboard (728x90 pixels) $20Middle Leaderboard (600x81 pixels) $18Bottom Leaderboard (600x81 pixels) $18

Tile (125x125 pixels) $15Includes a link to your website.

Middle Leaderboard(300x100 pixels)

Enter the Digital WorldMore Than Just Print

Michiana Shout-Out Starting at $25/weekWeekly business newsletter emailed to 6,000 people and growing everyday.

Business Buzz Starting at $25/weekYour social media feed featured on our website.

Leaderpub.com delivers more than 100,000page views per month

Double Truck Spread21” x 14”

Full Page9.75” x 14”

Half Page4.8125” x 14” or 9.75” x 7”

1/4 Page4.8125” x 7”

1/3 Page3.125” x 14” or 6.4375” x 7”

1/8 Page4.8125” x 3.5”

All daily newspapers, The Leader, Off The Water and most special sections are: 6 column (9.75”) x 14” Tabloid Format

1/16 page .................... 2 col. x 2 inches 1/8 page ................... 3 col. x 3.5 inches 1/4 page ...................... 3 col. x 7 inches 1/3 page ................... 3 col. x 8.5 inches 1/2 page ...................... 6 col. x 7 inches 1/2 page .................... 3 col. x 14 inches 2/3 page ..................... 4 col. x14 inches 3/4 page ................. 6 col. x 10.5 inches Full page .................... 6 col. x 14 inches

Ad Sizes

Deadlines Ad Space & Publish day Copy Deadline

Niles Daily StarMonday ...........................................................................................Thursday by 3:00 PMTuesday ................................................................................................Friday by 3:00 PMWednesday ....................................................................................... Monday by 3:00 PMThursday ............................................................................................Tuesday by 3:00 PMFriday ...........................................................................................Wednesday by 3:00 PM

Dowagiac Daily NewsMonday ...........................................................................................Thursday by 3:00 PMTuesday ................................................................................................Friday by 3:00 PMWednesday ....................................................................................... Monday by 3:00 PMThursday ............................................................................................Tuesday by 3:00 PMFriday ...........................................................................................Wednesday by 3:00 PM

Vigilant and ArgusThursday ........................................................................................... Monday by 3:00 PM

Leader East/Leader WestSunday .............................................................................................. Tuesday at 3:00 PM

Off the WaterFriday .....................................................................................................Monday 3:00 PM

Column Sizes

1 col. ...............1.5”

2 col. ...........3.125”

3 col. .........4.8125”

4 col. ...........6.4375

5 col. ...........8.125”

6 col. .............9.75”

ProductionWe can create your ad or you may submit it camera ready or electronically. Leader Publications is digitally composed on Mac computers using Adobe InDesign, Photoshop and Illustrator. Graphics for ads can be emailed to your ad rep. Maximum file size that we can accept via email is 20 MB. Our preferred file format is a high-resolution Adobe Acrobat PDF with fonts embedded.

PaymentPayment in full is due the 10th of each month. New accounts will need to pre-pay until an account is established. Leader Publications accepts Visa, Mastercard, checks and cash.

All the DetailsAd Specifications and Deadlines

LEADER PUBLICATIONS

www.LeaderPub.com Leader Publications • 217 North 4th Street, Niles, MI 49120 • 269-683-2100 • 888-725-0108

Documents

Leader Publications Media Kit