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MEDIAKIT ONLINEwww.le-citydeluxe.com/es/spain
2013
SPAIN
Web Le City deluxeNewsletter
Social networks
SPAIN
Award AEEPP BARCELONA deluxe
SPAIN
www.le-citydeluxe.com/es/spain
WEB Le CITY deluxe SPAIN · Spanish· 40.000 page views a month· 20.000 users a month· 10 minutes per session
Le CITY deluxe SPAIN PORTAL
· 30% homepage read· 20% Fashion· 10% Motor· 5% Wellness· 5% Gourmet· 5% Travel· 5% Nightlife· 20% Others
CONTENT SESSION DISTRIBUTION
· 90% Web· 10% Mobile
BROWSE PLATFORM USER PROFILE
· 66% Windows· 19% Apple· 4% iPhone· 3% iPad· 2% Android· 6% Other
OPERATING SYSTEM
*source Google analytics
· �e online version of Le CITY deluxe in SPAIN, features the best selection of relevant local editorial content and e-commerce features.
· Browse prominent sections such as Fashion, Gourmet, Events, Entertainment, Culture, and other.
· Share interesting luxury articles with your friends as well as shop them exclusively with Le CITY deluxe.
62% Spain11% Europe15% USA12% Rest of the world
SPAIN
SPACES AND WEB FEES
· Media Rectangle (300x250) 20€ AD spots
AD spots
(CPM)
SPAIN
EXCLUSIVE CONTENT DISTRIBUTION AGREEMENT
SPAIN
International English
SPAIN
ONLINE STORE
· Sale of exclusive products· Points or currency purchase options· De�ned categories for each product
ONLINE STORE
·�e best travel options· Reservations for the best restaurants· Selection of the best nightclubs· VIP tickets for shows· �e best selection of exclusive shops· Everything our customer requires
CONCIERGE SERVICE
SPAIN
NEWSLETTER
· 10.000 suscribers· Weekly emails· Inclusion of weekly news articles from Le CITY deluxe SPAIN
NEWSLETTER
· Open Rate: 50%· CTR: average 15%· 85% Spain · 50% Barcelona· 40% Madrid· 10% Rest of Spain· 10% Europe· 5% USA
STATISTICS
· Email Banner 150€· News 150€· Text link 120€
NEWSLETTER FEE
· 44% iPhone· 30% Outlook· 13% Hotmail· 13% Rest
E-MAIL ACTIVS
· 40% Facebook· 20% Twitter· 15% Linked In· 25% Not Connected
SOCIAL
· 53% Male· 47% Female
GENDER
*source Mailchimp user statistics
SPAIN
IPAD & IPHONE
20% iPad readers
80% iPhone readers
IPAD & IPHONE
TOP 50! Downloaded
magazines on iPad
TOP 10! Luxury Apps
*source Flurry 2013
· Total active Apps: 20.000· Total active weekly users: 5.000· Total 1-6 Session per week users: 1.500· 25% spend between 3-6 minutes· New users per week: 100
SPAIN
IPAD & IPHONE
· Total active Apps: 20.000· Total active weekly users: 5.000· Total 1-6 Session per week users: 1.500· 25% spend between 3-6 minutes· New users per week: 100
· 35% also have World· 25% also have USA· 20% also have Russia· 20% also have Turkey
AUDIENCIE CROSS OVERLAP· 24% Social Networking · 10% News· 9% Entertainment· 5% Lifestyle· 5% Books· 4% Finance· 3% Travel· 3% Business· Rest Others
CATEGORY INTERESTS
· 60% Male· 40% Female
GENDER
· 50% Europe· 13% Asia· 13% Middle East· 13% USA· 8% South America
USERS· 20% make use of multimedia
MULTIMEDIA
· 15% average CTR
ADVERTISING PERFOMANCE
AGE
*Source Flurry 2013
· 80% 28-54 years
SPAIN
ADVERTISING ON IPAD
ADVERTISING IPAD/IPHONE
· iPad Full Page
· Video
· Banner (CPM)
· Image Gallery
· Survey / �ll form
· PDF download
€) per edition (
300€
1500€
200€
30€
150€
150€
PDF download
Image GalleryVideo
Link
· 1500 “Like” Le CITY deluxe SPAIN· 58% Female visit· 42% Male visit
· 68% Spain· 16% USA· 12% Europe· 4% Rest of World
FanPages Facebook & Twitter
Demographics
YouTube
Flickr29 %
54 % 6 %
9 %
2 %
DISSEMINATION PERCENTAGES ON SOCIAL NETWORKS
SPAIN
SOCIAL NETWORKS
SPAIN
FEES PER EDITION
· Medium Rectangle (300 x 250) 20€(CPM)
WEB
· Full Page AD 1500€· Video AD 300€· Image Gallery 300€
IPAD
· Email Banner 150€· News 150€
NEWSLETTER
· Social News 150€
SOCIAL
SPAIN
THANK YOU!
please contact usPasseig de Gracia 118, Pral. 08008 Barcelona
T +34 93 255 [email protected]
