Lauren powell listing presentation

real estate brandIn a time of global communications and global markets,

THERE IS ONLY ONE TRUE INTERNATIONAL

Lauren Powell brings years of experience as a Public Relations Pro-fessional to her 7 year career in Real Estate. In addition, Lauren is accomplished in the art and design arena and is the author of three popular decorating books. She has appeared on numerous televi-sion shows as a design and do-it-yourself expert and her own home has been featured in national magazines. The combination of these attributes, plus her market knowledge and integrity coalesce and provide an extraordinary advantage for Lauren’s clients. Excellent communication and negotiation skills and a keen design eye allow her to see the potential in any property whether representing a seller or buyer.

Lauren has been recognized by Capital City Sotheby’s Internation-al Realty as Top Individual Producer, Top Listing Agent and highest number of transactions with sales totaling over 50 million dollars in the past 5 years. Lauren received the Texas Star Realtor award which only 3% of Realtors receive from a survey of satisfied clients and holds the GRI and CRS designations.

Lauren is an art enthusiast and a painter. She also enjoys dancing, traveling, Bible Study and spending time with family, including her husband of over 30 years.

Capital City Sotheby’s International Realty2700 Barton Creek Road #200Austin, Texas 78735

c: 512.695.0679o: 512.328.0058lauren.powell@sothebysrealty.comcapitalcitysothebysrealty.com

LAUREN POWELL

real estate agentYOUR EXPERIENCED

heritageA REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS

BRAND

Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the

world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on

the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our association

with the Sotheby’s Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate destination

where collectors gather to indulge their desires and share their knowledge.

extraordinary livesOUR BRAND IS KNOWN THROUGHOUT THE WORLD FOR REPRESENTING HOMES

THAT EMBODY THE RICH TAPESTRY OF VARIED LIFESTYLES, DISTINCT SETTINGS

AND DIVERSE LOCALES. WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC.

WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.

ARTFULLY UNITING EXTRAORDINARY HOMES WITH

realty brandCREATION OF THE SOTHEBY’S

The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete

package of estate disposition services. Founded on the same commitment to exceptional service that characterized the

firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known

around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision

of

PRESENCEworldwideDEDICATED LIAISONS DEVOTED TO CONNECTING BUYERS AND SELLERS GLOBALLYA TRULY GLOBAL BRAND WITH NEARLY 15,000 SALES ASSOCIATES,

OVER 700 OFFICES, AND APPROXIMATELY 54 COUNTRIES/TERRITORIES

DISTINGUISHEDconnectionsDEDICATED LIAISONS DEVOTED TO CONNECTING BUYERS AND SELLERS GLOBALLY

a shared visionOUR COMPANY’S JOURNEY

CAPITAL CITY SOTHEBY’S

In 2003, Capital City Sotheby’s International Realty was launched to fill the need for a brokerage that offered personalized

service, long-term relationships, plus had a truly international marketing reach. Our relationship with the premier Sotheby’s

brand affirms our commitment toward providing you a superior level of service, marketing and expertise in Austin and

around the world. A new strategic partnership was formed in 2012 when Kuper Sotheby’s International Realty merged their

San Antonio brokerage with our local Austin company. Kuper Sotheby’s International Realty was founded in 1972 and is

known for its focus on transaction integrity with an exceptional service-oriented approach to real estate sales. Capital City

Sotheby’s International Realty provides everything for a successful property sales experience - agents who are dilgent and

honest, truly international exposure for your listing and a brand affiliation that brings homebuyers for our clients.

management teamAUSTIN & SAN ANTONIO REAL ESTATE EXPERTS


Marketing Manager: Robin ColemanRobin Coleman directs the marketing, advertising and public relations efforts in the Austin and Hill Country areas.With extensive direct sales, marketing and sales training experience in real estate, medical sales and non-profits,Robin is able to create and implement strategies and tools to assist in the successful sale of a property. Robin earnedher B.S. in Business Administration with a concentration in International Business from San Jose State University inCalifornia. A three year resident of Austin, Robin and her husband Ed are active members of their church, love togolf and enjoy time with their two college aged sons Alex and Tim.

