www.leadcap.net

2014

RESEARCH ANALYTICS CONSULTING

L E A D C A P V E N T U R E S

• Offices in India, Middle East and Africa • Consultants educated at Harvard, LSE etc. • More than 1,000 projects in last 7 years • Clients include World Economic Forum, Microsoft, Google, The Coca Cola Company,

Unilever, Toyota, Nissan, Vodafone, Pfizer and many others

India Middle East Africa

Leading Market Research and Consulting firm, helping clients solve their toughest marketing, sales and operational challenges

More than 1,000 Global Projects in last 7 years

Experts from

Harvard London School of Economics Thunderbird School of Global Management Leading Research and Consulting Firms in the World

has recognized with one Young Global Leader and two Global Shapers

The Only Organization in the

World which the

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World Economic Forum

Sangeeth Varghese Managing Director & CEO

John P. Kotter Professor, Harvard Business School Permanent Advisor

• Widely regarded as the world's foremost authority on leadership and change.

• Ranked #1 "leadership guru" in America by Business Week magazine

• Author of International bestseller ‘Leading Change’

• MIT and Harvard Graduate```

• Acknowledged leadership thinker

• Ranked among top 10

• Harvard and London School of Economics Graduate

• Young Global Leader by World Economic Forum

• First Youth Ambassador – Govt. of Libya

• Author of the No.1 business bestseller in India ‘Open Source Leader’ and the global bestseller ‘Decide to Lead’

Dr. Tom Kirchmier

Professor, LSE Permanent Advisor

• Strategy expert, researches and teaches at the London School of Economics

• Prior to this he has worked for Oracle Business Consulting and a Deutsche Bank owned consulting firm.

• Ph.D. and MSc in Management from the London School of Economics, and a Masters in Economics from the University of Regensburg, Germany

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> Foundation Board

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Co

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Retail Audits

Advanced Analytics

B2B & Industrial Research

Marketing and Sales Strategies

Branding Strategy

Policy Research

Market Entry Strategy

Impact Assessment

Research

Media Research

Marketing Communications and

PR

Opinion Polls

Bran

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easurem

ent Election Surveys

> Our Expertise

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Branding Strategy

Media Research

Marketing Communications and

PR

> Our Clients

And Many More …

> IT & BPO > Real Estate > Govt. > Telecom > FMCG/ Retail > Automobile

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OUR SUCCESS STORIES

A extensive study among youth in major markets to understand changing trends in hang out attitudes and consumption.

Café Coffee Day was loosing to other cafes, malls, Facebook their main crowd - youth. Their footfalls were running lowest 150 per day from earlier 750 per day.

Our Methodology

Problem

A unique brand position for the café - new logo, new formats, new communication, re work on interior and design, new menus designed to win back lost customers.

Results

> How Do We Reenergize a Fading Brand?

Client: Café Coffee Day

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Catchment analysis with in-depth passenger data analysis from all the nearby airports. Using this data to analyze passenger travelling habits, preferences and satisfaction levels.

Bangalore International Airport is facing tough competition from airports like Chennai and Hyderabad. They would like to project themselves as the 'Gateway to the New India' and would like to attract passengers from nearby catchments.

Our Methodology

Problem

Our analysis helped BIAL to introduce new systems, procedures and facilities and expand the airport capacity by 100% - based on the needs and preferences of the new age traveler. It enabled BIAL to attract 30% new passengers, who had earlier preferred other airports for their departure and arrival.

Results

> Creating the Gateway to the New India

Client: Bangalore International Airport Ltd

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Through traditional methods explored consumer behavior; used ethnography to get in-depth view.

Mobile telephone had cannibalized the land line market. Fixed Wireless Phones (FWP) were about to be withdrawn from market and there was no scope to sell FWPs.

Our Methodology

Problem

Identified alternate market where there is scope to sell landline; Sales quadrupled; Marketing costs dropped to one-tenth.

Results

> How Do We Recreate a Fading Category?

Client: Reliance

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360 view of the campaign ad creative evaluation test, pre launch test, mid campaign text and post campaign evaluation .

Low brand awareness (less than 1%) in major 8 cities, difficult in getting customers to store and hence decided to launch new campaign to improve brand and reach.

Our Methodology

Problem

Mid-term evaluation result showed increase in awareness to 5% and close to 10% at post evaluation.

Results

> How Do We Improve Brand Awareness?

Client: Mahindra Retail

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In depth exploratory research using quantitative and qualitative methods across premium AC bus segment travelers, car and train travelers across major routes

Reduction in revenues by almost 18 – 20% in two consecutive quarters of premium AC bus segment

Our Methodology

Problem

Root cause analysis of the situation and suggesting improvement areas in areas such as safety, customer service, ticketing etc. Analysis was detailed route wise, personal vs. official travelers, KSRTC vs. competition

Results

> How Do We Improve Our Bottom-line?

Client: KSRTC

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www.leadcap.net

2014

© LeadCap Ventures 2014

LeadCap Ventures

TF-9, The Lotus Krest

Brookefields

Bangalore – 48

Karnataka, India

+91-80-40981549

CONTACT US