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    eBlast

    SOCIAL SCENE eBlast

    eBlast Box AdSize (pixels): 300 x 250

    SALES CONTACTS

    Michael S. Loquercio - Advertising Sales Manag

    312.644.4604 [email protected]

    Kelly Henigan - Account Manager

    312.644.4034 [email protected]

    Adam Hrejsa - Account Manager

    312.644.2942 [email protected]

    Send materials to:

    Andy Shaw - Chicago Lawyer

    415 North State Street Chicago, Illinois 6065

    E-mail: [email protected]

    312-644-7121 or fax us at 312-644-0542

    Social Scene email sent once per week

    to 10,000 subscribers.

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    Home Page

    Article Page

    ONLINE

    Home Page Banner AdSize (pixels): 468 x 60

    Home Page Box AdSize (pixels): 300 x 250

    Article Page Banner AdSize (pixels): 468 x 60

    Article Page Box AdSize (pixels): 300 x 250

    Site Usage*

    Visits 6,110Pageviews 94,670Pages/Visit 15.49% New Visits 68.27*October 1, 2010 - October 31, 2010

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    Sent two to three times per month

    to 7,400 subscribers.

    SALES CONTACTS

    Michael S. Loquercio - Advertising Sales Manager 312.644.4604 MLoquercio@LBP

    Kelly Henigan - Account Manager 312.644.4034 [email protected]

    Adam Hrejsa - Account Manager 312.644.2942 [email protected]

    Send materials to:

    Andy Shaw - Chicago Lawyer

    415 North State Street Chicago, Illinois 60654

    E-mail: [email protected]

    312-644-7121 or fax us at 312-644-0542

    Banner Ad on eBlastSize (pixels): 468 x 60

    Top Jobs on eBlast

    Chicago Lawyer Magazine eBlast

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    the magazine

    EDITORIAL CALENDER Space Close Material CloseDecember 2010/January 2011

    Person of the Year 11.15.10 11.19.10

    February 2011

    Mid-Sized Firms 01.03.11 01.07.11

    March 2011

    Technology 02.07.11 02.11.11

    April 2011*

    Corporate Counsel 03.07.11 03.11.11

    May 2011

    Lawyers Who Write 04.04.11 04.08.11

    June 2011*

    Largest Law Firm Survey 05.02.11 05.06.11

    July 2011*

    Diversity Survey 06.06.11 06.10.11

    August 2011*

    Law Schools/1st Year Associates Survey 07.05.11 07.08.11

    September 2011*

    Pro Bono Survey 08.01.11 08.05.11

    October 2011 *

    Largest Settlement Survey 09.05.11 09.09.11

    November 2011*

    Small & Solo 10.03.11 10.07.11

    December 2011/January 2012*

    Person of the Year 11.14.11 11.18.11

    *Special Section within issue. See reversed side for details.

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    special sections

    Added Value Marketing as only theChicago Lawyer magazine can provide

    AD/ARTICLE/DIGITAL REACH

    For 2011, we want to offer our advertisers more marketing value

    With an ad in one of Chicago Lawyer magazines Special Sections,you receive editorial opportunities in 8 of our issues plus now wehave included targeted distribution. The Special Sections Ad/Arti-cle/Digital Reach package allows you to brand your product bybeing seen with your ad and gives you a voice with your article, alto a targeted readership. Take advantage of the Chicago LawyersSpecial Section Marketing Program and get the most from youmarketing budget.

    April 2011Women in Law Special Section

    June 2011

    IP Special Section

    July 2011Family Law Special Section

    August 2011Corporate Counsel Special Section

    September 2011Design/Workspace Special Section

    October 2011Litigation Support Special Section

    November 2011Technology Special Section

    December 2011/January 2012Law School Special Section

    Editorial Opportunity

    Includes:

    Article with a maximumlength of 700 words

    Bio and photo ofauthor included

    Additional bonusdigital distribution

    For rates andmore information,

    please contact:

    Michael Loquercio312.644.4604or via email at

    [email protected].

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    We keep you in the loop about Chicagos legal community

    2011 Legal Advertisin

    Media Kit

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    A Publication of Law Bulletin Publishing Company

    M a g a z i n e

    2011 Legal Advertising Media Kit

    Keeping with its award-winning editorial content and expanding

    its insights and perspectives on current legal topics, the Chicago

    Lawyer magazine maintained its dominance as this markets flagship

    legal publication.

