View
39
Download
4
Embed Size (px)
Citation preview
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
Credentials&ScopeofServicesNovember2016
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
CONTENTSTheLavaPMWay
PerformanceMarketinginAsia
PartneringwithLavaPM
LavaPM Cases
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
TheLavaPMWay
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
WhoWeAre
SpecialFocusonnon-Englishworkingmarkets
Beijing(HQ)
Shanghai
Bangkok
HongKong
Tokyo
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
TRUEPerformanceMarketingis… alotmorethanjustperformancemedia…Itiswherewebear,togetherwithourclients,theirtargetsformarketing-generatedpipeline/revenue&theirKPIsformarketingcontributiontorevenue.LavaPM helpsorganizationsbridgethegapbetweenmarketingandsales.
Deliveringmeasurablebusinessresultsformarketers
Our Mission
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
PerformanceMarketinginAsia
Data&analyticsgivesustheinsighttoengagewithyourtargetaudienceattherightplace,attherighttime.Andatscale… Allwithonefinalgoalinmind,i.e.conversiontosales.
Whatyoucan’tmeasure,doesnotexist.
“InGodwetrust,allothersmust bringdata”
Dr.WEdwardsDeming
MarketingTechnologyenablesPerformanceMarketing
Hottestmarketingtechnologytopicsglobally• Marketingautomation• Account-basedTargeting• PredictiveAnalytics• AutomatedContentAggregation/Creation
HowmanyofthisexistorhavetherequisitesupportinChina(thelargestmarketinAsia)?
HowmanymarketersinChinaorThailandhavethe“know-how”tofullyleverageMarTech intheirwork?
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
TheuniquepotpourrithatisAsiaThere’snoone-size-fits-allinsales/marketing,neithercanwelookatAsiaasonesingleregion,unlikeinthecaseofEurope.Underlyinglanguage/cultures/nuancesforeachAsiancountrydictateswhetherabusinesstheresucceedsorfails.ThisbecomesevenmorecrucialwhenitcomestothecountrieswhereEnglishisnottheworkinglanguage.Canyoucustomizeyourmulti-touchstrategiestoallthedifferentcultures/languages/info-consumption-patternswhichisAsia?Canyoudosoatscale?
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
AgeoftheCustomerYourcustomerisempowered,spoiltforchoicewithregardstoaccessibleinfo,expectsconsistent&high-valuein-personanddigitalexperiences,wantsacomplete&effortlessexperience,anddemandsinstantgratification.
Areyourcontent/marketing/sales/CRMpreparedfortheomni-channel-cum-360-degree-viewshiftrequiredtoenablepersonalizedexperiencesforeachofyourclient?Atscale?
ThedigitaltransformationthatledtotheAgeoftheCustomerhasrenderedthetraditionalsalesfunnelobsolete…
70%ofthebuyer’sjourneyiscompletebeforeabuyerevenreachesouttosales.
DoyouhavethecapabilitytoinfluenceyourTargetAudienceateverystageoftheirpurchasedecisionjourney?Canyoudothisfortheaverage7-17decision-makersinaB2Bdeal?Canyoudothisatscaleforhundreds/thousandsofsuchclients?
SiriusDecisions
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
LavaPM asyourPartner
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
LavaPMisthePerformanceMarketingpartnerto…
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
LocalizingBest-in-ClassMarTechplatformsfornon-EnglishAsia
AD-SERVING&TRACKING SEMTRACKING WEBANALYTICS
MARKETINGAUTOMATION CRM
CHINAE-COMMERCE/M-COMMERCE
(TRAFFICTOSALESCONVERSIONS)
SOCIALINTEGRATION&OPTIMIZATIONTOCONVERSIONS
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
Data-DrivenMarTech-leveragedSolutionsbyLavaPM
ProgrammaticforB2BEspeciallyinnon-English-workingAsiancountries,programmaticoptionsarealmostentirelygearedtowardstheconsumermarket.LavaPM’s B2Bprogrammaticservicesuiteallowsclientstoenjoythesamebenefitstheirdeveloped-worldcounterpartsareexperiencingthroughprogrammaticsolutions.
Cross-PlatformCross-DeviceContentActivationNon-disruptivecontentformatsinplaceoftraditionaladvertisingoptions,syndicated &trackedtoconversionprogrammatically.
AnalyticsOn-DemandOnanymarketinganalyticsplatform,andwithconversiontomeasurablebusinessresultsatthecore,LavaPM givesyoubothdatainsightsANDlocalmarketingnext-stepsyoucantaketobringyourtop-linetothenextlevel.
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
LavaPMpreparesyouforyourGo-To-Market
• Competitive/MarketLandscapeAudit• CustomerExperienceConsulting
§ PersonaLocalization/Optimization/Creation• ContentStrategy
§ Contentaudit,ContentMappingtoPersona&Buyermaturity
§ Contentlocalization/re-purpose/creation§ Iterativecontenttesting
LavaPM ensuresyourGo-To-MarketresultsinREALbusinessoutcomes
MarketingAutomation LeadNurtureProcess
Lead-Acceleration&Marketing-SalesAlignment
ConsolidatedPERFORMANCEMETRICSreporting• Notjustmarketingcampaignreporting,buta
consolidation&analysisofALLtracking/analytics/CRMplatformsandsalesinput.
• BothdatainsightsANDsales/marketinginsights
©2016LavaPerformanceMarketing.Allrightsreserved.Confidential– LimitedUse
LavaPMChinainthenearfuture– StayTuned…
LavaLink LavaABMLavaDMPThiswillmakeLavaPM thefirstindependentmarketingagencyinAsiawiththebeginningsofa
TRUE technology-stack,allowing3rd-partydataaccessthroughtheGreatFirewallfor
ChinaDSPs/data-users
IP-TargetingbyCorporates&IPIdentificationofCorporates.ThiswillmakeLavaPM first-in-China-marketwithanAccount-based-Marketingsolution.
ThiswillmakeLavaPM thefirstB2B-focused3rd-partydata-
providerinChina
STAGE1 STAGE2 STAGE3
Marketingthatdeliversmeasurable businessoutcomes