Lead Generation - Cohort UK

COMMERCIAL IN CONFIDENCE

Lead GenerationDELIVERING QUALIFIED LEADS


Welcome to Cohort. We help businesses by delivering customers.

Our goal is to be the benchmark in Lead Generation, Smart Data and Consent Marketing…

Using proprietary technology, combined with old fashioned service,

Cohort has been at the forefront of Digital Marketing since 2008.

We help businesses connect with consenting consumers in an innovative, privacy compliant manner.

TRANSPARENCY – COMPLIANCE – CONSENT

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What we do

Customer data is Cohort’s life-blood. Cohort access vast and rich communities of industry compliant data to deliver millions of new customers to the clients and partners we serve.

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EMAIL MARKETING DATABASE ACCELERATORLEAD GENERATION AUDIENCE MONETISATION

Delivering targeted communications Delivering rapid data growthDelivering qualified leads Delivering incremental revenue


Cohort delivers qualified leads

Multi-channel data acquisition across hundreds of promotional websites.(See example on right)

Daily access to millions of digital triggers from a global network.

Cohort uses a blend of post transactional, email, display and social media assets to generate new customers for our clients.

Consumers register their interest on these sites where they are consenting to receive information from the third party advertisers

What do we do?

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COMMERCIAL IN CONFIDENCE 5

Who do we work with


Cohort places questions and offers from advertisers on these sites

Consumers give their consent to receive information about the specific offers or brands that they are interested in

Responses are filtered, applying world-leading quality control to ensure only the best leads get to our clients.

By engaging Cohort to place your offers on our network of publishers, you get the benefit of optimising your lead generation spend, reducing wastage and increasing ROI whilst saving you time and resource

Transparency – Compliance – Consent

How do we do it?

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Example SiteTVGUIDE.CO.UK

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Auto Responders are emails sent to a consumer either by the advertiser or by Cohort.

Actions can be tracked and used to trigger email or call center events. This technique can be use to stream and prioritise leads.

They warm up a lead, ensuring better engagement by the consumer when they are next contacted

Offers the client the chance to provide additional product information.

Allows any compliance messaging to be sent by providing links or attachments.

Importantly, it also offers a consumer the chance to opt out if they change their mind

Lead Nurturing through Auto Responders

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Lead Nurturing through Auto RespondersEXAMPLE

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ONLINE OPT-IN

Auto-Send Day 3 Day 6


Lead Nurturing through Auto RespondersEXAMPLES

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Lead Form MarketingDELIVERING HIGH INTENT LEADS


Lead Form Marketing

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Email

Social

Display

Deliver high intent leads directly to your outbound team

Increase brand awareness and audience reach

Value-add to your current lead generation program

Reach your specified target audience

No set up fees or additional costs

Risk- free performance based pricing

DELIVERING HIGH INTENT LEADS

LEAD FORMCOHORT LEAD

HYGIENEDELIVERED LIVE

INTO CALL CENTRE


Lead Form Marketing DELIVERING HIGH INTENT LEADS – EXAMPLE

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Email / Banner Landing Page Responsive for Mobile


Cohort Partners & ProcessSCALE & QUALITY


Leads are generated through an extensive Partner Network combined with a blend of Cohort Media Buying

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Direct Partnerships with a portfolio of data sources not currently available through traditional online marketing

By having many different sources it allows us to provide consistent volumes, reduce risk of reliance on a single source and provide a blend of data for acquisition

Transactional data from online retailers

Cohort has identified 75+ partners/Publishers who can carry advertiser questions. Whilst we rely on a core of approx 10, it’s important to maintain the variety of the others and have back up plans at times of low volume.

COHORT DELIVERS FULL TRANSPARENCY OF ALL LEAD SOURCES FOR ALL CLIENTS AT ALL TIMES.

Social EDM OfflinePost

TransactionPublishers Affiliates Display

Net Leads / Consenting Consumers

Partner 1 Partner 2

Partner 3Partner 6

Partner 5 Partner 4


Delivering quality leads is a Cohort mantra

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LEADS GENERATED VIA PROMOTIONAL & PARTNER MICROSITES

Note: Changes to Privacy Legislation require that all partners go through a stringent compliance process to protect advertiser and agency.

LEAD HYGIENE, VERIFICATION, QUALIFICATION AND COMPLIANCE LAYERS APPLIED

*LEADS DELIVERED (ON AVERAGE) BY COHORT EVERY MONTH

LEADS DELIVERED EACH MONTH*

1m

The combination of quality, the triggered nature of the data, and precise targeting results in the delivery of industry-leading customer acquisition rates.


Data Security

Cohort routinely handles large amounts of data for big brands for prize draws and distribution.

Website Security:

Cohort Global provides the highest levels of security to our client websites and client data.

The environment is protected by:

Firewalling at multiple levels with segregated networks

Data transmitted from the consumer’s browser is encrypted using SSL

Data is not accessible from external servers

Amazon Web Services (AWS) Hosting http://aws.amazon.com/security/

Logins utilise two level authentication (operating system and application layers)

How is the data delivered? 3 secure options

1. Live feed: we would be passing the data in real time using secure connection to the advertiser’s web service

2. SFTP batch: we would be passing the data daily or weekly in a CSV batch via a Secure FTP connection to your server.

3. Email batch: we would be passing the data daily or weekly in a password protected CSV or excel batch via email.

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http://aws.amazon.com/security/


Why our clients work with us

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We have built our business on a philosophy of Care for the Consumer, Care for our Clients and Care for our Crew. It is the cornerstone of our company.

CARE

Cohort is acknowledged as the benchmark for compliance in digital lead generation, both in deed and by association through the clients we work with, including, Westfield, Hewlett Packard, Ticketmaster, HotelClub and ACE Insurance among many others…

COMPLIANCE

Our clients are our business. We foster enduring, mutually profitable relationships providing the highest service levels in the industry, underpinned by truth, integrity, responsibility and delivering on our commitments.

CLIENT SERVICES

Ensuring clients have full visibility of the origins of all the data we capture on their behalf. The global changes to Privacy will mean that Cohort’s approach should be the de facto standard for lead origination.

TRANSPARENCY

We challenge ourselves to deliver the highest standards in everything we do and to make our service that extra bit better than other companies who operate in this space. As a result, our clients find that they achieve an improved return on investment over a longer period of time.

INCREASED REVENUES

Put simply, we have applied a combined four decades of marketing and information technology experience into delivering the most innovative lead generation platform in the industry.

INNOVATION

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Lead Generation - Cohort UK