    Chicago is a target-rich legal market. The Chicago Lawyer magazine

    delivers a readership of Managing Partners in Chicagos largest law

    firms, all Corporate Counsel in the State of Illinois, law firm managers,

    solo and small firm attorneys, the judiciary, government attorneys and

    finally, many others allied to the legal profession.

    These attorneys and legal professionals make or influence the buying

    decisions for their law firms and law departments in several areas

    including banking, investments and financing, litigation support,

    technology from the front to the back office, recruitment and also the

    day to day operation decisions for their law firms.

    The readership of the Chicago Lawyer magazine is a sought-after

    consumer with tremendous purchasing power for a variety of

    high-end products and services. This affluent audience has an average

    household income of $275,000.

    Maximize your exposure and visibility to this niche market of legal

    professionalsby making the Chicago Lawyer magazine part of your 2011

    advertising schedule.

    For more information about rates and special issues,contact one of our sales representatives today.

    Michael Loquercio, 312.644.4604, [email protected]

    Kelly Henigan, 312.644.4034, [email protected]

    Adam Hrejsa, 312.644.2942, [email protected]

    Fax: 312.644.0542

    For Classifieds:Myles Ahearn, 312.644.2801, [email protected]

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    2011 Chicago Lawyer advertising rates

    Four color rates - full pages

    Premium position rates Open 6x 12x 24x

    Inside front cover $4,265 $3,900 $3,500 $3,000

    First right hand page $4,265 $3,900 $3,500 $3ooo

    Page four or five $4,150 $3,735 $3,300 $2,900

    Opposite to Table of Contents $4,150 $3,735 $3,300 $2,900Back cover $4,265 $3,900 $3,500 $3,000

    Two page color spread $6,235 $5,500 $4,950 $4,475

    Full page four colorrun of press $3,670 $3,330 $2,960 $2,370

    Four color - fractional sizes Open 6x 12x 24x

    Tab & 12 page $2,950 $2,700 $2,500 $2,225

    14 page $2,300 $2,000 $1,750 $1,600

    Black & White rates available upon request

    Preprinted insert rates Open 3x 6x

    Bound-in cards $2,600 $2,080 $1,820

    Polybagged $3,000 $2,750 $2,500

    Maximum size is 7.5 x 10.5

    Materials with postal indicias will not be accepted

    Actual sample must be presented

    All materials must be pre-approved

    All rates are per insertion

    Rates listed are net Agencies add 15%Bleed size - 9.5 x 12.25

    Bleed trim - 9.25 x 12

    Full page non-bleed -8.75 x 11.5

    Full page8.75 x 11.5

    Tab page4.9 x7.5

    12 horizontal7.437 x 4.705

    12 vertical3.637 x 9.681

    14 vertical3.637 x 4.705

    14 horizontal4.9 x 3.5

    Two page spread18.5 x 12

    Add .125 bleedon each side

    A Publication of Law Bulletin Publishing Company

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    Role in Firm

    26.8% Equity Partner

    12.8% Partner

    11% Corporate/General Counsel

    9.8% Associate

    9.1% Managing Partner

    4.9% Income Partner

    Area of Specialization

    32.3% Trial/Litigation

    17.7% Corporate Business

    12.8% Personal Injury/Workers Comp.

    11.6% Real Estate

    11% Insurance

    10.4% Labor/Employment

    Law Firm SizePercentage of circulation

    25

    20

    15

    10

    5

    0

    Solo Practitioner 15.2%

    2-9 20.1%

    10-24 17%

    25-99 20.7%

    100-149 11.6%

    150-249 5.5%

    250+ 9.7%

    Solo 2-

    9

    10-24

    25-99

    100-14

    9

    150-24

    925

    0+

    Circulation - 9,000

    All of the 1,600 Chicago Chapter of American Corporate

    Counsel members

    Managing Partners at Chicagos largest law firms

    Executive committee members of Chicagos largest

    law firms

    All Judges throughout Cook and the collar counties Firm administrators of Chicagos largest law firms

    Key government officials in the metropolitan

    Chicago area

    Past and present honorees of 40 Under Forty Illinois

    Attorneys to Watch

    Circulation Specific management committees

    Executive Compensation Finance Operation

    Investment Technology Recruitment

    More and more, law firms are turning to expert

    consultants in several areas, including:

    Technology

    Trial/Jury consultants of all types

    Accounting firms for both forensic accounting

    and asset valuation

    Banks can benefit from reaching out

    to law firms - Four areas:

    Wealth management for the affluent,

    high household income audience

    Private banking services for their law firms /

    loans and corporate checking

    Trust services

    Referral business

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    2011 Chicago Lawyer editorial calendar

