LDR LONDON is a powerful

consumer PR agency. Our specialty

is building pioneer brands and

invigorating established brands.

We are innovative, straight-talking,

business savvy and relentless.

With a massive network of contacts covering media, celebrity, industry, creative, production and destination, we are the gate-keepers to a world of exclusive brand and business opportunities.

Our energy is infectious.

PR by LDR LONDON

Page 1

Top: Membership marketing for The Clubhouse, Chamonix

Middle: Arena cover story for 42 Below, NZ

Bottom: Art direction for Trailer Happiness, London

Top: Metro publicity stunt for 42 Below, NZ

Middle: Brand consultancy for heidi klein beauty products

Bottom: The Daily Telegraph for Pampas Plains, Argentina

Top: Sunday Time Style exclusive for The Clubhouse, Chamonix

Middle: Product launch for Cusqueña, Peru

Bottom: Traveller shoot for heidi klein, London

Top: Sunday Times for Pampas Plains, Argentina

Middle: Destination marketing, Thomas Cubitt

Bottom: Introducingcelebrities to our cleints.

PR by LDR LONDON

Page 3

Top: Metro feature & letterstory for 42 Below, NZ

Middle: Evening Standard cover story for heidi klein

Bottom: Fundraising for Galapagos Trust

Top: Membership marketing for Milk & Honey, London

Middle: Creative consultancy for 42 Below Cocktail World Cup

Bottom: BA High Life cover story for heidi klein, London

Top: Look book for heidi klein, London

Middle: Membership marketing for The Clubhouse, Chamonix

Bottom: The Financial Times for Pampas Plains, Argentina

Top: Viral marketing for 42 Below, NZ

Middle: Product placement for heidi klein, London

Bottom: Media relations for 42 Below, NZ

Top: Media launch for inTouch Alpine retreats

Middle: Art direction for easyJet magazine, Ibiza

Bottom: Consultancy for 42 Below Vodka

PR by LDR LONDON

Page 2

Top: GQ top 100 for 42 Below, NZ

Middle: European launch for The Clubhouse, France

Bottom: Traveller cover story for heidi klein

PR by LDR LONDON

Page 5

Picture details: Gay Times product placement – we target niche markets to drive fmcg sales

PRICELESS

Intelligent PR gives brands third party endorsement, genuine social currency and fuels word of mouth recommendation – it’s a priceless combination.

Our strategies and campaigns are simple and effective. We use fine tuned media and market intelligence.

Canny clients get us involved in both brand and product development and use us as a periscope to pulse the competition and mole the market place.

First we . . .

Then we . . .

The result . . .

PR by LDR LONDON

Page 7

PERSUASIVE

immerse ourselves in your branddedicate a sharp PR teamstudy your commercial objectivespin-point your marketstalk to your agenciestailor your strategy

create cunning ideastarget our communications persuade our press contactsengage our opinion formers direct new business leadsmount a sustained attack

we drive brand awareness and sales

Picture details: Vogue brand endorsement – we use luxury media to target high net worth individuals

Page 8

“Commercially aware”

“No bullshit”

“Trendsetters”

“Trustworthy”

“Saved our bacon”

“Highly connected”

“Inspiring”

“Straight talking”

“Very effective”

PROOF

What our clients say about us . . .

Stephen Loftus, Red Bull UK

Jonathan Downey, Match Bar Group

Annabel Cutler, The Daily Mail, FeMail

Tiffanie Darke, The Sunday Times Style

Lucy Taylor, Channel 4, You Are What You Eat

Paul Lubicz, The Wellbeing Manager

Charles Rolls, Fever Tree Tonics

Heidi Gosman, heidi klein

John Glaser, Compass Box Whisky

PR by LDR LONDON

Page 9PR by LDR LONDON

Page 8

SPIRIT IS INTOXICATINGTHE PIONEERING

Tracked down by a band of clever Kiwis, we used a mix of cunning stunts, bar nuts and mad professors to catapult an obscure premium New Zealand Vodka brand on to the world drinks stage.

Clever media consultancy, creative direction, numerous industry introductions and the most talked about drinks trade initiative in a decade, Vodka University, helped us secure spectacular media endorsements used on billboards around the world and ignite brand talk that quadrupled UK sales year on year and sent the share price soaring.

3 year contract

Online: www.42below.co.nzPicture details: 42 Below founder and ex Saatchi & Saatchi Director, Geoff Ross, sits on the pot.

“No nonsense anti-brand brand”The Sunday Times

“Viral will trigger tabloid outrage”Marketing Week

“Recommended”Financial Times

“Politically incorrect can work”Economist

“100 best things in the world”GQ

PR by LDR LONDON

Page 13

Recommended by a former client we were called up on a beach in Australia and assigned a mission to expand the A-listers one-stop-holiday-shop and retail brand in its third year.

