LAW OF CONTRACTION

LAW OF CONTRACTION

Submitted to: Sir ShakeelSubmitted by : Mudassar bin Zaheer

MBA 4TH A

LAW OF CONTRACTION

• A brand become stronger when you narrow its focus.

• Contract your brand results in a powerful brand.

LAW OF CONTRACTION

Retail category killers follow the five step pattern.

• Narrow the focus.• Stock in depth.• Buy cheap.• Sell cheap.• Dominate the category

STARBUCKS COFFEE

PETE’S SUBWAY

TOYS”R”US

PIZZA HUT