    Month & Editorial Space close Material close Publication date

    December 2010/January 2011 11.15.10 11.19.10 12.19.10

    2010 Person of the Year

    February 2011 01.03.11 01.07.11 01.23.11

    Mid-Sized Firms

    March 2011 02.07.11 02.11.11 02.20.11

    Technology

    April 2011 03.07.11 03.11.11 03.20.11

    Corporate Counsel Women in Law Special Section

    May 2011 04.04.11 04.08.11 04.17.11

    Lawyers Who Write

    June 2011 05.02.11 05.06.11 05.22.11

    Largest Law Firm Survey IP Special Section

    July 2011 06.06.11 06.10.11 06.19.11

    Diversity Survey Family Law Special Section

    August 2011 07.05.11 07.08.11 07.24.11

    Law Schools/1st Year Associates Survey Corporate Counsel Special Section

    September 2011 08.01.11 08.05.11 08.28.11

    Pro Bono Survey Design/Workspace Special Section

    October 2011 09.05.11 09.09.11 09.18.11

    Largest Settlement Survey Litigation Support Special Section

    November 2011 10.03.11 10.07.11 10.23.11

    Small & Solo Technology Special Section

    December 2011/January 2012 11.14.11 11.18.11 11.20.11

    2011 Person of the Year Law School Special Section

    A Publication of Law Bulletin Publishing Company

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    In order to efficiently process digital ads, one high-resolution,

    composite file is the goal. This file can either be a print

    optimized PDF (PDF/X-1a) or a TIF for placement in a page

    layout program. The following guidelines and specifications

    are to assist you in this process.

    Preferred file types:

    PDFs created with Acrobat and TIF files from Photoshop.

    When creating your ad using a page layout program it

    is highly recommended that you create a postscript file.

    Acrobat Distiller can be used to create a PDF from your

    EPS file. Exporting an EPS file from your page layout

    program and distilling with Acrobat will insure that all

    of the fonts will be embedded into your PDF file for

    placement into the page layout program by the publisher.

    When creating an ad in PhotoShop you should flatten the

    file before submitting it. If you use Illustrator to createyour ad, you should convert your fonts to outlines.

    Ad construction:

    The document size of the ad should be the same as

    the desired final size of the ad.

    On full page ads, all vital copy (text or images)

    should be no closer than 1/4 to the trim. Any ad

    that is designed to bleed should extend at least

    1/8 past the trim. All trim and registration marks

    should be offset by 9 points or 1/8 .

    Make sure all colors in the color palette are

    correctly defined as Process (CMYK). All RGB,

    LAB and Index colors must be converted to CMYK

    or they will not print correctly.

    Do not use rules less than .25 point. These may

    not appear in the final product.

    Trapping:

    You are responsible for Overprint and Knockout settings.

    Fonts:

    If you supply a .pdf or .tif as instructed above, all fonts

    will automatically be embedded into your file and there

    will be no need to supply fonts to the publisher.

    Graphics:

    All screened graphics should have an effective

    resolution of 300 DPI. All Bitmap graphics (line art)

    should have an effective resolution of 600 DPI.

    Note:

    When you enlarge a graphic, you are changing the effective

    resolution. For example, a 300 dpi graphic placed at 200%

    will have an effective resolution of 150 dpi.

    Do not embed EPS files within another EPS file. Nesting

    EPS files can cause output errors.

    All duotones should be created in a photo manipulation

    program, such as Photoshop (version 5.02 or higher).

    Graphics colorized in a page layout program may not

    print as expected. If you are using Quark, the Creo

    Color TIFF XT extension will allow you to colorize

    TIFFs in Quark with predictable results.

    Acceptable media:

    CD-Rom, email

    Send materials to:

    Andy Shaw - Chicago Lawyer

    415 North State Street Chicago, Illinois 60654

    E-mail: [email protected]

    312-644-7121 or fax us at 312-644-0542

    Submitting ads

    A Publication of Law Bulletin Publishing Company

    M a g a z i n e

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    2011 Legal Advertising Media Kit

    A Publication of Law Bulletin Publishing Company

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    ReadersProfessional Profile

    82% have purchasing authority

    71% belong to a frequent flyer program

    61% have purchasing authority for banking and financial relationships

    46% work for law firms

    40.5% are solo practitioners 40% utilize technology consultants

    6% work for the government

    4% work for a corporate law department

    The average number of CLE courses taken in the past year is 3.4

    Personal and Professional Profile

    Average household income is $212,000

    Average value of household investment portfolio is $500,000

    91% own their home, average market value is $423,400

    85% of readers use more than one bank

    47% of homes are valued at $500,000 or more

    40% own or lease at least one vehicle worth $40,000

    95% have investments including the following:

