LCH Business iPhone App Packet

8/9/2019 LCH Business iPhone App Packet

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SALES AND INFORMATION GUIDE


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Table of Contents

1.Meet The iPhone4.The Specs

7. iPhone vs. Blackberry

9. Native Features13. Growth with the iPhone

15.Apps16. Native Applications

18. Monetizing Your App20. Updating Content

22. The AppStore23. About The AppStore

25. Marketing on The AppStore

26. The Launch

29.Your Business on the iPhone


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Meet the

iPhone


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The Specs


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Green standards are important!


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Display

Language Support

System Requirements


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iPhone vs.Blackberry


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We develop for both iPhone and Blackberry os, but we are alittle partial, heres why...

In a survey, conducted by JD Power and Associates on business users satisfaction with their handsets between

January and June 2009, the iPhone bagged the top spot, outperforming rivals like RIM BlackBerry, LG, and Samsung.

Factors depicting business user satisfaction include ease of operation, physical design and handling, operating

system, features as well as battery functions. On an index score of 1,000, Apples iPhone scored an impressive 803,

followed by RIM BlackBerry with a score of 724.

AppStore vs. AppWorldThe award winning AppStore leverages business enhancing applications with a smart profitmodel. Blackberrys AppWorld is slowly following Apples model, however with under 1000applications available, and at a much higher price than the apps on the AppStore, the iPhonestandard just takes precedence.


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Native

Features


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For Security

For Special NeedsFor Directions


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The iPhones native features make creating applications and add-ons limitless.Marketing content can be showcased beyond the 3.5 inch display through an

innovative scrolling feature and zoom capability makes reading informationeffortless for subscribers. Another feature, Indexing, gives the option to

choose a video, for example, out of many simple by selecting the first letter inits name.

Scrolling


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Zoomin

Indexing


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Growth with

the iPhone


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85,000 iPhone/ iPod Touch Applicationsare available to subscribers.

50 million people own a compatible Apple device.

The iPhone/ iPod Touch is available in 77 countries and growing.

1.5 billion individual downloadswere recorded on the App Store within the first yeof operation.

The total number of apps downloaded just surpassed 2 billion.

Currently, over 6.3 million iPhone/ iPod Touch appsare being downloaded everysin le da .

atistics as of Se tember 2009


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Apps


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Native

Applications


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For Your Media

The iPhone comes with award-winning applications that not only speak to userexperience but complement our custom creations as well. With a 3 Megapixel

Camera, a Video Recorder, YouTube for media playback, and Google Maps fordirections, in-app Campaigns, Contests and Directions are made seamless and easy


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Monetizing

Your App


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Selling Your AppIn the first year of the App Stores existence a small development firm explored theiPhones innovative accelerometer. An interactive aquarium app featuring the splashing ofwater if touched, several species of swimming fish that could be reversed and made to jumpif tapped was created. In the first year, their app totaled 1 million sales. After Apples 30%marketing fee, these developers made over $700,000 on this tiny, yet innovative gem. Ifyou have an innovative idea let us develop it, package it, price it, and market it.

Pricing Your AppThe pricing of your app is not only integral to its sales success, but its branding as well. Westudy app pricing trends to price your app accurately.

In-App PurchasingIn-app purchasing allows you to offer your app for free while selling multiple items within.This feature is perfect for a Recording Artist selling the individual tracks of an album butstill wanting to provide some free content, like bios or photos to fans.


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Updating

Content


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Updating Your ContentApps have been called mini websites. Your website content can be updated andchanged and so can your apps! When hosting with us, changes to your app is

easy. If you have content that needs to be changed more frequently, say weekly oreven daily, we set up live feeds for your content.

Notifying Subscribers of Updated ContentThe iphone makes alerting your subscriber even easier. Notification badges popup right on your app to let subscribers know of new content or updates. Ease and

efficiency...

Notification Badge


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The

AppStore


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About

theAppStore


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mages Courtesy of Apple Inc. and Apple.com

You can search for, browse, review, purchase, and download applications from theApp Store directly to iPhone. Applications you download and install from the AppStore on iPhone are backed up to your iTunes library the next time you synciPhone with your computer. You can also install applications youve purchased ordownloaded through iTunes on your computer when you sync with iPhone.


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Marketing

on theAppStore


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Info PagesEvery application published to the Apple AppStore comes with its own info page. This pagedescribes key information about your app, allows for cross-promotion of other apps, projects,

and/ or sponsors, testimonials and company information.

RankingAn application gains most exposure on Apple.com through Featured, Top 25 and Top 100 lists.Appearing on the top 100 list has been shown to increase new users by an average of 2.3 times/day. LCH Business leverages our relationships with PR powerhouse Saucy PRand CelebrityEvent Planning firm, BUJE Concepts, to garnish the kind of exposure that get our clients onthese lists.

RatingsRatings are another key factor in maximizing download potential. We help our clients gain

positive ratings through an interactive marketing campaign and developing stellar applications

Promotions/ DiscountsWe carefully monitor the analytics of your app to determine the right time to discount or adjustyour marketing strategy. By temporarily lowering your sales price, for example, you could gainmass exposure on the Featured, Top 25 and Top 100 lists.


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The Launch


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Insert Amazing LaunchEvent Here

Use our preferred Event Planning and PR Team or your own, tcreate an App Launch. This event showcases your App, Brandsyour Business/ Campaign, and Gains Pre-Sales for your App.


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Your Business on the

iPhone


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CUSTOM

MOCKUP SPACE

Excited about the App Revolution yet? When you areready to take your place amongst the smart businesses

marketing and providing ingenious tools for theircustomers through their mobile phones, we will create a

custom mockup for your business.

Documents

LCH Business iPhone App Packet