Upload
topwebch
View
228
Download
0
Embed Size (px)
Citation preview
8/14/2019 Lb Referencement
1/49
8/14/2019 Lb Referencement
2/49
2012 C
2
. , , --F .
, 500 F (2012),
D 2000, , , , , .
C . (2004), (2005), (2006), (2007), (2008),
/E (2008), (2009), F C (2009), (2009), 'E(2010) , (2011). C , , .
A , . .
C , . D2005, , -, , . D 2000, , 2007 D , , -, , , . A ( ) , . , , , , , , , ,
. , , ,
.
8/14/2019 Lb Referencement
3/49
2012 C
3
E , ,
. -
.
E , A, , A, G, G F,
, G, E-E, CF, CEA, , , , CD,
01 , , A, B, , D , A C F, B
, A , F , F, BH, , G, C ,
A, B, C, AG2 , G B, A
, C, C, B , C
HEC, B , , , A, A, , C , E,
, F, C , E, , C , , E,
B , C, D , F A, A, G E
G, , C, A
-
, H, G , D D, A, , F , G
F, C C, G, , E, B & , , B
, , , AF , CC, F, C
E A, , D
, , C , E, , H C , A, E,
F 24, , C, , G, F, A, F
, E , B , , , C,
., G , ED (B F), C, ,
G , G, EC, , F , A,
D, , E, DGAC, G C, G ,
8/14/2019 Lb Referencement
4/49
2012 C
4
, , , , 1 , , , , ,
, , , , , ,
, , ,
, , ,
, , 24, -, , , , ,
, , , , , ,
, , : ://../.
8/14/2019 Lb Referencement
5/49
2012 C
5
:
,
- .
( ),
.
. ,
/ , '
/ .
, (
),
(, ).
, .
,
,
.
: .
8/14/2019 Lb Referencement
6/49
2012 C
6
...................................................................................................................................................................2
..............................................................................................................................3
.......................................................................................................................................................5
............................................................................................................................................................6
....................................................................................................................................8
...................................................................................................................................10
................................................................................................................................10
...................................................................................................................................................11
............................................................................................................................................12
........................................................................................................................................................15
.......................................................................................................................................16
.................................................................................................17
.................................................................................................................................18
301.................................................................................................................................................18
. ..........................................................................................................................................19
...........................................................................................................................................20
...............................................................................................................................................22
............................................................................................................................................................24
................................................................................................................................................................25
.....................................................................................................................................................26 ........................................................................................................................................27
...................................................................................................................................................28
..........................................................................................................................................29
....................................................................................................................................................30
.................................................... .............................................................. .................................31
.......................................................................................................................31
, ..................................................................................................................33
.....................................................................................................................33
8/14/2019 Lb Referencement
7/49
2012
7
...........................................................................................................................................................36
: .........................................................................................................................37
......................................................................................................38
, .............................................................................................................................39
.............................................................................................................................................41
.................................................................................................................41
.................................................................. ........................................42
...................................................................................................................43
..............................................................................................................................................44
..............................................................................................................................46
.................................................................................................................................46
..................................................................................................................................48
8/14/2019 Lb Referencement
8/49
2012
8
- .
, .
. B
,
.
. , '
,
1.
(2) , , (), ,
, ...
, BA ,
. ,
, -
? , -
?
1 :
, , ,
.2
: . : .
8/14/2019 Lb Referencement
9/49
2012
9
, , ' ( ), 119 ( ).
. , - + +1, . (B, , B , ). ,
. , . , ( +1).
..
, : 15 .
, ! , .
, , . , . .
, , .
8/14/2019 Lb Referencement
10/49
2012
10
C ' , G E I.
B (M) M, ( 2011 B). E E, O . I -- G . C, ' ' G, , .
A, ' . A , B , A G B ( C,
70% ). M 'E . EO '.
L : () L (), () /// , () .
, () (), 80% .
L , , .
% I (F 2011)
% '
8/14/2019 Lb Referencement
11/49
M 2012 C O
11
I . , EO I.
L E O, -- . C , . I - !
E , , . L , . , , , . C .A, ( ) . E , .
D ,
, -. A, 3 17% 2005 42% 2010 ( AO) !
F .
10 EO . - , . F,- , , /
3, .
, ,
L . , , . M .
3: , .
8/14/2019 Lb Referencement
12/49
M 2012 C O
12
E , . C , .C EO .N .
I
L EO . C .
L : .
N , '-- . , .
L , . .E , .
N , O , , (-, ), ( , )
8/14/2019 Lb Referencement
13/49
M 2012 C O
13
, .
, ,
.
, ,
: !
,
.
,
. ,
, ,
. , .
.
: , , ,
:
?
:
: 5 . :
.
,
: .
, ,
, - ( ) (
, ).
, ,
.
(, , ),
.
,
:
, ,
() .
,
.