Retail consultancy, brand direction, an ingeniously cost-effective photo shoot, database management, a direct mail-shot, introductions to premium brand partners and a major press offensive helped us boost footfall, online and in-store, supporting record summer sales.

1 year contract

Online: www.heidiklein.co.ukPicture details: Art direction by LDR LOnDOn, photography by Ben Harries.

“Cult swimwear boutique”Vanity Fair

“First-stop for winter sun”Vogue

“The brilliant 1-stop-holiday-shop”The Daily Mail

“Clever design that flatters ”The Times

“50 to watch”Real Business

PR by LDR LONDON

Page 15

Working with destination entrepreneur and creative genius Jonathan Downey we masterminded some of the most decadent media launches known to man – from world-class London member’s bars to mind blowing Alpha-Alpine hospitality.

“There’s no hype like no hype at all”The Independent on Sunday

“Top 10 destinations”GQ

“A magnet for indulgent skiers”The Financial Times

“The perfect destination”The Evening Standard

“Smash hit bar”Arena

A membership scheme, highly targeted database, a slick direct mail-shot, hard negotiation, a trip of a lifetime for the UK’s press elite and tactical coverage across Europe’s lifestyle media secured 75% occupancy for its first season in just 36 hours and buy-out offers within the first 12 months.

3 year contract

Online: www.mlkhny.com / www.clubhouse.frPicture details: Photography by The Sunday Times Style.

PR by LDR LONDON

Page 17PR by LDR LONDON

Page 16

Following a two minute conversation at a Notting Hill charity bash we were selected by Time Warner film fitness guru and former Sunday Times columnist to work to a grueling deadline for the launch of a revolutionary new concept in health and fitness.

Creation of brand identity and creative consultancy, graphic design, introductions to celebrity contacts, clever cross brand promotions, market research and tactical press work (without naming names) allowed us to establish the brand concept and score a monthly wellbeing column in GQ and exclusive contracts with Black Amex, high net worth individuals and A-list clients.

6 month contract

Online: www.thewellbeingmanager.comPicture details: Art direction by LDR LOnDOn, photography by Ben Harries.

“The ultimate makeover”The Independent on Sunday

“Fitness guru”The Sunday Times

“Not surprising he’s hired by Hollywood studios”In Style

“Engages the mind”Harpers Bazaar

“Lynchpin for a team of experts”Attitude

PR by LDR LONDON

Page 19

Food and Drink

Red Bull UKGordon Ramsay42 Below VodkaCusqueñaCompass Box WhiskyWines of ArgentinaWines from SpainFever-TreePampas PlainsHarvey nichols

Business and Telco

ABn AmroLloyds of LondonCable & WirelessYellow Pages Philip Morris

Leisure

Milk & HoneysupperclubCantaloupe GroupMatch Bar GroupLeith’s RestaurantsBank RestaurantsMean Fiddler

Destination and Property

Urban SplashEnglish PartnershipsLocum Destination Club MedRough GuidesExplore Worldwide The ClubhouseWineworld LondonVisit London

Health, Beautyand Lifestyle

heidi kleinThe Wellbeing ManagerL’OréalTAG HeuerTAG McLaren AudioThe Luzmon

Celebrity and Charity

Galapagos Trust Bryan AdamsRock ArchivenCHBreakthrough

PR by LDR LONDON

Page 21

EXPERIENCEWe get a kick out of working with savvy marketeers and brilliant brand builders

PR by LDR LONDON

Page 20

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PARTNERSHIPSON-Comunicación

Leading European PR agencywww.on-comunicacion.com

DNA ProductionsAward winning events company

www.dnaproductions.co.uk

Lighthouse

Visionary brand and retail brainswww.lighthouseglobal.eu.com

United CreativesCutting edge networkwww.unitedcreatives.com

PR by LDR LONDON

Page 23

EXPERTISENational and pan-European Campaigns

Consumer, Trade and Business Media Relations

Product Placement, Celebrity and Media Endorsement

Brand Experiences, Launches and Events

Cross Branding and Promotions

Viral and Direct Marketing

Campaign Evaluation

Project teams and freelance networkOver 25 years brand building experience

Multi-lingual (French, Spanish, Italian, Australian)

PR by LDR LONDON

Page 22

Thank you to all of our affiliates and clients, past, present and future: Conde Nast Publishing, Associated Newspapers Ltd, ink Publishing Ltd, Times Newspapers Ltd, National Magazine Company Ltd and IPC Media Ltd.

This publication has been produced with the collaboration of clients and media partners.

Photography ©2006 Ben Harries, Rick Lew, Stewart Shining, Ray Main,Louis de Rohan, Niko de Rohan.

©2006 LDR Creative Communications Ltd.

No part of the publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means without prior permission in writing from LDR LONDON.

Graphic Design by Chris Edmunds at The Creative Alliance.

Printed by Dolphin Print, London.