Laurie Ann Goldman, CEO Laurie Ann Goldman leads the ultimate CYA company, helping women win the battle against muffin top, bottom drop, back fat and visible panty lines. AS CEO of SPANX, she leads a company built on a mission to help women and men feel great about themselves and their potential. She has taken SPANX from a spunky startup company to an international powerhouse with thousands of products, across multiple brands. After a meteoric rise to the number-one shapewear brand, the SPANX portfolio now includes swimwear, activewear and products for men. SPANX products reach consumers in more than 50 countries. With a leadership style that is open and accessible, but demanding and measurement-driven, she has worked to build an irreverent, friendly culture that maintains a personal connection of trust and understanding with loyal consumers. A major part of that connection is celebrities -- from Madonna to Oprah to George Lopez -- who proudly announce everywhere from red carpet events to talk shows that they “have their SPANX on.” Laurie Ann has enjoyed 25 years building consumer product businesses and brands first in retail, then at Coca-Cola and now at SPANX. At the Coca-Cola Company, she was head of the world-wide licensing division, expanding the licensing business to 54 countries and nearly a billion dollars in retail sales. Earlier in her career, she managed event marketing at Macy’s Department Store where she created and managed special events, marketing and promotions. Laurie Ann has been featured on CNBC, Forbes, Time, The Wall Street Journal, Fortune and USA Today. An active and in-demand speaker, she regularly shares her thoughts on marketing, consumers, retail, leadership, life-balance and other topics to a range of business, civic and educational organizations. She lends her leadership and energy to a variety of community, philanthropic and professional development organizations. She serves on the boards of The Carter Center, SunTrust Bank, AAFA, Metro Atlanta Chamber, the Anti-Defamation League, Pace Academy, SCAD, and is an active member of The Committee of 200 (C200). She was named one of Jewish Women International’s Top Ten Women to Watch, was an AJC Comay Fellow, represented the AJC before Israel‘s Minister of Defense and received the privilege of running the Olympic torch through the streets of Atlanta. Laurie Ann lives in Atlanta’s Buckhead area with her husband, three sons and a poodle named Lou Lou. Ceo BIo

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Page 1: Laurie Ann Goldman, CEOpress.spanx.com/_ir/117/20131/2013_CEOBio.pdf · Laurie Ann Goldman, CEO Laurie Ann Goldman leads the ultimate CYA company, helping women win the battle against

She has taken SPANX from a spunky startup company to an international powerhouse with thousands of products, across multiple brands. After a meteoric rise to the number-one shapewear brand, the SPANX portfolio now includes swimwear, activewear and products for men. SPANX products reach consumers in more than 50 countries.

With a leadership style that is open and accessible, but demanding and measurement-driven, she has worked to build an irreverent, friendly culture that maintains a personal connection of trust and understanding with loyal consumers. A major part of that connection is celebrities -- from Madonna to Oprah to George Lopez -- who proudly announce everywhere from red carpet events to talk shows that they “have their SPANX on.”

Laurie Ann has enjoyed 25 years building consumer product businesses and brands first in retail, then at Coca-Cola and now at SPANX. At the Coca-Cola Company, she was head of the world-wide licensing division, expanding the licensing business to 54 countries and nearly a billion dollars in retail sales. Earlier in her career, she managed event marketing at Macy’s Department Store where she created and managed special events, marketing and promotions.

Laurie Ann has been featured on CNBC, Forbes, Time, The Wall Street Journal, Fortune and USA Today. An active and in-demand speaker, she regularly shares her thoughts on marketing, consumers, retail, leadership, life-balance and other topics to a range of business, civic and educational organizations.

She lends her leadership and energy to a variety of community, philanthropic and professional development organizations. She serves on the boards of The Carter Center, SunTrust Bank, AAFA, Metro Atlanta Chamber, the Anti-Defamation League, Pace Academy, SCAD, and is an active member of The Committee of 200 (C200). She was named one of Jewish Women International’s Top Ten Women to Watch, was an AJC Comay Fellow, represented the AJC before Israel‘s Minister of Defense and received the privilege of running the Olympic torch through the streets of Atlanta.

Laurie Ann lives in Atlanta’s Buckhead area with her husband, three sons and a poodle named Lou Lou.

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