8/14/2019 Lb Referencement
14/49
M 2012 C O
14
C , . C , .
L . C .
L - : =
C, :
A , ;
A , .
8/14/2019 Lb Referencement
15/49
M 2012 C O
P 15
A ( ). C , . I , , . E .
N, , .
8/14/2019 Lb Referencement
16/49
M 2012 C O
P 16
M , . I G. C, / . L , , .
.
L . E : , . L
4, : M
M. P , , .
L , -- .
I .
I ( ).
( ://..///--). , , . ,
, .
,
. M . I .
, .
, , ( )
,
.
4 : A ' G ' ' .
8/14/2019 Lb Referencement
17/49
M 2012 C O
P 17
L , CM , . E , , .
C . E , ( G ) .
P , .
( ) () (J).
N J .
O .
R . .
R . J .
O ' , J.
O ( )
R 3C.
...
A G , P F F :
( ).
G .
C , .
8/14/2019 Lb Referencement
18/49
M 2012 C O
P 18
I . II , . E , , , .
M , RL. O , RL. L (NO FOND !) . A , .
(404)
.
C , .
.
, . ,
301
, .
301
, 301 :
.
C . C , , .
8/14/2019 Lb Referencement
19/49
M 2012 C O
19
301 ()
. ,
301 ,
.
( )
.
,
.
,
, .
, ( ).
,
, .
, .
,
301 .
://../ ://./.
,
.
.
. .
, --
.
(-), . A,
, ,
.
(
).
,
. A ,
, . , , ,
,
, .
.
8/14/2019 Lb Referencement
20/49
M 2012 C O
20
P /-/ // .
. G :
, :
A : : ! . C !
P : ://..//., .
.
G -2005 , SM. . G SM RL, G.
S , , ML , .
8/14/2019 Lb Referencement
21/49
M 2012 C S O S S
P 21
E :
"" "" ""
L (, , .)
C . B .
8/14/2019 Lb Referencement
22/49
M 2012 C S O S S
P 22
C , : , .
, ,
, , .
L :
1. D . C , - .
2. D RL ()
3. D , ( ILE)
4. D , ( H1, H2, )
5. E (, ).
6. L .
C .
8/14/2019 Lb Referencement
23/49
M 2012 C S O S S
P 23
8/14/2019 Lb Referencement
24/49
M 2012 C S O S S
P 24
P RL, :
C-, , . I - :
E : .--. .--.
-
L RL , .
RL (CMS ). C RL .
P , RL :
://../=123443
N RL :
://../--.
L RL , , RL . C . C A.
8/14/2019 Lb Referencement
25/49
M 2012 C S O S S
P 25
A , , RL . E , RL ( ). L ' . C CMS RL. C . I .
N RL : , , ,
.
RL , , , ( ) .
S MEA, HML ()
. M SEO.
L ' ' . E , . C SERP , .
C :
E 2005 E 2012
8/14/2019 Lb Referencement
26/49
M 2012 C S O S S
P 26
I S C ( 2005). E .
L () H 2005 : -, . . D , , H , .
E 2012, , S . C, -PORAIL ( HOME PAGE G). B , SEO. L ? L SC 3 , & .
C .C . E , .
8/14/2019 Lb Referencement
27/49
M 2012 C O
27
C . E , . I , .
C ( ) , .
E , . N . . C,
. I , DMO.
A :
L ="" : G. E RL ( ). L . C, . .
LOPEN GRAPH PROOCOL F G+. C . C . C .
E OG :
8/14/2019 Lb Referencement
28/49
M 2012 C S O S S
P 28
C F ( ) . E , . , (/ + + RL) .
C , , .
P : ://./
C O G , . I G.
C . P , , ,
NHL .
E , NHL E- ( , ) .
L .C . M . C .
P : ://./
8/14/2019 Lb Referencement
29/49
M 2012 C S O S S
P 29
:
(1, 2, )
.
L HML . C ' . C .
L HML .L , ' ' ' ' .
M '.
P , H :
A, CMS H ( H1 ). I H .
D - , .
C-- L R , . D , .D , .
B , H1, H2, H
8/14/2019 Lb Referencement
30/49
M 2012 C S O S S
P 0
L . C , -, .
O B A S , B, A .
O B , , .M ( ) , .
A, , .
,
.
I .
P :
A .
N .
8/14/2019 Lb Referencement
31/49
M 2012 C S O S S
P 1
A , , .
I AL .C . M . N ! P, -. 159GF9.
L , , .
8/14/2019 Lb Referencement
32/49
M 2012 C O
32
S , .
D , . L RL .
D , CMS, , .L , -- , , , .
C , : , , . B , RL .
M :
,
.
I :
RL ; CMS (- ) , ;
O RL, G , . C, RL. E G .
( 3 ) ;
MEA (, ) ; , .
L CMS , .