    73% stocks, 69% mutual funds, 64% IRA/Keogh, 50% real estate,

    40% other pension plans, 37% CDs, 30% tax free bonds, 20% corp

    rate bonds, 17% art, 13% antiques, 11% are in limited partnerships

    and 10% have gems as investments

    32% use a broker/investment advisor, 26% do their own investing

    and 30% do both

    Online StatisticsAdvertisement Activity Levels

    430,000 page views per month

    83,300 visits per month

    28,000 visitors per month

    5 page views per visit

    Email blast page3,500 sent out daily

    *Based on a 2008 survey

    Solo 2-

    45-9

    10-24

    25-49

    50-99

    100-19

    920

    0+

    Areas of Law*43% Trial/Litigation

    36% General Practice

    33% Personal Injury

    31% Real Estate

    21% Probate Estate and Trust

    19% Family

    17% Corporate

    12% Criminal

    10% Bankruptcy

    *The Chicago Daily Law Bulletin is largely a litigators

    publication. Many of the attorneys who list categories

    of law are also litigators in those areas.

    40

    30

    20

    10

    5

    0

    Solo Practitioner 40.5%

    2-4 28.2%

    5-9 9.8%

    10-24 6.9%25-49 6.1%

    50-99 1.6%

    100-199 2.0%

    200+ 4.1%

    Average Number of Attorneys 22

    Law Firm SizePercentage of circulation

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    N e w s p a p e rBlack & White Rates

    Open 6X 13X 24X 52X 64X 104X 208X 5 days/rowFull Page $3,065 $2,899 $2,799 $2,658 $2,356 $2,114 $1,812 $1,510 $6,567Tab Page $1,747 $1,595 $1,515 $1,436 $1,272 $1,112 $960 $792 $3,6121/2 Page $1,531 $1,398 $1,328 $1,258 $1,115 $983 $842 $694 $3,1001/4 Page $873 $796 $756 $718 $636 $561 $480 $396 $1,804Strip Ad $720 $680 $657 $624 $552 $496 $425 $350 $1,5401/6 Page $570 $538 $520 $494 $437 $392 $336 $280 $1,1751/8 Page $436 $398 $378 $359 $318 $280 $239 $197 $905

    Spot color is available [please call for rates]

    Pre-Printed Insert Rates

    1X 3X 6X 12XMaximum insert size is 7.5 x 11 $2,070 $1,490 $1,090 $870

    No postal indicia on supplied insertsSend proof of insert one week prior to publishing to establish acceptance

    All rates are per insertion Rates listed are net Agencies add 15%

    1/2 horizontal6 col. x 10.5

    14.125x 10.5

    1/4 horizontal4 col. x 8.259.375x 8.25

    1/6 horizontal4 col. x 5.759.375x 5.75

    1/8 horizontal3 col. x 5.25

    7x 5.25

    1/2 vertical3 col. x 21

    7x 21

    1/4 vertical3 col. x10.5

    7x 10.5

    1/6 vertical2 col. x 10.5

    4.5625x 10.5

    1/8 vertical2 col. x 7.75

    4.5625 x 7.75

    Full page6 col. x 21

    14.125x 21

    Tab page4 col. x 13.759.375x 13.75

    Strip ad6 col. x 3

    14.125x 3

    FRONT2 col. x 6

    4.5625x 6

    BACK3 col. x 6

    7x 6

    For more information about ratesand special issues, contact one of oursales representatives today.

    Michael Loquercio 312.644.4604mloquercio@lbp

    Kelly Henigan [email protected]

    Adam Hrejsa [email protected]

    Fax: 312-644-0542

    For Classifieds:Myles Ahearn 312.644.2801

    [email protected]

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    N e w s p a p e r

    Chicago Daily Law Bulletin 415 North State Street Chicago, Illinois 60654 312.644.4604

    Mechanicals The Chicago Daily Law Bulletin is printed offset on premium 35 lb. newsprint

    Halftone/line screens up to 100 are accepted, 85 is preferred

    Maximum insert size is 7x 11 [flat or folded]

    Acceptable ad format: MAC or PC electronic files [see below for formats]

    4 color available only with the Law Day Edition of the Chicago Daily Law Bulletin

    Spot colors are available daily [please call for rates]

    Electronic File Submission RequirementsPlatform/Media: MAC CD ROM, 100 MB Zip PC CD ROM, 100 MB Zip Email FTP

    Proofs: Proofs of final version of files to be imaged must be provided with electronic files. Proofs must be at 100

    percent, please tile if necessary. Also include crop marks to show finished size. Files will not be imaged without proofs.

