Lead Generation Real Living Lifestyles Academy Coach2Sell
2011
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Three Keys to Success 1.Mindset 2. Commitment 3. Action
Steps
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Mindset Habits for Success 10-10 Gratitude Journal Be The Gate
Keeper of What Gets In
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Commitment Service Given in Exchange for Goods Received Written
and Tracked An Accountability Partner
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Action Steps Prioritize The Actions Daily 3 Hours Done Before
Noon Everyday Have Them Written and Dates Assigned Measure the
Results and Evaluate
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It is Really Simple! If you are to Succeed in Real Estate you
must have clients to work with. Once you have enough leads to hit
your goals based on your capture rate there are no other issues In
other words Leads is the Name of The Game
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Without Lead Generation You are Out Of Business!!!!!!
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Two Ways to Attain Leads Prospecting Or Marketing Who Knows the
Difference?
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Who Believes Not All Leads Are Good Leads All Leads are Good
There are no Bad Leads
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Who Believes I dont have 3 hours a day to prospect You will
have it if you Schedule it
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I can not afford to do lead generation Lead Generation can be
Free Who Believes
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If I do too much prospecting I will have too much business to
handle That is a Good Problem to Have Who Believes
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I dont want to bother my friends they know I sell real estate
they will call me if they need me They Need Your Help and need to
know you want to help them The average person knows 7 Realtors
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Who Believes Lead Generation is High Rejection Lead Generation
is really FINANCIAL FREEDOM
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Track Results Evaluate Correct Business Planning Action Steps
The Process
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What does Your Lead Generation Look Like
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Consistency & Time Blocking/Chunking
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Chinese Bamboo Tree
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Your Data Base Is Like a Money Tree Develop it Feed it daily
Consistently Nourish it
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Two Types of People People You Know People You Dont Know Which
Group is Larger
Slide 21
How Do I Grow My Database? Talk to everyone you have a chance
to in line at the grocery store, Starbucks where ever you go Wear
branded clothing or your name tag everywhere you go! Get Involved
in Community Service Meals on Wheels, Volunteer at a school or
library Go to Business Mixers i.e. Chamber of Commerce, Rotary, BNI
group or start your own business happy hour
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Now I have a Lead .. 1.Meet a lead collect contact information
2.Send a personal note with your business card 3.Do a Follow up
Phone call 4.Send an item of Value 5.Do a follow up call ask for an
appointment 6.Send an item of Value 7.Do a follow up call ask for
an appointment or referral 8.Send another item of Value 9.Do follow
up call can you help with anything, appointment, referral 10.Add to
your automatic mailing program
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Mailing Program Monthly mailing may include any of the
following: Newsletter Just Listed Postcard Just Sold Postcard Under
Contract Postcard Market Reports Statistical Reports Community
Events Safety Alerts Informational Web Addresses School Lunches
Governmental Meetings
Slide 24
In Addition to Monthly Mailings Birthday Cards Pre-Anniversary
Call to the Husband Anniversary Cards Bought Their House
Anniversary Cards 4 Personal Notes 12 Personal Phone Calls Holiday
Cards Mothers Day Fathers Day 4 th of July Thanksgiving Christmas
Hanukkah etc. Two Three Keeper Pieces per year
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Lead Generation Passive vs. Active Have a Plan Know Your Action
Steps Tracking Consistency
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Lead Generation Active vs. Passive Expired Listings FSBOs Past
Clients Center of Influence Business Networking 800 Call Capture
Door knocking Open Houses Notice of Defaults Just Listed / Just
Sold
Slide 27
Lets Create Our Plan Right Now What will your Five (5) Lead
Generation Sources Be? Identify How Many Closings you will have
from each Source Identify The Action Steps Needed & Prioritize
Them Take Massive Action
Slide 28
Practice and Internalize Your Scripts Thank You For Being
Here
