Lazer is passionate about women who cycle and we have a long history of SUPPORTING FEMALE ATHLETES, TEAMS AND RACES. Through our sponsorship and support we are doing what we can to help develop the sport of cycling for women and to increase the number of women participating in cycling. Women’s cycling continues to grow and we are now excited to announce that Lazer has committed to producing a LINE OF FEMALE SPECIFIC PRODUCTS.

Drawing inspiration from the catwalk, city life, fashion and the cycling culture we combined different influences with our technical knowhow to create products that are 100% female friendly. Like our unique and patented ROLLSYS® RETENTION SYSTEM that is PONYTAIL FRIENDLY and used throughout the MOi! collection.

Expect feminine color combinations, bold designs, haute couture patterns and subtle female details.

WHY MOi!

Moi is the French word for me and French happens to be one of the languages spoken in Belgium, where Lazer is from. It also stand for ‘Look at me, I am a women and I am cycling’. Women participation in cycling is growing rapidly and they are here to stay.

WHY THE FEMALE NAMES

The inspiration for names of the helmets in the Moi collection come from strong symbols of the female universe. Magazines, actresses, singers,… symbols of female success and dedication.

We present to you the MOi! collection from Lazer.

All our MOi! helmets are

NE

W 2

01

5

ELLE BLUE WHITEELLE CROCO

Belgian BlueULTRAXmoi collection

Silkscreen colors

Red (pantone 191C)

Gloss Finishing

black

Padding

Logo’s Stickers

Reflective stickers (back of the helmet)

50mm

straps

EPS

Strapdividers

Black

BlackWhite

BlackWhite roller

Black

Strapanchors

White

Turnfit Z-Buckle

MO! collection

MOTION Red 22/07/2014 Designer Lars M HKSM Responsible Edwin/Jenny

Small white logo - 50 mm

Normal Closed padding

PLEASE CENTRE THE LAZER LOGO AT THIS PLACE ON THE EPS

Printed Logo

Belgian Blue 2995c

12mm

10mm

Printed Logo(both sides)

White

24mm

20mm

3,28

cm

2,93cm

3,69

cm

2,50 cm

lower sticker

JANE CROCO

KISS WHITE CORAL

GRACE CROCO

COSMO CROCO

GRACE WHITE CORAL

MONROE WHITE BLUE

JANE BLACK BELGIAN BLUE

KISS WHITE BLUE KISS BLACK GOLD

LARA BELGIAN BLUE WHITE SUMMER CORAL WHITE

COSMO WHITE BELGIAN BLUE

MONROE CROCO

GRACE WHITE BLUE

COSMO WHITE CORAL

MOi! collection All our MOi! helmets are