    Software & Version: Both MAC/PC QuarkXpress versions 5 or 8.02, Adobe Photoshop CS4 11.0.1, Adobe Illustrator

    CS4 14.0, Adobe InDesign CS4 6.0.1 and high-res PDFs with fonts embedded. We do not accept Publisher, Microsoft

    PowerPoint or CorelDraw files.

    Fonts: To minimize any problems in processing your files, please use only Postscript type1 fonts. You must send all

    of the fonts used in your digital files. We will use these fonts only to output your material. Prior to sending a disk for

    output, please use a preflight program to ensure that all necessary elements are on the disk such as images, fonts,

    miscellaneous linked files, etc. Also, please verify that you are sending the correct version of the files.

    Images: Acceptable electronic file formats are TIFF, JPEG or EPS. Images should be scanned at sufficient resolution for thescreens used.

    Spot color ads at 100 line screen

    B&W ads at 85 line screen

    Note: Scanning at a higher resolution than necessary increases the file size without adding image quality.

    Send Materials to:Andy Shaw-Chicago Daily Law Bulletin

    415 North State Street

    Chicago, Illinois 60654

    Telephone 312.644.7121

    Fax 312.644.0542

    E-mail: [email protected]

    PublisherThe Chicago Daily Law Bulletin is published daily Monday-Friday [except holidays] by:

    The Law Bulletin Publishing Company

    415 North State Street

    Chicago, Illinois 60654

    Telephone 312.644.7800

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    supplements

    Space Close Material CloseSpring CLE Guide* 02.01.11 02.04.11

    Legal Technology Update* 03.07.11 03.11.11

    Illinois Top Verdicits* 06.14.11 06.17.11

    40 Under Forty 07.18.11 07.25.11

    Fall CLE Guide* 08.05.11 08.12.11

    ADR Guide* 11.01.11 11.04.11

    Year in Review 12.01.11 12.07.11*750 word article opprotunity with purchase of full page advertisement

    special issues

    Law Day 04.01.11 04.08.11

    Spring New Attorneys Section 05.17.11 05.24.11

    Winter New Attorneys Section 12.01.11 12.07.11

    directories

    Lawyers Handbook TBD TBD

    Judicial Profiles TBD

    Bank Guide 05.02.11 05.06.11

    Sullivans Law Directory 05.30.11 06.03.11

    For rates and more information, please contact:

    Michael Loquercio312.644.4604or via email at

    [email protected].

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    supplementsSpring and Fall CLE GuidesThe CLE Guidebook is a bi-annual special section focused on the Continuing Legal Education Courses offered in the MidwestThis guide offers advertisers a direct means of reaching 25,000 attorneys throughout Illinois by means of a comprehensivelisting of association and law school sponsored CLE courses, speakers and meetings. CLE Guide Book will be inserted in February and September issues of the Chicago Daily Law Bulletin.

    Legal Technology UpdateDistribution includes: 1) Mailed directly to 270 MIS/IT Directors in law firms throughout Chicago and the metro areas, 2)Bonus Distribution - ABA Tech Show in April 2011, and 3) Digitally sent to all Corporate Counsel in the state of Illinois

    Illinois Top VerdicitsIndependent readership surveys rank the Illinois Jury Verdicts as our most read special section. Over 25 notable defense and

    plaintiffs' verdicts are profiled including the attorneys and law firms involved, as well as the expert witnesses and court con-sultants utilized by each side. If you want to reach litigators in a publication sure to be read, this is an excellent opportunity.

    40 Under FortyFor over 10 years, we have been ackowleging some of the most outstanding Illinois attorners under the age of 40. Law Bulletin'slegal advertising staff conducts an annual survey to determine the leading Illinois attorneys who are under 40 years old andon a fast track professionally. In an effort to maintain objectivity, attorneys can not recommend themselves or attorneys attheir own law firm, corporation or public entity. The 40 attorneys selected are profiled in this stand-alone special publicationCredible who's who publications are always very popular and well read. Do not miss this opportunity to be included in the

    most popular special sections we have ever published.

