Lauren D. FincherPage 2LAUREN D. FINCHER14822 Waverly Hill Lane
Cypress, TX 404-313-4909 [email protected] EXPERIENCEKetchum
PR Agency, Atlanta, GAJune 2014 Present Assistant Account
Executive- Corporate Practice Received superior performance reviews
for consistently delivering high-quality work and results to more
than 20 clients and accounts Managed day-to-day client operations
of B2B and consumer accounts with $100,000 monthly budgets Provided
on-site support for various clients on bi-weekly basis to
strengthen client relationships and work efficiency Collaborated to
prepare 2015 plan that resulted in a $250,000 budget increase and
increase in scope of work Served as project manager and key point
of contact for the planning, development and implementation of
promotional campaigns on local and national scales for Husqvarna,
Aarons Inc. and Georgia Pacific Acted as liaison between client and
team members while managing activity of third party vendors and
agencies for projects and campaigns Coordinated full range of
communication tactics and press materials including bylined
articles, editorials, infographics, matte release and traditional
press releases Created quarterly client merchandisers and
measurement reports that analyzed the effectiveness of campaigns
Managed financial responsibilities including purchase orders,
statements of work, budget forecasts, budget status reports and
activity reports on an ongoing basis Researched and vetted
opportunities to leverage brand through real-time social and
digital opportunities through social listening tools Continually
worked to increase client expertise and overall understanding of
clients' needs, challenges and competitors
Ketchum PR Agency, Atlanta, GASeptember 2013 - May 2014Account
Coordinator- Corporate Practice Developed strategic objectives,
relevant brand messages and compiled innovative media strategies
for ongoing programming Developed timely corporate messages to
address issues and crises Conducted extensive research such as
competitor analysis reports, sponsorship strategies and cause
marketing proposals Executed planning for international trade shows
by conducting media trainings, coordinating onsite support,
developing press materials and drafting creative media
strategies
Ketchum PR Agency, Atlanta, GAJune 2013 - August 2013Brand
Fellow Pitched and leveraged media coverage from local and national
outlets for clients Drafted and distributed press releases
Monitored and compiled media reports on daily basis Compiled and
updated client databases Formulated relevant media contact
lists
Loyola University, New Orleans, LA January 2013- May 2013School
of Mass Communication Facebook Producer Drafted editorial calendars
with relevant and timely content to issue online Creatively
brainstormed and produced newsworthy content Recorded analytics of
Facebook page and followers Successfully increased the engagement
and likes of the Loyola University School of Mass Communications
Facebook page by 25 percent
The Ehrhardt Group, New Orleans, LAJanuary 2013- May 2013Public
Relations Intern Drafted media materials such as press releases and
media Compiled media daily coverage reports for clients Created
social media posts for clients as needed
Touro Infirmary, New Orleans, LA Sept. 2012 - December
2012Marketing Intern Assisted the department with the planning of
screenings, seminars, and other outreach events Wrote media
advisories and conducted outreach as needed Researched health
topics and trends and developed correlating pitches Utilized social
media via Facebook, Twitter, YouTube, and Pinterest to promote
healthcare campaigns Assisted the Touro Infirmary Foundation with
innovative fundraising efforts, ideas, and events Uptown PR, New
Orleans, LAMay 2012 -August 2012Client Services Associate
Constructed media contact lists and updated regional media kit
listings Drafted press releases, blog entries, and calendar entries
for clientele Pitched new concepts for media coverage angles
Assisted company with organizing and planning essential events
New Orleans VooDoo Football, New Orleans, LA January 2012 -May
2012Media Relations Intern Wrote biographies, pre-game and
post-game press releases Input and organized player statistics
following each game Conducted interviews with coaches, players, and
dancers
EDUCATIONBachelor of Arts from Loyola University New Orleans
Graduation: May 2013Major: Mass Communication with concentration in
Public Relations Minor: Spanish
TECHNICAL PROFICIENCIES MS Word FrontPage
MS PowerPoint Final Cut Pro
MS Excel Adobe InDesign HootSuite WordPress Adobe Photoshop
Adobe Illustrator Google Analytics AP Style
References are available upon request.