Principle Broker: J KuperJ Kuper is third generation at Kuper Sotheby’s International Realty with a background in residential and commercial transactions. Prior to joining the company, J worked in the construction industry as Project Manager for Fort Construction, LP with a focus on retail and multi-story office development, as well as, residential construction projects for Meritage Homes. He began his career in the technology sector as Business Development Manager for Handango, a leading provider of software and content for mobile devices, and owned relationships with top tier clients such as AOL, Sprint, Research In Motion and Amazon.com. J actively serves his community as City Councilman for the City of Boerne where he is currently the youngest councilmen in the city’s 150+ year history. He also volunteers with Junior Achievement and is an active member of his church. J is a graduate of Texas Christian University.

Sales Manager, Capital City: Sandy RoyAs Sales Manager, Sandy’s philosophy is uncompromising when it comes to honesty, ethics, and integrity. Prior to joining Capital City SIR in 2007, she invested 12 years in marketing, management and development with a national advertising firm. As a Broker, Sandy has owned and operated a real estate company. Knowledge and communication has been the key to her success

Director of Sales, The Dominion, Boerne & Capital City: Ruby Garcia NgRuby Ng joined Kuper Sotheby’s International Realty in 2004 as the Sales Manager of the Northwest San Antonio office located at The Commons of The Dominion. Prior to that, Ruby worked with West Corporation as an Operations Director. While employed with the leading communications company, Ruby’s work emphasis included sales and customer relationship management for Fortune 1000 companies through quality assurance, employee coaching & training and management development. In an effort to further advance her leadership skills, Ruby is currently studying business administration and business management.

office locationsTWO BOUTIQUE OFFICE LOCATIONS TO BEST SERVE YOU.


Barton Creek Office 2700 Barton Creek Blvd, Suite 200 Austin, TX 78735 512.26.0008

Hill Country Galleria Office 13420 Galleria Circle, Suite A-105 Austin,TX 78738 512.26.0008

Kuper Sotheby’s International Realty 4 San Antonio Locations

propertyYOUR HOME IS UNIQUE. MARKETING A LISTING SUCH AS THIS TAKES

AN EXCLUSIVE SET OF SKILLS AS WELL AS AN EXPLICIT MARKETING PLAN.

OUR EXCLUSIVE GLOBAL AND LOCAL MARKETING PARTNERSHIPS

ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR HOUSE.

ALL THE RESOURCES THAT ARE AVAILABLE TO ME

AND MY FIRM ARE UTILIZED TO PRESENT YOUR HOME…

IN AN EXTRAORDINARY AND TARGETED MANNER.

THE MARKETING OF YOUR

brand advertising A CONSISTENT GLOBAL BRAND EXPERIENCE

SOTHEBY’S

The Sotheby’s global brand advertising campaign is a vibrant and strategic marketing approach designed to achieve our goals

of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brand’s

essence – the amazing listings represented by our network – like never before to our global and diverse audience. The direct

benefit of this effort helps provide exposure for your home to millions of consumers throughout the world.

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DELIVERING OVER 700 MILLION IMPRESSIONS WORLDWIDE

marketing planMARKETING AND ADVERTISING PROGRAM

EXCLUSIVELY DESIGNED FOR YOU

CAPITAL CITY

• Complimentary staging consultation• Professional photography to showcase your home online and in print marketing pieces• Post your property on Austin Multiple Listing Service• Place sign on your property with exclusive text rider offering buyer immediate information • Create professional, high quality marketing brochure complete with photos & property specifics• Color photo flyers to be placed in box outside of home if desired• Exclusive virtual tour featuring photos and detailed information pertaining to the property• Video presentation of the property and posting on youtube.com• Distribute your property information to our local buyer database and potential buyers worldwide

• Introduce your property to our associates during buyer/seller match time at sales meetings• Placement on LaurenPowellRealty.com• Placement on Sotheby’s International Realty, Capital City Sotheby’s International Realty websites• Showcase Listing Enhancement on Realtor.com • Social Networking on Facebook and Twitter accounts through personal and brokerage accounts• Host a caravan for agents to tour your listing within the first 30 days• Public Open House as requested • Provide regular updates on sales and listings of comparable homes in your area• Showing Suite automated feedback sent to your email upon agent response• Provide luxury level service, keep you informed throughout the process of selling your property