    ADR GuideThe Midwest ADR Guide is a stand alone publication that is targeted to litigators and corporate counsel throughout IllinoisThe Guide is the first resource of its kind to include extensive biographical profiles of attorney neutrals from the Dakotas toOhio. Profiles are divided into six categories; ADR: Commercial Matters, ADR: Employment, ADR: Family, ADR: PersonaInjury, ADR: Real Estate/Construction and ADR: International. Profiles are organized by state and by category and are easilysearched through multiple indexes.

    Year in ReviewThe Year in Review is back by popular demand and gives advertisers the opportunity to submit a 650 word article alongwith their ad. This special supplement to the Chicago Lawyer magazine will be inserted with an issue of the Chicago DailyLaw Bulletin and this years edition will also include the digital distribution of 4,000 attorneys in law firms of 50 and below.

    special issuesLaw DayThis opportunity comes only once a year. The Chicago Daily Law Bulletin is distributed to every practicing attorney in Illinoismore than 65,000 in total. The publication has a readership of over 120,000 legal professionals throughout Illinois. No othe

    publication reaches every attorney in Illinois whether in private practice, in a corporate law department or the government.

    Spring and Winter New Attorneys SectionsTwice a year (June and December) the Chicago Daily Law Bulletin prints a special edition that is inserted in the ChicagoDaily Law Bulletin. In addition, these two editions of the Chicago Daily Law Bulletin are also delivered to every newly licensedattorney in Illinois, approximately 1800 at each swearing-in ceremony. While many of these newly licensed lawyers have hadinternships or may have used various legal information or service providers in law school, they are really legal neophytes andripe for marketing of your services and products.

    directoriesLawyers HandbookThe Lawyers' Handbook is the only resource of its kind in Illinois. Proof of this is the 17,000 copies purchased annually by attorneys throughout the Chicago area. Accurate and comprehensive directories of all Federal, State and local offices, courts,and officials make this a guide that is often referred to by attorneys, paralegals, legal secretaries and other legal professionals

    Advertising opportunities include the full page display ads and strip ads. Because this is a daily reference tool used for at leasa year, the Lawyers' Handbook should be included in any media plan intended to penetrate the Chicago legal market.

    Judicial ProfilesBank GuideSullivans Law Directory

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    Law Bulletin Web Sites Ad Sizes and Placements Page 1 of 10

    Law Bulletin Web Sites Ad Sizes and Placements

    ChicagoLawyerMagazine.com

    Home Page

    Article Page

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    ReadersProfessional Profile

    82% have purchasing authority

    71% belong to a frequent flyer program

    61% have purchasing authority for banking and financial relationships

    46% work for law firms

    40.5% are solo practitioners 40% utilize technology consultants

    6% work for the government

    4% work for a corporate law department

    The average number of CLE courses taken in the past year is 3.4

    Personal and Professional Profile

    Average household income is $212,000

    Average value of household investment portfolio is $500,000

    91% own their home, average market value is $423,400

    85% of readers use more than one bank

    47% of homes are valued at $500,000 or more

    40% own or lease at least one vehicle worth $40,000

    95% have investments including the following:

    73% stocks, 69% mutual funds, 64% IRA/Keogh, 50% real estate,

    40% other pension plans, 37% CDs, 30% tax free bonds, 20% corp

    rate bonds, 17% art, 13% antiques, 11% are in limited partnerships

    and 10% have gems as investments

    32% use a broker/investment advisor, 26% do their own investing

    and 30% do both

    Online StatisticsAdvertisement Activity Levels

    430,000 page views per month

    83,300 visits per month

    28,000 visitors per month

    5 page views per visit

    Email blast page3,500 sent out daily

    *Based on a 2008 survey

    Solo 2-

    45-9

    10-24

    25-49

    50-99

    100-19

    920

    0+

    Areas of Law*43% Trial/Litigation

    36% General Practice

    33% Personal Injury

    31% Real Estate

    21% Probate Estate and Trust

    19% Family

    17% Corporate

    12% Criminal

    10% Bankruptcy

    *The Chicago Daily Law Bulletin is largely a litigators

    publication. Many of the attorneys who list categories

    of law are also litigators in those areas.

