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PREPARED BY Lead Nurturing Turning Aged Leads into Fresh Opportunities

Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

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Page 1: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

PREPARED BY

Lead NurturingTurning Aged Leads into Fresh Opportunities

Page 2: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

We bring old leads to life

Let Kaleidico use our email marketing expertise to generate fresh opportunities

2

/ OVERVIEW

LEAD NURTURING / FRESH LEADS FROM AGED AND DEAD LEADS / KALEIDICO

◿ No infrastructure cost or set up

◿ No technical knowledge required

◿ No marketing expertise needed

◿ Turn aged-leads into real-time leads at a fraction of the cost of lead buying

◿ Stay focused on sales while we feed you hand-raisers

Page 3: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

How it Works

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PROCESS

Page 4: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

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/ PROCESS

LEAD NURTURING / FRESH LEADS FROM AGED AND DEAD LEADS / KALEIDICO

GIVE US DATA

Upload aged or dead leads

Provide CSV or Excel from aged lead broker or CRM export

VERIFY DATA

We run every file through email verification

Bad or risky emails are identified and suppressed

CAMPAIGNS

Use our proven email drip campaigns

Email customers in your name

Personalized landing page

SALES TEAM

Integrate with your sales team

Get fresh leads in real-time

Calls, email, Slack, or CRM

FRESH LEADS

Continue to run your normal sales playbook

Sit back and get extra production from leads you have already given up on

Page 5: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

Give us CSV or Excel File

Your data is secured in dedicated, segregated campaign. First name and email is all that is required.

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/ GIVE US DATA

LEAD NURTURING / FRESH LEADS FROM AGED AND DEAD LEADS / KALEIDICO

Page 6: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

We verify and clean leads

Every lead is verified and the list is cleaned to maximize deliverability and performance.

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/ VERIFY LEADS

LEAD NURTURING / FRESH LEADS FROM AGED AND DEAD LEADS / KALEIDICO

Page 7: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

Use our proven drip campaigns

Leverage our expertise and learnings from sending millions of emails for clients.

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/ DRIP CAMPAIGNS

LEAD NURTURING / FRESH LEADS FROM AGED AND DEAD LEADS / KALEIDICO

Page 8: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

Warm up aged leads

We can take aged lead files and warm them up, introduce them to your brand and add them to your book of business.

We leverage proven drip email campaigns and drive the rekindled interest to your phone and personal landing page.

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LEAD NURTURING / FRESH LEADS FROM AGED AND DEAD LEADS / KALEIDICO

/ EXAMPLE EMAILS

SL: [{insurance_agent}] Did you get your policy?

Hi {{contact.first_name}},

A couple of months ago you requested a rate quote online. We never connected, so I just wanted to check on you and make sure you got the information you needed.

● Did you get all of your questions answered?

● Did you get the insurance you need?

If you answered "no" to any of those questions I would love to assist you.

Just hit reply and email me any questions or call me directly at 313-555-1212.

Best Regards,{{user.first_name}}

P.S., You can always get current insurance information at {insurance_agent}.simpleinsuranceoffers.com

Page 9: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

Warm up dead leads

We can take leads from your CRM that you have written off. We encourage them to re-engage or consider new needs.

Keeps your sales team and resources focused on higher priority leads, leads with a higher probability of closing.

We leverage proven drip email campaigns and drive the rekindled interest to your phone and personal landing page.

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LEAD NURTURING / FRESH LEADS FROM AGED AND DEAD LEADS / KALEIDICO

/ EXAMPLE EMAILS

SL: [{insurance_agent}] We got disconnected…

{{contact.first_name}},

I just wanted to check back in with you.

We started working together, but somehow we got disconnected. I want to make sure I’m being as responsive and helpful as possible.

● Have I answered all of your questions?● Do you have all the information you need

to make a decision on your mortgage?● Is there anything else I can do to assist

you?

Often clients change their mind, go with other agents, or just get distracted by life. None of that bothers or offends me. I just want to make sure I’ve done everything possible to assist you.

Hit reply and at least tell me how you’re doing.

Best Regards,{{user.first_name}}

SL: [{insurance_agent}] Did you go in a different direction?

{{contact.first_name}},

Did you go in a different direction?

That’s okay, I just want to make sure you’re getting the information and insurance that you need. So, help me close the loop and ensure that I have done everything in my power to help you.

Hit reply and at least tell me how you’re doing.

Best Regards,{{user.first_name}}

Page 10: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

Personal, optimized landing page

Sometimes your leads will need a little more information before they reply.

Our personalized landing pages are conversion optimized giving customers just the right amount of information to re-engage them and send them back to you for a new policy quote.

Like email replies, all inquiries go directly to you and phone calls ring you directly.

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LEAD NURTURING / FRESH LEADS FROM AGED AND DEAD LEADS / KALEIDICO

/ EXAMPLE LANDING PAGE

Page 11: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

Post directly to your sales team

All campaign engagements are sent directly to you.

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/ CRM INTEGRATION

LEAD NURTURING / FRESH LEADS FROM AGED AND DEAD LEADS / KALEIDICO

Page 12: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

Get fresh leads. Discover new opportunities

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◿ Gain ROI on leads you already wrote off as a loss

◿ Take the opportunity to open a new low cost lead channel

◿ Add unexpected opportunities to your pipeline

◿ Add unexpected sales to each month’s production

◿ Only $500/month for up to 2,500 records per month

/ FOUND REVENUE

LEAD NURTURING / FRESH LEADS FROM AGED AND DEAD LEADS / KALEIDICO

Page 13: Lead Nurturing...Sometimes your leads will need a little more information before they reply. Our personalized landing pages are conversion optimized giving customers just the right

/ CONTACT INFORMATION

Bill RiceFOUNDER/CEO

(734) [email protected]

Kelley NowakBUSINESS DEVELOPMENT

(313) [email protected]