I understand the unique value of your property and have developed a marketing program that I believe will provide the attention and exposure deserved. My market knowledge and the global resources that Sotheby’s can provide will reach the prospective buyer with a strategic approach that will include:

advertisingOUR BRAND’S PROPRIETARY MAGAZINES REACH A COVETED,

GLOBAL READERSHIP THROUGHOUT THE YEAR

MAGAZINE

LUXURY HOMES AND LIFESTYLES AROUND THE WORLD / 2012 / VOLUME TWO

THE UNDISCOVERED JEWELS OF SAN DIEGO

PLUS LIVING THE GOOD LIFE

Affl uent home buyers pursue their passions through real estate

EXTRAORDINARY HOMES FROM AROUND THE WORLD

LUXURY HOMES AND LIFESTYLES AROUND THE WORLD / 2012 / VOLUME TWO

LIVING THE GOOD LIFE

Affl uent home buyers pursue their passions through real estate

PLUS THE UNIQUE ENERGY OF WASHINGTON D.C.

EXTRAORDINARY HOMES FROM AROUND THE WORLD

SOTHEBY’ScollaborationAN EXTRAORDINARY COLLABORATION LEVERAGING THE HISTORY

AND SOPHISTICATION OF OUR LINEAGE

Sotheby’s International Realty® professionals represent unique properties located in many of the most

beautiful and highly desired locations around the globe.

Sotheby’s Auction House specialists offer exceptional expertise in fine art, antiques, wine, jewelery and collectibles.

To review the updated worldwide auction schedule and purchase sale catalogues

visit www.sothebys.com or call +1 641.312.5682

EXTRAORDINARY ART | EXTRAORDINARY HOMES

AN EXTRAORDINARY COLLABORATION

An exceptional and rare collection of

Cartier Desk TimepiecesImportant Watches & Clocks

Auction in New York 14 June 2012

The Henry Graves Jr. Yellow Gold Tortue

Minute Repeating WristwatchPatek Philippe, No. 97589

Estimate: $600,000-800,000Watches from the Collection of the late

Reginald H. Fullerton, Jr. and his Grandfather

Henry Graves Jr.Auction in New York 14 June 2012

Francesco Guardi VENICE, A VIEW OF THE

ENTRANCE TO THE GRAND CANAL

To be sold as part of a pair Estimate: £1,200,000 – 1,800,000

Old Master & British Paintings Evening Sale

Auction in London 4 July 2012

© MMXII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to

Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.

Kiawah Island, SC, USA $10,850,000 USD

As in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive

character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates

and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.

Los Angeles, CA, USA $10,900,000 USD

Annapolis, MD, USA $32,000,000 USD

Laval, Canada $29,655,000 USD

Paradise Island, Bahamas $6,450,000 USD

SOTHEBY’S COOPERATIVE PRINT ADVERTISING

PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED

REACH AND VAST EXPOSURE

Sotheby’s International Realty® professionals represent unique properties located in many of the most

beautiful and highly desired locations around the globe.

Sotheby’s Auction House specialists offer exceptional expertise in fine art, antiques, wine, jewelery and collectibles.

To review the updated worldwide auction schedule and purchase sale catalogues

visit www.sothebys.com or call +1 641.312.5682

EXTRAORDINARY ART | EXTRAORDINARY HOMES

AN EXTRAORDINARY COLLABORATION

An exceptional and rare collection of

Cartier Desk TimepiecesImportant Watches & Clocks

Auction in New York 14 June 2012

The Henry Graves Jr. Yellow Gold Tortue

Minute Repeating WristwatchPatek Philippe, No. 97589

Estimate: $600,000-800,000Watches from the Collection of the late

Reginald H. Fullerton, Jr. and his Grandfather

Henry Graves Jr.Auction in New York 14 June 2012

Francesco Guardi VENICE, A VIEW OF THE

ENTRANCE TO THE GRAND CANAL

To be sold as part of a pair Estimate: £1,200,000 – 1,800,000

Old Master & British Paintings Evening Sale

Auction in London 4 July 2012

© MMXII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to

Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.

