Lead GenerationWith the recent success of the QS Hospitality micro site, the QS Online portfolio is further expanding to include an array of subject specific lead generation websites. They are specifically designed to deliver an enquiry directly to your recruitment team, from a student looking to study a particular course at your institution.

With our main QS sites offering you access to over 15 million students that are in the process of researching their subject options we can now offer you access to a separate audience of students. Having decided on their area of study these students are looking to make an informed decision on the right course choice.

We decided to list our private institution on hospitalitycourses.topuniversities.com to increase the number of European and international enquiries. Quacquarelli Symonds Limited is a very professional company with a strong focus on customer service. We are satisfied with the number and quality of leads we have generated and we will continue with this partnership in the future.

Sandra Staniek, BBAMODUL Career & Marketing, MODUL University Viennawww.modul.ac.at

The QS Hospitality Micro site was launched in January 2012 and has quickly become one of the best resources for researching and understanding hospitality courses around the world. It boasts many of the world’s top hospitality schools with clients from the UK, USA, Switzerland, Austria, Germany and many more. It has consistently delivered strong results for our clients and we will be aiming to replicate this success throughout 2013.

WHY?

Key Message. Key Audience. Key Results.

http://hospitalitycourses.topuniversities.com

Hospitality School 1

Hospitality School 2

Hospitality School 3

QS Hospitality

QS Engineering QS Art and Designhttp://Engineeringcourses.topuniversities.com http://artanddesigncourses.topuniversities.com

Engineering School 1

Engineering School 2

Engineering School 3

Art and Design School 1

Art and Design School 2

Art and Design School 3

WHAT’S NEXT?

NEW FOR 2013 We will be adding two more sites to the portfolio to run on the same format alongside our Hospitality site:

Each site will focus on the following specialisations:

QS Engineering• Mechanical• Chemical• Electrical• Civil and Structural• Nuclear

QS Art and Design• Interior Design• Fashion Design• Graphic Design• Web Design• Product Design• Photography

QS Hospitality•Hotel & Hospitality Management• Restaurant Management• Event Management• Tourism Management

*Please note that these lists may change from time to time to meet client needs. If you have a course area that isn’t covered please contact your account manager who will be happy to discuss whether it can be incorporated into the project.

HOW?

Thesiteusesconcisebutqualitycontentandaclearlydefineduserjourneytoprovideparticipatingschoolswithhighlyqualifiedleads.Thesitecontentfeaturesnumerouscountryguidesandarticlestokeepstudentsuptodatewiththelatestnews and trends in the industry.

Focussingonkeywordsandoptimisationweuseanumberofmarketingtoolstodrivetraffictothevarioussubjectareasanddowntothespecificschoolprofiles,tocreatethelead.

SchoolProfile:

Lead Gen Form:•Catering for all levels of education

•Detailed form containing more than 15 data points

•All the information necessary to contact the student directly

•Convert their interest into an application

Leadsaredeliveredinaneasytouseformatandspecifictoyour institution making it the most cost effective form of recruitment available today.

Working purely on a credit basis, schools can purchase any number of leads to suit their needs and/or intake require-ments and are able to top up their accounts with additional leads when necessary.

Theschoolprofileconsistsof:

• A 100-200 word description of the institutions, history, USP’s, notable achievements

• School/University Logo

• List of relevant courses with separate area for full course descriptions and requirements.

• Varietyofusefulfactsandfigurestohelpthestudentassess the suitability of your institution

E X A M P L E

PAC K AG E

Minimum campaign order is 50 leads ($4,000) and included in this cost is:

• Aprofileonthewebsite.• Allassociatedmarketingandadvertisingcostsrequiredtogeneratetheleads.• Homepagerotationwithotherschools.• “Featured University” status against the relevant country guide• Ifnoguideexists forthecountryonewillbecommissionedandpublished immediatelyuponreceiptoftheconfirmationform.

Pleaseseebelowthepricingstructurefor2013:Creditswillbeofferedonaslidingscalewithbulkbuyingresultinginadecreasingcostpercredit.

I.e.: a 140 lead campaign would be priced as follows:

50 leads from Tier 1 at $80 ($4,000)

50 leads from Tier 2 at $72 ($3,600)

40 leads from Tier 3 at $64 ($2,560)

Total Cost: $10,160

If you would like to discuss this further please contact:

Kevin Cavilla

kevin.cavilla@qs.com

+44(0)20 7284 7256

Special offer for 2013(expires March 31st)

Bookaminimumof200leadsandreceiveacomplimentary interviewwithacurrentorpreviousstudentwhichwillbepublishedonthesiteandlinkedtoyourprofile.

Tier Number of Credits Cost Per Credit ($)

1 1 to 50 80 2 51-100 72 3 101-200 64 4 201-350 56 5 351-500 51 6 501+ 46