8/14/2019 Lb Referencement
33/49
M 2012 C S O S S
P 33
,
A , RL , .
.
.
L CMS, , RL : , .
A , CMS (.. RL) .
CMS RL, -- , : /..//. /../ ?I=1294.
C CMS RL, - RL . M RL .
, , : . C , G . O , .. .., . , 301 .
C : NE PAS DPLIQER ORE CONEN ! ( , )
8/14/2019 Lb Referencement
34/49
M 2012 C S O S S
P 34
G .S 2011 PANDA G. C RL . L , 10
L ' RL ' , ().
L . S , :
L : ()
E .
P .
D , I
S - ? E - ?
RL . C
. Q ?
, . M ' () ?
L , .
L , , .
P , . SEO :
C . A 301
D ( !)
8/14/2019 Lb Referencement
35/49
M 2012 C S O S S
P 35
. P 2 ,
A ( )
. . ( ) ( ).
M '
S RL (404) . L
G ( ).
B , , . C . M , .
M , /. L , .
8/14/2019 Lb Referencement
36/49
M 2012 C S O S S
P 36
L . E, , . C , .
O . G ' ', ... ' ...
C . L , , . S G .
C . P ( ), : L ( AL
) : C .
N . E , , , . E . M , .
L :
M
C ( )
P , , .
. C .
8/14/2019 Lb Referencement
37/49
M 2012 C S O S S
P 37
A, ! . L . L , - G (P R)
L ., .... C .
E 1998, L P S B, S , G : ().
L P R, . O , . A, I . CMSD, .
C D. :
S , S .
D :
L, , , .
C P1 P , , .
C . S 10 10 , .
L . .. (PR9) . (PR3).
8/14/2019 Lb Referencement
38/49
M 2012 C S O S S
P 38
R . L G 0 10. M . L , , 10. I 10. C 10 , 100
1010 3C ( ).
I . C , . I .
I , . C , . E , , . S, .
L ( ) . C , G ( PANDA) .N I G. M .
C : , -, . C , .
8/14/2019 Lb Referencement
39/49
M 2012 C O
39
L PANDA , , G.
U , -- . E - .
E , , , , .
S , ,
. S , .
E, . S , .
S , . C , . S .
L : . A : / .
8/14/2019 Lb Referencement
40/49
M 2012 C S O S S T
P 40
D , , . C 2012 G. C S, + . L, , +
G+ . D ( US ), , - ?
C G, F T. D
G .
C, ( ) .
8/14/2019 Lb Referencement
41/49
M 2012 C S O S S T
P 41
L : , . C : , , - !
C - , : , , .
F ? C, . L : . V ? E . , , !C , , , , , . A,
: , , , , .
E, , -, , . S , , . A !
.
C : - S , ? E , - ?
,
-
-
8/14/2019 Lb Referencement
42/49
M 2012 C S O S S T
P 42
C , . C .
L , .
E, . I : - . M .
A . D CNLL (C N
L L) , , . I , . M , . V , , , .
S : , , , , -- . E , . L . E , !
L , -, : ?
L G A, A (AT I, XT) - , . E , - URL , .
-
, .
8/14/2019 Lb Referencement
43/49
M 2012 C S O S S T
P 43
C - . P- . P- , - . A , .
, ,
. .
S , - ? I . B : , , , .
A . G 2012 (). C'-- G, . E .
C , G A : . E , ( 8% ).
C SEO.
G 15/20% . M .
O , - . I .
I G : :
8/14/2019 Lb Referencement
44/49
M 2012 C S O S S T
P 44
E G , , .
. . . E , G , .
L , , .
O , , 20 200 .
L -, , ? P : 200 !
N, . M : .
8/14/2019 Lb Referencement
45/49
M 2012 C S O S S T
P 45
P , , , , , : . C .
L C. , 15 000 , 15 000 , , .
8/14/2019 Lb Referencement
46/49
M 2012 C S O S S T
P 46
L , , - . I
I I.. C -, -- , . L , T : , . A, G , - , - G - ! A ? S 5, G, . E , . M , .
L : , . S 2011 P, .
S .
C , : , , , - .
5 : I. L ' .
8/14/2019 Lb Referencement
47/49
M 2012 C S O S S T
P 47
U- , .
A, G -= .
I G , .
C , . Y , , A , .
C , , .
C , - . P , G, . D - : ://.-./.
C , URL . S , ,
C . C, . M , . U G.
8/14/2019 Lb Referencement
48/49
M 2012 C S O S S T
P 48
O , . M , : . S , - ,-- , 1000. L G.
C , . E , , .L
. BMW, C, R, N, .
B G , , .
M , : , , .
8/14/2019 Lb Referencement
49/49
P 49
A , , ( , , , ) (, , ) : , , , .
D , G . L , , .
E , , .
S , S D, ' S, -, SEO,
... : @.