Kiawah Island, SC, USA $10,850,000 USD

As in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive



Los Angeles, CA, USA $10,900,000 USD

Annapolis, MD, USA $32,000,000 USD

Laval, Canada $29,655,000 USD

Paradise Island, Bahamas $6,450,000 USD

SOTHEBY’S COOPERATIVE PRINT ADVERTISING

PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED

REACH AND VAST EXPOSURE

THE WALL STREET JOURNAL . THE NEW YORK TIMES . INTERNATIONAL HERALD TRIBUNE

BLOOMBERG MARKETS . COUNTRY LIFE . FINANCIAL TIMES . LUXURY PROPERTIES MAGA-

ZINE ROBB REPORT . ROBB REPORT HOME & STYLE

PROPERTYadvertising

Queenstown, New Zealand

$15,000,000 NZD

Property ID 4000031366

Montréal, Québec, Canada

$11,750,000 CAD


Woodside, CA, USA

$39,500,000 USD

Property ID 0085235

Paris, France

Price Upon Request


�s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive



WE HAVE BUILT OUR REPUTATION BY DELIVERING THE HIGHEST

QUALITY SERVICE AND MARKETING TO OUR BUYING AND SELLING CLIENTS.

Collections showcases the finest properties in south Texas and around the world. The response from this in-house

publication is unprecedented as literally millions of dollars of real estate transactions occurred as a result of the

magazine and its worldwide distribution.

COLLECTIONS

PROPERTYadvertising

PROPERTYadvertisingCAPITAL CITY LOCAL ADVERTISING

INDIVIDUAL, LOCAL AND CUSTOM-TAILORED

An individual plan will be custom-tailored to market your home which will include a combination of key elements. Our

reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts

will generate results for you regardless of a specific advertisement.

INTERNATIONAL REALTYENGAGING. UNIQUE. REFINED.

ARTFULLY UNITING EXTRAORDINARY LIVES WITH

extraordinary living

CapitalCitySiR.Com

GALLERIA CIRCLE & BARTON CREEK LOCATIONS 512.261.0008


ARTFULLY UNITING EXTRAORDINARY LIVES WITHextraordinary living

CapitalCitySiR .Com

HILL COUNTRY GALLERIA & bARTON CREEk LOCATIONS 512.261.0008

CApITAL CITY SOTHEbY’S INTERNATIONAL REALTY OFFERS TRUE GLObAL

pRESENCE WITH OVER 660 Offices IN 49 cOuntries AND COUNTING....

SKILLFULmarketingDISTINCTIVE MARKETING, CUSTOM-TAILORED FOR EACH UNIQUE CLIENT

PRINT MARKETINGproperty brochuresCUSTOM AND COMPELLING PROFESSIONAL MARKETING BROCHURE

We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure

it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy card-

stock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act

as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides

advantages for our clients that cannot be duplicated.

THE OAKLANDS

Round Rock, TX

Dramatic 5 bedroom home with exquisite detailing in approximately 3,964 SF of living space. Soaring 20 foot ceilings, windows with faux iron inlays, hardwood flooring, tile with insets, plush carpet, crown molding, french doors, granite counters and stainless steel appliance package. Chef ’s kitchen has a breakfast nook and eat-at bar and is open to the family room. Entertaining options abound with formal living spaces, a home theater and upstairs game room. Serene master suite and separate office. The shaded backyard has mature trees, covered porch, extended flagstone patio and brick flower beds.

This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. © MMIX Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

Lauren Powell, Realtor®512.695.0679Capital City Sotheby’s International [email protected]

2506 Trailing Vine WayRound Rock, Texas 78665

Price Upon Request MLS#

PRINT MARKETINGdirect mail ANNOUNCING YOUR HOME

Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize

on this attention, I will create a customized direct mail campaign to bolster interest in targeted key areas within your local

neighborhood, surrounding area and to my sphere of influence. By employing a consistent, unique and customized direct

mail campaign, we will be able to skillfully market your home to make the impact it deserves.

2700 DEEP RIVER CIRCLE ROUND ROCK, TEXAS

Skillfully Marketed. Recently Purchased.

