Embed Size (px)
Citation preview
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
L&D Success Story:
Implementing a Culture of Lifelong Learning at AstraZeneca
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Our Webinar Hosts
Matt JeffersonHead of New Business
Mind Tools
Culture
No culture of self development - used to
having content pushed and development only seen as
classroom.Spencer Holt
Global Director, Leader &Enterprise Development
AstraZeneca
Charlotte BlakeClient Success Manager
Mind Tools
Today’s Agenda
● Learning Today: Challenging Perceptions
● The Challenge at AstraZeneca
● The Journey to Lifelong Learning
● Implementation
● Successes and Takeaways
● Q&A Session
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
On-demand, practical learning trusted by millions
Learning Today: Challenging Perceptions
Poll Question:
Why do you think that learner engagement is such a big L&D challenge?
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
How do Modern Learners Feel About Learning at Work?
Source: InFocus: Bridging the Divide report
16%
21%
21%
16%
13%
70%
87%
62%
74%
75%
L&D professionals believe that learners put what they learn into practice quickly.
L&D professionals believe that individuals engage with professional self-development without prompting.
L&D professionals say that their people understand how to find the information they need for their job.
L&D professionals believe that their people engage in online learning without prompting.
L&D professionals report that managers provide active support in the application of learning in the workplace.
Learners say they are able to quickly put into practice what they learn.
Learners believe that they are responsible for managing their own learning and development.
Learners say they know how to access the learning they need.
Learners say they are happy to do online learning without prompting.
Managers report that they do this, and 61 percent of learners report that their managers do this.
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Bridging the learning divide How to meet learner expectations in your organisation
How Top Organizations Meet the Needs of Learners
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Source: Towards Maturity
82% 53%
85% 33%
88% 45%
97% 49%
91% 37%
64% 25%
82% 24%
79% 26%
… of L&D say individuals can choose our learning provision at any time.
… say individuals can choose to learn at places convenient to them.
… of individuals can access online learning that is directly relevant to their job.
… provide activities that help individuals practice desired outcomes.
… blend the use of several different learning approaches.
… provide micro-learning where appropriate.
… develop challenging and stretching tasks to embed learning in behavior.
… ensure people have easy access to job aids.
Focus on Accessibility
Top Deck organizations are 2x more likely to offer the following:
On-demand AccessProvide Access to
Job AidsProvide Access to
Relevant Online Learning
82% vs 53% 79% vs 26% 88% vs 45%
Source: Towards Maturity
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Challenging You to Think Marketing
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Poll Question:
Which new approaches are you looking to try in your organization this year?
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
On-demand, practical learning trusted by millions
The Challenge at AstraZeneca
The Challenge
Mind Tools Corporate Challenging Perceptions
WhatTo implement a culture of lifelong learning, starting with one learner at a time.To enable the organization and its people to adapt to a rapidly changing environment and to thrive within it.
WhyLearning is at the heart of the change we are trying to create.In order to be a great place to work, employees need access to the right tools ‘anytime, anywhere.’
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Leading From the Top Down
Recruitment Improve Organizational Performance
Increased Agility to Enable Growth
The benefits of the system from a CEO level.
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
From Push Learning to Pull Learning
Personalized Relevant On-demand
Aligning with our on-demand culture.
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
On-demand, practical learning trusted by millions
Why AstraZeneca Chose Mind Tools
22 years’ experience in management, leadership
and career development.
High-quality, trusted content, created by our in-house team.
Access to more than 2,000+ skill-building
resources.
Trusted by some of the biggest organizations
in the world.
Allow them to use microlearning to
support in the moment learning.
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
On-demand, practical learning trusted by millions
The Journey to Lifelong Learning
Looking to the Future
Mind Tools Corporate Challenging Perceptions
What Allowing people to learn in the flow of work, by helping them to grow into the skills we anticipate are needed.
WhyTo ensure that learning is at the heart of people’s future roles, opportunities and successes.
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Implement Lifelong Learning
Engage the Leadership Team
Think Marketing Define Value Proposition
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Learning Value Proposition
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Learning in the Flow of Work
Learning is at the heart of people’s future roles,
opportunities and successes.
Pushing the Boundaries of How People
Access Learning
Give them unique and different ways to develop.
On-demand, practical learning trusted by millions
Implementation
Marketing Plan
Use Multiple Channels
Where possible test multiple channels, reaching
out to as many users as possible, i.e. Facebook
Workplace, instant messaging.
Make it Relevant
Maximise L&D coverage at relevant events and
workshops to keep it front of mind.
Make it Simple
Make sure they have everything they need to use
the system and, where possible, release content in manageable chunks into the
workflow.
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Nudges Value Proposition
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Facebook Workplace (Weekly)
Webinars (Quarterly)
Saba Programs (Constant)
Using Influencers
CLO Pushes Messaging out to
all Staff
Higher Engagement Levels
Tying into Organizational Themes
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Leading by example and pushing learning messages out from the top down.
Facebook Workplace
Organizational messages are pushed out to all staff across the platform.
Number of AstraZeneca employees who have access to the site. It is
viewed more than the organization’s intranet page.
Of AstraZeneca employees are active on the site.
69,000
Communication Usage Adoption
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
20%
Bridging the learning divide How to meet learner expectations in your organisation
Facebook Workplace Examples
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Keeping Up the Momentum
Communication Keep it Relevant Business CentricRegular pathways built on Saba Cloud LMS with Mind
Tools content.
Always relate it to the jobs your audience do and the challenges they face, like leadership training and
performance management.
Talk to the business and use feedback to provide the right resources at the
right time.
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
On-demand, practical learning trusted by millions
Success so far
Initial Results
In the last 12 months, 158,806 resources have been used.
Mind Tools has helped AstraZeneca build a great learning culture. Just over half of the users have viewed
five or more resources.
10,234 51%
Engagement Curiosity
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Measures of Success
Internal Engagement
Survey
Recognition of L&D as a Strategic
Business Partner
Volume of Individuals Using Learning
Platforms
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Lessons Learned
Mind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
Stakeholder Involvement From
the Outset
Show the Valueof the Tools That
Already Exist
Bring Value Proposition to Life to
Drive Behavior
Understand Your Learners Treat them as individuals and empower them with knowledge.1. 2.
3. 4.
Learn From the Top DownProactively share individual success stories from senior leaders.
Nudge and Think Like a MarketerAdopt a test and learn approach to communication channels.
Adapt Learning to the Needs of Your OrganizationConstantly review the data. Having a flexible plan is key.
Key Takeaways
Reprogramming the Workforce: How Xilinx Created a New Learning InfrastructureMind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
On-demand, practical learning trusted by millions
Q&A
Get in touch today for more information on how Mind Tools can contribute to
the evolution of your learning.
866-610-11060203 744 1922 [email protected]/corporate
U.S. phone:
U.K. phone:
email:
web:
Trusted by Brands Around the World, Including:
Reprogramming the Workforce: How Xilinx Created a New Learning InfrastructureMind Tools Corporate Implementing a Culture of Lifelong Learning at AstraZeneca