    40

    30

    20

    10

    5

    0

    Solo Practitioner 40.5%

    2-4 28.2%

    5-9 9.8%

    10-24 6.9%25-49 6.1%

    50-99 1.6%

    100-199 2.0%

    200+ 4.1%

    Average Number of Attorneys 22

    Law Firm SizePercentage of circulation

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    N e w s p a p e rBlack & White Rates

    Open 6X 13X 24X 52X 64X 104X 208X 5 days/rowFull Page $3,065 $2,899 $2,799 $2,658 $2,356 $2,114 $1,812 $1,510 $6,567Tab Page $1,747 $1,595 $1,515 $1,436 $1,272 $1,112 $960 $792 $3,6121/2 Page $1,531 $1,398 $1,328 $1,258 $1,115 $983 $842 $694 $3,1001/4 Page $873 $796 $756 $718 $636 $561 $480 $396 $1,804Strip Ad $720 $680 $657 $624 $552 $496 $425 $350 $1,5401/6 Page $570 $538 $520 $494 $437 $392 $336 $280 $1,1751/8 Page $436 $398 $378 $359 $318 $280 $239 $197 $905

    Spot color is available [please call for rates]

    Pre-Printed Insert Rates

    1X 3X 6X 12XMaximum insert size is 7.5 x 11 $2,070 $1,490 $1,090 $870

    No postal indicia on supplied insertsSend proof of insert one week prior to publishing to establish acceptance

    All rates are per insertion Rates listed are net Agencies add 15%

    1/2 horizontal6 col. x 10.5

    14.125x 10.5

    1/4 horizontal4 col. x 8.259.375x 8.25

    1/6 horizontal4 col. x 5.759.375x 5.75

    1/8 horizontal3 col. x 5.25

    7x 5.25

    1/2 vertical3 col. x 21

    7x 21

    1/4 vertical3 col. x10.5

    7x 10.5

    1/6 vertical2 col. x 10.5

    4.5625x 10.5

    1/8 vertical2 col. x 7.75

    4.5625 x 7.75

    Full page6 col. x 21

    14.125x 21

    Tab page4 col. x 13.759.375x 13.75

    Strip ad6 col. x 3

    14.125x 3

    FRONT2 col. x 6

    4.5625x 6

    BACK3 col. x 6

    7x 6

    For more information about ratesand special issues, contact one of oursales representatives today.

    Michael Loquercio 312.644.4604mloquercio@lbp

    Kelly Henigan [email protected]

    Adam Hrejsa [email protected]

    Fax: 312-644-0542

    For Classifieds:Myles Ahearn 312.644.2801

    [email protected]

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    N e w s p a p e r

    Chicago Daily Law Bulletin 415 North State Street Chicago, Illinois 60654 312.644.4604

    Mechanicals The Chicago Daily Law Bulletin is printed offset on premium 35 lb. newsprint

    Halftone/line screens up to 100 are accepted, 85 is preferred

    Maximum insert size is 7x 11 [flat or folded]

    Acceptable ad format: MAC or PC electronic files [see below for formats]

    4 color available only with the Law Day Edition of the Chicago Daily Law Bulletin

    Spot colors are available daily [please call for rates]

    Electronic File Submission RequirementsPlatform/Media: MAC CD ROM, 100 MB Zip PC CD ROM, 100 MB Zip Email FTP

    Proofs: Proofs of final version of files to be imaged must be provided with electronic files. Proofs must be at 100

    percent, please tile if necessary. Also include crop marks to show finished size. Files will not be imaged without proofs.

    Software & Version: Both MAC/PC QuarkXpress versions 5 or 8.02, Adobe Photoshop CS4 11.0.1, Adobe Illustrator

    CS4 14.0, Adobe InDesign CS4 6.0.1 and high-res PDFs with fonts embedded. We do not accept Publisher, Microsoft

    PowerPoint or CorelDraw files.

    Fonts: To minimize any problems in processing your files, please use only Postscript type1 fonts. You must send all

    of the fonts used in your digital files. We will use these fonts only to output your material. Prior to sending a disk for

    output, please use a preflight program to ensure that all necessary elements are on the disk such as images, fonts,

    miscellaneous linked files, etc. Also, please verify that you are sending the correct version of the files.

    Images: Acceptable electronic file formats are TIFF, JPEG or EPS. Images should be scanned at sufficient resolution for thescreens used.

    Spot color ads at 100 line screen

    B&W ads at 85 line screen

    Note: Scanning at a higher resolution than necessary increases the file size without adding image quality.

    Send Materials to:Andy Shaw-Chicago Daily Law Bulletin

    415 North State Street

    Chicago, Illinois 60654

    Telephone 312.644.7121

    Fax 312.644.0542

    E-mail: [email protected]

    PublisherThe Chicago Daily Law Bulletin is published daily Monday-Friday [except holidays] by:

    The Law Bulletin Publishing Company

    415 North State Street

    Chicago, Illinois 60654

    Telephone 312.644.7800

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    Law Bulletin Web Sites Ad Sizes and Placements Page 2 of 10

    ChicagoLawyerMagazine eBlast sent two to three times per month to 7,000subscribers.