2700 Barton Creek Blvd. Suite 200Austin, TX 78735

This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and

it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. ©MMVIII Sotheby’s International Realty

Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal

Housing Opportunity . Each Office is Independently Owned and Operated, If your property is listed with a real estate broker, please disregard. It is not our intention to solicit

the offerings of other real estate brokers. We are happy to work with them and cooperate fully. SIR15

Artfully uniting extraordinary homes with extradordinary lives.We are the local real estate services provider that offers unrivaled access to qualified people

and distinctive properties around the world. To properly market a distinctive home requires uncommon knowledge and resources, allow

me to represent you in your next real estate transaction. I welcome the opportunity to earn

your business and look forward to providing you with a comprehensive, complimentary

market analysis of your property’s value along with a current real estate market update.Capital City Sotheby’s truly international and unique marketing programs plus my

connections in your neighborhood and beyond will get your property sold!

Lauren Powellc 512.695.0679 [email protected]

A SERIOUS APPROACH TO

POWERFUL MEDIA PARTNERSHIPS.

YOUR HOMEaround the worldEXCLUSIVE GLOBAL MARKETING AND WORLD-CLASS INNOVATION.

IMMEDIATE REACH FOR YOUR HOME.

digital marketingA SERIOUS APPROACH TO

800 million impressions• WALL STREET JOURNAL • NY TIMES IPAD • BBC.COM • THEDAILYTELEGRAPH.COM • FRONTGATE.COM/SOTHEBYSREALTY • NYTIMES.COM • TMAGAZINE • KEY MAGAZINE • SOTHEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES HOME SECTION • ROBB REPORT EXCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL HERALD TRIBUNE • THE GLOBE AND MAIL • LUXURY PROPERTIES MAGAZINE • FINANCIAL TIMES • RESIDE® MAGAZINE • ERESIDE • RESIDE LOCALE • YAHOO! • GOOGLE • BING.COM • ZILLOW • TRULIA • HOMEFINDER • JAMESLIST.COM • HOMES.COM • EGALLERY • WASHINGTONPOST.COM • CYBERHOMES.COM • ARCHITECTURAL DIGEST • GLOBE & MAIL • MOUNTAIN LIVING • LAND REPORT • YOUTUBE


online environmentOUR RESULTS ORIENTED AND MEASURED SEO/SEM STRATEGIES

RESULTED IN 60 MILLION PROPERTY VIEWS IN 2012

ADVERTISING & OPTIMIZING THE

sothebysrealty.comA UNIQUE SOURCE FOR SEEKING LUXURY REAL ESTATE

INFORMATION AROUND THE GLOBE

THE WEBSITE

IN A YEAR SOTHEBYSREALTY.COM INVITES:

7,000,000 VISITS 60,000,000 PAGE VIEWS 21,000,000 PROPERTY DETAIL PAGES VIEWED

12 FOCUSED MINUTES PER VISIT 45% VISITS FROM OUTSIDE THE US

Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestyle-focused sites, to our global

network of local websites and on to our media partner websites. This strategy extends the exposure of extraordinary homes

to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. At the center

of the experience, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate

website. Averaging 400,000 unique visitors and 4,700,000 page views per month, sothebysrealty.com features the most ad-

vanced and versatile search options available.

sothebysrealty.com featuresPHOTOGRAPHY, LANGUAGE & CURRENCY CONVERSION:

SUPERIOR TECHNOLOGY WORTHY OF YOUR HOME

THE WEBSITE

Millions of visitors immerse themselves in our collection of over 3.5 million vibrant, quality-controlled property photo-

graphs. Over 84% of home buyers ranked photography as the most important feature on a real estate website. The hallmark

of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will

be featured on sothebysrealty.com utilizing the highest quality photography and online technology available to-

day. Sothebysrealty.com offers an immersive photography slide show allowing home buyers to zoom in on ornate details or

expand to full screen on 20 high resolution photographs.

Through our research we know the type of experience consumers want to have when visiting our website. Therefore your

home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your

home in different languages and view the cost in their own currency. SothebyRealty.com displays your home to a global

audience of luxury real estate clientele with metric and imperial units of measure, currency conversion with 50

currencies updated four times per day, translated property videos/virtual tours and 15 human-translated

languages.

marketing strategyINCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL ESTATE

FOCUSED WEBSITES IN THE WORLD

ONLINE

MarchS O T H E B Y ’ S I N T E R N A T I O N A L R E A L T Y

EXTRAORDINARY CAMPAIGNS | EXTRAORDINARY RESULTS

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

NOTEWORTHY STATS

The Sotheby’s International Realty® brand’s innovative and exclusive marketing campaigns with our dynamic digital marketing partners continue to drive leads to our network.

THE NEW YORK TIMES

®

The NYTimes program delivered over 27million impressions during the month of March

Our Real Estate slideshow sponsorship produced a CTR of 1.41%, delivering nearly 14,000 clicks to SothebysRealty.com

Our listings with the NYTimes delivered 2.9 million impressions and 355,000 view against SIR listings

Our 300x250 Great Homes & Destinations homepage unit delivered over 800,000 impressions, with a stellar Dwell Rate of 6.18% and CTR of 0.55%

Our Real Estate Homepage Gateway unit delivered over 16 million impressions over the course of the month

SOTHEBYSREALTY.COM

Visits: 888,382

Page Views: 6.16 mm

Page Views Per Visit: 6.94 mm

Average Time on the Site: 5 minutes and 55 seconds

Top 5 Traffic-Driving Countries: US, Canada, UK, Italy and Germany

Top 5 Traffic-Driving Cities Outside the US: London, Toronto, Montreal,

Milan and Sydney

M A R C H 2 0 14

THE WALL STREET JOURNAL

ARCHITECTURAL DIGEST

YOUTUBE

During the month of March, the WSJ program delivered over 21million impressions and with robust CTR of 0.33%

The Front Page property widgets (Asia, Europe and China) realized 20% increase in clicks during March at just under 5,000

The Lifestyle Tile Unit on March 21st with immediate success WSJ’s readership delivering an Interaction Rate of 7.66% and CTR of 1.71%

Over 20,000 videos played across the US, European and Asian Real Estate homepages in March

Videos Viewed in March: 268,864

Videos were “Liked”: 1,525

Videos were added as “Favorites”: 860

Lifetime channel views: 3.18mm

Current channel subscribers: 8,745

Top YouTube Video for March: Beachfront Castillo Caribe in Grand Cayman, Cayman IslandsViews: 14,482“Likes”: 59“Favorites”: 55

During March, we launched our first Blogvertorial sponsorship of the year, the first month of our DesignFile sponsorship and initial video placement with AD.

Over 44,000 videos played across the Estates for Sale homepage and the AD homepage in March

The Architectural Digest partnership delivered just under 600,000 impressions with nearly 1,200 clicks over the course of the month

Our Blogvertorial Sponsorship on March 27th a robust CTR of 0.58%

The Estates for Sale Homepage continues to perform very strong with a CTR of 1.79%

The Design File Sponsorship, launched during the last week of the month, has gotten off to an excellent start with the 728x90 and 300x250 delivering 0.33% and 0.28% CTR levels respectively

M A R C H 2 0 14

PROPGOLUXURY

JAMES EDITION

TELEGRAPH

The 250x250 unit delivered 41,000 impressions and a 0.33% CTR in month.

With an excellent Dwell Rate of 7.14%, the 728x90 unit continues drive deep engagement with the JamesEdition.com audience.

Our 728x90 banner on PropGo Luxury over 160,000 impressions over the course of the month

The In-Langage 300x250 unit produced a CTR of 0.23%

Our partnership the Telegraph delivered just over 2.1 million impressions in March with a robust CTR of 0.40%

Our Worlds’ Best Places To Live sponsorship produce a total CTR of 0.36% during the month

Our World’s Most Extraordinary Homes microsite drew just under 14,000 visitors in March with the 300x250 unit achieving a 0.78% CTR

The 160x600 International Property placement delivered a vibrant 0.76% CTR against 633,000 impressions during the month

SEARCH ENGINE MARKETING

Our paid search campaign has received 29 million impressions in March with a click conversion rate of .92%

Our campaigns have received over 178,816 clicks to SothebysRealty.com

These efforts have resulted in a 1,650 conversions rate in March with an increase of 74.9% over the month of February.

M A R C H 2 0 14

This stat report, as well as all archived ones are located on our Member’s Site at:http://members.sothebysrealty.com/digitalstatistics.aspx

NOTE: This document is for internal purposes only and should not be shared with anyone outside of the Sotheby's International Realty Network.