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    Law Bulletin Web Sites Ad Sizes and Placements Page 3 of 10

    Chicago Lawyer/Chicago Daily Law Bulletin Advertising Supplements

    Special Advertising Sections appear in interactive eZine format on the Web

    Ads are interactive to click thru to advertisers

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    Law Bulletin Web Sites Ad Sizes and Placements Page 4 of 10

    Chicago Lawyer Network Social Scene email sent once per week to 10,000subscribers.

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    Law Bulletin Web Sites Ad Sizes and Placements Page 5 of 10

    ChicagoDailyLawBulletin.com

    Front (Home) Page top banner

    ChicagoDailyLawBulletin.com

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    Law Bulletin Web Sites Ad Sizes and Placements Page 6 of 10

    Article Page (top)

    Print friendly article page

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    Law Bulletin Web Sites Ad Sizes and Placements Page 7 of 10

    Chicago Daily Law Bulletin

    Daily Headlines Email sent to 2,500 subscribers daily

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    Law Bulletin Web Sites Ad Sizes and Placements Page 8 of 10

    Chicago Lawyer Network - Main Page Profile page is the same minus the boxad

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    Law Bulletin Web Sites Ad Sizes and Placements Page 9 of 10

    LexTekReport.com New Legal Technology WebsiteBanner ads 468 X 60 are available as well as Sky Scraper ads 160 X 600

    Standard ad sizes (zones available are listed below):

    IAB Medium rectangle 300 x 250 pixelsIAB Full Banner - 468 x 60 pixelsIAB Leaderboard - 728 x 90 pixelsIAB Wide Skyscraper - 160 x 600 pixels

    We accept jpg and animated gif for all properties

    Statistics for Law Bulletin Web Sites

    Chicago Daily Law Bulletin Web Site Stats http://www.chicagolawbulletin.com

    27,000 visitors per month350,000 page views per month1,500,000 hits per month2600 paid/qualified subscribers sent eblast daily

    Chicago Lawyer Web Site Stats http://www.chicagolawyermagazine.com

    5,829 visits per month12,740 page views per month6,500 paid/qualified subscribers sent eblast twice monthly

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    Law Bulletin Web Sites Ad Sizes and Placements Page 10 of

    Zones available for advertising:

    Site Name ofAdZone SizeChicagoLawyerMagazine.com site ChicagoLawyer Default IABMediumRectangle(300x250)

    HomepageHeaderBanner IABFullBanner(468x60)

    HomepageSmallBanner IABMediumRectangle(300x250)

    InternalHeaderBanner IABFullBanner(468x60)

    InternalSmallBanner IABMediumRectangle(300x250)

    InternalSmallBannerBottom IABMediumRectangle(300x250)

    Internal

    Wide

    Skyscraper

    IAB

    Wide

    Skyscraper

    (160

    x

    600)

    Printfriendlyskyscraper IABWideSkyscraper(160x600)

    ChicagoLawyerMagazine.com email ChicagoLawyer eblast IABFullBanner(468x60)

    ChicagoLawBulletin.comWebsite CDLBGNWebsidebarright top IABMediumRectangle(300x250)

    CDLBGNWebsidebarrightbottom IABMediumRectangle(300x250)

    CDLBGNWebprintfriendlyleaderboard IABLeaderboard(728x90)

    CDLBGNWebarticle firstposition IABMediumRectangle(300x250)

    CDLBGNWebarticle secondposition IABMediumRectangle(300x250)

    CDLBGNWebbottomleaderboard IABLeaderboard(728x90)

    ChicagoLawBulletin.comemail CDLBGNWebemail firstposition IABMediumRectangle(300x250)

    CDLBGNWebemail secondpos iti on IA BMediumRectangle(300x250)

    CLN

    Social

    Scene

    email Social

    Scene

    email

    first

    position IAB

    Medium

    Rectangle

    (300

    x

    250)

    SocialSceneemail secondposition IABMediumRectangle(300x250)

    SocialSceneemail thirdposition IABMediumRectangle(300x250)

    SocialSceneemailtop300x250 IABMediumRectangle(300x250)

    ChicagoLawyerNetwork.com CLN Banner IABFullBanner(468x60)

    CLN BottomLeft Custom(220x183)

    LexTekReport.com LexTekReport topbanner IABFullBanner(468x60)