GLOSSARY OF TERMS

Impression – The number of times an ad is displayed on a search engine like Google. Or in online advertising, how many times an ad is displayed.

Click – The action a user takes to click on your ad online or after they’ve typed in a search term.

Click-through Rate (CTR) – The number of clicks an ad receives divided by the number of times your ad is shown (impressions.)

Run-of-Site (ROS) – An advertising buying option in which ad placements could appear on any pages of a targeted site.

Conversions – These begin with a user clicking on one of our online ads, then being transferred to sothebysrealty.com. From there, they either fill out the email form or click through to the broker’s website.

FACEBOOK HIGHLIGHTS

Social Media Highlights – Most Viral Posts of the Month – March 2014Top Monthly Facebook Posts:

1. Extraordinary Property of the Day: Elegant Tuscan Estate in La Quinta, California

2. Significant Sales – December 2013

3. Extraordinary Property of the Day: Grand Italianate Estate I Bradenton, Florida

4. Extraordinary Property of the Day: Exquisite Architecture Design in Pyrgos, Greece

5. Extraordinary Property of the Day: Private Outdoor Sanctuary in San Miguel De Allende, Mexico

marketing strategy RouterPROVIDING IMMEDIATE CONNECTION FOR INTERESTED BUYERS ANYTIME OF THE DAY

LEAD

On average, 93% of home buyers feel an agent’s response time is very important – second only to their knowledge of the

buying process*. Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers

interested in your home reaching out via the internet, phone or by visiting our office will be immediately connected to me at

any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home

quickly. *National Association of Realtors® Profile of Home Buyers & Sellers

SIRmobileLEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE

SIR brand channelPROVIDING LIMITLESS EXPOSURE FOR THE PROPERTIES AND

LIFESTYLES REPRESENTED BY OUR NETWORK

SIR YOUTUBE

SOCIALmediaCONNECTING A GLOBAL REAL ESTATE COMMUNITY THROUGH

THE STRENGTH OF SOCIAL MEDIAFOR THE ONGOING COLLECTION OF LIFE

CapitalCitySIR.comFOR THE ONGOING COLLECTION OF LIFE

OUR WEBSITE

CAPITALCITYSIR.COM QUARTERLY IMPROVEMENTS

PAGES VIEWED 22% increase

VISIT DURATION 37% increase

NEW VISITORS 6% increase

With 90% of buyers using the Internet and/or a real estate professional to find a home they actually purchase, it is essential

that we employ a multi-channel digital marketing plan. Therefore your home will receive targeted local exposure on Capi-

talCitySIR.com that compliments the worldwide reach from SothebysRealty.com. Your home’s presence on CapitalCitySIR.

com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by

location but also by their desired property type and unique amenities.

realtor.comPROPERTY PROFILE

MOST VISITED WEBSITE

REALTOR.com is the number one real estate website visited by the public. Capital City Sotheby’s International

Realty is a showcase member of REALTOR.com which gives us the ability to enhance our listings by adding headlines,

enhancing script and adding additional photographs. Buyers and sellers spend three times longer on REALTOR.com

than any other real estate site. REALTOR.com receives nearly six million unique visitors each month, making it the most

visited real estate site. It features more homes for sale than any other site, it has the freshest data online with fifteen minute

updates from major Multiple Listing Services across the country, and it contains more robust information about homes and

neighborhoods.

realtor.com exclusivityMEDIA PARTNERSHIPS

THE WALL STREET JOURNAL DIGITAL NETWORK . THE NEW YORK TIMES . THE DAILY TELEGRAPH

INTERNATIONAL HERALD TRIBUNE . ARCHITECTURAL DIGEST . THE BBC . GOOGLE SEARCH


far-reachingMEDIA PARTNERSHIPS

PROPGO . PROPGOLUXURY.COM . FT.COM . FTCHINESE.COM

JAMESLIST.COM . SOUTH CHINA MORNING POST . HONG KONG TATLER

GLOBAL MEDIA PARTNERSHIPS.

throughout the worldSUCCESSFULLY REPRESENTING AND SKILLFULLY MARKETING

UNIQUE HOMES AND THEIR STORIES

SIGNIFICANT SALES

Documents

Lauren powell listing presentation